Knotty Tie Co

What Knotty Tie Co does

Knotty Tie Co. is a Denver, Colorado-based made-to-order neckwear and accessories manufacturer founded in 2012, operating as a privately held for-profit social enterprise. The company produces neckties, bow ties, pocket squares, suspenders, scarves (chiffon, infinity, and hair variants), and neck gaiters, all sewn in its Denver facility by a workforce of resettled refugees and built from recycled-material fabrics. Its core differentiator is a deep customization platform that lets customers choose from 500+ proprietary colors or specify Pantone PMS matches, select from a pattern library, upload logos or photos, and add monograms; a dedicated custom design tool supports a 4-step workflow with designer-assisted proofs.

The business is run almost entirely through a Shopify-powered direct-to-consumer e-commerce storefront (knottytie.com) with self-serve online customization, complemented by a sales-led organizational channel that handles custom logo/bulk orders for companies, schools, sports clubs, religious institutions, and nonprofits. Pricing is unit-based: neckties and bow ties start at $45, pocket squares at $20, suspenders from $50, with a $20 one-time design fee per custom order and bulk discounts at quantity breaks of 5, 10, 25, 50, 100, 250, 500 and 1000+ units. Gift cards in $25-$200 denominations and a free ColorMatch Chart serve as supporting offerings. No physical retail locations exist.

Customer base is fragmented across wedding parties (primary), individual consumers, and a long tail of organizational buyers; the company has accumulated 5,800+ customer reviews averaging 4.7 stars. The firm is small (1-10 employees), has raised only one disclosed $40,000 round in November 2014, and shows no evidence of acquisitions, institutional investors, or external leadership changes beyond founder Jeremy Priest serving as president and CEO.

Name

Knotty Tie Co

Legal name

Knotty Tie Co.

Website

https://knottytie.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Knotty Tie Co. is a Denver-based made-to-order neckwear manufacturer producing customizable ties, bow ties, pocket squares, suspenders, scarves, and neck gaiters, sold direct-to-consumer online and to organizations, and sewn by resettled refugees as a social enterprise.

Ownership category

akta.pro rank

Product category

Custom Men's Neckwear & Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Ties, Bow Ties & Pocket Squares (CRAAAJAH)

akta.pro secondary industry

Neckties/Bow Ties & Formal Neckwear Manufacturing (IMAOAFAE)

Keywords

• Custom neckwear
• Made-to-order ties
• Social enterprise apparel
• Branded corporate accessories
• Wedding party ties

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Neckties: Direct sales of custom and pre-designed neckties. Products built to order in Denver, CO with recycled fabric materials. Prices range from $45 and up with customization options.
2. Product Sales - Bow Ties: Direct sales of bow ties including self-tie and pre-tied options. Products made to order in USA.
3. Product Sales - Accessories: Sales of pocket squares ($20), suspenders (from $50), scarves, and neck gaiters. All made to order.
4. Gift Cards: Digital gift certificates available in denominations of $25, $50, $75, $100, $150, and $200. Delivered by email with instructions to redeem at checkout.
5. Custom Design Services: One-time design fee of $20 per custom order for design support and artwork setup. Professional designer assistance available for logo, photo, or custom design specifications.
6. Bulk/Wholesale Orders: Volume pricing for organizations ordering 5+ items with quantity breaks at 10, 25, 50, 100, 250, 500 and 1000+ units. Includes custom tag options for orders of 25+ ties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Knotty Tie Co. designs, manufactures, and sells made-to-order custom neckwear and accessories — including neckties, bow ties, pocket squares, suspenders, scarves, and neck gaiters — produced in Denver, Colorado using recycled-plastic fabrics. Every product can be customized through a proprietary online color-matching system offering 500+ colors and Pantone PMS matching, with monogram, logo, photo, and bridal-themed design options. The company also offers a $20-per-order custom design service for individuals and organizations, including bulk/wholesale pricing tiers.

Product overview

Knotty Tie Co. is a made-to-order American neckwear company offering a portfolio of six core product categories — Neckties, Bow Ties, Pocket Squares, Suspenders, Scarves (Chiffon, Infinity, Hair), and Neck Gaiters — all manufactured in Denver, Colorado. The product line is differentiated by deep customization: every product can be reordered in the customer's choice of pattern (drawn from a library of ~40+ stock designs or original uploads) and over 500 Knotty-brand colors or Pantone-matched colors via a proprietary color matching system. Sub-brand lines include Logo Products (corporate/organizational branded neckwear), Photo Products (featuring customer photos), Monogram Products, and Wedding Collections. The company operates on a made-to-order model with no minimum order quantities and offers a dedicated custom design service (a web-based 4-step tool with designer support) for bespoke, logo, and wedding orders. A Gift Card and a free ColorMatch Chart are supporting offerings. All products are built with recycled-material fabrics and are sewn by resettled refugees.

