Würth AG, Schweiz

What Würth AG, Schweiz does

Würth AG, Schweiz, founded in 1962 and headquartered in Arlesheim (Canton Basel-Landschaft), is the Swiss subsidiary of the German family-controlled Würth-Gruppe (group revenue 20.7 billion EUR in 2025). The company distributes fastening materials, tools, chemicals, occupational safety equipment, vehicle equipment, and inventory management systems to trade and industrial customers in Switzerland, selling exclusively to business/trade customers (Gewerbetreibende). It serves over 58,000 customers across all industries through a multi-channel platform comprising more than 50 physical Würth Shops, an online shop with over 150,000 articles, a mobile app, E-Procurement with EDI integration, and a direct field-sales force of over 400 representatives and specialists.

The company's core proprietary technology is the ORSY inventory management system, which encompasses ORSY-mat automated vending dispensers, modular shelving, barcode scanners, and ORSY-online digital equipment management. Adjacent proprietary platforms include BAULOC for construction-site inventory, CENDAS construction project software, PSA-Manager for occupational safety documentation, and the M-CUBE 18V cordless battery platform spanning multiple power tools. Würth AG also maintains a library of engineering software (Würth Technical Software II, ASSY Bemessungssoftware) and CAD data for DIN and standard parts, targeting engineers, craftsmen, and planners. Product brands including ASSY (screws), ORSY (inventory), MODYF (workwear), VARIFIX (mounting systems), and HHS 2000 (lubricants) are registered trademarks.

Würth AG's business model combines transaction-based product sales with professional service revenue from inventory management, vehicle equipment planning, safety equipment testing, textile printing, customer seminars, and engineering services, plus a subscription ordering (Abo-Bestellungen) mechanism for recurring consumable supply. Pricing is unit-based in CHF excluding VAT, with promotional coupon campaigns, and online pricing is gated to registered trade customers. The company is ISO 9001, ISO 14001, and ISO 45001 certified, holds an EcoVadis Bronze Medal (top 35% globally), and has installed a 419 kWp photovoltaic system at its Arlesheim site. Würth AG is a private, wholly-owned subsidiary with no external investors.

Name

Würth AG, Schweiz

Legal name

Würth AG

Website

https://wuerth-ag.ch

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Würth AG Switzerland, founded 1962, distributes 150,000+ fastening, tool, and industrial supply products to 58,000+ trade and industrial customers via 400+ field sales reps, 50+ retail shops, e-commerce, and proprietary ORSY inventory management systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlesheim

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of fasteners, tools, chemicals, safety equipment, vehicle equipment, and other supplies to trade and industry professionals. Transaction-based with repeat purchase patterns from regular customers.
2. Service Revenue: Services including inventory management (ORSY®), vehicle equipment planning, safety equipment testing, textile printing, customer seminars, and engineering services.
3. Subscription Orders (Abo-Bestellungen): Regular automated ordering for recurring supplies with flexible adjustment options, free of charge and without contract commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Würth AG Switzerland supplies more than 150,000 trade and industrial products — fasteners, screws and anchors, power tools (M-CUBE® 18V platform), chemical-technical products, electrical installation materials, occupational safety equipment, workwear (WÜRTH MODYF), and vehicle equipment — to craft businesses and industrial customers through 50+ Würth Shops, an online shop and mobile app, and 400+ field sales representatives. The company complements this catalog with proprietary ORSY® inventory management, E-Procurement, engineering services (technical software, CAD data, ASSY dimensioning), and customer seminars. Sales are restricted to trade/business customers.

Product overview

Würth AG, Schweiz operates as a B2B distributor of craft and industrial supplies with a multi-channel platform architecture. The core offering is the Würth Online-Shop (e-commerce platform) complemented by the ORSY-System (modular inventory management comprising ORSY-mat automated dispensers, system shelves, scanners, and ORSY-online management), the Würth App (mobile ordering), and E-Procurement (digital procurement with EDI). Supporting services include over 50 Würth Shops, Click & Collect, and BAULOC for construction site inventory. Engineering services are delivered through Technical Software (calculation tools), CAD data libraries, and ASSY Bemessungssoftware. The product portfolio spans over 150,000 articles organized into categories: fasteners (Schrauben, Verbindungselemente), anchor technology (Dübeltechnik), power tools with M-CUBE battery platform, chemical products, electrical installation, occupational safety equipment (including WÜRTH MODYF workwear), and vehicle equipment. Key sustainability initiatives include Cradle to Cradle certified products.

