Visiting Nurse Association

What Visiting Nurse Association does

Visiting Nurse Association of the Treasure Coast Inc. is a private non-profit home healthcare agency headquartered in Vero Beach, Florida, serving Indian River County on Florida's Treasure Coast. Founded approximately 50 years ago (circa 1976), the organization operates four core service lines: Home Health (skilled nursing and therapy delivered in patients' homes), Private Care (non-medical daily living assistance), Hospice (end-of-life care including a dedicated inpatient VNA Hospice House), and Community Health Services anchored by a Mobile Health Clinic that rotates across multiple community host sites throughout the county. The agency serves individual patients and families — primarily those with chronic conditions, post-hospitalization recovery needs, life-limiting illnesses, seniors requiring daily living assistance, and uninsured or underinsured community members — with services delivered via home visits, a mobile clinic, an inpatient hospice facility, and telehealth.

The organization's technology footprint is limited to standard healthcare infrastructure, including telehealth capabilities for remote patient monitoring and virtual consultations for home-based patients. Proprietary technology assets are not disclosed. Revenue mechanics span reimbursement from Medicare, Medicaid, and private insurance for clinical services, charitable donations channeled through the affiliated VNA & Hospice Foundation, and retail revenue from the Hidden Treasures Thrift Store whose proceeds support the VNA Hospice House. The go-to-market model is community-led: patients are reached through direct home-based care, hospital and provider referrals via a physician portal, word-of-mouth, and community outreach events. Complementary programs include Music Therapy (partially funded by the Indian River County Hospital District), Bereavement Services, Camp Chrysalis for bereaved children, and the We Honor Veterans program.

The organization is independently governed under a typical non-profit board structure with no parent company, private equity, or venture capital involvement. Leadership consists of Lundy Fields as President & CEO and Dan Bach as CFO. Distribution is geographically confined to Indian River County, with strategic partnerships extending the Mobile Health Clinic's reach through churches, the Senior Resource Association, the Mental Health Association in Vero Beach, and the Alzheimer's & Parkinson's Association of Indian River County.

Name

Visiting Nurse Association

Legal name

Visiting Nurse Association of the Treasure Coast Inc.

Website

https://vnatc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Visiting Nurse Association of the Treasure Coast is a non-profit home healthcare agency in Vero Beach, Florida, providing home health, hospice, private care, and community health services to patients across Indian River County through home visits, a Mobile Health Clinic, and a dedicated hospice facility.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Private Duty Skilled Nursing (RN/LPN) in the Home (HLADAFAD), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Home health services
• Hospice care services
• Private duty caregiving
• Community health programs
• Mobile health clinic

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Reimbursement: VNA generates revenue through reimbursement from Medicare, Medicaid, private insurance, and other payors for home health, hospice, and private care services provided to patients.
2. Donations and Foundation Support: The VNA & Hospice Foundation raises charitable donations from the community to support programs and ensure care is available regardless of patients' ability to pay.
3. Thrift Store Revenue: Hidden Treasures Thrift Store generates revenue through retail sales, with proceeds supporting VNA Hospice operations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Visiting Nurse Association is a non-profit home healthcare agency that delivers skilled nursing, therapy, hospice, and private caregiving services directly to patients in their homes and at community locations across Indian River County, Florida. It operates four service lines — Home Health, Private Care, Hospice, and Community Health Services — augmented by a Mobile Health Clinic, the VNA Hospice House, Music Therapy, Bereavement Services, and the Hidden Treasures Thrift Store, with care provided regardless of patients' ability to pay through donor and foundation support.

Product overview

The Visiting Nurse Association provides a comprehensive suite of healthcare services primarily serving Indian River County, Florida. The organization operates four core service lines: Home Health (skilled nursing care at home including telehealth), Private Care (non-medical caregiving assistance), Hospice (end-of-life care with spiritual support and a dedicated hospice house), and Community Health Services (mobile clinics and health screenings). The Mobile Health Clinic provides walk-in care at multiple locations throughout the county. Additional programs include Music Therapy, Bereavement Services, and the Hidden Treasures Thrift Store which generates funding for hospice operations. The VNA & Hospice Foundation supports these programs for uninsured and underinsured community members.

