Asko

Name

Asko

Legal name

Asko Appliances AB

Website

https://ru.asko.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Premium Kitchen Appliances: Sale of premium built-in ovens, cooktops, refrigerators, dishwashers, and coffee machines under ASKO and Elements by ASKO brands. Products feature premium pricing with design-focused positioning.
2. Laundry Care Appliances: Washing machines, tumble dryers, and drying cabinets for residential and professional use. Includes Scandinavian Laundry Care 2.0 line and ASKO Professional line.
3. Wine Climate Cabinets: Premium wine storage appliances with multiple temperature zones, humidity control, and smart connectivity. Higher price points for collector-grade wine preservation.
4. Professional Appliances: ASKO Professional line for commercial laundry operations, targeting hotels, gyms, and professional cleaning services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

ASKO designs, manufactures, and sells premium Scandinavian kitchen, laundry, and home appliances. The kitchen lineup includes Celsius built-in ovens, Nordic Fresh refrigerators, DW60 dishwashers, Celsius Cooking induction hobs, wine climate cabinets, coffee machines, hoods, and vacuum drawers. The laundry portfolio includes Scandinavian Laundry Care 2.0 washing machines and tumble dryers with Steel Seal technology, plus Drying Cabinets. A separate ASKO Professional line targets commercial laundry operators (hotels, gyms, cleaning services).

Product overview

ASKO is a premium Scandinavian appliance brand based in Lidköping, Sweden, offering a broad portfolio of home and professional appliances across two core categories: kitchen and laundry. The kitchen lineup centers on Celsius precision-built ovens (5-in-1 multi-function), Nordic Fresh refrigerators and freezers (with OptiFlow technology), DW60 dishwashers (with UV Cleanse and 8 Steel™ construction), Celsius Cooking induction hobs with Bluetooth-connected accessories, wine climate cabinets (with Vivino/ConnectLife integration and up to 190-bottle capacity), coffee machines, hoods, and vacuum/ warming drawers. The laundry portfolio includes Scandinavian Laundry Care 2.0 washing machines and tumble dryers (featuring Steel Seal — no rubber gasket), alongside professional-grade ASKO Professional machines and drying cabinets. Products are organized under two design lines: ASKO Craft (classic Scandinavian aesthetic) and Elements by ASKO (element-inspired premium range). Smart connectivity is delivered through the ConnectLife app across multiple product lines. ASKO holds ISO 9001 (since 1995) and ISO 14001 certifications, and serves markets in Scandinavia, the US, Australia, and over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• ASKO Craft: Premium kitchen appliances featuring thoughtful Scandinavian design combining beauty, reliability, and convenience.
• Elements by ASKO
• ASKO Professional
• Scandinavian Laundry Care
• Celsius
• Nordic Fresh
• DW60

Products and services

• ASKO Craft Premium home appliance design line combining thoughtful Scandinavian design with reliability and convenience for everyday home use.
• Elements by ASKO Kitchen appliances inspired by the elements of nature — water, fire, earth, and air — designed to bring harmony to living spaces.
• Celsius Built-in Ovens Precision cooking built-in ovens with temperature accuracy within 1 degree across the Celsius range, supporting Combi Microwave, Combi Steam, Steam, Microwave, and Conventional Heat modes, plus Air Fry and ConnectLife smart connectivity.
• Nordic Fresh Refrigerators Refrigerators and freezers featuring OptiFlow air circulation system and automatic humidity control, inspired by Scandinavian natural environments for optimal food preservation.
• DW60 Dishwasher Series Next-generation dishwashers featuring industry-leading 17 EU place settings capacity, ultra-quiet 37-38 dB(A) operation, UV Cleanse mode eliminating 99.99999% of bacteria/fungi/viruses, 8 Steel construction, Turbo Combi Drying sensor-driven door opening, and Adaptive Green mode. Available in three design families.
• Celsius Cooking Induction Hobs Premium induction cooktops integrated with Celsius Cooking technology, enabling precise temperature control via Bluetooth-connected probes, pans, and thermometers, with Auto Bridge for large cookware.
• Wine Climate Cabinets Premium wine storage cabinets with up to 189-190 bottle capacity, three autonomous temperature zones, ~70% humidity control, UV-protected glass door, near-zero vibration, 360 Airflow with charcoal filters, and Vivino integration via ConnectLife app with built-in label-scanning camera.
• Scandinavian Laundry Care 2.0 (Washing Machines and Tumble Dryers) Next-generation laundry care appliances featuring Steel Seal technology (door construction without rubber gasket for hygiene), quiet operation, and long-term durability. Available in Classic, Logic, Style, and Style+ series in white, graphite, and titanium finishes.
• Coffee Machines Built-in coffee machines for integrated kitchen installations, part of ASKO's premium kitchen appliance portfolio.
• Vacuum Drawers and Plate Warmers Vacuum sealers for food preservation and plate warmers for maintaining dish temperature, part of ASKO's kitchen accessory offerings.
• Hoods Kitchen ventilation hoods available in built-in configurations, complementing ASKO's cooking appliance portfolio.
• ASKO Professional Professional-grade washing machines and tumble dryers for commercial and industrial laundry operations, targeting hotels, gyms, and professional cleaning services. Available across UK, Denmark, Italy, Netherlands, Norway, Poland, Russia, Slovenia, Finland, France, Switzerland, and Sweden.
• Drying Cabinets Standing drying cabinets for garment care, part of ASKO's Scandinavian laundry care ecosystem.

