What Orderflow does

OrderFlow (formerly Realtime Despatch Ltd.) is a UK-based SaaS provider of warehouse management systems (WMS) and order processing software, headquartered in Wiltshire with development and support operations in Woodbridge, Suffolk. The company rebranded from Realtime Despatch Ltd. to OrderFlow Ltd. in September 2021 to align its corporate identity with its OrderFlow product. The platform is purpose-built for demanding warehouse environments and serves third-party logistics providers, e-commerce retailers, food and beverage businesses, and distribution and manufacturing operations requiring complex workflows, lot tracking, and multi-warehouse coordination.

The OrderFlow WMS is a modular, configurable Java-based web application built on Spring and Hibernate frameworks with Groovy scripting, MySQL/MariaDB database, and Linux, deployed on Amazon AWS infrastructure. Core platform capabilities include licence plate management (with nested plates, whole/partial picking), dynamic pick-face slotting logic, GS1-native barcode support, lot and batch tracking with expiry management, returns processing, cross-docking, and integration with warehouse robotics systems. The product portfolio comprises the core OrderFlow WMS Platform, five functional modules (Inventory Management, Lot Tracking, Order Picking and Packing, Warehouse Automation and Robotics, Returns Management), four industry-specific solutions (3PL/Multi-Client, Ecommerce/Retail, Food & Drink, Distribution/Manufacturing), and the OrderFlow Mobile App. Notable named customers include Axell Logistics, Bonmarché, Peacocks, Protein Works, ProFS (13+ year customer), Urban Industry, Social Imprints, Welch's Transport, and Nexus Fulfilment in South Africa.

OrderFlow operates a quote-based subscription SaaS model with rolling monthly arrangements and no annual contract lock-in. Pricing is tailored to each customer's number of users, warehouse count, order volumes, and modules required. Go-to-market is direct enterprise sales with a consultative, discovery-first approach beginning with an onsite scoping exercise. Marketing is primarily content-driven through an active blog and SEO, supplemented by customer testimonials and case studies. The company is privately held, founder/management-owned, with no disclosed external investors and operates with a small team of 1-10 employees.

Name

Orderflow

Legal name

OrderFlow Ltd.

Website

https://orderflow-wms.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

OrderFlow is a UK-based SaaS provider of a configurable warehouse management system and order processing platform, serving 3PLs, e-commerce retailers, food and beverage businesses, and distributors requiring complex workflows, lot tracking, and multi-warehouse operations.

Ownership category

akta.pro rank

Product category

Warehouse Management System (WMS)

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping) (TLAEABAA)

Keywords

• Warehouse management system
• Order processing software
• Inventory management platform
• Cloud WMS SaaS
• Lot tracking software

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (WMS Platform Licence): OrderFlow is a cloud-based SaaS WMS platform with a recurring subscription model. Pricing is quote-based and tailored to each customer's environment, number of users, warehouses, and transaction volumes. No public pricing is listed; sales are consultative. The company does not tie customers into annual contracts, offering rolling arrangements instead.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OrderFlow is a fully configurable cloud-based Warehouse Management System (WMS) and order processing SaaS platform built on Java (Spring/Hibernate), MySQL/MariaDB on Linux, hosted on Amazon AWS. The modular platform supports complex warehouse workflows through add-on modules (Inventory Management, Lot Tracking, Order Picking and Packing, Warehouse Automation and Robotics, Returns Management) and industry-specific configurations for 3PL/Multi-Client, Ecommerce/Retail, Food and Drink, and Distribution/Manufacturing customers. The offering is sold on a quote-based subscription with no annual contract lock-in, delivered via a six-week release cycle of continuous incremental improvements.

