Michael Jones Estate and Letting Agents

What Michael Jones Estate and Letting Agents does

Michael Jones Estate and Letting Agents is a regional UK estate and letting agency operating under the legal entity Charters Estate Agents Limited and part of the Lomond multi-brand estate agency group. Founded in 1991 and headquartered in Worthing, the company provides residential property sales, lettings, property management, and ancillary services including mortgages, conveyancing, auctions, student lettings, land and new homes, and furnishing solutions. It serves individual homeowners, buyers, landlords, and tenants across the South of England.

The company operates a traditional branch-based distribution model with 26 physical offices spanning Hampshire, Surrey, Brighton, Hove, Worthing, Portsmouth, Southampton, and the wider South Coast. Its technology footprint consists of a public-facing website for property listings and two self-service portals: MyMove, a customer account platform for managing property searches, saved listings, and email alerts; and Propertycloud, an online property management tool for landlords. The firm holds sector credentials including NAEA, ARLA, The Property Institute membership, Property Ombudsman scheme membership, and Client Money Protection certification.

The business model is commission-driven, with three principal revenue streams: property sales commissions on successful transactions, recurring fees from lettings and property management contracts with landlords, and ancillary fees from related services such as mortgage brokerage, conveyancing, and auction services. Customer engagement is primarily sales-led through branch visits and viewings, supplemented by an online property portal and content marketing via area guides, SEO, and social media channels including Facebook, LinkedIn, Instagram, and TikTok. The firm has 51-100 employees and reports no proprietary technology platform, no AI/ML capabilities, and no external funding rounds.

Name

Michael Jones Estate and Letting Agents

Legal name

Charters Estate Agents Limited

Website

https://michaeljones.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Michael Jones Estate and Letting Agents is a Worthing-based regional UK estate and letting agency operating 26 branches across Hampshire, Surrey, Brighton, and Worthing, providing residential sales, lettings, property management, and ancillary services to individual homeowners, buyers, landlords, and tenants.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential property sales
• Lettings management
• Property management services
• Estate agency services
• Property marketing

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees earned from successfully selling properties. This is the primary revenue stream for estate agency operations.
2. Lettings and Property Management: Ongoing fees from landlord clients for tenant placement and property management services including rent collection, maintenance coordination, and compliance management.
3. Ancillary Property Services: Revenue from related services including mortgages, conveyancing, furnishing solutions, and marketing services offered to buyers, sellers, and landlords.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Michael Jones Estate and Letting Agents provides residential property sales, lettings, and property management services through a network of 26 branch offices across South East England. The company supports homeowners with valuations, viewings, marketing, and sales negotiations; serves landlords with tenant sourcing, rent collection, maintenance coordination, and compliance management; and offers ancillary services including mortgages, conveyancing, auctions, student lettings, land and new homes, and furnishing solutions.

Product overview

Charters Estate Agents is a traditional estate and letting agency offering a unified suite of property services across sales, lettings, and property management. The core offering consists of Selling Services and Lettings & Property Management, supplemented by add-on services including Mortgages, Conveyancing (Mover Essentials), Auction, Land & New Homes, Student Lettings, Marketing, and Furnishing Solutions. The company also provides self-service platforms including Propertycloud for landlord property management and MyMove for buyer/tenant property search management. All services are delivered through 20+ branch offices across Hampshire, Surrey, Brighton, and Worthing.

Differentiator

Problem solved

Functional benefit

Brands

• MyMove: Property search management and email alerts platform for customers.
• Propertycloud

Products and services

• Selling Services Property sales services including valuations, viewings, negotiations, and completion support for homeowners selling residential property across the South of England.
• Lettings & Property Management Rental property services for landlords including tenant sourcing, rent collection, property maintenance, and compliance management.
• Mortgages Mortgage advice and brokerage services to help buyers secure financing for property purchases.
• Conveyancing (Mover Essentials) Legal services for property transactions including conveyancing, surveys, and removals coordination.
• Auction Property auction services for sellers seeking alternative sale methods with potentially faster completions.
• Land & New Homes Specialized services for new build properties and land sales, including working with developers and housing associations.
• Student Lettings Rental services specifically targeting student accommodation in university towns across their coverage area.
• Furnishing Solutions Furniture and furnishing packages for landlords to prepare properties for rental, particularly for student lets.
• Propertycloud Online property management portal allowing landlords to manage their properties digitally, accessible via propertycloud.chartersestateagents.co.uk.
• MyMove Customer account portal for managing property searches, saved listings, email alerts, and tracked properties.

Quantifiable outcome

• Property sold within 2 weeks of listing

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LomondcoreOthersCharters Estate Agents Limited is part of Lomond, a larger estate agency group. Lomond provides shared services, branding, and operational infrastructure across its portfolio of estate agency brands.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hunters Property Group: Hunters is a UK-wide estate and lettings agency franchisor offering sales, lettings, and property management. Comparable as a multi-branch residential agency with similar ancillary services such as mortgages and conveyancing.
• Foxtons: Foxtons is a publicly listed UK estate and lettings agency with a strong regional branch presence. Highly comparable to Michael Jones in its reliance on branch-based sales, lettings, and property management for residential clients.
• Winkworth: Winkworth is a UK franchised estate and lettings agency with a regional branch network. Comparable to Michael Jones as a multi-branch residential agent combining sales, lettings, and property management across southern England.

Emerging players

• Purplebricks: Purplebricks pioneered a hybrid online estate agency model in the UK with a flat-fee proposition. Comparable as a disruptor targeting the same residential seller and landlord market that Michael Jones serves via traditional branches.

Others

• Rightmove: Rightmove is the UK's largest property portal, used by Michael Jones and virtually every UK estate agent to list properties. Comparable as a critical infrastructure provider in the same residential sales and lettings value chain.
• Zoopla: Zoopla is a major UK property portal operated by Houseful, serving both estate agents and consumers. Comparable as a property listing and lead-generation platform that Michael Jones relies on alongside its own MyMove portal.

Broad incumbents

• Connells Group: Connells is the UK's largest estate agency group, combining sales, lettings, and mortgage services across a national branch network. Comparable as a vertically integrated UK estate and lettings agency serving residential buyers, sellers, and landlords at scale.
• Savills: Savills is a global property advisor with UK residential sales, lettings, and property management services. Comparable as a premium estate agency brand delivering residential agency services, though more upmarket and London-weighted.
• Knight Frank: Knight Frank is a global property consultancy with a significant UK residential sales, lettings, and property management business. Comparable as an established residential agent offering full-service sales and lettings across southern England.
• Countrywide (now part of Connells): Countrywide was a leading UK estate agency group with hundreds of branches, offering sales, lettings, and surveying services. Comparable as a multi-brand residential estate and lettings agency operating across regional UK markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChartersEstateAgent
• LinkedInlinkedin.com/company/charters-estate-agents
• Instagraminstagram.com/chartersestatea
• TikToktiktok.com/@charters_estateagents

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Jones Estate and Letting Agents