Differentiator

Problem solved

Functional benefit

Products and services

• Neckties Traditional neckties available in a wide range of patterns (floral, paisley, striped, plaid, geometric, solid, textured, ornate, dot) and themes (sports, nautical, animals, retro, food & drink, space, dogs, states, Colorado, fun, Art Deco). Customizable via the online configurator with 500+ colors including Pantone PMS matching. Starting price $45 with long (+$5) and extra-long (+$10) sizing options. Made to order in Denver, CO from recycled-material fabrics.
• Bow Ties Self-tie and pre-tied bow ties in the same pattern and theme variety as neckties, customizable with the company's color matching system. Priced at $45.00 and suited for weddings and formal occasions.
• Pocket Squares 12-inch folded pocket squares in the same design patterns as neckties and bow ties, serving as formal attire accessories. Priced at $20.00 each and available in the standard 12-inch square format. Made to order.
• Suspenders Adjustable suspenders available in a broad range of patterns and color options, complementing the neckwear product line. Starting at $50.00 with multiple width and length options. Made to order in Denver, CO.
• Scarves (Chiffon, Infinity, Hair) Scarf offerings spanning Chiffon Scarves, Infinity Scarves, and Hair Scarves. Chiffon Scarves are designed for wearing in hair or as neck scarves; Infinity Scarves are continuous-loop neck scarves; Hair Scarves are designed to be worn in hair as an accessory. All are customizable in the same patterns and 500+ colors.
• Neck Gaiters Versatile neck gaiters made from Repreve fabric (recycled plastics). Available in the same pattern library as other products and designed for wearing around the neck or face. Made to order in Denver, CO.
• Gift Card Digital gift certificates available in denominations of $25, $50, $75, $100, $150, and $200. Delivered by email with instructions for redemption at checkout, valid for any Knotty Tie Co. product including custom packages. No additional processing fees.
• Custom Design Service A dedicated custom design service providing designer-assisted design support and artwork setup for bespoke orders, including logo, photo, and custom design specifications across Neckties, Bow Ties, Pocket Squares, Suspenders, Scarves, and Neck Gaiters. $20 one-time design fee per order; designers provide proofs within 1–2 business days. Includes a 4-step web-based design tool with 500+ color options and Pantone matching.

Quantifiable outcome

• 4.7 star average rating from over 5,800 reviews
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Tie Bar: Online-first affordable neckwear company offering ties, bow ties, and accessories with custom and pre-designed options. Closest direct competitor given shared DTC channel, made-to-order capability, and overlapping product catalog targeting weddings and gift purchases.
• Proper Cloth: Custom menswear company specializing in made-to-measure shirts and custom neckwear. Directly comparable to Knotty on custom configurator technology, made-to-order model, and focus on personalized fabric/pattern combinations for individual and gift buyers.

Broad incumbents

• Brooks Brothers: Iconic American heritage brand offering neckwear as part of a broad menswear portfolio. Comparable on formalwear category leadership and American-made heritage positioning, but operates at much larger scale and through full-line retail rather than custom DTC.
• Vineyard Vines: American lifestyle brand with neckwear as a signature category. Comparable on pattern-driven tie design and premium DTC positioning, though operates through broader apparel retail rather than custom on-demand manufacturing.
• Indochino: Made-to-measure menswear company offering custom suits, shirts, and accessories. Comparable on custom online configurator and made-to-order model for formalwear, though broader in scope with focus on suits rather than neckwear as anchor category.
• Tom James: Custom clothing company specializing in tailored menswear including shirts, suits, and neckwear with strong B2B and corporate uniform programs. Comparable on custom formalwear and B2B organizational sales motion, though traditionally operates through in-person sales reps rather than pure DTC.

Others

• Zazzle: Custom print-on-demand marketplace offering personalized ties, bow ties, and accessories alongside a wide product catalog. Comparable on customization technology and made-to-order production, though Zazzle operates as a horizontal platform rather than a curated neckwear specialist.
• Custom Ink: Custom branded apparel and merchandise platform serving organizations, schools, teams, and corporate buyers. Comparable on bulk custom ordering, designer-assisted logo/artwork workflow, and B2B organizational customer segments, though broader in apparel scope (t-shirts, polos) rather than neckwear specialty.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KnottyTie
• Instagraminstagram.com/knottytie
• Pinterestpinterest.com/knottytie
• Xx.com/knottytie
• LinkedInlinkedin.com/company/knotty-tie-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knotty Tie Co