eSkootr Championship

What eSkootr Championship does

eSkootr Championship (eSC), operated by UK-registered WES Management Ltd., is the world's first professional electric scooter racing championship. It organises multi-round knockout races on urban city-centre circuits using a purpose-built S1-X electric scooter developed by Italian technology firm YCOM and powered by a Williams Advanced Engineering battery, capable of speeds above 100 km/h. Each round features ten teams of three riders competing in qualifying, quarter-final, semi-final, and final heats, with a 100-second-per-day strategic boost mechanism adding tactical depth.

The business model is event-driven and sponsorship-led. Revenue is generated through team ownership and sponsorship (with high-profile Team Principals including F1 driver Nico Hülkenberg, boxer Anthony Joshua, and cyclist Nico Roche), broadcast and streaming rights distributed via YouTube, TikTok, Instagram, X, and Facebook, and live event operations in urban venues such as Printworks London. The 2024/25 season introduced a content-creator-led team ownership model, onboarding Team Principals from gaming, fashion, science, and adventure backgrounds to drive community-led fan acquisition.

Supporting products include the eSC x Bison bespoke racing suit (the first custom e-scooter racing suit, co-developed with Bison and announced at Micromobility America in November 2024), a video content library, and a media assets portal for press partners. The customer base spans enterprise (teams, sponsors, broadcasters), B2B (technology partners such as YCOM, Williams Advanced Engineering, Bison, PMT Tyres, Bcomp, Umicore), and consumer audiences (urban sports fans). The entity is privately held, headquartered in London, and operates with 11-50 employees across events spanning Europe, North America, Asia, and South America.

Name

eSkootr Championship

Legal name

WES Management Ltd.

Website

https://esc.live

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

eSkootr Championship (eSC) operates the world's first professional electric scooter racing series, running multi-round urban-circuit races with 10 teams of 3 riders each using a purpose-built S1-X scooter. It serves sponsors, broadcasters, content-creator Team Principals, and urban motorsport fans via event operations, sponsorship, and media rights.

Ownership category

akta.pro rank

Product category

Motorsport Entertainment

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Professional Esports Leagues & Circuits (MPAFADAA)

akta.pro secondary industries

Major Championship Events & World Finals (MPAKANAE), Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Electric scooter racing
• Motorsport championship series
• Urban racing events
• Micromobility competition
• Sustainable racing entertainment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Event & Race Operations: Revenue generated from hosting racing events across multiple cities with spectator attendance, broadcast rights, and live event experiences.
2. Team Ownership & Sponsorship: Partnership with high-profile Team Principals including F1 drivers (Nico Hulkenberg), Olympic athletes, and content creators who bring their own sponsorship and fan bases to the championship.
3. Media & Content Rights: Broadcast and streaming rights for race coverage, video content libraries, and social media engagement across multiple platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

eSkootr Championship (eSC) operates a professional electric scooter racing championship featuring ten teams of three riders competing in knockout-format races on inner-city circuits. The championship races the S1-X electric scooter developed by YCOM with Williams Advanced Engineering battery technology, capable of speeds exceeding 100 km/h. Revenue is generated through event operations, sponsorship partnerships with brands and content creators, and media/broadcasting rights across multiple platforms.

Product overview

The eSkootr Championship is a professional electric scooter racing series featuring the specially designed S1-X electric scooter (developed by YCOM, powered by Williams Advanced Engineering) that can exceed 100 km/h. The championship operates as a multi-round racing series with ten teams of three riders each, competing on inner-city circuits. Supporting products include the eSC x Bison bespoke racing suit, a video library of race content, and a media assets portal for press partners. The championship is operated by WES Management Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• S1-X Scooter: The specially designed electric scooter used in championship races, developed by YCOM and powered by Williams Advanced Engineering battery, capable of speeds over 100 km/h

Products and services

• eSkootr Championship (eSC) A professional electric scooter racing championship featuring ten teams of three riders each competing in knockout races on specially designed inner-city circuits. The championship races the S1-X electric scooter and emphasizes sustainability, urban mobility, and accessible racing.
• S1-X Electric Scooter The official racing e-scooter of the eSkootr Championship, developed by YCOM and powered by a Williams Advanced Engineering battery. Capable of speeds over 100 km/h with two 6kW motors and features a boost button providing 100 seconds of additional power per race day.
• eSC x Bison Bespoke E-Scooter Racing Suit The first bespoke e-scooter racing suit developed in partnership with Bison. A two-piece vegan construction made from 1000D Cordura and SuperFabric with CE Level 2 armour in 12 impact areas, including gloves and boots, designed specifically for e-scooter rider fall dynamics.
• eSC Video Library A collection of race highlights, full event broadcasts, rider profiles, behind-the-scenes content, and on-board footage from the championship's YouTube channel and website video library, distributed globally across social media platforms.
• eSC Media Assets Portal A media resource portal providing downloadable images, press releases, and graphic assets from past seasons for press and media partners. Access requires subscription.

