Briggs Home Care

What Briggs Home Care does

Briggs Home Care is a franchised provider of non-medical in-home care services for seniors, operating as a subsidiary of Briggs Healthcare, a healthcare company with more than 75 years of industry experience. The company delivers personal care, companion care, respite care, dementia care, and chronic-condition care through a network of 13 locations spanning Colorado, Kansas, Iowa, Missouri, Illinois, Texas, Georgia, Maryland, and New Hampshire. Headquarters are in Clive, Iowa, with an additional metro Atlanta location in Alpharetta, Georgia, and the company employs between 251 and 500 staff.

The business model is a franchise-and-corporate hybrid that monetizes through hourly, usage-based billing to direct-to-consumer family and individual customers; there is no enterprise or institutional channel evident in the data. Growth has been driven primarily by acquisition and integration of regional home care brands — including Abby Senior Care, Grace Home Care, Hearts at Home In-Home Care, Compassionate Nursing Services, Morning Glory Home Care, Anthem Home Care, Inspired Home Care, Live Free Home Health Care, Home With You Senior Care, Absolute Companion Care, and Northwest Atlanta — effectively a regional roll-up consolidated under a single brand. Customer acquisition is content-led, using SEO plus social channels (Facebook, LinkedIn, YouTube) and educational resources such as a Family Caregiving Guide to drive top-of-funnel demand.

Technically, the offering is a labor-intensive care service with no disclosed proprietary platform, software stack, or data assets; there is no evidence of AI/ML, automation, or digital care tools in the input. The corporate leadership includes John Phillips (President) and Sybll Romley (Corporate Executive Director), operating under the Briggs Healthcare parent, which provides brand and operational back-office. The company is privately held and does not disclose revenue.

Name

Briggs Home Care

Legal name

Briggs Home Care

Website

https://briggshomecare.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Briggs Home Care is a franchised non-medical in-home senior care provider operating 13 locations across nine U.S. states, offering personal, companion, respite, dementia, and chronic-condition care to individual seniors and families on an hourly billing basis under parent Briggs Healthcare.

Ownership category

akta.pro rank

Product category

In-Home Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Memory Care Respite (Short-Term) (HSABAEAD), Live-In Respite Care (Multi-Day) (HSABAGAC)

Keywords

• In-home senior care
• Non-medical home care
• Personal care services
• Dementia care support
• Respite care services

Headquarters

HQ city

Clive

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Home Care Services: Hourly non-medical home care services including personal care, companion care, dementia care, respite care, and chronic conditions care. Revenue is generated through hourly billing based on level of care required and hours of service. Care can be part-time, full-time, overnight, or around-the-clock depending on client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Briggs Home Care provides non-medical, hourly in-home care services for seniors and adults needing daily living support, delivered through a network of 13 locally owned and operated franchise agencies across the United States. The five core service lines are Personal Care, Companion Care, Respite Care, Dementia Care, and Chronic Conditions Care, billed by the hour with flexible part-time, full-time, overnight, and weekend scheduling. Care plans are personalized after a free in-home consultation, with services typically beginning within 24–48 hours.

Product overview

Briggs Home Care is a non-medical in-home care services provider offering personalized support through five core service offerings: Personal Care (hands-on daily living assistance), Companion Care (social support and companionship), Respite Care (temporary relief for family caregivers), Dementia Care (specialized memory support), and Chronic Conditions Care (ongoing support for long-term health conditions). The company operates as a franchise network with locally owned and operated locations supported by national standards from parent company Briggs Healthcare. Additionally, the company provides educational resources including a free Family Caregiving Guide and a blog with articles on senior care topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Non-medical, in-home assistance with activities of daily living — including bathing, dressing, grooming, mobility support, medication reminders, and personal routines — delivered with dignity and respect to seniors and adults who need help remaining safely at home.
• Companion Care In-home companionship service providing friendly conversation, shared activities, and emotional support to seniors who would otherwise be socially isolated, helping reduce loneliness while supporting families.
• Respite Care Short-term in-home care providing temporary relief for primary family caregivers — coverage for breaks, vacations, or emergencies — to ensure continuity, safety, and comfort for the person being cared for while the family caregiver recharges.
• Dementia Care Specialized in-home memory support for individuals living with Alzheimer's disease or other forms of dementia, focused on maintaining routines, safety supervision, wandering prevention, Sundowners support, and dignified care at every stage.
• Chronic Conditions Care Non-medical in-home support for individuals living with chronic health conditions such as Parkinson's disease, diabetes, heart disease, COPD, arthritis, ALS, multiple sclerosis, stroke recovery, or cancer recovery — covering daily condition management, mobility assistance, medication reminders, therapy support, symptom monitoring, and fall prevention.

Quantifiable outcome

• Care can begin within 24 to 48 hours after initial consultation
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Senior Helpers: Franchise senior home-care network with strong specialty in dementia and Alzheimer's care — a comparable franchise model targeting the same caregiver-burnout and memory-care client families that Briggs serves.
• Visiting Angels: National franchise network providing non-medical in-home care for seniors (personal care, companion care, respite, dementia support); competes head-to-head with Briggs in the same family decision-maker segment and franchise-distributed model.
• Comfort Keepers: Franchised in-home care provider offering personal care, companionship, dementia care, and respite services — directly overlapping Briggs' five core service lines and franchise-based go-to-market.
• Right at Home: Franchise-based in-home senior care provider offering personal, companion, dementia, and chronic-condition support; competes with Briggs on the same service mix and franchise-local-owner delivery model.
• Home Instead: The largest senior home-care franchise system in the U.S. with thousands of locations offering personal care, dementia care, and companion services — the most directly comparable franchise-based in-home senior care network to Briggs Home Care.

Emerging players

• Honor Technology: Tech-enabled home-care platform with its own agency operations and partner agency network — an emerging player representing the technology- and operating-system-led model that Briggs' non-tech service delivery could face as a competitive threat.

Broad incumbents

• Help at Home: Major personal-care services provider primarily serving Medicaid-funded populations across many U.S. states — a broad incumbent in the non-medical home-care category and a potential adjacent payer-source benchmark for Briggs.
• Bayada Home Health Care: Large nonprofit home health and personal-care services provider with national footprint; broader incumbent with both clinical and non-clinical home services that overlap Briggs' chronic-condition and personal-care offerings.
• Aveanna Healthcare: Large, publicly traded home health and private-duty services operator — a relevant broader competitor in personal care and adult home-care segments, though with a stronger clinical/home-health orientation than Briggs' non-medical model.
• BrightSpring Health Services: Public, diversified home and community health provider offering personal care, home health, and pharmacy services — a broad incumbent that overlaps Briggs' private-duty segment but operates at much larger scale across multiple service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@briggshomecare3246
• Facebookfacebook.com/BriggsHomeCare
• LinkedInlinkedin.com/company/briggs-home-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Briggs Home Care