Cintellic Consulting Group

What Cintellic Consulting Group does

CINTELLIC Consulting Group (legal entity Cintellic GmbH) is a German management consulting firm headquartered in Bonn, with a second office in Frankfurt am Main. Founded in 2010 and operating as an independent private company under founder-managing-director Dr. Jörg Reinnarth, the firm delivers strategy-through-implementation advisory across nine portfolio areas: CRM, Customer Experience, Marketing Automation, Business Intelligence, Data Management, Customer Analytics, Data Science, Cloud, and AI. Its target clients are DAX-listed corporations, large enterprises, the upper mid-market, and German 'Hidden Champions' in the DACH region, with deeper vertical specialization in Banking, B2B Industry, Energy, and Insurance.

CINTELLIC's service model combines strategic conceptual work with hands-on technical execution, but it does not build proprietary software products — it implements and configures third-party enterprise platforms (Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud, SAS, SAP, plus specialized European vendors such as Apteco, Elaine, BSI Software, and Braze). Two proprietary frameworks — the CINTELLIC Performance Framework for sales optimization and the CINTELLIC MarTech Assessment Framework — plus a six-dimension Target Operating Model methodology, structure the firm's diagnostic and transformation deliverables.

Revenue is generated through project-based consulting engagements, scoped and priced through direct consultation (no public rate cards are disclosed), with stated multi-year contract cadences typical of large enterprise engagements. The firm operates a direct enterprise field-sales motion anchored in thought-leadership content marketing — publications, whitepapers, a podcast, newsletter, webinars, a knowledge wiki, and an Office 365-integrated consultation booking system. Recognized named reference clients include Fressnapf, MADELEINE Mode GmbH, DeutschlandCard, Unitymedia, and Peter Hahn, spanning retail, fashion, telecommunications, and bonus-program verticals.

Name

Cintellic Consulting Group

Legal name

Cintellic GmbH

Website

https://cintellic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Cintellic Consulting Group is a Bonn-based German management consulting firm delivering CRM, Customer Experience, Marketing Automation, BI, Data Management, Customer Analytics, Data Science, Cloud, and AI advisory services to DAX corporations, large enterprises, and Hidden Champions across the DACH region.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Management consulting services
• CRM strategy consulting
• Marketing automation advisory
• Customer experience consulting
• Data analytics consulting

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Consulting Services: CINTELLIC provides management and enterprise consulting services covering CRM strategy, Customer Experience design, Marketing Automation, Business Intelligence, Data Management, Customer Analytics, Data Science, Cloud, and AI. Services range from strategic analysis and concept development to technical implementation. Revenue is generated through consulting project engagements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cintellic Consulting Group is a German management consultancy that advises and implements solutions across digital customer management (CRM, Customer Experience, Marketing Automation) and Business Intelligence & Data (Data Management, Customer Analytics, Data Science, Cloud, AI). Engagements span strategic analysis, vendor and software selection, and technical implementation of third-party platforms from partners such as Salesforce, Adobe, Microsoft, and SAS, structured through proprietary frameworks including the CINTELLIC Performance Framework and MarTech Assessment Framework.

