What Alchemist does

Alchemist is a Miami-based privately held lifestyle and apparel brand founded in 2015 by Roma Cohen, operating a single flagship concept store in the Miami Design District and a direct-to-consumer e-commerce storefront at shopalchemist.com. The company designs and sells premium streetwear at luxury price points, with T-shirts ranging from $195 to $325, joggers priced around $485-$495, jeans at $685-$985, and jackets reaching $1,295-$1,495. Products are designed in Miami and manufactured in the USA and Italy, with collections including core seasonal lines (Fall/Winter 2025, Crystals Collection) and limited-edition collaborations.

The brand's revenue model centers on one-time unit sales of apparel, distributed through its own e-commerce site, its Miami Design District flagship, and, for select collaborations, through wholesale channel partners including Neiman Marcus and curated boutique retailers in North America (One Five One, Patron of the New, LMNTS) and Asia (Nubian, GR8, Goodwood, Tom Greyhound). Go-to-market is event-driven: Alchemist relies on high-profile cultural collaborations and pop-up activations to drive demand. The portfolio spans celebrity (Lewis Hamilton x +44 pop-up, Justin Bieber Purpose Tour merchandise), sports IP (PSG/Paris Saint-Germain, Fear of God MLB all-star baseball pop-up), music and entertainment (BLACKPINK, Rolling Stones, XXX Tentacion, Chrome Hearts Barbie Retrospective), and fine art (Takashi Murakami, Zaha Hadid, Awol Erizku's Desert Rose for Saks 5th Avenue). The Heineken100 partnership in 2015 marks the earliest documented collaboration in the company's history.

Name

Alchemist

Legal name

Alchemist

Website

https://shopalchemist.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Alchemist is a Miami-based, privately held lifestyle brand founded in 2015 by Roma Cohen, designing and selling premium streetwear (T-shirts, joggers, jeans, jackets priced $195-$1,495) via a Miami Design District flagship, DTC e-commerce, Neiman Marcus, and global boutique retailers.

Ownership category

akta.pro rank

Product category

Premium Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Premium streetwear
• Luxury apparel retail
• Fashion collaboration
• Limited edition clothing
• Designer menswear

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Apparel Sales: Direct retail and e-commerce sales of branded apparel including T-shirts, hoodies, sweaters, joggers, shorts, jackets, and jeans. Products are sold at premium price points ranging from $195 to $1,495.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Alchemist is a Miami-based lifestyle brand that designs, manufactures, and sells premium streetwear apparel through its flagship concept store in the Miami Design District and direct-to-consumer e-commerce platform. The brand produces men's T-shirts, joggers, jackets, jeans, hoodies, sweaters, and shorts at price points ranging from $195 to $1,495, manufactured in the USA and Italy. Alchemist is distinguished by its limited-edition collaborations with high-profile celebrities, athletes, and artists including PSG, Lewis Hamilton, Blackpink, Takashi Murakami, Chrome Hearts, and Fear of God.