Quantifiable outcome

• UV Cleanse mode eliminates 99.99999% of bacteria, fungi, and viruses
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• FIFA World Cup 2026flagshipGTM or Marketing Partner · 15 June 2026ASKO became official partner and refrigerator sponsor of FIFA World Cup 2026, a global football tournament. The partnership positions ASKO appliances alongside elite sporting performance, emphasizing shared values of precision, consistency, and dedication to excellence. The collaboration reinforces ASKO's brand identity around Scandinavian design, longevity, and premium quality in kitchen appliances.
• Draga & AurelcoreStrategic or Co-development Partner · 27 April 2026Multi-disciplinary design studio collaboration for Milan Design Week installations. Project 'Art, Inside Out' at ASKO pop-up showroom on Via Manzoni, 39. Studio founders Draga Obradović and Aurel K. Basedow created installation where appliance surfaces become spaces of interaction between function, perception, and emotion. Also collaborated on ARTDOM 2026 installation featuring Allover resin system.
• Milan Design Week / Salone del MobilecoreGTM or Marketing Partner · 8 April 2026Exhibited at EuroCucina and Fuorisalone during Milan Design Week 2026. Showcased Celsius and Elements precision cooking technology, Nordic Fresh 2.0 refrigerators, DW60 dishwashers, and Scandinavian Laundry Care 2.0. Hosted Design Talks series on Via Manzoni.
• RBC (Russian Business Consulting)minorGTM or Marketing Partner · 24 February 2026RBC 'Time of Wine' wine salon collaboration. ASKO wine cabinets stored 1000+ Russian wines from 100+ winemakers at the event. Project created by RBC companies with participation of Arthur Sarkissyan, leading Russian wine expert.
• Cyberdom (Moscow)minorGTM or Marketing Partner · 27 November 2025Fizital (digital-physical) space 'Cyberdom' hosted new ASKO collection presentation in Moscow. Event featured immersive visual-music show, multisensory journey, and discussion with design experts including global marketing director Dmitry Rangelov.
• Sabine MarceliscoreStrategic or Co-development Partner · 1 March 2025Dutch designer created glass light sculpture 'Beacon' (7.5m height) for ASKO SmartLab opening in Amsterdam. Installation unveiled at March 2025 opening event.
• VivinocoreTechnology or IntegrationWine climate cabinet integration with Vivino database - world's largest wine information platform. Users can scan bottle labels using built-in camera or phone app to get storage recommendations, track collection, and access wine information. ConnectLife app enables inventory management through Vivino integration.
• Maxim Kashin ArchitectscoreStrategic or Co-development PartnerArchitectural studio collaboration on multiple projects: ARTDOM 2025 booth (Russian avant-garde/suprematism theme, won booth award); yellow monochromatic pavilion in Moscow region; Elagin Island Palace installation for Sobaka.ru awards.
• Marmo ArredominorStrategic or Co-development PartnerItalian marble/furnishing company collaborated on Milano Design Week 2025 installation featuring Laundry Care 2.0, Celsius ovens, and Nordic Fresh 2.0 refrigerators.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miele: German family-owned premium appliance manufacturer with comparable positioning across kitchen, laundry, and dishwashing. Closest direct peer to ASKO: similar Scandinavian/Germanic design ethos, similar 20-year durability messaging, similar dealer-led premium distribution model.
• Gaggenau: BSH-owned luxury kitchen appliance brand competing for the same architect/designer-specified premium kitchen installations as ASKO's Celsius ovens, cooktops, and dishwashers. Overlaps directly in built-in cooking and refrigeration at the high end.
• AEG: Electrolux-owned premium European appliance brand with strong Scandinavian heritage and comparable kitchen/laundry portfolios. Competes head-to-head with ASKO in European premium dealer channels and shares the Nordic design heritage narrative.
• Smeg: Italian premium design-led appliance brand with comparable positioning on aesthetic differentiation, built-in kitchen suites, and small appliances. Targets the same design-conscious affluent consumer ASKO pursues via Milan Design Week and design-award marketing.
• Fisher & Paykel: New Zealand premium appliance brand (owned by Haier) competing with ASKO in built-in kitchen, DishDrawer-style dishwashing, and designer-spec residential projects. Comparable positioning on design integration and premium dealer relationships.
• Bertazzoni: Italian family-owned premium appliance brand specializing in cooking ranges, built-in ovens, and kitchen suites. Direct comparable to ASKO in the architect/designer-specified premium kitchen category with overlapping Italian design and craftsmanship positioning.
• Sub-Zero Group (Sub-Zero and Wolf): US premium refrigeration and cooking brand competing with ASKO in high-end kitchen specifications, particularly Nordic Fresh refrigerators, wine cabinets, and Celsius ovens. Comparable dealer-led premium distribution and design-conscious affluent customer base.
• Liebherr: German premium refrigeration and freezer brand (part of the Liebherr family conglomerate) competing directly with ASKO's Nordic Fresh built-in refrigerators and wine climate cabinets in the premium kitchen category.

Broad incumbents

• Bosch Home Appliances (BSH): Mass-premium appliance brand owned by BSH with broader product portfolio and deeper dealer penetration than ASKO. Overlaps in built-in kitchens, dishwashers, and laundry but at lower price points with substantially larger scale.
• Electrolux: Swedish-headquartered broadline appliance manufacturer and parent of AEG. Shares Scandinavian design heritage with ASKO but operates across mass and premium tiers globally, providing the broadest competitive overlap in target markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ASKO.Global

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asko