Product overview

OrderFlow is a fully configurable warehouse management system (WMS) and order processing SaaS platform designed for demanding warehouse environments. The offering is a platform-plus-modules architecture: the core OrderFlow WMS Platform provides the foundational warehouse management capabilities, which are extended by modular components including Inventory Management, Lot Tracking, Order Picking and Packing, Warehouse Automation and Robotics, and Returns Management modules. The platform also offers industry-specific solutions for 3PL/Multi-Client, Ecommerce and Retail, Food and Drink, and Distribution and Manufacturing operations. OrderFlow supports a six-week release cycle with continuous incremental improvements, allowing businesses to deploy functionality as their operations grow and evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• OrderFlow WMS Platform A fully configurable cloud-based Warehouse Management System (WMS) and order processing SaaS platform for demanding warehouse environments. The modular platform supports complex workflows and scales as businesses grow through incremental deployment of functionality. Sold to e-commerce retailers, 3PL providers, distributors, manufacturers, and food and beverage operators on a quote-based subscription.
• OrderFlow Mobile App Secure mobile application providing remote access to orders, inventory, and warehouse processes from outside recognised network addresses, complementing desktop access which is restricted to approved locations.
• 3PL and Multi-Client Industry Solution Specialised WMS configuration for third-party logistics providers managing multiple clients, supporting multi-organisation environments with separate data views and client-specific workflows for B2C fulfilment.
• Ecommerce and Retail Industry Solution Specialised WMS configuration for e-retailers handling B2C fulfilment, integrating with multiple sales channels including Shopify and supporting high-volume order processing with same-day despatch capabilities.
• Food and Drink Industry Solution Specialised WMS configuration for food and beverage businesses requiring lot tracking, expiry date management, FIFO stock assignment, and shelf-life monitoring for perishable goods.
• Distribution and Manufacturing Industry Solution Specialised WMS configuration for distribution and manufacturing operations, supporting MRP integration, works order management, raw material tracking, and finished goods receipt for production environments.

Quantifiable outcome

• Per order turnaround halved
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature13 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationExtensive Shopify integration including standard order/product import, inventory and shipment notifications, and support for Shopify's Fulfilment Orders API allowing different SKUs in an order to be dispatched using different fulfilment services. Enhanced to support Shopify tags functionality and fetch orders by fulfilment status.
• GS1coreTechnology or IntegrationOrderFlow is an enthusiastic advocate of GS1 standards. The platform supports GS1 GTIN extraction from complex barcodes, GS1 SSCC labels for packages and pallets, GS1 barcode scanning for product, lot and expiry data, and GS1 standards across the warehouse workflow.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Snapfulfil: Cloud-based WMS targeted at 3PLs, e-commerce, and retail distribution. Operates in the same UK mid-market segment as OrderFlow with comparable configurability and rapid deployment emphasis.
• Cin7 Core: Cloud inventory and WMS platform serving omni-channel retailers and 3PLs. Similar modular SaaS approach and integrations with Shopify, Xero, and major e-commerce platforms.
• Descartes Peoplevox: Cloud WMS vendor widely deployed by UK e-commerce and 3PL businesses. Direct overlap with OrderFlow on multi-channel fulfilment, carrier integration, and SaaS delivery to mid-market retailers.
• Logiwa: Cloud-native WMS built for e-commerce, 3PL, and DTC fulfilment. Comparable SaaS architecture, integration ecosystem (Shopify, Amazon, carriers), and focus on peak-volume performance.

Broad incumbents

• Blue Yonder: Major supply chain and WMS platform serving global enterprises. Competes with OrderFlow for large enterprise warehouse software deals and increasingly for cloud WMS deployments.
• NetSuite WMS (Oracle): Cloud ERP with WMS capabilities bundled for retail, wholesale, and manufacturing customers. Competes indirectly as an alternative when buyers prefer an integrated ERP-plus-WMS platform over a best-of-breed WMS.
• Manhattan Associates: Enterprise WMS and supply chain suite serving large retailers, 3PLs, and manufacturers. Overlaps with OrderFlow at the high end of the WMS market with broader functionality but at materially higher price points.
• Körber Supply Chain: Provider of WMS (including former HighJump) for 3PLs, retail, and manufacturing. Competes with OrderFlow in mid-market warehouse software, especially where MRP/manufacturing integration is required.

Emerging players

• Fishbowl Inventory: SMB-focused inventory and warehouse management platform popular with smaller manufacturers and e-commerce sellers. Adjacent competitor for smaller OrderFlow prospects and add-on manufacturing integrations.
• Brightpearl: UK-based retail operating system with warehouse and order management capabilities for e-commerce merchants. Overlaps with OrderFlow's e-commerce/retail segment, particularly Shopify-integrated merchants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/orderflownews

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orderflow