What Comprehensive Benefits does

Comprehensive Benefits is a privately held, St. Louis-based insurance agency founded in 2014 that recruits independent insurance agents in the Midwest and supports them in building Medicare and senior-focused books of business. The company's primary end customers are independent insurance agents and brokers; Medicare beneficiaries and insurance consumers are a secondary downstream persona served through those agent relationships. Agents are acquired through free consultations, customized growth plans, and outreach across digital and local channels, with the goal of building long-term commission-producing partnerships.

The agency's core offering is a platform-plus-services stack consisting of two proprietary technology products and a multi-line carrier portfolio. IntegrityCONNECT is an all-in-one platform combining MedicareCENTER, LifeCENTER, and LeadCENTER, providing CRM, quoting and enrollments, contracts and production tracking, marketing tools, a Learning Center, a Lead Marketplace, and reporting/analytics. Grow360.ai is a CRM and client marketing platform built on the GoHighLevel framework and purpose-built for senior health and Medicare-focused agents, offering lead capture, follow-up tracking, automated email and SMS campaigns, pipeline tracking, and retention tools. Both platforms are provided at no cost to recruited agents. The carrier product portfolio spans Medicare Advantage, Medicare Supplements, Life Insurance (term, whole, and final expense), Dental/Vision/Hearing ancillary plans, Cancer and Critical Illness, and Individual Health/ACA plans, sourced through top national carriers with competitive commission structures. Supporting services include one-on-one business planning, monthly trainings and webinars, compliance guidance for CMS regulations, AEP planning support, custom marketing strategies, and shared office space for meetings and events.

The company generates revenue through commissions paid by insurance carriers on policies sold by its contracted independent agents (transaction-fee model), rather than charging agents for tools or services. Distribution is concentrated regionally in the Midwest, with go-to-market executed through direct agent partnership, a sales-led recruitment motion, and digital marketing channels including organic social, paid retargeting, email/SMS, direct mail, and local events. The leadership team is founder/family-controlled, led by Principal Mark Minton, President Michael Graham, and Director of Operations Brandon Graham, with no evidence of external private equity or institutional investment.

Name

Comprehensive Benefits

Legal name

Comprehensive Benefits

Website

https://mycompben.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Comprehensive Benefits is a privately held St. Louis-based insurance agency that recruits independent insurance agents across the Midwest and supports them with proprietary technology platforms, training, compliance guidance, and carrier contracting across Medicare, Life, and ancillary insurance product lines.

Ownership category

akta.pro rank

Product category

Medicare and Senior Insurance Distribution Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Medicare Advantage (MA) Plans (FSAIAGAA)

akta.pro secondary industries

Medicare Supplement (Medigap) (FSAIAEAG), Medicare Dental & Vision (MA Embedded & Supplemental) (FSAIAHAJ), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Medicare insurance agency
• Senior insurance products
• Insurance agent support
• Medicare Advantage plans
• Insurance technology platform

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Commissions: Comprehensive Benefits generates revenue through commissions paid by insurance carriers when agents sell Medicare Advantage, Medicare Supplement, Life Insurance, Dental, Vision, Hearing, Cancer, Critical Illness, and Individual Health/ACA plans. The company has top contracts and competitive commission structures with leading carriers across multiple product lines.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Comprehensive Benefits is a Medicare and senior product insurance agency that recruits and supports independent insurance agents with technology (IntegrityCONNECT and Grow360.ai platforms provided at no cost), one-on-one business planning, monthly trainings, compliance guidance, marketing support, and access to top national carriers across Medicare Advantage, Medicare Supplements, Life Insurance, Dental/Vision/Hearing, Cancer/Critical Illness, and Individual Health/ACA plans. The company earns commissions from insurance carriers on policies sold by the agents it supports and serves Medicare beneficiaries and insurance consumers through those agents.

Product overview

Comprehensive Benefits is an insurance agency focused on Medicare and senior products that operates a platform-plus-services model. The core technology offering consists of two proprietary platforms: IntegrityCONNECT (an all-in-one platform combining MedicareCENTER, LifeCENTER, and LeadCENTER for CRM, quoting, enrollments, contracts, production tracking, and marketing) and Grow360.ai (a GoHighLevel-based CRM and marketing automation platform for senior health agents). These platforms are paired with a portfolio of insurance products including Medicare Supplements (Medigap), Medicare Advantage, Life Insurance (term, whole life, and final expense), Dental/Vision/Hearing ancillary plans, Cancer & Critical Illness coverage, and Individual Health & ACA plans — all offered through independent agent partnerships with access to top national carriers, quoting technology, compliance guidance, and ongoing training and mentorship.

Differentiator

Problem solved

Functional benefit

Brands

• IntegrityCONNECT: All-in-one platform for Medicare, Life, and Lead Management combining CRM, quoting, enrollments, contracts, production tracking, marketing tools, and lead marketplace.
• Grow360.ai

Products and services

• IntegrityCONNECT

Quantifiable outcome

• Helped thousands of Medicare beneficiaries and insurance consumers connect with the right agent and insurance product

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HealthMarkets: National insurance agency connecting consumers with agents across Medicare, health, life, and supplemental lines; comparable intermediary role but operates with a more consumer-facing brand and larger national footprint.
• Brokers International: Insurance marketing organization serving independent agents and brokers with contracting, marketing support, and product access across senior and life products — comparable intermediary FMO model.
• Senior Market Sales: Senior-market FMO distributing Medicare, life, and ancillary products to independent agents through carrier contracts and agent support services — directly comparable business model and product mix.
• Ritter Insurance Marketing: One of the largest independent Medicare-focused FMOs in the US, contracting with carriers and providing agents with quoting, CRM, marketing, and training support — a near-direct analogue to Comprehensive Benefits' model at significantly larger scale.
• Excel Impact: FMO/IMO supporting independent insurance agents with Medicare and life products, contracting, marketing, and training — directly comparable FMO value proposition for senior market agents.
• AgentPipeline: Medicare-focused FMO offering agents contracting, leads, technology, and training across MA, Medigap, and ancillary products — direct overlap in products served and the agent-support model.

Emerging players

• Medicareful: Medicare-focused digital platform and agency model helping agents enroll consumers into MA and Medigap plans; overlaps with Comprehensive Benefits on Medicare products but emphasizes a more tech-led enrollment experience.
• NationalCarePro: Independent Medicare distribution organization contracting agents with carriers and providing lead generation and back-office support — similar FMO services with a narrower geographic emphasis.

Others

• Telos Actuarial: Actuarial and insurance consulting firm supporting carriers and agencies in the senior market; adjacent ecosystem participant rather than a direct competitor, relevant for understanding the broader Medicare distribution infrastructure.

Broad incumbents

• Integrity Marketing Group: Large national insurance distribution platform owning and partnering with FMOs and agencies across senior, life, and health lines — provides a much broader incumbent comparison for the FMO business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mycompben
• Facebookfacebook.com/mycompben
• LinkedInlinkedin.com/company/comprehensive-benefits-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comprehensive Benefits