Product overview

Alchemist is a Miami-based lifestyle brand operating concept stores in Miami Beach, offering a unified portfolio of premium streetwear apparel. The core product lineup includes short-sleeve T-shirts (Numbers T-Shirt, Ruby T-Shirt, Large Logo T-Shirt, Small Logo T-Shirt, Paradise Pray T-Shirt), joggers (Atelier Fringe Joggers, Workshop Joggers), jackets (Crystal Olympus Racing Jacket, Teddy Jacket), and jeans (Studio Racing Jeans, Crystal & Mohair Studio Jeans). These are complemented by seasonal collections like Fall/Winter 2025 and specialty lines including the Crystals Collection. The brand distinguishes itself through limited-edition collaborations with high-profile partners such as PSG (Paris Saint-Germain), Lewis Hamilton, BLACKPINK, Takashi Murakami, and others, as well as experiential retail activations including the Alchemist Art Café and various pop-up experiences. Products are designed in Miami and manufactured in the USA and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Numbers T-Shirt Men's short-sleeve T-shirt featuring stylized number artwork, available in multiple colorways including Jet Black, Camo Jasper, and Crema Marfil, priced at $325.
• Ruby T-Shirt Men's short-sleeve T-shirt with vintage finish, available in colorways including Smoky Quartz, Dirty White Opal, and Faded Obsidian, priced at $195.
• Large Logo T-Shirt Men's short-sleeve T-shirt featuring new Alchemist logo artwork printed large on front panel, made from Supima Cotton with sunburst vintage finish, priced at $220.
• Paradise Pray T-Shirt Men's short-sleeve T-shirt with Paradise Pray design, available in White Opal colorway, priced at $220.
• Atelier Fringe Joggers Premium joggers with fringe detail, featuring vintage wash finish, priced at $495.
• Workshop Joggers Durable workwear-inspired joggers in Concrete colorway, priced at $485.
• Crystal Olympus Racing Jacket Premium racing-style jacket with crystal detailing and specialized vintage wash finish, available in Faded Obsidian colorway.
• Teddy Jacket Cozy oversized jacket with teddy texture, available in Camo colorway.
• Studio Racing Jeans Slim-fit racing-style jeans with vintage detailing, available in Camo colorway, priced at $685.
• Crystal & Mohair Studio Jeans Premium jeans with crystal and mohair blend fabric, featuring vintage wash finish, available in Light Indigo colorway, priced at $985.
• PSG x ALCHEMIST Collection Limited edition collaboration collection with Paris Saint-Germain football club, featuring vintage lens aesthetic with specialized signature Alchemist washes and bespoke details representing the bridge of Paris to Miami Beach. Made in USA.
• BLACKPINK x Takashi Murakami Collection Artistic collaboration collection featuring the K-pop group BLACKPINK and renowned artist Takashi Murakami, blending music, fashion, and contemporary art.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Paris Saint-Germain (PSG)coreStrategic or Co-development Partner · 1 January 2025Major collaboration featuring vintage lens aesthetic with specialized signature Alchemist washes and bespoke details. The collection tells a story of PSG's early days coming to fictional 'Paradise Lost University' in Miami Beach. Made in USA. Available at Neiman Marcus and select retailers worldwide.
• Neiman MarcusmajorChannel Partner/ Reseller/ Distributor · 1 January 2025Neiman Marcus serves as retail partner for PSG x Alchemist collaboration, providing access to luxury department store distribution.
• Lewis Hamilton x +44coreStrategic or Co-development Partner · 5 May 2023Seven-time Formula 1 champion Lewis Hamilton teamed up with +44 for an exclusive pop-up at Alchemist in Miami Design District. Fans could shop the exclusive collaboration and Hamilton made a personal appearance during the event.
• HeinekenminorStrategic or Co-development Partner · 1 November 2015Alchemist participated in the #Heineken100 program, a collaboration between Heineken and regional retail partners. Alchemist created a custom six-pack of molded beer bottle candles color-matched to Heineken green. Event was held at 1111 Lincoln Road.
• Blackpink x Takashi MurakamicoreStrategic or Co-development PartnerCollaboration featuring the K-pop group Blackpink and renowned artist Takashi Murakami, as part of Alchemist's project portfolio.
• Fear of God MLBcoreStrategic or Co-development PartnerAlchemist has partnered with Fear of God for MLB (Major League Baseball) all-star baseball pop-up, combining streetwear and baseball aesthetics.
• Justin BiebercoreStrategic or Co-development PartnerJustin Bieber Purpose Tour collaboration with Alchemist, creating exclusive merchandise for the tour.
• Saks 5th AvenueminorChannel Partner/ Reseller/ DistributorDesert Rose collaboration created by Awol Erizku in partnership with Alchemist for Saks 5th Avenue, featuring a special moment/art piece.
• Chrome HeartscoreStrategic or Co-development PartnerChrome Hearts Barbie Retrospective project, showcasing Alchemist's connection with the luxury jewelry brand.
• Zaha HadidminorStrategic or Co-development PartnerProject collaboration featuring the legacy of renowned architect Zaha Hadid.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Supreme: Iconic hype-driven streetwear brand with global flagship stores and limited-edition drop mechanics; Alchemist's scarcity-and-collaboration model parallels Supreme's, but at a smaller scale and a more luxury-leaning price point.
• Off-White: Globally recognized luxury-streetwear brand owned by LVMH, with a much larger retail and wholesale footprint; competes in the same fashion-conscious premium segment but operates at significantly greater scale.

Direct peers

• Bodega: Boutique streetwear retailer with concept-store locations and curated sneaker/apparel drops, operating a similar limited-release, collaboration-driven model targeting fashion-forward consumers.
• Fear of God: Premium streetwear label founded by Jerry Lorenzo, operating its own e-commerce and concept retail, with a similar price-point and luxury-streetwear aesthetic — and an existing direct collaboration partner of Alchemist (Fear of God MLB pop-up).
• KITH: New York-based premium streetwear brand with concept stores, premium DTC pricing, and a parallel collaboration playbook (Nike, BMW, Disney); co-listed alongside Alchemist in the 2015 Heineken100 partner program, indicating direct peer overlap.
• Aimé Leon Dore: Premium menswear/streetwear brand with a flagship concept store, Made-in-Italy/Portugal sourcing, and a similar premium price architecture ($150–$800+) competing for the same fashion-conscious consumer.
• Palm Angels: Premium streetwear label blending Italian craftsmanship with LA streetwear aesthetics, sold via luxury department stores (similar to Alchemist's Neiman Marcus placement) at comparable price points.
• Concepts: Boston-based streetwear boutique and brand with concept retail and a collaboration-led assortment; was a Heineken100 co-partner with Alchemist and shares the curated US boutique-retail DNA.
• RSVP Gallery: Chicago-based luxury menswear concept store and brand founded by Don C and Virgil Abloh, with parallel celebrity collaboration and pop-up formats; co-partnered with Alchemist in the 2015 Heineken100 program.
• Union Los Angeles: Heritage streetwear boutique and brand operator with concept-store retail and curated collaborations; was a peer in the Heineken100 program alongside Alchemist and shares the West-coast/US concept-store model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alchemist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alchemist