Product overview

CINTELLIC Consulting Group is a German management and consulting firm offering services across two central domains: Digital Customer Management (CRM, Customer Experience, Marketing Automation) and Business Intelligence & Data (Data Management, Customer Analytics, Data Science, Cloud, AI). Their consulting services span nine portfolio areas delivered as structured engagements from strategy through technical implementation. The core offerings include CRM Beratung, Customer Experience, Marketing Automation, Business Intelligence, Datenmanagement, Customer Analytics, Data Science, Cloud Beratung, and Künstliche Intelligenz. These services are supported by proprietary methodologies including the CINTELLIC MarTech Assessment Framework and CINTELLIC Performance Framework. The firm operates through strategic technology partnerships with leading software vendors including Salesforce, Adobe, Microsoft, SAS, Apteco, Elaine, BSI Software, and Braze.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM Beratung (Customer Relationship Management Consulting) Strategic and operational consulting for CRM systems covering strategy development, maturity assessment, system selection, implementation, data privacy, customer outreach, Next Best Action, Trigger Based Marketing, and Permission Marketing. Sold to enterprise and mid-market clients seeking to design or overhaul their CRM programs.
• Customer Experience Consulting Services for designing and optimizing customer experiences, including strategy development, CX audit, software selection, CX design, feedback systems, customer journey mapping, and customer loyalty programs. Delivered to enterprise clients seeking to lift customer satisfaction and lifetime value.
• Marketing Automation Consulting Consulting for marketing automation including strategy development, software selection, and implementation of automated marketing processes to improve effectiveness and ROI. Sold to enterprises and mid-market firms deploying or upgrading marketing automation platforms.
• Business Intelligence Consulting BI consulting services including strategy development, assessment, reporting, and campaign reporting to leverage data company-wide for profitable decision-making. Sold to enterprises and mid-market firms that need to consolidate or professionalize BI capabilities.
• Data Management (Datenmanagement) Consulting Data management consulting covering data warehouse, data governance, data quality management, metadata management, and customer data platform software selection. Sold to organizations modernizing their data foundation.
• Customer Analytics Consulting Advanced customer analytics including attribution modeling, marketing mix modeling, customer value analysis, customer segmentation, Next Best Offer, churn prevention, and fraud prevention. Sold to enterprises and mid-market firms seeking analytics-driven customer engagement.
• Data Science Consulting Data science consulting for exploratory data analysis, forecasting models, and scoring models to increase revenue and reduce costs. Sold to organizations building or scaling data science capabilities.
• Cloud Consulting Cloud consulting covering cloud readiness assessment, cloud selection, cloud data management, cloud analytics, cloud migration, cloud middleware, and cloud data lakehouse implementations. Sold to enterprises migrating or modernizing cloud environments.
• Artificial Intelligence (KI) Consulting AI consulting services including KI Ideation Workshop, KI Assessment, and KI Strategie for significant efficiency improvements through artificial intelligence. Sold to organizations exploring or scaling AI in customer-facing and data functions.
• Target Operating Model (TOM) Advisory Strategic framework for validating or redesigning future-proof Target Operating Model structures, addressing six central dimensions: Organization, Steering, Processes, Tools, Data, and Employees. Sold as a standalone advisory engagement to enterprises and mid-market firms.
• CINTELLIC MarTech Assessment Framework Framework for creating transparency about performance capability, cost structure, data quality, and future viability of existing MarTech infrastructure, combined with an actionable transformation strategy. Sold as a standalone methodology engagement.
• CINTELLIC Performance Framework Framework supporting structured positioning, clear identification of action fields, and an actionable roadmap for sustainable increase in sales performance. Sold as a standalone methodology engagement.
• Industry Consulting: Banking Industry-specific consulting services for banks and financial service providers, including banking CRM, Marketing Automation, Customer Analytics, and regulatory compliance. Sold to banks and financial service providers.
• Industry Consulting: B2B Industry Industry-specific consulting services for B2B industrial companies, including B2B CRM, Customer Service optimization, Sales optimization, and Account-Based Marketing. Sold to B2B industrial firms.
• Industry Consulting: Energy & Utilities Industry-specific consulting services for energy supply companies and utilities, including customer journey transformation, new service models, and energy transition support. Sold to energy providers and utilities.
• Industry Consulting: Insurance Industry-specific consulting services for insurance companies, including insurance CRM, Marketing Automation, customer retention, and churn prevention. Sold to insurance providers.

Quantifiable outcome

• Organizations with mature RevOps models achieve 19% faster revenue growth and 15% higher profitability
• +6 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, strategic and supporting.

