Vidjet
Vidjet is a Barcelona-based SaaS platform that lets e-commerce merchants embed shoppable short-form videos on product pages. It offers bulk-embedding for catalogs of thousands of SKUs and integrates natively with Shopify, WooCommerce, PrestaShop, Magento, and Salesforce Commerce Cloud.
- Company typePrivate
- Founded2020
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vidjet does
Vidjet is a Barcelona-based SaaS company that provides a shoppable video platform for e-commerce merchants. The platform enables online stores to embed short-form video content on product pages and other website locations through six widget formats: Stories, Carousel, Bubble, Embedded Video, Popup, and Sticky Play Button. A central differentiator is its bulk-embed capability, which lets merchants with thousands of product pages deploy videos across their catalog through a no-coding interface rather than per-page manual embedding.
The product is delivered as a client-side JavaScript integration designed for performance — the script loads in 50-150ms with asynchronous video loading and automatic compression/re-encoding so it does not degrade site speed. Vidjet integrates natively with the major e-commerce platforms via their app marketplaces (Shopify App Store, WordPress Plugin Directory for WooCommerce, PrestaShop Addons, WiX AppMarket) and publishes documented integration guides for Magento, Salesforce Commerce Cloud, and Webflow. The platform offers dynamic segmentation (by category, brand, keyword, or visitor language), a three-pane analytics dashboard covering Sales influence, Visitor engagement, and Video Performance, a JavaScript order/conversion tracking API, and an Email Collector add-on that syncs captured leads to Klaviyo and Google Sheets.
Vidjet operates a freemium + tiered subscription model (Free, Starter, Growth, Pro) with watermark removal and Multi-Domain Portal access gated to higher tiers. Distribution is product-led and marketplace-driven via app store listings, complemented by self-serve signup and a Calendly-based demo funnel for enterprise leads. Legal entity is Vidjet Technologies, founded in 2020, headquartered in Barcelona, Spain, and operating with a team of 1-10 employees. No institutional funding rounds have been disclosed; the company appears bootstrapped or self-funded.
Vidjet firmographics
Firmographics- Name
- Vidjet
- Legal name
- Vidjet Technologies
- Website
- https://vidjet.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vidjet is a Barcelona-based SaaS platform that lets e-commerce merchants embed shoppable short-form videos on product pages. It offers bulk-embedding for catalogs of thousands of SKUs and integrates natively with Shopify, WooCommerce, PrestaShop, Magento, and Salesforce Commerce Cloud.
- Ownership category
- akta.pro rank
Vidjet industry classification
Industry- Product category
- E-commerce Video Marketing Software
- NAICS
- Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs) (MPADAEAD)
Keywords
Where Vidjet is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
Vidjet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription SaaS: Vidjet operates as a SaaS subscription platform with tiered pricing plans (Free, Starter, Growth, Pro). Merchants pay recurring subscription fees based on the plan tier, with features like watermark removal and multi-domain portal available on higher-tier plans.
- App Marketplace Revenue Share: Distribution through Shopify App Store, WordPress Plugin Directory, PrestaShop Addons, and WiX AppMarket may involve marketplace fees or revenue sharing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan available for basic usage |
| Subscription | Monthly | Starter plan for small merchants |
| Subscription | Monthly | Growth plan includes watermark removal and multi-domain portal |
| Subscription | Monthly | Pro plan for enterprise merchants |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Vidjet product offering
Product offeringCore offering
Vidjet provides a shoppable-video SaaS platform that lets e-commerce merchants embed short videos and stories on product pages, landing pages, and other website locations. The platform offers multiple widget formats (Stories, Carousel, Bubble, Embedded Video, Popup, Sticky Play Button), bulk-embed capabilities for catalogs with thousands of SKUs, product tagging inside videos, multilingual visitor targeting, and an analytics dashboard for measuring sales influence, engagement, and conversions.
Product overview
Vidjet is a shoppable-video platform for e-commerce stores offering short video and story formats that can be embedded on product pages, landing pages, and other website locations. The platform consists of a core video platform with six widget formats (Stories, Carousel, Bubble, Embedded Video, Popup, and Sticky Play Button), a Video Library for content management, a Campaign Manager for creating and customizing video campaigns with display rules and segmentation, a Products Module for syncing product catalogs, an optional Email Collector add-on for lead capture, and a Multi-Domain Portal for agencies managing multiple accounts. Vidjet provides native integrations with major e-commerce platforms (Shopify, WooCommerce, PrestaShop, Magento, Salesforce Commerce Cloud) and offers analytics dashboards for tracking sales influence, visitor engagement, and video performance. The platform is primarily integrated via JavaScript script tags rather than a formal API.
