Supertrak
Supertrak is a Florida-based manufacturer and dealer of tracked forestry mulcher machines and portable hydraulic Power Packs for land clearing and vegetation management, and the official Florida dealer of FAT TRUCK amphibious off-road vehicles.
- Company typePrivate
- Founded-
- HeadquartersPunta Gorda, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Supertrak does
Supertrak is a privately held industrial equipment manufacturer and dealer headquartered in Punta Gorda, Florida, operating as a division of Marden Industries, Inc. The company designs and sells tracked forestry mulcher machines — the SK200 series in MX, RTL (right-track-left), and TR (triangular track) configurations — built for land clearing, vegetation management, and right-of-way maintenance. These machines are paired with a line of portable hydraulic Power Packs (SK80PP, SK140PP, SK300PP, SK350PP, SK450PP) that supply hydraulic power to attachments; major components are sourced from Caterpillar (CAT), with the SK80PP using a Cummins 2.8 Tier 4 Final engine, enabling customers to obtain parts and service through the CAT dealer network or directly from Supertrak.
The company's revenue model is hardware sales across two principal streams: (1) proprietary Supertrak-branded forestry mulchers and Power Packs, and (2) FAT TRUCK amphibious off-road vehicles and trailers distributed under an exclusive Official Dealer arrangement for the state of Florida. The FAT TRUCK lineup includes the FT2 and FT3 Pickups, FT3 Wagon, FT5 Hauler, and amphibious trailers with payload capacities ranging from 2,000 to 5,000 lbs. Go-to-market relies on a direct dealer model supplemented by digital channels (website, YouTube, Facebook), industry show participation, and downloadable product brochures and spec sheets. Customer segments are contractors and companies performing land clearing, forestry mulching, and right-of-way maintenance, with utilities and industrial buyers implied for the FAT TRUCK line.
The operating footprint is bounded to Florida, with no evidence of multi-state or international dealer expansion. Supertrak has no disclosed funding rounds, is not publicly traded, and does not disclose revenue. The leadership team is small — General Manager Dave Evans plus sales, parts/purchasing, service, and engineering managers — consistent with the scale of a niche regional equipment manufacturer and dealer.
Supertrak firmographics
Firmographics- Name
- Supertrak
- Legal name
- Marden Industries, Inc.
- Website
- https://supertrak.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supertrak is a Florida-based manufacturer and dealer of tracked forestry mulcher machines and portable hydraulic Power Packs for land clearing and vegetation management, and the official Florida dealer of FAT TRUCK amphibious off-road vehicles.
- Ownership category
- akta.pro rank
Supertrak industry classification
Industry- Product category
- Forestry and Vegetation Management Equipment
- akta.pro primary industry
- Forestry & Logging Vehicle Manufacturing (Harvesters/Forwarders/Skidders) (IMACAFAH)
Keywords
Where Supertrak is headquartered
LocationHeadquarters
- HQ city
- Punta Gorda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Supertrak business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Forestry Mulcher Machines Sales: Sale of forestry mulcher machines and attachments for land clearing, vegetation management, and right-of-way maintenance.
- Fat Truck Vehicle Sales: Sale of Fat Truck off-road and amphibious vehicles as official Florida dealer.
- Power Pack Sales: Sale of hydraulic power packs (SK80PP, SK140PP, SK300PP, SK350PP, SK450PP) for various applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Supertrak product offering
Product offeringCore offering
Supertrak is a division of Marden Industries, Inc. that manufactures tracked forestry mulcher machines (SK200 MX, RTL, and TR configurations) and a family of portable hydraulic Power Packs (SK80PP, SK140PP, SK300PP, SK350PP, SK450PP) for land clearing, vegetation management, and right-of-way maintenance. In addition to its own equipment line, Supertrak serves as the Official Dealer for FAT TRUCK amphibious off-road vehicles in Florida, distributing the FT2 Pickup, FT3 Pickup, FT3 Wagon, FT5 Hauler, and FAT TRUCK amphibious trailers.