• SAScoreTechnology or IntegrationSAS is a market leader in analytics. CINTELLIC partners with SAS to provide analytics software and solutions to clients, leveraging SAS's comprehensive analytics platform for customer intelligence and business analytics implementations.
• AdobecoreTechnology or IntegrationAdobe Experience Cloud provides a complete solution for Customer Experience Management (CEM) for creating experiences and for marketing, advertising, analytics, and commerce. CINTELLIC implements Adobe solutions for customer experience management.
• MicrosoftcoreTechnology or IntegrationMicrosoft Dynamics 365 enables organizations to avoid data silos common with traditional ERP and CRM solutions, providing comprehensive customer and business process visibility. CINTELLIC implements Microsoft Dynamics 365 solutions.
• SalesforcecoreTechnology or IntegrationSalesforce is the world market leader in CRM cloud computing, offering multi-cloud solutions for Sales, Service, Marketing, and Commerce, along with subsidiaries like Tableau, Pardot, and Slack. CINTELLIC is a Salesforce implementation partner.
• AptecostrategicTechnology or IntegrationApteco is a owner-managed software developer promoting the 'Insight to Action' approach, transforming isolated transaction data into personalized and contextually/temporally relevant communications.
• ElainestrategicTechnology or IntegrationElaine is the leading German specialized provider of standard software for real-time marketing automation with email and mobile, and operates one of the largest SaaS platforms for digital marketing in Europe.
• AditosupportingTechnology or IntegrationAdito provides CRM solutions for challenging CRM requirements. Technology partner for customer relationship management implementations.
• BSI SoftwaresupportingTechnology or IntegrationBSI offers a holistic AI-powered customer platform for Sales, Service, and Marketing. CINTELLIC partners with BSI for AI-enhanced customer experience solutions.
• Milz & Comp.supportingChannel Partner/ Reseller/ DistributorSales experts for the mid-market segment. Vertriebspartner (sales partner) that brings CINTELLIC's consulting expertise directly to customers with deep market understanding and optimal on-site implementation.
• BrazesupportingTechnology or IntegrationBraze provides customer engagement platform with AI capabilities for rewriting the rules of customer engagement.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slalom: Slalom is a global consulting firm deeply focused on CRM (Salesforce, Microsoft, Adobe), customer experience and data/AI delivery. CINTELLIC's mix of strategy plus technical implementation across the same vendor stack and enterprise segments parallels Slalom's go-to-market model.
• Homburg & Partner: Homburg & Partner is a German management consulting firm focused on sales, marketing and CRM effectiveness. CINTELLIC's CRM, Customer Experience and Performance Framework work closely mirrors Homburg's customer-centric sales/marketing transformation engagements in the DACH market.
• Senacor Technologies: Senacor is a German IT/digital consultancy with strong banking and financial services focus, covering CRM, data, AI and core technology modernization. Like CINTELLIC, it serves DAX and large enterprises with a mix of strategy and implementation work.
• valantic: valantic is a German-language digital consulting and solutions provider covering CRM, customer experience, marketing automation and data/analytics. Their portfolio and DACH enterprise focus directly overlap with CINTELLIC's nine consulting areas, making them the closest direct peer in the German mid-market.

Emerging players

• Circleflow (formerly Sandistec / Proceed): Circleflow is a German Salesforce/Marketing Cloud consulting boutique addressing similar CRM, marketing automation and customer journey mandates. Comparable as an emerging, vendor-specialized CRM consulting peer to CINTELLIC's mid-market enterprise practice.
• KMS (KMS Team): KMS is a Munich-based consultancy focused on data-driven marketing, CRM and marketing automation. It competes with CINTELLIC on MarTech/CRM strategy and platform selection work in the same DACH buyer segments, but at a smaller scale.

Broad incumbents

• Sopra Steria: Sopra Steria is a European IT/digital services firm with significant DACH and Banking presence covering CRM, data and digital transformation. It overlaps with CINTELLIC's regulated vertical focus but operates at much broader portfolio and scale.
• Capgemini Invent: Capgemini Invent is the management and digital consulting arm of Capgemini, covering CRM, data, AI and customer experience transformations for global enterprises. It competes for the same DAX and upper-mid-market engagements as CINTELLIC, but as a broader portfolio incumbent.
• Accenture Song / Accenture Interactive: Accenture's customer-experience and marketing/CRM practice competes for the same Adobe, Salesforce and marketing automation transformations in DACH enterprises. It is a broader incumbent with global scale rather than a specialized DACH boutique.
• Avanade: Avanade is the Accenture/Microsoft joint venture and a leading global Adobe/Salesforce/Microsoft Dynamics 365 implementation partner. As a much larger incumbent, it competes for the same CRM/CXM transformation mandates CINTELLIC targets but at greater scale across more geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cintellic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cintellic Consulting Group