What Selectour does

Selectour is the largest independent travel agency network in France, operating more than 1,000 physical points of sale across mainland France and overseas territories. The network is operated centrally by Selectour Entreprise (RCS Toulouse n° 390 616 431), headquartered in Toulouse with a registered office in Paris, while member agencies operate as independent franchisees or cooperatives under the Selectour brand. The company sells packaged travel services through three core product categories: Séjours (stays), Circuits (tours), and Croisières (cruises), supplemented by specialized sub-products including 4x4 adventure circuits, safaris, self-drive autotours, and guided group tours across more than 40 destination countries.

The business generates revenue primarily through transaction commissions on travel packages sold via its agency network and website, with payment options including credit card, ANCV vacation vouchers, and 3x/4x installments through FLOA Bank. Customers book online through selectour.com (routed to a geolocated member agency) or in person at physical branches, with package prices typically ranging from €251 to over €2,000 per person based on double occupancy. The company recently launched an AI Booking Handoff System, developed in partnership with Kleio, that uses conversational AI to assist with trip planning before transferring customers to human advisors, and expanded into mobile connectivity through an Orange Travel eSIM distribution partnership effective early 2026 covering 200+ destinations.

Selectour serves primarily individual travelers and families as end consumers, with a secondary segment of corporate and business travelers served through Selectour Tourisme et Affaires. Its competitive positioning rests on the scale of its physical distribution network, access to preferential supplier rates, expert human advisors paired with AI assistance, and secured payment guarantees (APST financial guarantee, AXA insurance). The operating model combines digital channels (website, co-branded partner portals) with traditional retail storefronts, and the ownership structure appears cooperative, with no identified private equity, venture capital, or institutional investment signals.

Name

Selectour

Legal name

Selectour Entreprise

Website

https://cmatravellersclub.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Selectour operates France's largest independent travel agency network with over 1,000 points of sale, selling packaged stays, circuits, and cruises to individual travelers across 40+ countries through a hybrid physical and digital model with recent AI-assisted booking capabilities.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (56151)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Travel agency services
• Package holidays
• Guided tours
• Cruise vacations
• Travel booking network

Headquarters

HQ city

Marseille-en-beauvaisis

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Travel Package Sales: Selectour acts as an intermediary between customers and travel service providers (tour operators, hotels, airlines, cruise companies). The company earns commissions on travel packages sold through its network of agencies and website. Customers pay for forfaits touristiques (tourist packages) including flights, accommodation, transfers, and activities.
2. Service Fees and Commissions: The company generates revenue through service fees, booking fees, and commissions from suppliers. Payment options include credit card (full payment), deposit with balance paid later (50% deposit, balance 45 days before departure), vacation vouchers (ANCV), and 3-4x installment payments through FLOA Bank partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Selectour is a travel agency intermediary that sells packaged travel services (stays, circuits, cruises, flights, hotels, car rentals, and custom trips) to consumers through its network of over 1,000 independent member agencies across France and an online booking platform. The company earns commissions and service fees by brokering reservations between travelers and suppliers such as tour operators, hotels, airlines, and cruise lines, with support available before, during, and after travel.

Product overview

Selectour is France's largest independent travel agency network operating over 1,000 points of sale. The company offers a comprehensive portfolio of travel services organized around core product categories: Séjours (package holidays), Circuits (tours), and Croisières (cruises). These core offerings are supplemented by specialized sub-products including Circuits 4x4 (off-road adventure tours), Circuits Safari (wildlife tours primarily in Africa), Autotours (self-drive road trips), and Circuits Accompagnés (guided group tours). The company has recently expanded into digital services through an Orange Travel eSIM distribution partnership and launched an AI-powered booking handoff system developed in partnership with Kleio to enhance the transition between automated and human travel advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Selectour Academy: Training or education division associated with the Selectour network.
• The Traveller's club