Quantifiable outcome

• First-ever eSkootr champion crowned: Aymard Vernay (France) with 93 points in 2022 season
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• BisoncoreStrategic or Co-development Partner · 5 November 2024Racing suit manufacturer that designed and created the first-ever bespoke e-scooter racing suit for eSC riders. The partnership produced a two-piece vegan suit with 1000D Cordura and SuperFabric, CE Level 2 armour in 12 impact areas, specifically designed for how e-scooter riders fall (on knees and hands rather than hips and forearms).
• YCOMcoreTechnology or IntegrationItalian technology company that developed the S1-X electric scooter specifically for the eSkootr Championship. YCOM designed the racing scooter with specifications for competitive electric scooter racing, including the unique riding position and safety features required for the sport.
• Williams Advanced EngineeringcoreTechnology or IntegrationProvides the battery technology powering the S1-X eSkootrs. The Williams Advanced Engineering battery enables the scooters to reach speeds over 100 km/h with two 6kW motors, providing the performance required for competitive racing.
• MFX WrapsminorOthersVehicle wrap provider listed as a partner on the eSC website, providing custom graphics and livery services for the racing scooters.
• PMT TyresminorOthersItalian tire manufacturer listed as a partner, providing tires for the S1-X eSkootrs used in championship racing.
• UmicoreminorOthersMaterials technology company listed as a partner, specializing in materials engineering and recycling solutions relevant to battery and e-mobility technology.
• BcompminorOthersSwiss company specializing in sustainable high-performance materials, listed as a partner. Bcomp's materials are used in various applications for sustainable manufacturing.
• Nico Hülkenberg (27X)majorStrategic or Co-development PartnerF1 driver and racing veteran who became a team owner in the eSkootr Championship with his team 27X. With over a decade of F1 experience and racing in 24 Hours of Le Mans, Hülkenberg brings motorsport heritage and credibility to the championship.
• Nico RochemajorStrategic or Co-development PartnerIrish former professional road cyclist, Olympian, and 24-time Grand Tour veteran who owns and manages a team in the championship. Nico Roche Racing won the inaugural Teams' Championship in 2022 with 169 points.
• Clayton Lindley (Undialed)majorStrategic or Co-development PartnerPro freestyle scooter rider, content creator, and co-founder of Undialed - the world's largest freestyle scooter media company. First content creator to become a Team Principal in the championship for the 2024/25 season.
• Printworks LondonminorOthersVenue partner for the inaugural championship round in 2022. Printworks London, located in Surrey Quays, hosted the first-ever eSkootr Championship race with a 470-meter course.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• SuperEnduro World Championship: FIM indoor enduro racing series held in arenas across Europe. Comparable in indoor/urban motorsport event format and short-format spectator experience, though combustion-based.

Direct peers

• Extreme E: Off-road electric SUV racing series built around sustainability messaging and celebrity/influencer team ownership. Highly comparable format — short-format events in remote locations, content-led, sponsor-friendly, and aimed at a non-traditional motorsport audience.

Emerging players

• Red Bull Rampage: Premier freeride mountain bike event with strong digital/social content distribution and action-sports creator ecosystem. Comparable as a content-led action-sports property aimed at digital-native audiences, though in MTB rather than micromobility.
• E1 Series (UIM E1 World Championship): Electric powerboat racing championship co-founded by Alejandro Agag (Formula E). Closely mirrors eSC's 'electric + sustainability + celebrity owners + urban-adjacent venues' template applied to marine racing — a near-direct strategic analog.
• Nitro Circus: Action sports entertainment company built around extreme/alternative sports personalities and content. Comparable creator-led, social-first distribution model and similar target demographic of urban, digitally native action-sports fans.
• FIM E-Xplorer World Cup: FIM-sanctioned electric off-road motorcycle series. Comparable as an emerging electric two-wheeled racing format with sustainability positioning and manufacturer involvement; differs in terrain (off-road) but adjacent in sport and technology.

Broad incumbents

• Formula E: The FIA-sanctioned all-electric single-seater racing championship. Closest analog as a premium, sustainability-anchored electric motorsport series targeting urban audiences and ESG-aligned sponsors; competes for similar brand budgets though at a far larger scale.
• MotoGP: Premier two-wheeled motorsport. Comparable audience and venue overlap (urban circuits, premium hardware) and relevant benchmark for two-wheeled sponsorship economics and rights-holder structure.
• Formula 1: The dominant premium motorsport property. