Atkinson Pools

What Atkinson Pools does

Atkinson Pools is a privately held, family-founded custom swimming pool builder headquartered at 454 Jessen Lane in Charleston, South Carolina. Founded by Rex Atkinson in 1983 and operating formally as Atkinson Pool Company since 1984, the firm has spent more than 40 years serving the Charleston and Lowcountry region — including Mount Pleasant, Kiawah Island, and surrounding coastal communities. The company operates as a full-service luxury pool builder, designing and constructing every element of outdoor living projects in-house, including custom pools, vanishing edge and perimeter overflow pools, fire and water features, outdoor kitchens, and complete backyard environments.

Its core offering spans one-time custom pool design and construction (quote-based pricing per project), pool renovations and remodeling, and recurring weekly maintenance and repair services for residential, commercial, and municipal clients. The go-to-market is consultation-led and field-sales driven, anchored by a professional project portfolio on its website, social presence on Facebook and Instagram, and a Houzz Pro listing. Atkinson Pools serves both luxury residential homeowners and commercial property managers — yacht clubs, retirement communities, amenity centers, and hospitality venues — and counts Hobcaw Yacht Club, Beach Club Kiawah, Del Webb, and Pine Hills Amenity Center among its named enterprise clients.

The firm is owned by three Managing Partners (Josh Atkinson, Rex Atkinson, and Ty Tyler) and operates with a team of approximately 15–16 members across design, construction operations, residential and commercial service, accounting, and field staff. Revenue is not publicly disclosed. Strategic posture is regional and stable, with industry association memberships (Pool & Hot Tub Alliance, United Aqua Group, Tributary Revelation) supporting continuing education, and no external private equity, M&A, or product-platform expansion signals visible in the data.

Name

Atkinson Pools

Legal name

Atkinson Pools

Website

https://atkinsonpools.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Swimming Pool Construction Services

NAICS

Landscape Architectural Services (54132)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Custom pool construction
• Swimming pool design
• Pool renovation services
• Outdoor living design
• Pool maintenance services

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool Construction: One-time custom pool design and construction services for residential and commercial clients. Pricing varies based on pool size, features, materials, and project complexity. Projects include resort-style pools, vanishing edge pools, perimeter overflow pools, and complete outdoor living environments.
2. Pool Service & Maintenance: Weekly maintenance services for residential, commercial, and municipal pools. Includes expert repair services, pool remodeling, and replacement services. Provides ongoing revenue through recurring service contracts.
3. Pool Renovations: Renovation services for existing pools, including upgrades, remodeling, and modernization of aging pool infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Atkinson Pools designs, builds, renovates, and services custom in-ground swimming pools and luxury outdoor living environments for residential and commercial clients in the Charleston, SC region. The company delivers concept master plans, specialty pool designs such as vanishing edge and perimeter overflow pools, integrated outdoor living spaces, and full-service pool maintenance under recurring service contracts.

Product overview

Atkinson Pools is a full-service luxury pool builder offering a unified portfolio of custom swimming pool design, construction, renovation, and maintenance services. The company designs and constructs every element of outdoor living projects in-house, including custom pools (residential and commercial), vanishing edge pools, perimeter overflow pools, fire features, water features, outdoor kitchens, and complete luxury backyard environments. The core offerings include Custom Swimming Pool Design & Construction, Pool Renovations, Commercial Swimming Pools, and various specialty pool types (Vanishing Edge, Perimeter Overflow), complemented by service offerings such as Concept Master Plans and ongoing Pool Service & Repairs with NSPF certified staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Swimming Pool Design & Construction Full-service design and construction of custom in-ground swimming pools, including specialty pool types such as vanishing edge and perimeter overflow pools, for luxury residential homeowners in the Charleston, SC area.
• Pool Renovations Renovation and remodeling services for existing swimming pools, including resurfacing, equipment upgrades, and aesthetic improvements for residential and commercial pools.
• Luxury Outdoor Living Environments Design and construction of luxury outdoor living spaces including patios, decks, and integrated landscape environments paired with new or existing pools for residential properties.
• Commercial Swimming Pool Construction Design and construction of commercial swimming pools for properties such as yacht clubs, country clubs, retirement communities, hotels, and other commercial facilities.
• Pool Service & Maintenance Ongoing pool service, maintenance, and repair contracts for residential and commercial pool owners, including weekly cleaning, water chemistry management, and equipment servicing.
• Concept Master Plans Comprehensive conceptual master planning services for outdoor spaces, providing clients with detailed 3D designs before committing to full construction projects.