Products and services

• Travel Agency Network Services Network of independent travel agency members across France and overseas territories offering in-person travel advisory, package booking, and after-sales support for leisure and corporate travelers.
• Séjours (Package Stays) Package holiday offerings combining accommodation with transport and various meal plans (all-inclusive, half-board, bed and breakfast) at worldwide destinations, available to French travelers through Selectour agencies and online.
• Circuits (Tours) Guided and self-guided multi-destination tour packages across Europe, Africa, Asia, and the Americas, with accommodation and transport included.
• Croisières (Cruises) Cruise vacation packages including ocean cruises, river cruises, luxury cruises, and family-friendly options across global destinations, with maritime, river, and all-inclusive variants.
• Circuits 4x4 (Off-Road Adventure Tours) Adventure tours using 4x4 vehicles to explore difficult terrain including deserts, mountains, and rural areas, with popular destinations including Morocco, Tunisia, Iceland, and Kenya.
• Circuits Safari (Wildlife Safaris) Safari adventure tours for wildlife observation across African destinations including Kenya and Tanzania, with vehicle-based, walking, or hot air balloon options.
• Autotours (Self-Drive Tours) Flexible road trip packages with rental car, pre-booked accommodations, and suggested itineraries for travelers exploring regions at their own pace across Europe, the Americas, and other destinations.
• Circuits Accompagnés (Guided Group Tours) Group travel packages with professional guides accompanying travelers throughout the itinerary, covering cultural, historical, and scenic destinations in Europe and beyond.
• Orange Travel eSIM (Connectivity Service) eSIM mobile connectivity plans for international travelers covering over 200 destinations, offered at preferential rates to Selectour customers via physical agencies and online channels to address roaming charges and unreliable Wi-Fi abroad.

Quantifiable outcome

• Access to over 200 global destinations
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Orange TravelcoreStrategic or Co-development Partner · 13 February 2026Strategic partnership effective from early 2026 to offer eSIM solutions to travelers at Selectour's 1,000 points of sale and website. The Orange Travel eSIM covering over 200 destinations will be offered at preferential rates to Selectour customers, helping them avoid roaming charges and unreliable Wi-Fi connections. Orange gains access to Selectour's physical agency network at the critical moment of travel purchase decision.
• KleiocoreTechnology or IntegrationMulti-year partnership with Kleio, a software company specializing in agentic AI for sales. The partnership involves a three-month setup period for deploying an AI system designed to improve the transition between automated and human travel agents. The system integrates conversational AI to assist travelers with trip planning and seamlessly transfers them to human advisors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Havas Voyages: Havas Voyages is one of France's largest retail travel agency networks with a comparable physical footprint across France. It competes directly with Selectour on packaged holidays, tours, and cruises sold through independent travel agencies to French consumers.
• Leclerc Voyages: Leclerc Voyages operates a network of travel agencies integrated with the E.Leclerc retail distribution, offering packaged holidays, tours, and cruises to French consumers through a similar agency-based retail model to Selectour.

Broad incumbents

• TUI Group: TUI is Europe's largest integrated tourism group combining tour operators, airlines, hotels, cruise ships, and a large retail agency network. It is comparable to Selectour as a vertically integrated travel provider with a major European retail distribution footprint.
• DER Touristik: DER Touristik is a major European tour operator group with retail agency networks across Germany, Austria, Switzerland, and other European markets. It competes with Selectour in packaged tours and serves European consumers through similar agency distribution.
• Booking Holdings: Booking Holdings operates Booking.com, the world's largest online travel agency, and competes with Selectour's online channels for packaged holiday bookings. While not a direct retail agency competitor, it represents the dominant digital alternative to traditional travel agency networks.
• Expedia Group: Expedia Group operates global online travel brands including Expedia, Hotels.com, and Vrbo. It competes with Selectour across lodging, flight, and package bookings through digital channels, representing a major structural threat to retail travel agency models.
• Kuoni / Helvetic Tours: Kuoni is a Swiss-headquartered premium travel brand with global tour operator and destination management activities. It is comparable to Selectour as a long-established European travel agency/tour operator brand serving affluent and experience-led travelers.

Emerging players

• Voyage Privé: Voyage Privé is a French members-only travel club offering discounted luxury and premium travel packages. It overlaps with Selectour in premium and luxury travel segments (Séjours de luxe, luxury cruises) but competes through a digital-only flash-sale model.
• Lastminute.com Group: Lastminute.com is a European online travel agency operating across multiple European markets including France, Italy, Spain, and Germany. It overlaps with Selectour's online booking channels and last-minute deal offerings, representing digital-first competition.
• Club Med: Club Med is a French-founded global all-inclusive resort operator with premium positioning. It competes with Selectour's luxury and family all-inclusive segments (Club Vacances, Voyage de luxe) but operates owned properties rather than distributing through travel agencies.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Selectour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectour