What Burns Motors does

Burns Motors is a privately-held, family-owned automotive dealership founded in 1948 in McAllen, Texas, operating under the long-standing local brand "The Big Store." It is an authorized franchisee for four Stellantis brands — Chrysler, Dodge, Jeep, and RAM — and operates from a single showroom at 1300 US-83 BUS, McAllen, TX 78501. The company is legally organized as Burns Motors, Ltd. (Texas corporation), with 101-250 employees, and serves individual consumers, families, off-road enthusiasts, DIY owners, truck buyers, and light commercial fleet customers across the Rio Grande Valley (McAllen, Mission, Edinburg, Pharr) and the broader Texas market.

The product portfolio is anchored by new Chrysler minivans (Pacifica, Pacifica Plug-in Hybrid, Voyager), Dodge performance vehicles (Charger, Durango, Hornet), Jeep SUVs and trucks (Wrangler, Gladiator, Grand Cherokee, Grand Cherokee L, Cherokee, Compass, Wagoneer, Wagoneer S, Grand Wagoneer), and RAM trucks and commercial vans (1500, 2500, 3500, Chassis Cab, ProMaster, ProMaster EV). Inventory of 605+ new vehicles supports a broad SKU offering. Pre-owned vehicles, certified pre-owned, and sub-$20K vehicles round out the used inventory. Burns integrates Stellantis Uconnect Connected Services — including a 10-year CONNECT ONE plan with remote lock/unlock, vehicle health reports, automatic SOS calls, EV charging controls, and an in-vehicle app marketplace — as a marketed technology feature across the lineup.

Burns operates a multi-department business model generating revenue across five streams: new vehicle sales (markup over manufacturer invoice), pre-owned vehicle sales, F&I financing and insurance referrals, factory-trained service and maintenance (including an Express Lane for quick oil/tire service), and Mopar parts and accessories. A dedicated Collision Center handles body-shop repairs, and a Commercial department supports fleet buyers. Distribution combines a physical showroom, an e-commerce vehicle shopping site with home delivery, dedicated phone lines for each department, and listing presence on third-party automotive platforms. Pricing is publicly listed with MSRP, dealer discounts, and stacked manufacturer incentives (National Retail Bonus Cash, Regional Bonus Cash, Military Bonus Cash, First Responder Bonus Cash, Lease Loyalty Bonus Cash), with financing rates ranging from 4.9% to 6.29% APR across 72-84 month terms and vehicle prices ranging approximately $30,000 to $65,000.

Name

Burns Motors

Legal name

Burns Motors

Website

https://burnsmotors.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Burns Motors is a privately-held, family-owned Stellantis franchise dealership founded in 1948 in McAllen, Texas, selling new and pre-owned Chrysler, Dodge, Jeep, and RAM vehicles plus financing, service, parts, and collision repair to consumers and commercial buyers across the Rio Grande Valley and Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Mcallen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New): Sales of new Chrysler, Dodge, Jeep, and RAM vehicles. Revenue generated from mark-up over manufacturer invoice pricing. Core business revenue stream.
2. Vehicle Sales (Used): Sales of pre-owned vehicles including certified pre-owned. Additional revenue from trade-in acquisitions and used car sales.
3. Financing & Insurance: Auto loan financing assistance, lease plans, and F&I products. Revenue from financing arrangements and insurance product referrals.
4. Service & Maintenance: Factory-trained service department for Chrysler, Dodge, Jeep, and RAM vehicles. Revenue from maintenance, repairs, and collision services.
5. Parts & Accessories: Mopar genuine parts and accessories sales. Revenue from parts orders, accessories, and special orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Burns Motors is an authorized Stellantis franchise dealership selling new Chrysler, Dodge, Jeep, and RAM vehicles alongside pre-owned vehicles in McAllen, Texas. The core offering includes vehicle sales, financing and insurance products, factory-trained service and maintenance, genuine Mopar parts and accessories, and collision repair services. The dealership operates from a single physical showroom with online shopping and home delivery support.

Product overview

Burns Motors is a multi-brand car dealership offering new and used vehicles from four Stellantis brands (Chrysler, Dodge, Jeep, RAM). The core product portfolio consists of Chrysler minivans (Pacifica, Voyager), Dodge muscle cars and SUVs (Charger, Durango, Hornet), Jeep SUVs (Wrangler, Gladiator, Grand Cherokee, Cherokee, Compass, Wagoneer), and RAM trucks (1500, 2500, 3500, ProMaster). These vehicles are complemented by financing services, factory-trained maintenance and repair, genuine Mopar parts and accessories, and collision repair services. The dealership also offers Uconnect connected vehicle technology as an integrated feature across its vehicle lineup.

