Stoneybrook East Golf Club

What Stoneybrook East Golf Club does

Stoneybrook East Golf Club operates a championship 18-hole public golf course in Orlando, Florida, designed by the architectural firm Clifton, Ezell, and Clifton in an 'Old Florida' style featuring large fairways, strategic bunkers, tiered rolling greens, and preserved wetlands. The par-72 course plays 6,820 yards from the tips with four tee configurations to accommodate all skill levels, and the facility operates daily from 6:30 AM to 8:30 PM, including holidays. The course serves recreational and amateur golfers in the Orlando market, as well as a growing junior golf segment through its partnership with the Junior Golf Prep Academy (JGPA), and is also offered as a venue for tournaments, corporate events, and lessons.\n\nThe core product offering extends beyond the course itself to a full practice facility (aqua driving range with all-grass teeing area, pitching complex, practice bunker, and putting/chipping greens), professional instruction through the Daniel Silcox Golf School, and an online store selling gift cards ($50, $100, $200 denominations) and merchandise. Tee times can be booked directly online with a credit-card guarantee, by phone through the Pro Shop, or through the GolfNow marketplace for promotional pricing; the course is open to the public with no mandatory membership, though membership options are offered.\n\nThe business model is transaction-based and direct-to-consumer, generating revenue from green fees, driving range ball sales ($10-$34 per bucket), individual and group golf lessons ($60-$300), cart rentals, and retail/gift card sales. The marketing approach relies on the company website, an E-Club email newsletter, local search visibility, and partnership-driven demand from JGPA and GolfNow. The company is privately held, with no disclosed revenue, ownership structure, or parent company beyond an affiliate relationship with North Shore Golf Club under apparent common Caporaletti Golf management.

Name

Stoneybrook East Golf Club

Legal name

Stoneybrook East Golf Club

Website

https://golfatstoneybrook.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoneybrook East Golf Club operates a public 18-hole championship golf course in Orlando, Florida, serving recreational golfers, junior golfers via its JGPA partnership, and lesson-seekers through the Daniel Silcox Golf School, with ancillary revenue from a practice facility, online store, and gift cards.

Ownership category

akta.pro rank

Product category

Public Golf Course & Golf Facilities

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf tee times
• Golf instruction
• Driving range
• Golf membership

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees / Tee Times: Revenue from golf rounds played. Tee times can be booked online with credit card guarantee or directly at the pro shop. Fees are due upon arrival unless booking through GolfNow 'Hot Deals'.
2. Driving Range: Practice facility revenue from selling range balls in various quantities (40-170 balls) at price points from $10 to $34.
3. Golf Instruction: The Daniel Silcox Golf School operates at the facility providing paid lessons and clinics. Individual lessons range from $60-$115 depending on duration and whether adult or junior pricing applies. Lesson packs and playing lessons are also available.
4. Pro Shop / Retail: Online store selling golf merchandise and gift cards. Gift cards available in $50, $100, and $200 denominations.
5. Golf Cart Rentals: Golf cart rental fees are included as part of the tee time experience. Course policies enforce cart path rules near greens and tees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Stoneybrook East Golf Club operates a public-access, 18-hole championship golf course designed in 'Old Florida' style by Clifton, Ezell, and Clifton, with four sets of tees, an aqua grass driving range, and full practice facilities. The club generates revenue from tee time green fees, driving range ball sales, the Daniel Silcox Golf School lessons and clinics, gift cards, and memberships, and it partners with the Junior Golf Prep Academy (JGPA) for junior programming.