Differentiator
Problem solved
Functional benefit
Products and services
- Vidjet Video Platform Shoppable-video SaaS platform enabling e-commerce merchants to embed short videos on product pages and other website locations, with bulk-embed, video feeds, product tagging, and e-commerce analytics.
- Stories Widget
Quantifiable outcome
- 4X increase in time spent on site
- +7 more outcomes
Companies that use Vidjet
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles2 records
Vidjet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability1 record
Feature8 records
Vidjet partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ShopifycoreNative integration with Shopify through the Shopify App Store, allowing one-click installation for Shopify merchants. Shopify users can log in directly through their Shopify admin account without separate password setup.
- PrestaShopcoreNative integration available through PrestaShop Addons marketplace for merchants using PrestaShop e-commerce platform.
- WooCommerce (WordPress)coreNative WordPress/WooCommerce plugin available for download from the WordPress plugin directory with one-click installation.
- WiXcoreNative integration with WiX through WiX AppMarket, allowing one-click installation for WiX website owners without custom code.
- MagentocoreComprehensive integration guide for Magento stores including script installation in HTML Head section, product feed sync (XML, CSV, JSON), and widget embedding in product page templates.
- Salesforce Commerce CloudcoreIntegration guide for embedding video widgets on SFCC stores via Business Manager head markup or SFRA cartridge, with product feed sync capability.
- Google Tag ManagercoreRecommended integration method for adding Vidjet script to websites via Google Tag Manager custom HTML tag with All Pages trigger.
- KlaviyocoreEmail marketing integration allowing collected emails from videos to be synced to Klaviyo profiles with vidjet_email_collected property and triggering automation workflows.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Vidjet competitors and assessment
Company assessmentDirect peers
- Smartzer: Interactive and shoppable video player for retail and e-commerce, allowing clickable hotspots inside video. Closely comparable product functionality to Vidjet's product-tagging experience.
- Tolstoy: Shoppable and interactive video platform purpose-built for e-commerce merchants, with a similar widget-led approach and Shopify integration. Direct competitor for Vidjet's core shoppable-video use case.
- EmbedStories: Web Stories widget platform for websites and e-commerce, with similar Shopify/WooCommerce distribution and a Stories widget that directly overlaps Vidjet's Stories offering.
- Firework: Enterprise-focused shoppable video and live commerce platform for retailers and brands. Competes with Vidjet on in-page video commerce, though skewed to larger enterprise customers.
- Wirewax: Interactive video platform with shoppable/clickable overlays used by brands and retailers. Overlaps with Vidjet on product tagging and in-video commerce.
Broad incumbents
- Idomoo: Personalized video platform for enterprise marketing and customer engagement. Broader and more enterprise-skewed than Vidjet, but competes for the same on-site/email video personalization budget.
- Vimeo: Major video hosting/OTT platform with commerce-adjacent features and a large enterprise footprint. Overlaps with Vidjet where merchants consider hosted video for product pages, though Vimeo is a generalist platform.
- Wistia: Established video hosting and marketing platform with analytics and embeds. Competes with Vidjet on hosted video for marketers but is a broader, video-first platform rather than a commerce-specialist.
Emerging players
- Storykit: Video creation and distribution platform for social and web, increasingly targeting e-commerce and brand teams. Comparable in delivering short-form video to product and brand surfaces.
- NiftyImages: Personalized video and animated content for e-commerce email and on-site. Adjacent competitor to Vidjet, focused more on personalization/email but overlapping in shoppable content for merchants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vidjet social profiles
Digital presenceVidjet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vidjet leadership team
Management profileNumber of profiles
Vidjet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vidjet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vidjet
What does Vidjet do?
Vidjet provides a shoppable-video SaaS platform that lets e-commerce merchants embed short videos and stories on product pages, landing pages, and other website locations. The platform offers multiple widget formats (Stories, Carousel, Bubble, Embedded Video, Popup, Sticky Play Button), bulk-embed capabilities for catalogs with thousands of SKUs, product tagging inside videos, multilingual visitor targeting, and an analytics dashboard for measuring sales influence, engagement, and conversions.
Is Vidjet a public or private company?
Vidjet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vidjet founded?
Vidjet was founded in 2020. It employs 1 to 10 people.
Where is Vidjet based?
Vidjet is headquartered in Barcelona, Spain, in the Europe region.
How does Vidjet make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are app Marketplace Revenue Share.
Who are Vidjet's main competitors?
Direct peers on record are Smartzer, Tolstoy, EmbedStories, Firework and Wirewax. Broad incumbents are Idomoo, Vimeo and Wistia. Emerging players are Storykit and NiftyImages.
Does Vidjet have an API?
No public API is recorded for Vidjet.
What industry is Vidjet in?
Vidjet's product category is E-commerce Video Marketing Software. Its primary akta.pro industry code is MPADAEAD, Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs). Its NAICS code is 5121 and its SIC code is 7812.