Product overview
Supertrak is a manufacturer of forestry mulcher machines and vegetation management equipment. The product portfolio centers on tracked forestry mulcher machines (SK200 series: MX, RTL, and TR models) designed for land clearing, right-of-way maintenance, and vegetation management. Supporting the core machines is a line of Power Pack (PP) hydraulic power units (SK80 PP, SK140 PP, SK300 PP, SK350 PP, SK450 PP) that use CAT components for reliable product support. Supertrak operates as an official dealer for FAT TRUCK amphibious off-road vehicles in Florida, distributing FT2 and FT3 Pickups, FT3 Wagon, FT5 Hauler, and Amphibious Trailers. The company is headquartered in Punta Gorda, Florida, and is a division of Marden Industries, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- SK200 MX Forestry Mulcher Tracked forestry mulcher in the SK200 series (MX configuration) manufactured by Supertrak for professional vegetation management and land-clearing applications.
- SK200 RTL Forestry Mulcher Tracked forestry mulcher in the SK200 series (RTL configuration) manufactured by Supertrak for vegetation management and land clearing.
- SK200 TR Forestry Mulcher Tracked forestry mulcher in the SK200 series (TR configuration) manufactured by Supertrak for vegetation management and land clearing.
- SK80 PP Power Pack Portable hydraulic power pack (80-class) in Supertrak's Power Pack family, used to power auxiliary attachments and support mulching operations.
- SK140 PP Power Pack Portable hydraulic power pack (140-class) in Supertrak's Power Pack line for driving vegetation management attachments.
- SK300 PP Power Pack Portable hydraulic power pack (300-class) in Supertrak's Power Pack lineup, supplying higher-capacity hydraulic output for demanding mulching and land-clearing attachments.
- SK350 PP Power Pack Portable hydraulic power pack (350-class) in Supertrak's Power Pack lineup for high-output vegetation management attachments.
- SK450 PP Power Pack Portable hydraulic power pack (450-class) — the highest-capacity unit in Supertrak's Power Pack line — supplying hydraulic power for the heaviest mulching and land-clearing attachments.
- FT2 Pickup (FAT TRUCK) Amphibious off-road pickup distributed by Supertrak as the Official FAT TRUCK Dealer in Florida, used for soft-terrain and wetland access.
- FT3 Pickup (FAT TRUCK) Amphibious off-road pickup (3-class) distributed by Supertrak as the Official FAT TRUCK Dealer in Florida.
- FT3 Wagon (FAT TRUCK) Amphibious off-road wagon (3-class) distributed by Supertrak as the Official FAT TRUCK Dealer in Florida for soft-terrain cargo and crew transport.
- FT5 Hauler (FAT TRUCK) Amphibious off-road hauler (5-class) distributed by Supertrak as the Official FAT TRUCK Dealer in Florida for moving heavy loads across soft terrain.
- FAT TRUCK Amphibious Trailers Amphibious trailers distributed by Supertrak as the Official FAT TRUCK Dealer in Florida, used in conjunction with FAT TRUCK vehicles for soft-terrain hauling.
Companies that use Supertrak
Customer profileSegments1 record
Ideal customer profiles1 record
Supertrak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Supertrak partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FAT TRUCKcoreSupertrak is the Official Dealer of FAT TRUCK for Florida. They sell Fat Truck off-road and amphibious vehicles including FT2 Pickup, FT3 Pickup, FT3 Wagon, FT5 Hauler, and Amphibious Trailers.
- CAT (Caterpillar)coreAll major components on Supertrak machines use CAT for excellent product support from local CAT dealers or Supertrak directly. The SK80PP features a Cummins 2.8 Tier 4 Final engine.