Differentiator

Problem solved

Functional benefit

Brands

• WÜRTH MODYF: Workwear and safety shoes brand offering professional clothing and footwear solutions for tradespeople.
• ORSY
• ORSY-mat
• ORSY-mobil
• BAULOC
• CENDAS
• Forum Würth Arlesheim

Products and services

• Würth Online Shop 24/7 e-commerce storefront offering more than 150,000 products for craft and industry professionals, with account management, order tracking, multiple payment options, and trade-only registration.
• Würth Shops (Retail Network) Over 50 physical retail locations across Switzerland providing immediate product availability (~5,000 items in-shop), expert advice, Click & Collect pickup, and parcel locker (Paketstation) service.
• ORSY® System (Inventory Management) Modular C-parts inventory management solution comprising ORSY-mat® automated dispensers, ORSY® system shelving, ORSY® System Scanner, and ORSY-online digital equipment management — used by over 10,000 Swiss companies to cut procurement, storage, and material-loss costs.
• Würth App Mobile application for iOS and Android providing ordering, account management, QR-code login to the online shop, product scanning, and product information access.
• E-Procurement Digital procurement solution for enterprise customers including EDI connection, and static and dynamic electronic catalogs for automated ordering processes.
• CENDAS Construction Software Construction management software for digital project handling, including transparent task distribution, site management, and coordination of project participants on the construction site.
• PSA-Manager Digital tool for creating individual workplace protection plans for employees, including documents for training sessions and audits, supporting occupational safety compliance.
• Customer Seminars (Kundenseminare) Training seminars for trade customers, taught by experts across various fields to build product and application knowledge.
• Fasteners (Schrauben, Verbindungselemente) Screws, bolts, and fastening elements including the proprietary ASSY 4 CSMP universal screws and ASSY 4 PH fixture screws, sold through Würth Shops and the online shop to trade customers.
• Anchor Technology (Dübeltechnik) Anchor and dowel technology for reinforcement and renovation applications in concrete and masonry.
• Power Tools & Machines (M-CUBE®) Cordless and corded power tools including drills, saws, grinders, and nailers built on the proprietary M-CUBE® 18V battery platform for cross-tool compatibility.
• Chemical-Technical Products Adhesives, sealants, cleaning agents, lubricants, and injection mortars, including proprietary brands such as Replast® ME 90 Sek 2K plastic adhesive and HHS 2000® high-pressure lubricant.
• Occupational Safety Equipment (Arbeitsschutz) Personal protective equipment including safety shoes, gloves, helmets, eye protection, hearing protection (e.g., ISOtunes FREE Aware Bluetooth hearing protection), and fall protection.
• WÜRTH MODYF Workwear Sub-brand of workwear and safety footwear, including Stretch X clothing and S1PS safety shoes for tradespeople.
• Electrical Installation Products Electrical installation materials including cable ties, conduits, and related installation products.
• Vehicle Equipment / ORSY-mobil Vehicle equipment planning and installation service for mobile workshops, customized to individual requirements of mobile service providers.
• BAULOC (Construction Site Inventory) Construction site inventory management solution ensuring reliable material availability on building sites.
• Engineering Services (Technical Software & CAD Data) Engineering support including Würth Technical Software II (anchor sizing, wood construction per SIA 265), CAD data library for DIN/standard parts, ASSY Bemessungssoftware (timber/element design), fire-protection solutions per VKF, and VARIFIX® modular mounting systems.
• Würth+ Stempelheft (Loyalty Program) Loyalty stamp-card program allowing customers to collect stamps with each purchase and redeem them for rewards.

Quantifiable outcome

• Over 58,000 customers in Switzerland trust Würth
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor.

