In Film Branding & Advertising

What In Film Branding & Advertising does

In Film Branding & Advertising (IFBA), operating under the legal entity Friendsmoo Info Media Private Limited, is a Hyderabad-based digital marketing and web solutions agency founded in 2011 by Nagendra Gadamsetty. The company provides an integrated suite of services spanning web design and development (static, responsive, WordPress, CMS, e-commerce via WooCommerce, OpenCart, Magento), digital marketing (SEO, SEM, SMM, PPC), web hosting, domain registration, bulk SMS, and interactive media production (ad films, 2D animation, motion graphics, corporate films, and post-production including 5.1/7.1 and digital intermediate). Its distinctive offering is in-film branding and movie online promotion targeted at the South Indian cinema industry, which it supports through film production and post-production capabilities built around cameras such as BlackMagic 4K and Red Epic.

IFBA operates a project-based, quote-priced services model with no publicly disclosed pricing tiers, offering "reasonable" and negotiable contracts. Its go-to-market is sales-led, combining direct website inquiry ([email protected], +91 9985431288), two physical offices (Hyderabad headquarters in Banjara Hills and a Guntur office), and content marketing through an active blog. Primary customer segments are startups and small-to-medium businesses in Andhra Pradesh and Telangana, with a secondary vertical in South Indian film production houses. Named clients include Friendsmoo.com (a sister property), Yabibo.com, SS Art Productions, SV Constructions Hyderabad, Pioneer Interiors India, USM Software, Raj Medi Tech, BeautyStreet.com, and Hello45.com — all startups or SMBs.

The company is privately held with no institutional funding rounds disclosed, no M&A activity, no patents or trademarks on record, and no certifications. It claims to have revamped over 1,000 websites and serves "hundreds" of clients, while the parent entity FMIM operates web portals reaching approximately 100,000 monthly users and 5 million users on social platforms. The technology stack is conventional web technology (HTML5, CSS3, PHP, MySQL, .Net, Angular.js, Node.js, MongoDB) with no proprietary platform or AI/ML capabilities evidenced.

Name

In Film Branding & Advertising

Legal name

Friendsmoo Info Media Private Limited

Website

https://ifba.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

In Film Branding & Advertising (IFBA) is a Hyderabad-based digital agency offering web design, development, e-commerce, digital marketing, and in-film branding services to startups, SMBs, and South Indian film production houses across Andhra Pradesh and Telangana.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Digital marketing services
• Web design development
• In-film branding
• Search engine optimization
• E-commerce solutions

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design & Development Services: One-time project-based revenue from website design, development, redesign, and maintenance services. Includes static, responsive, dynamic, CMS, and WordPress website development.
2. Digital Marketing Services: Recurring and project-based revenue from SEO, SEM, SMM, SMO, PPC, mobile advertising, and display banner campaigns.
3. Mobile Application Development: Project-based revenue from hybrid mobile app and native app development for Android and iOS platforms.
4. E-Commerce Solutions: Revenue from e-commerce website design, development, platform setup (WooCommerce, OpenCart, Magento), and payment gateway integration.
5. Graphic Design Services: One-time revenue from logo design, brochure designing, business cards, corporate identity cards, and corporate presentations.
6. Web Hosting Services: Recurring revenue from Linux/Windows hosting, VPS, semi-dedicated servers, dedicated servers, and application hosting.
7. Film Branding & Ad-Making: Revenue from movie online promotion, ad films, corporate/product films, and in-film branding services for South Indian cinema.
8. Bulk SMS Services: Transactional and promotional bulk SMS services for startups and businesses across India.
9. Domain Registration: Domain registration services for various extensions (.com, .net, .org, .info, .co, .in)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IFBA is a Hyderabad-based digital marketing agency that provides integrated digital services spanning web design and development, e-commerce solutions, and digital marketing (SEO, SEM, SMM, PPC). Its defining niche is in-film branding for South Indian cinema, integrating brand placements within film content alongside broader advertising offerings such as ad films, corporate films, 2D animation, motion graphics, and movie online promotion. The company also offers supporting services including web hosting, domain registration, and bulk SMS for startups and SMBs.

Product overview

IFBA (In Film Branding & Advertising) is a digital marketing agency offering a unified suite of integrated services spanning web solutions (web design, development, e-commerce), digital marketing (SEO, SEM, SMM, PPC), and interactive media production (ad films, animation, in-film branding, movie promotion). The company operates as a single-service agency with interconnected offerings where web development and design form the foundation, digital marketing services amplify online visibility, and interactive media production (including film branding, corporate films, and motion graphics) serves clients in entertainment and advertising industries. Key specializations include movie online promotion, in-film branding for South Indian cinema, and comprehensive digital marketing for businesses in India.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Revamped online presence of over 1000 websites
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Netelixir: Hyderabad-based digital marketing agency offering SEO, PPC, social media, and web analytics services. Strong regional peer in the same Hyderabad market with overlapping SMB and mid-market client focus.
• Pinstorm Digital: Mumbai-based digital marketing and brand solutions agency covering social media, SEO, video content, and influencer marketing. Comparable mid-sized Indian agency with similar integrated digital-to-content service offering.
• Techmagnate: New Delhi-based digital marketing agency specializing in SEO, PPC, content marketing, and web development. Direct peer with overlapping service mix targeting Indian SMB and enterprise segments.
• Gozoop Online Private Limited: Mumbai-headquartered independent digital marketing agency offering social media marketing, SEO, content, and integrated digital services. Comparable mid-sized Indian agency serving SMB and enterprise clients with overlapping service mix.
• Social Beat: Chennai-headquartered digital marketing agency providing SEO, performance marketing, social media, and video content services. Strong direct peer given similar mid-tier Indian agency positioning and overlap in digital marketing and content production.

Broad incumbents

• Webchutney (now DViO Digital): One of India's pioneering digital marketing agencies, now part of DViO Digital, offering web, SEO, social media, and creative services to enterprise clients. Directly comparable as a full-service Indian digital agency, though with significantly larger scale and enterprise focus.
• Mirum India (WPP): India arm of WPP's Mirum digital network, offering digital strategy, social media, web development, and content services. Comparable on digital services breadth, though enterprise-focused and part of a global network.
• iProspect India (Dentsu): Global performance marketing agency (Dentsu network) operating in India with SEO, paid media, and digital transformation capabilities. Comparable on the digital/SEM side but serves enterprise clients at significantly larger scale.
• WATConsult (Dentsu): Mumbai-based full-service digital and social media agency under the Dentsu network, serving brands across industries. Comparable integrated digital offering though operating at broader enterprise scale.

Emerging players

• ThatWare LLP: Kolkata-based SEO and digital marketing agency offering advanced SEO, web development, and AI-driven marketing services. Comparable on SEO/digital services niche though focused more narrowly on technical SEO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ifbaindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Film Branding & Advertising