Quantifiable outcome

• 40+ years in business serving Charleston and Lowcountry region

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pool & Hot Tub AlliancecoreOthersProfessional organization membership providing continuing education, training, and industry best practices for modern construction practices, design methods, materials, and cutting edge equipment technologies.
• United Aqua GroupcoreOthersProfessional organization membership providing access to industry resources, training, and networking for pool construction and service professionals.
• Tributary RevelationminorOthersProfessional organization membership providing continuing education and training opportunities for pool industry professionals.
• YESIMAROBOTminorImplementation/ SI/ Consulting PartnerWebsite development and marketing partner responsible for the company website design and digital presence.
• HouzzminorGTM or Marketing PartnerProfessional directory listing on Houzz platform for swimming pool builders, providing lead generation and brand visibility among homeowners seeking professional pool services.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Long Island Pool & Patio: Regional custom pool and outdoor living builder in the Northeast U.S. delivering gunite pool construction, renovation, and service to affluent homeowners — directly analogous to Atkinson's Charleston luxury business.
• Premier Pools & Spas: Largest network of custom pool builders in the U.S., directly competing in residential custom pool design, construction, and service across multiple states. Closest direct comparable to Atkinson's design-build-service model, though operating at much greater scale via a franchise structure.
• California Pools & Landscape: Long-established custom pool builder and landscape contractor serving high-end residential clients in the Western U.S. Overlapping product set (custom pools, vanishing edges, outdoor living environments) with Atkinson's full-service luxury pool offering.
• Claffey Pools: Texas-based custom pool builder specializing in high-end residential pools, outdoor living spaces, and renovations. Comparable luxury residential focus and integrated design-build-service model to Atkinson Pools.
• Shasta Pools: Large regional custom pool builder in the Phoenix/Arizona market with design, construction, renovation, and service capabilities. Similar integrated luxury pool business model targeting affluent residential customers in a defined geographic territory.
• River Pools: Custom fiberglass and gunite pool builder serving the Mid-Atlantic and Southeast U.S. with similar design consultation, construction, and maintenance offerings. Comparable custom-luxury positioning to Atkinson Pools in the residential pool builder category.
• Blue Haven Pools & Spas: Multi-regional custom pool builder franchise offering design, construction, and service for residential pools. Competes in the same custom residential pool category as Atkinson Pools with a similar one-stop-shop offering.

Others

• Master Pools Guild: Invitation-only network of independent custom pool builders across North America. Atkinson Pools is a comparable independent luxury builder; the network is a relevant industry peer ecosystem for benchmarking and potential partnership rather than a direct competitor.

Broad incumbents

• Latham Group: Largest U.S. manufacturer of inground vinyl liner pools and a major supplier of pool covers, liners, and components. An established industry incumbent serving builders like Atkinson rather than competing directly with them, but anchors the broader pool construction supply chain.
• Pentair: Global manufacturer of pool equipment, automation, and water treatment systems. A broad incumbent whose pumps, filters, and automation products Atkinson installs as part of its custom pool builds; relevant for understanding equipment ecosystem and competitive positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtkinsonPoolsandSpas
• Instagraminstagram.com/atkinsonpools
• Xx.com/AtkinsonPools

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atkinson Pools