What Percayai does

Percayai is a privately held US-domiciled company (St Louis, founded 2019, 11–50 employees) whose operational footprint, as documented across the available sources, centers on an online betting platform branded "xn88" (legal name xn88) operating across Southeast Asia with a Vietnam-based brand address in Ho Chi Minh City's Tan Phu district. The platform functions as a direct-to-consumer integrated betting ecosystem offering six core verticals — pre-match and live sports betting (football, basketball, tennis), live dealer and RNG casino (Baccarat, Roulette), themed slot games with bonus rounds and jackpots, esports betting on titles such as Dota 2 and League of Legends, online lottery, and fish-shooting arcade games — all accessible via a unified account and shared wallet through both a website and downloadable iOS/Android applications. Underlying technology comprises 256-bit data encryption for personal and transaction security, an independently verified Random Number Generator for game fairness, multi-device compatibility with an intuitive interface, and tools for bet history, statistics, and real-time odds comparison. The company also maintains a Vietnamese-language SEO/affiliate content site (verkkosivu.com) carrying over 100 tagged articles on xn88 to drive top-of-funnel acquisition.

The business model is pure transaction-fee / rake-based gambling revenue: wagers across sports, casino, slots, esports, and lottery generate house-edge returns, supplemented by promotional programs (welcome bonuses, cashback, lucky spins) used as customer-acquisition and retention levers. Customer acquisition runs through self-service registration on the website/app plus an affiliate funnel routed via tracking domains (e.g., counter.seotea12.top). The platform claims operating licenses from regulators in applicable jurisdictions and third-party RNG verification, though specific license names, jurisdictions, and validity periods are not disclosed, and no enterprise B2B customers, institutional investors, funding rounds, ownership structure, management bios beyond a CEO (Regis Rogers) and engineering lead (Matt Liszewski), or audited financials are available. A material caveat: the firmographic short description characterizes Percayai as enabling industries to find meaningful patterns in healthcare data, which is not corroborated by any other block in the input data and likely reflects either a pivot, a prior business line, or a data-entry mismatch with the betting-platform evidence that dominates the source material.

Name

Percayai

Legal name

xn88

Website

https://percayai.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Percayai is a privately held US company (St Louis, founded 2019) whose documented operations center on "xn88," a direct-to-consumer Southeast Asia online betting platform offering sports betting, live casino, slots, esports, lottery, and fish-shooting games through a web and mobile product with 256-bit encryption and RNG-verified gameplay.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Online sports betting
• Online casino games
• Slot machine games
• Esports betting
• Online lottery

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Sports Betting: Revenue generated from sports betting wagers including pre-match and live betting on football, basketball, tennis and other sports
2. Online Casino: Revenue from live dealer games and RNG-based table games including Baccarat and Roulette
3. Slot Games: Revenue from slot machine games with bonus rounds and jackpots across various themes
4. Esports Betting: Revenue from betting on esports events including Dota 2 and League of Legends matches
5. Lottery: Revenue from lottery games
6. Promotional Programs: Welcome bonuses, cashback, and lucky spins programs to attract and retain customers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Percayai operates an online betting and gambling platform branded as xn88 that delivers sports betting, live dealer and RNG casino games, slot machines, esports betting, lottery, and fish shooting games to individual consumers. The platform provides a single integrated account with a shared wallet, bet history tracking, real-time odds comparison, and supports credit card, bank transfer, and e-wallet deposits. Customers self-register through the website or mobile app and participate in betting activities across multiple gaming verticals.

Product overview

XN88 is a comprehensive online betting platform that offers multiple gaming verticals including sports betting, casino games (live dealer and RNG), slot machines, esports, lottery, and fish shooting games. The platform operates as a unified product with integrated features such as bet history, statistics, and odds comparison tools. Users access all products through a single account with shared wallet functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Live dealer and RNG-based casino games including Live Baccarat and Live Roulette, delivered through the online betting platform for individual consumers.
• Slots Slot machine games with multiple themes, bonus spins, and jackpot features such as Slot Book of Riches, offered to registered platform users.
• Sports Betting Pre-match and live in-play sports betting covering football leagues such as English Premier League and La Liga, basketball, tennis, and other sports for individual bettors.
• Esports Betting Wagering on esports competitions such as Dota 2 and League of Legends matches, accessible to registered users of the betting platform.
• Lottery Online lottery games (Xổ Số) provided through the betting platform for individual consumers in supported regions.
• Fish Shooting Fish shooting arcade-style games (Bắn Cá) integrated into the online betting platform for registered players.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• 22Bet: 22Bet is a multi-jurisdiction online sportsbook and casino operator serving Asian, African and Latin American markets with sports, live casino, slots and esports - a closely matching direct peer in product mix and emerging-market GTM.
• 1xBet: 1xBet is a multi-vertical online betting and casino operator (sportsbook, live casino, slots, esports, lottery) active across Eastern Europe, Asia, Latin America and Africa with a similarly broad product mix and regional localization focus, making it the closest direct competitor to xn88's model and geographic posture.
• Betway: Betway operates an integrated sportsbook and online casino platform across multiple emerging and regulated markets, with comparable verticals (sports betting, live casino, slots, esports) and self-serve web/app distribution similar to xn88.

Regional players

• Fun88: Fun88 is an Asia-focused online betting operator offering sports betting, casino, slots and esports with strong presence in Vietnam, Thailand and India, directly comparable to xn88's product portfolio and Southeast Asian customer base.
• Dafabet: Dafabet is an Asia-focused online sportsbook and casino brand (sports, live casino, slots, arcade games) headquartered in the Philippines and serving Southeast Asia, India and other Asian markets, making it the closest direct regional peer to xn88's Vietnam/Southeast Asia focus.
• W88: W88 is a Southeast Asia and Latin America-focused online sportsbook and casino operator with sports, live casino, slots and esports offerings, overlapping directly with xn88 in geographic focus and integrated product structure.
• SBOBet: SBOBet is an Asia-headquartered online sportsbook and casino operator with strong brand recognition in Southeast Asia, offering sports betting, live casino and integrated gaming products comparable to xn88's portfolio.
• M88 (Mansion88): M88 is an Asia-facing online sportsbook and casino operator offering sports betting, live dealer casino and slots across Southeast Asia, comparable to xn88 in product breadth and regional focus.

Broad incumbents

• Bet365: Bet365 is a global tier-1 online sportsbook and casino operator with broad product depth across sports, in-play, casino, slots and esports; a broad incumbent benchmark for product and operating standards rather than a direct regional competitor to xn88.

Others

• BetConstruct: BetConstruct is a B2B iGaming platform and turnkey solutions provider (sportsbook, casino, PAM, payments) used by regional operators; relevant as an adjacent ecosystem participant representing the platform/PAM layer that an operator like xn88 could either license from or white-label into.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/percayai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Percayai