Differentiator

Problem solved

Functional benefit

Brands

• VNA Hidden Treasures: Thrift store operated by VNA where proceeds support hospice care and help offset operating expenses of the VNA Hospice House.

Products and services

• Home Health
• Private Care
• Hospice
• Community Health Services
• Mobile Health Clinic
• VNA Hospice House
• Music Therapy Program
• Bereavement Services
• VNA Hidden Treasures Thrift Store

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Indian River County Hospital DistrictcoreStrategic or Co-development PartnerCommunity healthcare partner that provides partial funding for the VNA Music Therapy program, supporting at-risk populations in Indian River County.
• VNA & Hospice FoundationcoreStrategic or Co-development PartnerThe affiliated charitable foundation that raises donations to support VNA programs and ensures healthcare is available to all regardless of ability to pay.
• Mental Health Association in Vero BeachsecondaryStrategic or Co-development PartnerCollaboration partner for Community Music Therapy program providing group sessions for adults and teenagers using music as a positive coping skill.
• Alzheimer's & Parkinson's Association of Indian River CountysecondaryStrategic or Co-development PartnerCollaboration partner for music therapy sessions utilizing music to mitigate issues associated with Alzheimer's, Parkinson's, and dementia.
• Senior Resource AssociationsecondaryChannel Partner/ Reseller/ DistributorHost site for VNA Mobile Health Clinic every Wednesday, providing space for affordable healthcare services in Vero Beach.
• Pathway ChurchsecondaryChannel Partner/ Reseller/ DistributorHost site for VNA Mobile Health Clinic every Monday, providing space for affordable healthcare services in Vero Beach.
• Christ the King Lutheran ChurchsecondaryChannel Partner/ Reseller/ DistributorHost site for VNA Mobile Health Clinic every Thursday in Sebastian, providing space for affordable healthcare services.
• Seventh Day Adventist ChurchsecondaryChannel Partner/ Reseller/ DistributorHost site for VNA Mobile Health Clinic every Friday in Vero Beach, providing space for affordable healthcare services.

Scale indicators2 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• Aveanna Healthcare Holdings: Large home health and private duty nursing provider with a meaningful pediatric and adult home health segment. Comparable to VNA's home health and private duty skilled nursing offerings.
• Addus HomeCare Corporation: Public home and community-based personal care services provider with hospice and home health segments. Closely comparable to VNA's personal care and home health offerings, with similar dual-eligible and Medicaid-heavy patient mix.
• Pennant Group: Home health, hospice, and senior living operator with a cluster-based operating model. Comparable to VNA across home health and hospice services, though Pennant spans multiple states via decentralized operations.
• Chemed Corporation (VITAS Healthcare): Hospice-focused segment (VITAS) is the largest hospice provider in the U.S. Directly comparable to VNA's hospice service line and VNA Hospice House, though operating at national scale.
• Compassus: Hospice and palliative care provider offering both home-based and inpatient hospice services. Comparable to VNA's hospice and VNA Hospice House delivery model.
• Enhabit Inc. Pure-play home health and hospice operator spun out from Encompass Health in 2022. Directly comparable to VNA across the home health and hospice service lines, although Enhabit operates at national scale rather than a single county.
• BrightSpring Health Services: Diversified home and community-based health services provider including home health, hospice, and pharmacy. Public-market scale peer with overlapping service lines to VNA's home health, hospice, and private care.
• Gentiva: National hospice and palliative care provider recently acquired by UNH/Optum. Direct competitor to VNA's hospice operations and VNA Hospice House across the U.S. footprint.

Broad incumbents

• LHC Group (UnitedHealth/Optum): Large home health and hospice operator acquired by UnitedHealth/Optum with strong presence in the Southeast, including Florida. Competes with VNA for hospital referrals and clinician talent at the regional level.
• Amedisys (UnitedHealth/Optum): One of the largest U.S. home health and hospice providers, now part of UnitedHealth/Optum. Indirect competitor to VNA at the local referral level, with substantially broader capabilities and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/vnatc
• Facebookfacebook.com/vnatc
• Instagraminstagram.com/vnatreasurecoast
• Xx.com/vnatc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nurse Association