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysler New Vehicles Sales of new Chrysler vehicles including the Pacifica minivan, Pacifica Plug-in Hybrid, and Voyager. Marketed as stylish, roomy vehicles with luxurious interiors, advanced safety features, and premium audio systems for families and individual consumers.
• Dodge New Vehicles Sales of new Dodge vehicles including the Charger (muscle car in 2-door and 4-door configurations), Durango SUV, and Hornet compact SUV. Targeted at buyers seeking performance-oriented vehicles and muscle cars.
• Jeep New Vehicles Sales of new Jeep SUVs and trucks including Wrangler, Gladiator pickup, Grand Cherokee, Grand Cherokee L, Cherokee, Compass, Wagoneer, Wagoneer S, and Grand Wagoneer. Targeted at buyers seeking off-road capability and rugged SUVs.
• RAM New Vehicles Sales of new RAM trucks including 1500, 2500, and 3500 pickups, plus Chassis Cab and ProMaster/ProMaster EV commercial vans. Targeted at buyers needing towing capacity, power, and durability for job site work, rural property management, and commercial fleet use.
• Pre-Owned Vehicles Sales of pre-owned vehicles including cars, trucks, SUVs, and vans. Includes special categories such as vehicles priced under $20K and pre-owned specials. Available to individual consumers and families seeking lower-priced alternatives.
• Vehicle Financing and Insurance Expert financing services including competitive financing terms, lease plans, and auto loan assistance to help customers purchase vehicles within their budget. Includes a secure credit application and access to financing and insurance information for vehicle buyers.
• Vehicle Service and Maintenance Factory-trained service department offering tire rotation and balancing, oil changes, brake services, battery replacement, transmission services, full vehicle diagnostics, and collision center repairs. Includes express lane for quick services and online service scheduling. Available to vehicle owners requiring maintenance and repair.
• Mopar Parts and Accessories Genuine Mopar parts including oil, filters, brake pads, spark plugs, and accessories sold through the parts department. Available for Pacifica, Durango, Hornet, Charger Daytona, Compass, Grand Cherokee, Wrangler, Gladiator, Grand Cherokee L, Wagoneer, Wagoneer S, Grand Wagoneer, Ram HD, Ram 1500, and ProMaster vehicles. Targeted at DIY vehicle owners and customers seeking authentic replacement components.
• Collision Center Body shop services for vehicle repairs including nicks, dings, and accident damage. Available to vehicle owners needing collision and body repair work.
• Uconnect Connected Vehicle Services In-vehicle infotainment and connectivity system from Stellantis providing safety and security features, entertainment, navigation, and connected services. Includes 10 years of CONNECT ONE plan with remote lock/unlock, vehicle health reports, automatic SOS calls, EV charging controls, and in-vehicle apps.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• AutoNation: AutoNation is the largest US franchised auto retailer, operating hundreds of stores across multiple OEM brands including Stellantis franchises. It is comparable as a broad incumbent providing a benchmark for multi-brand dealership scale, digital retail adoption, and M&A valuation multiples for franchised dealers.
• Penske Automotive Group: Penske Automotive Group operates premium and luxury franchised dealerships and commercial truck dealerships globally. It is a broad incumbent comparable on the franchised dealer business model and parts/service economics, though its brand mix skews more premium than Burns Motors' Stellantis focus.
• Lithia Motors: Lithia Motors is one of the largest US franchised dealer groups with aggressive acquisition-driven growth across many OEM brands. It is a broad incumbent comparable on the franchised retail model and provides a useful benchmark for digital retail strategy and M&A-driven expansion that Burns Motors could pursue.
• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive is a large US franchised dealer group owned by Berkshire Hathaway. It is a broad incumbent comparable on multi-brand franchise operations and long-hold ownership philosophy similar to a family-run dealership like Burns Motors.

Direct peers

• Group 1 Automotive: Group 1 Automotive is a large multi-brand franchised dealer group operating new vehicle sales, F&I, service, and parts across the US and UK. It is a direct peer because its business model (OEM franchise stores, parts and service operations, F&I products) closely mirrors Burns Motors' structure, making it a relevant comparison for unit economics and growth.
• Sonic Automotive: Sonic Automotive operates franchised dealerships and EchoPark used-vehicle stores across the US, with a similar mix of new vehicle sales, F&I, and service operations. It is a direct peer because it is a comparable mid-size franchised dealer group with overlapping brand portfolio and revenue mix.
• Asbury Automotive Group: Asbury Automotive Group operates franchised dealerships across the US Sun Belt, with strong F&I and service operations. It is a direct peer due to its similar geographic concentration in growth markets, comparable OEM franchise mix, and emphasis on high-margin service and parts revenue.

Regional players

• Fiesta Auto Group: Fiesta Auto Group is a Texas-based multi-brand dealer group operating in the Rio Grande Valley / McAllen region. It is a regional player that competes with Burns Motors for the same South Texas customer base across overlapping and adjacent OEM franchises.
• Bert Ogden Auto Group: Bert Ogden Auto Group is a large Rio Grande Valley dealer group with multiple OEM franchises including Stellantis brands. It is a regional player directly competing with Burns Motors in the same McAllen-area market for new vehicle sales, F&I, and service business.
• Sames Auto Group: Sames Auto Group is a Laredo/South Texas dealer group with Stellantis and other OEM franchises. It is a regional player competing in the broader South Texas corridor and offering a comparison point for franchise mix and rural Texas dealer economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/burnsmotors
• LinkedInlinkedin.com/company/burns-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burns Motors