• IIHF Eishockey-Weltmeisterschaften 2026 & 2027minorGTM or Marketing Partner · 1 January 2026Official sponsor of IIHF Ice Hockey World Championships 2026 & 2027. Würth AG, together with other Swiss Würth companies, engages as official sponsor.
• Spengler CupminorGTM or Marketing PartnerOfficial sponsor of Spengler Cup tournament in Davos. Part of sports engagement together with other Swiss Würth companies.
• Special Olympics SwitzerlandminorGTM or Marketing PartnerOfficial sponsor of Special Olympics Switzerland, supporting athletes with intellectual disabilities.
• Emil Frey RacingminorGTM or Marketing PartnerPartner of Emil Frey Racing team in motorsport.
• DHLminorStrategic or Co-development PartnerPartnership with DHL for mobile construction site boxes (Baustellenboxen) - delivery solution for construction sites without their own delivery addresses using GPS coordinates.
• EcobauminorStrategic or Co-development PartnerProducts certified according to ecobau quality labels for healthy and ecological building in Switzerland, integrated into Minergie-ECO and SNBS building labels.
• Cradle to Cradle Certified®minorStrategic or Co-development PartnerProducts including Akku-Bohrschrauber ABS 18 Compact, ABS 18 Subcompact, 18V M-CUBE® batteries and ORSY® System cases analyzed and certified according to Cradle to Cradle criteria.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Toolstation (Travis Perkins plc): B2B and trade-focused retailer/wholesaler of tools, hardware and consumables with a branch-and-click-and-collect model. Comparable multi-channel strategy targeting the same SMB trade buyer, with overlapping SKU categories in tools, fasteners and PPE.
• Hilti AG: Liechtenstein-headquartered manufacturer and direct-sales supplier of power tools, fastening systems and software services to construction professionals. Overlaps with Würth AG on M-CUBE-equivalent cordless platforms, anchor and fastener ranges, and engineering services.
• Berner Group: European B2B direct-sales distributor of trade and industrial supplies (fasteners, chemicals, tools, workwear) targeting skilled trades. Closest comparable to Würth AG by go-to-market model, customer base and product range.
• fischer (fischer Deutschland Vertriebs GmbH): German manufacturer and distributor of anchors, screws, chemical fixings and installation systems serving construction and trade. Direct overlap with Würth AG's Dübeltechnik, ASSY and chemical-technical product categories, including similar engineering-software tooling.
• Cromwell Tools: UK-based B2B industrial and trade supplier of tools, maintenance products and PPE with field sales and e-commerce. Mirrors Würth AG's mix of catalog breadth, technical service and recurring-account customer relationships in the trade channel.

Regional players

• Travis Perkins plc: UK builders' merchant group operating Toolstation and trade-only branches. Similar B2B trade model with branch network and digital channels; comparable in product mix but geographically focused on the UK rather than continental Europe/Switzerland.
• Distrelec Schweiz AG: Switzerland-based B2B distributor of electronics, automation, tools and maintenance supplies serving industrial and trade buyers. Geographic overlap with Würth AG in Switzerland and overlapping catalog breadth in technical/industrial supplies.

Broad incumbents

• Stanley Black & Decker: Global tools and industrial solutions conglomerate (DeWalt, Stanley, Craftsman). Competes with Würth AG in power tools and fasteners at a broader, multi-brand scale; not a direct trade-distribution model but a key supplier and competitor in shared categories.
• Robert Bosch Power Tools: Professional power tools division of Bosch with broad distribution across Europe. Competes head-to-head with Würth AG's M-CUBE battery platform and power tool assortment, including cross-brand battery compatibility that affects Würth's lock-in strategy.

Emerging players

• RS Components (RS Group plc): Global B2B distributor of industrial and electronic components, tools and consumables. Comparable in SKU breadth and B2B e-procurement capabilities, but more skewed toward electronics and MRO than trade construction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/WuerthAG
• Facebookfacebook.com/wuerth
• LinkedInlinkedin.com/company/w-rth-ag-schweiz
• Instagraminstagram.com/wuerth_schweiz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würth AG, Schweiz