Product overview

Stoneybrook East Golf Club is a championship golf facility offering an 18-hole 'Old Florida' style golf course as its core product. The course is complemented by a practice facility with aqua range, professional instruction through the Daniel Silcox Golf School, and an online store. Additional services include tee time booking, gift cards, and an email newsletter (E-Club). The club partners with JGPA for junior golf programs and GolfNow for hot deal bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course An 18-hole, par 72 championship golf course designed by Clifton, Ezell, and Clifton in 'Old Florida' style, playing 6,820 yards from the tips with three additional tee sets for all skill levels. Features large fairways, large strategic bunkers, water hazards, tiered rolling greens, and preserved wetlands. Open to the public with tee times, memberships, and tournament play available.
• Tee Time Booking Online and phone-based tee time reservation system requiring a valid credit card guarantee with a 24-hour cancellation policy. Singles may book online when 1-2 spots are available. Phone reservations handled by the Pro Shop between 8:00 AM and 7:00 PM.
• Practice Facility Complete practice facility featuring an aqua driving range with all-grass teeing area (no mats), pitching complex, practice bunker, and putting/chipping greens. Range balls sold in four tiers: Small (40 balls/$10), Large (70 balls/$18), XL (110 balls/$26), and Jumbo (170 balls/$34).
• Daniel Silcox Golf School Professional golf instruction program led by Daniel Silcox with over 18 years of coaching experience. Offers private lessons (1 hour/$115 adult, 30 min/$75 adult), junior lessons (1 hour/$80, 30 min/$60), lesson packs (5-hour and 5x30-minute bundles), 9-hole playing lessons ($200), and 18-hole playing lessons ($300). Group discounts available.
• Golf Course Gift Cards Digital gift cards available in $50, $100, and $200 denominations for purchase through the online store, redeemable at the golf facility for tee times, range balls, lessons, and merchandise.
• Memberships Annual membership program for repeat golfers at the Stoneybrook East Golf Club, providing regular access to the championship course and facilities in addition to public tee time access.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• North Shore Golf ClubminorOthersListed as an 'Affiliate Club' on the website footer. Nature of partnership appears to be reciprocal referral or cross-promotional arrangement between two golf clubs under common management or ownership (Caporoletti Golf).
• Junior Golf Prep Academy (JGPA)coreStrategic or Co-development PartnerThe club has established a partnership with JGPA for junior golf programming. JGPA operates from the Stoneybrook East facility with dedicated junior golf services and booking links directly on the club website. The partnership includes a 'Junior Golf' button on the homepage linking to JGPA booking page. JGPA founder Daniel Silcox also operates his golf school at the facility.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Drive Shack: Tech-enabled golf entertainment venue operator. Comparable as an emerging alternative competing for casual golfer entertainment spend, social occasions, and junior/family golf initiation in metro markets.
• Topgolf: Multi-location entertainment golf concept using ball-tracking technology. Comparable as a competitor for casual leisure time, social golf occasions, and beginner/junior golfer attention, especially in tourist-heavy markets.

Direct peers

• Bay Hill Club & Lodge: Orlando championship golf club (host of the Arnold Palmer Invitational) with course, lodging, and instruction. Comparable on championship course positioning, instructional programming, and Orlando location.
• Streamsong Resort: Florida destination golf resort offering multiple championship courses, lodging, and instruction. Comparable as a Florida championship golf operation combining play, lessons, and practice facilities in a tourism-driven market.
• TPC Sawgrass: Florida championship public-access golf facility (home of THE PLAYERS Stadium Course) operated by the PGA Tour's TPC network. Comparable as a high-end Florida public course with premium pricing, instruction, and practice amenities.
• Orange County National Golf Center: Orlando public-access championship golf facility with course, range, and instruction. Direct comparable as a Florida public championship course competing for the same tourist, corporate outing, and local golfer segments.
• North Shore Golf Club: Affiliate club under common ownership (Caporoletti Golf) operating a public-access championship golf facility in Florida. Directly comparable as a same-model public course with tee times, lessons, range, and pro shop.
• Grand Cypress Golf Club: Orlando-area resort-style championship golf facility offering multiple courses, lessons, and practice amenities. Comparable as a high-quality public/resort golf operation competing for the same Orlando tourist and local demand.

Others

• GolfNow: Largest online tee-time booking marketplace in golf. Comparable as a critical distribution channel partner that shapes pricing, fills unsold inventory, and connects the course with demand for promotional 'Hot Deals'.

Broad incumbents

• Pebble Beach Resorts: Iconic multi-course luxury golf resort in California. Comparable as a championship public-access golf operation combining play, instruction, retail, and lodging, though at a substantially higher price point and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/golfstoneybrook
• Facebookfacebook.com/StoneybrookGolfClub
• LinkedInlinkedin.com/company/stoneybrook-east-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoneybrook East Golf Club