Sonis

Name

Sonis

Legal name

SONIS SAS

Website

https://sonis.fr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cinema Industry Services

NAICS

Motion Picture and Video Exhibition (51213), Motion Picture and Video Distribution (51212)

SIC

Services-Allied To Motion Picture Distribution (7829), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cinema Advertising & On-screen Media Networks (MPADAKAO)

akta.pro secondary industry

Cinema Media Planning & Buying (MPAAABAJ)

Keywords

• Cinema promotion services
• Cinema advertising network
• Film distribution logistics
• Cinema display equipment
• Ecological poster printing

Headquarters

HQ city

Décines-charpieu

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Activities: Digital communication services for cinema promotion
2. Printing/Fabrication: Integrated printing press for cinema promotional materials including posters, media campaigns, PLV (point-of-sale displays), totems, and event materials. 3-day delivery turnaround from BAT file validation.
3. Cinema Store: Sale of display equipment including poster holders, click-clac systems, sign posts, totems, and urban furniture for cinemas
4. Régie (Advertising Management): Digital screen advertising management across cinema venues with guaranteed visibility and measurable reporting
5. Logistics: Logistics services for DCP (Digital Cinema Package) and promotional materials distribution to cinemas

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sonis provides integrated cinema industry services to film distributors and cinema exhibitors across five business areas: digital promotion services, integrated printing/fabrication of cinema promotional materials (posters, PLV, media campaigns), display equipment sales (Cinéma Store), the Régie Digiscreen digital signage advertising network across 50+ French cinemas, and physical/DCP logistics for film distribution materials.

Product overview

Sonis is a cinema industry services company offering a portfolio of five complementary business areas: Digital Activities (digital promotion services), Fabrication (integrated printing), Cinéma Store (display hardware), Régie (digital display network), and Logistics. The core offering centers on physical and digital cinema promotion — from printing posters and point-of-sale materials to operating the Digiscreen triptych network across 50+ French cinemas — supported by logistics for both physical materials and DCP (Digital Cinema Packages). The Cinéma Store provides display equipment (poster holders, illuminated panels, Beltrac signage posts, Kodif risers), while Fabrication handles all in-house printing including eco-friendly options on recycled paper. The Régie Digiscreen service provides a managed digital signage network with guaranteed audience reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Affichage Salle (Salle Printing) Printing and delivery of cinema hall posters within 3 days of file approval, delivered to stock, customers, or display operators. Service is for cinema exhibitors and film distributors needing rapid poster deployment.
• Campagnes Médias (Media Campaigns) Large-format printing for media campaigns including bus shelters, flagpoles, bus sides, and Morris columns, with color matching to cinema posters. Designed for film distributors running outdoor promotional campaigns.
• PLV (Point-of-Sale Displays) Custom and standard point-of-sale display materials including totems, counters, window graphics, and bespoke solutions for cinema lobbies. Serves film distributors and cinema operators.
• Édition (Publishing) Printing of promotional and editorial documents including line-ups, flyers, postcards, press kits, and complimentary tickets for cinema campaigns.
• Événementiel (Event Services) Custom event organization for film premieres, from concept proposals to day-of coordination, plus communication opportunities at festivals and congresses. Targeted at film distributors and cinema industry professionals.
• Régie Digiscreen Digital display triptych network for cinema venues enabling animated 15-second poster playback with guaranteed minimum frequency (at least one passage per minute from opening to closing), remote monitoring, and full HD content. The network covers over 50 cinema sites reaching more than 16 million annual spectators. Offered to advertisers, film distributors, and cinema exhibitors.
• Logistique Pub/DCP Physical and digital (DCP) logistics services for film promotional materials, including distribution to cinema operators. Serves film distributors needing end-to-end delivery of promotional assets to cinema networks.
• Cinéma Store Display Equipment Catalogue Sale of cinema display hardware including Clic-clac poster frames, Caissons (poster display cases), LED-backlit Panneaux lumineux, urban furniture, Beltrac signage posts (Potelets), and Kodif ergonomic display risers. Sold to cinema exhibitors for indoor and outdoor promotional displays.
• Activités Digitales (Digital Activities) Digital communication services for cinema promotion including digital campaign creation and management for film releases. Targeted at film distributors and cinema exhibitors.

Quantifiable outcome

• 3-day production turnaround from BAT file validation
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• National CineMedia (NCM): Operates the largest cinema advertising network in North America, selling on-screen and lobby advertising to exhibitors and advertisers. Closest analog to Sonis's Régie Digiscreen business model and cinema exhibitor service focus, but at significantly larger US scale.
• Screenvision Media: US cinema advertising network providing on-screen advertising in movie theaters with similar advertising sales, content production, and exhibitor service relationships to Sonis's integrated cinema marketing platform.
• Digital Cinema Media (DCM): UK cinema advertising sales house that sells cinema advertising on behalf of major cinema chains (Vue, Odeon, Cineworld). Direct comparable to Sonis's Régie business in another European cinema market with similar role between exhibitors and advertisers.
• Vista Group International: New Zealand-based cinema industry software and services provider (Vista Entertainment Solutions, Movio, Cinema1) serving global cinema exhibitors with B2B technology and marketing services. Comparable cinema-focused B2B service model to Sonis.
• Deluxe Entertainment Services: Global provider of media and entertainment services including DCP distribution, content delivery, and post-production. Direct overlap with Sonis's DCP duplication and distribution services to French cinemas.

Broad incumbents

• JCDecaux: Global leader in outdoor advertising including transit, street furniture, and digital displays. Operates at much larger scale than Sonis but overlaps in physical advertising display networks and OOH media sales, including potential cinema-adjacent locations.
• Havas: French-headquartered global advertising holding company with media planning, creative, and content services. Much larger and broader than Sonis, but operates in the same French advertising and marketing services market with potential overlap on cinema marketing campaigns.
• Clear Channel Outdoor: Major outdoor advertising company with global presence in billboards, transit, and digital OOH. Much larger scale than Sonis, but operates in overlapping outdoor advertising display and media sales ecosystem.
• Publicis Groupe: French-headquartered global advertising holding company (Publicis, Saatchi & Saatchi, Leo Burnett). Much larger and broader than Sonis, but competes for French advertising budgets including cinema and entertainment marketing campaigns.
• Ströer: German outdoor advertising company with digital and static display networks across Europe. Comparable to Sonis's Digiscreen business in digital display advertising at scale, but operating across broader European geography and OOH segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHWbXdNln2ajWDBk29FfhoA
• Facebookfacebook.com/sonisfrance
• LinkedInlinkedin.com/company/sonis
• Instagraminstagram.com/soniscinema

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonis