CVF Racing
CVF Racing is a privately held US manufacturer that designs, CNC-machines, and sells premium billet aluminum serpentine drive systems, V-belt pulleys, brackets, hood hinges, and engine accessories for classic American muscle cars and LS-swap builds, selling direct-to-consumer via its e-commerce storefront and through a tiered Jobber/Dealer Partner Program.
- Company typePrivate
- Founded2009
- HeadquartersNew Prague, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
CVF Racing firmographics
Firmographics- Name
- CVF Racing
- Legal name
- CVF Motorsports, Inc.
- Website
- https://cvfracing.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CVF Racing is a privately held US manufacturer that designs, CNC-machines, and sells premium billet aluminum serpentine drive systems, V-belt pulleys, brackets, hood hinges, and engine accessories for classic American muscle cars and LS-swap builds, selling direct-to-consumer via its e-commerce storefront and through a tiered Jobber/Dealer Partner Program.
- Ownership category
- akta.pro rank
CVF Racing industry classification
Industry- Product category
- Automotive Aftermarket Performance Parts
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)
- akta.pro secondary industries
- Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD), Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ)
Keywords
Where CVF Racing is headquartered
LocationHeadquarters
- HQ city
- New Prague
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CVF Racing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce & Dealer): CVF Racing generates revenue primarily through direct-to-consumer sales of serpentine kits, V-belt pulley systems, brackets, pulleys, hinges, and engine accessories via its e-commerce website. The company also sells through its Partner Program to Jobbers and Dealers who purchase at tiered wholesale discounts.
- Partner Program Fees: Annual membership fees for the CVF Partner Program: $3,500/year for Jobbers (automotive shops) and $15,000/year for Dealers (stocking distributors). Partners receive tiered pricing discounts of 15%-21% for jobbers and 20%-29% for dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Orders (Consumer) |
| Subscription | Annual | CVF Jobber Partner ($3,500/year) |
| Subscription | Annual | CVF Dealer Partner ($15,000/year) |
| Unit Pricing | Pay-as-you-go | International Shipping |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
CVF Racing product offering
Product offeringCore offering
CVF Racing (CVF Motorsports, Inc.) designs, manufactures, and sells premium CNC-machined billet aluminum accessory drive components — including serpentine kits, V-belt pulley systems, brackets, pulleys, and engine accessories — for classic and modern American vehicles such as Chevrolet, Ford, Chrysler, and Pontiac. Products are machined in the USA from 6061-T6 aircraft-grade aluminum and are sold primarily direct-to-consumer through the company's e-commerce storefront, with a two-tiered Jobber/Dealer Partner Program for automotive shops and stocking distributors.
Product overview
CVF Racing (CVF Motorsports, Inc.) is an automotive performance parts manufacturer specializing in serpentine drive systems and engine accessories for classic American muscle cars and trucks. The product portfolio centers on four main serpentine system tiers: the premium Wraptor All Inclusive Systems (8-rib serpentine with A/C, power steering, alternator, and water pump included), the Reaper Series dual-belt systems designed for supercharged high-output builds (with dedicated 10-rib supercharger and 8-rib accessory belts), Serpentine Conversion Kits for budget upgrades using existing accessories, and traditional V-Belt Pulley Systems for classic restorations. Supporting the core systems are complementary product lines including AN plumbing, air conditioning systems, alternators, fabricated valve covers, power steering components, water pumps, and premium billet hood/trunk hinges. The company offers an online Vehicle Finder tool and backs all products with an industry-leading Limited Lifetime Warranty. Products are CNC machined from billet aluminum in the USA with finish options including Polished, Polished C3 Ceramic Clear Coat, Stealth Black, and Black Diamond.
Differentiator
Problem solved
Functional benefit
Products and services
- Wraptor All Inclusive Serpentine Systems
- Reaper Dual Belt Supercharger Serpentine Systems
- 2-Belt Chevy LS Supercharger Systems
- Serpentine Conversion Kits Upgrade kits that convert existing V-belt accessory drives to a modern 8-rib serpentine configuration using the customer's existing accessories, CNC machined from billet aluminum in the USA and backed by a Limited Lifetime Warranty.
- V-Belt Pulley Systems Traditional V-belt pulley kits and individual components — including crankshaft pulleys, water pump pulleys, and brackets — for classic American engine restorations.
- Billet Hood Hinges Premium CNC billet aluminum hood hinges featuring patent-pending 6-axis adjustment built directly into the hinge, enabling hood gap adjustment without removing the hood. Available for Chevy, Ford, Pontiac, Chrysler, Buick, and Oldsmobile vehicles.
- Trunk Hinges Aftermarket billet trunk hinges for Chevy, Chrysler, and Ford vehicles, complementing CVF's hood hinge product line.
- Engine Accessories Supporting engine accessory products including AN plumbing, air conditioning systems (compressors, lines, billet accessories), alternators, fabricated valve covers, harmonic balancers, power steering pumps and pulleys, thermostat housings, and electric/mechanical water pumps.
- AN Adapter Clamps Welder-free conversion clamps that convert barb-style water pump or radiator outlets to AN fittings, eliminating the need for welding during plumbing upgrades.
- Interior Accessories Interior dress-up components for classic American vehicles, including dash accessories, door handles, shifters and knobs, sill plates, and window crank handles.
- Exterior Accessories Exterior dress-up components including door jamb vents, LED light assemblies, license plate frames, and light bezels (tail light and side marker).
- CVF Partner Program (Jobber & Dealer Tiers) Annual membership-based channel partner program for automotive shops (Jobber, $3,500/year) and stocking distributors (Dealer, $15,000/year), granting tiered wholesale discounts of 15%-29%, early product access, and priority technical support.
Quantifiable outcome
- Reaper dual belt supercharger systems proven reliable at 875+ HP in supercharged LS applications
- +2 more outcomes
Companies that use CVF Racing
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
CVF Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CVF Racing partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
CVF Racing competitors and assessment
Company assessmentDirect peers
- Vintage Air: Dominant manufacturer of aftermarket A/C systems for classic cars and hot rods. Frequently co-installed with CVF serpentine kits in restomod builds (e.g., Superior Quality Rides' 1970s Trans Am build) and addresses overlapping customer pain points in accessory fitment.
- Eddie Motorsports: Manufactures billet aluminum serpentine systems, pulley kits, and fabricated aluminum accessories for hot rods and classics. Direct competitor in the same premium billet aluminum front drive system niche CVF occupies.
- Billet Specialties: Iconic billet aluminum wheel and accessory manufacturer serving the hot rod and muscle car aftermarket with pulley systems and dress-up components. Comparable customer base and Made-in-USA premium positioning.
- Concept One Performance Pulleys: Specializes in billet aluminum serpentine and V-belt pulley kits for LS swaps and classic muscle cars. Closely comparable product category and target customer (LS swap builders and high-performance enthusiasts) as CVF Racing.
- March Performance Products: Long-established manufacturer of serpentine and V-belt pulley systems for American V8 engines. Direct product overlap with CVF's Wraptor and Reaper product lines, including brackets, pulleys, and complete front drive kits for classic Chevy, Ford, and Mopar applications.
- Powermaster Performance: Specializes in high-output alternators and starters sold as upgrades within CVF's Wraptor kits (Mechman 300 AMP upgrade). Complementary product in restomod builds but also a potential adjacency competitor in accessory electrical components.
- Heidts Hot Rod & Muscle Car Parts: Manufacturer of front suspension systems and related accessory components for hot rods and pro-touring builds. Comparable billet aluminum fabrication capabilities and classic muscle car restomod customer segment.
Broad incumbents
- Speedway Motors: Large direct-to-consumer retailer and manufacturer of hot rod and racing parts including pulleys, brackets, and accessories. Competes with CVF on distribution channel, inventory depth, and brand recognition across the same builder customer base.
- Holley Performance Products: Largest publicly-traded performance aftermarket consolidator, owning brands like MSD, Earl's, Hooker, and Weiand. Broader portfolio but active in drive accessories and serpentine-related fuel/air components serving the same enthusiast base.
Regional players
- Dakota Digital: Manufacturer of digital instrument clusters and control systems for hot rods, classics, and LS swaps. Sits adjacent in the restomod electrical ecosystem with similar enthusiast customer base but a different accessory focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CVF Racing social profiles
Digital presenceCVF Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
CVF Racing leadership team
Management profileNumber of profiles
Profiles2 records
CVF Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CVF Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CVF Racing
What does CVF Racing do?
CVF Racing (CVF Motorsports, Inc.) designs, manufactures, and sells premium CNC-machined billet aluminum accessory drive components — including serpentine kits, V-belt pulley systems, brackets, pulleys, and engine accessories — for classic and modern American vehicles such as Chevrolet, Ford, Chrysler, and Pontiac. Products are machined in the USA from 6061-T6 aircraft-grade aluminum and are sold primarily direct-to-consumer through the company's e-commerce storefront, with a two-tiered Jobber/Dealer Partner Program for automotive shops and stocking distributors.
Is CVF Racing a public or private company?
CVF Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CVF Racing founded?
CVF Racing was founded in 2009. It employs 11 to 50 people.
Where is CVF Racing based?
CVF Racing is headquartered in New Prague, United States, in the North America region.
How does CVF Racing make money?
Two revenue lines are on record. Product Sales (E-commerce & Dealer) is the primary driver. The others are partner Program Fees.
Who are CVF Racing's main competitors?
Direct peers on record are Vintage Air, Eddie Motorsports, Billet Specialties, Concept One Performance Pulleys, March Performance Products, Powermaster Performance and Heidts Hot Rod & Muscle Car Parts. Broad incumbents are Speedway Motors and Holley Performance Products. Dakota Digital is listed as a regional player.
Does CVF Racing have an API?
No public API is recorded for CVF Racing.
What industry is CVF Racing in?
CVF Racing's product category is Automotive Aftermarket Performance Parts. Its primary akta.pro industry code is IMACAIAB, Steering Systems & Components (Columns/Racks/EPS Pumps & Motors), with a secondary code of IMACAKAD, Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates). Its NAICS code is 3363 and its SIC code is 3714.