DEFI Group
- Company typePrivate
- Founded1975
- HeadquartersClichy, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
DEFI Group firmographics
Firmographics- Name
- DEFI Group
- Legal name
- DEFI Group S.A.S.
- Website
- https://defi-group.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
DEFI Group industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
Keywords
Where DEFI Group is headquartered
LocationHeadquarters
- HQ city
- Clichy
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
DEFI Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Advertising Space Rental: DEFI Group generates revenue by providing illuminated advertising, spectacular banners, and digital advertising spaces to brands and advertisers. Services include location rental, installation, and maintenance of advertising structures on premium urban locations across European cities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising space rental with installation and maintenance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DEFI Group product offering
Product offeringCore offering
DEFI Group sells spectacular outdoor advertising space across 12 European countries, offering illuminated rooftop advertising, large-format printed banners (spectacular banners) installed on building facades and scaffolding, and giant digital out-of-home (DOOH) screens. Services bundle location rental, installation, and maintenance under multi-year Bon de Commande contracts sold primarily to enterprise advertisers, media agencies, and brand owners, with revenue generated from advertising-space rental.
Product overview
DEFI Group operates as a spectacular outdoor advertising company offering non-standard advertising solutions across Europe. The core product portfolio consists of three main services: Illuminated Advertising (luminous rooftop logos on busy roads), Spectacular Banners (large-format event and permanent advertising canvases), and Digital Advertising/DOOH (giant digital screens). Their CITYWALL service provides printed advertising canvas placement on equipped locations. Additional offerings include event banners for temporary installations and digital screens for media agencies. The company positions itself as Europe's #1 in spectacular OOH advertising, with presence in 12 European countries and 50 years of expertise.
Differentiator
Problem solved
Functional benefit
Brands
- CITYWALL: Products/services consisting of advertising canvas displayed on locations for contracted duration, including installation and maintenance.
Products and services
- Illuminated Advertising Luminous logos installed on rooftops of buildings along busy roads, visible day and night, designed to reinforce brand positioning and generate long-term visibility and awareness for enterprise advertisers.
- Spectacular Banners Large-scale advertising structures covering hundreds of square meters, designed for urban environments, installed temporarily or permanently on scaffolding or special structures for high-impact communication during specific events.
- Digital Advertising (DOOH) Giant digital Out-of-Home screens integrated with other advertising devices for dynamic, high-impact digital advertising campaigns in premium urban locations.
- CITYWALL Advertising service that provides printed advertising canvases on equipped locations for contracted duration, including placement and maintenance of the advertising device.
- Event Banners Temporary advertising banners for renovation projects or events, often combined with historical monument scaffolding, reaching urban and tourist audiences. Sold specifically to media agencies.
- Digital Screens Digital display screens for media agencies seeking dynamic digital advertising solutions in strategic urban locations.
Quantifiable outcome
- Illuminated advertising can generate +30% awareness in specific geographical regions
- +1 more outcomes
Companies that use DEFI Group
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
DEFI Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
DEFI Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VeoliacorePartnership for automatic recycling of all fabric advertising devices (with or without PVC). Veolia transforms and reuses materials at end of life, supporting DEFI's circular economy approach and environmental commitments.
- MediagraphiccorePartnership for Pure Banner technology - PVC-free advertising materials made of polypropylene. Provides alternative to traditional PVC banners with optimized lifecycle and reduced environmental impact.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
DEFI Group competitors and assessment
Company assessmentBroad incumbents
- Outfront Media: US-based outdoor advertising company operating billboards, transit, and digital displays across North America. Outfront shares the same core business model of selling premium OOH inventory to brand advertisers, but is geographically distant and oriented to a different format mix than DEFI's European spectacular banners.
- Clear Channel Outdoor Holdings: Global OOH advertising operator with a broad portfolio of billboards, transit, and digital displays. Competes with DEFI for large-format European brand campaigns, but is diversified across many OOH subcategories and geographies well beyond spectacular signage.
- JCDecaux: World's largest outdoor advertising company and French headquartered, with a portfolio spanning street furniture, transit, and large-format. JCDecaux competes broadly with DEFI for premium urban sites and brand budgets, but operates at vastly greater scale and across a much wider OOH portfolio.
- Lamar Advertising: US-based outdoor advertising operator with a large portfolio of billboards, transit, and digital displays. Lamar is comparable in business model (OOH space leasing to advertisers) but operates predominantly in North America and at much larger scale, with a different format mix than DEFI's spectacular focus.
- Ströer: Germany-headquartered outdoor and digital out-of-home advertising group with operations across Europe. Ströer overlaps with DEFI on large-format and digital OOH in European cities but addresses a far broader advertiser base through diversified media channels.
Direct peers
- Prismaflex International: French manufacturer and installer of large-format outdoor advertising displays. Prismaflex is a direct peer in the value chain that DEFI addresses, making and deploying the same type of spectacular banner and signage infrastructure across European urban environments.
- WallDecaux: French specialist in large-format building and wall advertising. WallDecaux is the most directly comparable peer to DEFI Group, sharing the same national base, focus on spectacular/building-wrap OOH, and reliance on premium urban real estate for high-impact brand campaigns.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
DEFI Group social profiles
Digital presenceDEFI Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEFI Group leadership team
Management profileNumber of profiles
Profiles2 records
DEFI Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
DEFI Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEFI Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEFI Group
What does DEFI Group do?
DEFI Group sells spectacular outdoor advertising space across 12 European countries, offering illuminated rooftop advertising, large-format printed banners (spectacular banners) installed on building facades and scaffolding, and giant digital out-of-home (DOOH) screens. Services bundle location rental, installation, and maintenance under multi-year Bon de Commande contracts sold primarily to enterprise advertisers, media agencies, and brand owners, with revenue generated from advertising-space rental.
Is DEFI Group a public or private company?
DEFI Group is a private company. It is classified as private equity controlled and is currently operating.
When was DEFI Group founded?
DEFI Group was founded in 1975. It employs 101 to 250 people.
Where is DEFI Group based?
DEFI Group is headquartered in Clichy, France, in the Europe region.
How does DEFI Group make money?
One revenue line is on record: advertising Space Rental.
Who are DEFI Group's main competitors?
Broad incumbents on record are Outfront Media, Clear Channel Outdoor Holdings, JCDecaux, Lamar Advertising and Ströer. Direct peers are Prismaflex International and WallDecaux.
Does DEFI Group have an API?
No public API is recorded for DEFI Group.
What industry is DEFI Group in?
DEFI Group's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks), with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 54185 and its SIC code is 7310.