- Marden IndustriescoreSupertrak is a division of Marden Industries, Inc., headquartered in Punta Gorda, FL.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Supertrak competitors and assessment
Company assessmentBroad incumbents
- Vermeer: Vermeer is a well-established industrial equipment manufacturer with a forestry and vegetation management product line, competing broadly with Supertrak though with a much larger portfolio and dealer network.
- John Deere (Forestry): John Deere operates a forestry equipment division producing feller bunchers, skidders, and harvesters, competing as a broad incumbent in the same end markets but with significantly greater scale and dealer reach.
- Caterpillar: Caterpillar is a broad heavy-equipment incumbent whose components Supertrak integrates into its machines and whose dealer network underpins Supertrak's service model — a key ecosystem partner rather than direct competitor.
Direct peers
- Morbark: Morbark produces forestry and vegetation management equipment (chippers, grinders, mulchers) sold to the same arborist, forestry, and land-clearing contractors that comprise Supertrak's customer base.
- FAE Group: FAE is a global manufacturer of forestry mulchers, rock crushers, and attachments for skid steers and tracked carriers, directly overlapping with Supertrak's mulcher and Power Pack offerings.
- Fecon: Fecon is a leading manufacturer of forestry mulchers, tracked carriers, and vegetation management equipment — directly competing with Supertrak's SK200 mulcher series in the same product category and customer base.
- Bandit Industries: Bandit manufactures chippers, grinders, and whole tree chippers for the forestry and vegetation management industry, competing with Supertrak in serving land-clearing contractors and right-of-way maintenance operators.
- Denis Cimaf: Denis Cimaf manufactures forestry mulchers, brushcutters, and vegetation management attachments, competing with Supertrak's SK200 series for land-clearing and right-of-way contractors.
- Tigercat: Tigercat builds purpose-built forestry equipment including feller bunchers, skidders, and tracked carriers used in logging and land-clearing operations — a directly comparable specialty vehicle manufacturer for forestry applications.
Others
- Fat Truck: Fat Truck is the manufacturer of the amphibious off-road vehicles that Supertrak distributes as the Official Florida Dealer — a channel partner rather than a competitor, but materially linked to Supertrak's product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Supertrak social profiles
Digital presenceSupertrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supertrak leadership team
Management profileNumber of profiles
Profiles3 records
Supertrak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supertrak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supertrak
What does Supertrak do?
Supertrak is a division of Marden Industries, Inc. that manufactures tracked forestry mulcher machines (SK200 MX, RTL, and TR configurations) and a family of portable hydraulic Power Packs (SK80PP, SK140PP, SK300PP, SK350PP, SK450PP) for land clearing, vegetation management, and right-of-way maintenance. In addition to its own equipment line, Supertrak serves as the Official Dealer for FAT TRUCK amphibious off-road vehicles in Florida, distributing the FT2 Pickup, FT3 Pickup, FT3 Wagon, FT5 Hauler, and FAT TRUCK amphibious trailers.
Is Supertrak a public or private company?
Supertrak is a private company. It is classified as corporate owned and is currently operating.
When was Supertrak founded?
Supertrak was founded in -1. It employs 1 to 10 people.
Where is Supertrak based?
Supertrak is headquartered in Punta Gorda, United States, in the North America region.
How does Supertrak make money?
Three revenue lines are on record. Forestry Mulcher Machines Sales are the primary driver. The others are fat Truck Vehicle Sales and power Pack Sales.
Who are Supertrak's main competitors?
Broad incumbents on record are Vermeer, John Deere (Forestry) and Caterpillar. Direct peers are Morbark, FAE Group, Fecon, Bandit Industries, Denis Cimaf and Tigercat. Fat Truck is listed as an others.
Does Supertrak have an API?
No public API is recorded for Supertrak.
What industry is Supertrak in?
Supertrak's product category is Forestry and Vegetation Management Equipment. Its primary akta.pro industry code is IMACAFAH, Forestry & Logging Vehicle Manufacturing (Harvesters/Forwarders/Skidders).