OF Immo AG

What OF Immo AG does

OF Immo AG operates the Otto Fischer AG business, a Zürich-based B2B electrical wholesale distributor (Elektrogrosshandel) founded in 1899, serving electricians, electrical installation firms, industrial companies, and building owners across Switzerland. The company's headcount of 251–500 supports a sales-led model that combines territorial field sales (Gebiets-Aussendienst), specialized external sales teams (Fach-Aussendienst), and the ProfShop B2B web shop, complemented by the eco2friendly professional training platform and a WhatsApp customer channel. Pricing and ordering are quote-based and gated behind customer login, indicating standard B2B wholesale mechanics rather than transactional retail.

The product portfolio spans cables and conductors, cable routing systems, raw construction and grounding, connection technology, switches and sockets, distribution and protection devices, building automation (including Matter-compatible smart-home devices), lighting, photovoltaic components, E-Mobility charging infrastructure, and industrial automation components. Supply is anchored by 12+ manufacturer partnerships — including core tier relationships with ABB, Siemens, Schneider Electric, and Hager — and by a long-standing technology collaboration with Clemap AG on intelligent multi-vendor EV charging load management, which jointly won the Watt d'Or 2024 from the Swiss Federal Office of Energy. The Elbridge standard integration of supplier configurators into the web shop and the 2026 discontinuation of the print ELDAS catalog mark a deliberate shift toward digital configuration and ordering.

Revenue is generated principally through hardware resale (B2B electrical wholesale), with recent expansion into manufacturer-neutral EV charging bundles (Juice Technology, Sintio) and Switzerland-specific photovoltaic modules (Swisswatt One) extending the addressable surface into the energy-transition value chain. Geographic scope is explicitly single-country/domestic (Switzerland) and the company is privately held with no disclosed parent, subsidiaries, or external funding.

Name

OF Immo AG

Legal name

Otto Fischer AG

Website

https://ottofischer.ch

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

251–500 employees

Short description

Swiss B2B electrical wholesale distributor (Elektrogrosshandel) founded in 1899, serving electricians, installers, and industrial customers across Switzerland via field sales, the ProfShop B2B web shop, and 12+ manufacturer partnerships including ABB, Siemens, Schneider Electric, and Hager.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electrical Wholesale Distribution: Otto Fischer AG operates as an electrical wholesale distributor (Elektrogrosshandel) selling a comprehensive range of electrical installation materials, components, and systems to electrical installation companies and industrial customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OF Immo AG operates as a Swiss electrical wholesale distributor (Elektrogrosshandel) selling a comprehensive range of electrical installation materials, building automation systems, E-Mobility charging infrastructure, photovoltaic components, and industrial electrical products. The company distributes products from leading manufacturers such as ABB, Siemens, Schneider Electric, Hager, and Signify to electrical installation companies, industrial customers, and building owners across Switzerland via its ProfShop B2B web shop and a nationwide field sales network.

Differentiator

Problem solved

Functional benefit

Products and services

• ProfShop Electrical Wholesale Catalog

Quantifiable outcome

• Energy-efficient mobility with intelligent load management coordinating 30+ charging stations based on PV production

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Juice Technology AGminorChannel Partner/ Reseller/ Distributor · 1 January 2025Otto Fischer took the JUICE BOOSTER 2 and JUICE BOOSTER 3 air into their regular product range. Additionally, the JUICE CHARGER me 3 is available in the web shop. Juice gained a distribution partner with a nationwide network.
• ABB Schweiz AGcoreTechnology or Integration · 1 January 2022Partnership within OF-Industrie since 2022, providing electro-technical devices in various nominal voltages and current strengths, as well as screw and push-in connections. Includes product range basket and optimized material availability.
• Schneider Electric AGcoreTechnology or Integration · 1 January 2022Partnership since 2022 within OF-Industrie. Products include soft starters, frequency converters, signaling and command devices, contactors, and light barriers. Several employees trained through IAD (Industrial Automation Distributor) program.
• Siemens Schweiz AGcoreTechnology or Integration · 1 January 2021Partnership since 2021 within OF-Industrie. Covers low-voltage technology, industrial switching technology, automation technology, and drive technology. Products from SENTRON, SIRIUS, SIMATIC, and SINAMICS ranges.
• Clemap AGcoreTechnology or Integration · 1 January 2017Otto Fischer was one of the first customers and distribution partners of Clemap AG. Clemap developed innovative load management algorithms that coordinate charging stations from various manufacturers around buildings. Otto Fischer's 257 kWp PV system is integrated, managing over 30 AC and DC charging stations. Won Watt d'Or 2024 together.
• Hager AGcoreTechnology or IntegrationPartnership spanning several decades. Innovative first-class products make Hager the perfect industrial partner. Regular employee training and direct cooperation ensure optimal customer support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rexel SA: Paris-listed global electrical distribution group operating across Europe and the Americas; its Swiss subsidiary competes directly with Otto Fischer AG, and the group's scale, energy-efficiency services and EV-charging offerings represent a broader incumbent benchmark.
• Sonepar SA: Global market leader in B2B electrical distribution operating across dozens of countries including Switzerland; a broad incumbent whose Swiss subsidiary competes directly with Otto Fischer AG, with wider product portfolio and greater scale.

Direct peers

• Rexel Suisse SA: Swiss arm of Rexel, one of the world's largest electrical distributors, offering installation, lighting, energy-efficiency and EV-charging products to Swiss electricians and industrial customers — overlaps directly with Otto Fischer AG's product portfolio and customer segments.
• Grossel AG: Swiss electrical wholesale distributor (Elektrogrosshandel) supplying installation materials and components to electricians in Switzerland, comparable in product mix, B2B channel and customer profile to Otto Fischer AG.
• Elektro-Material AG: Major Swiss electrical wholesaler (Elektrogrosshandel) headquartered in Switzerland, distributing installation materials, lighting and building technology to electricians and industrial customers — the closest direct head-to-head competitor to Otto Fischer AG in the domestic Swiss market.
• Sonepar Suisse SA: Swiss subsidiary of global electrical distribution leader Sonepar, serving Swiss installers and industrial accounts with a comparable product range and field-sales model — directly competes with Otto Fischer AG for the same Swiss B2B customer base.

Regional players

• FEGA & Schmitt Elektrogroßhandel GmbH: German regional electrical wholesale distributor (Elektrogrosshandel) serving installers and industrial customers in southern Germany; comparable product portfolio and customer model to Otto Fischer AG, operating across a different national market.
• Hagemeyer Deutschland (Sonepar) / Kendrion / Binder Group: German-based electrical and technical wholesale group operating in adjacent European markets; serves installers and industrial buyers with a comparable B2B electrical distribution model, providing a useful benchmark for Otto Fischer AG's go-to-market and supplier-partnership economics.
• Debrunner Koenig AG: Swiss technical wholesaler covering fasteners, tools, sanitary, heating and electrotechnical products to construction and industrial buyers — comparable Swiss B2B wholesale model but with a broader non-electrical mix, providing partial overlap with Otto Fischer AG's installation and industrial business.
• Würth AG (Switzerland): Swiss subsidiary of the Würth Group, a global leader in fastening and technical wholesale serving trades and industry across Switzerland — comparable B2B technical-wholesale model and field-sales motion, but with limited overlap on core electrical installation categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ottofischerag
• Facebookfacebook.com/ottofischerag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OF Immo AG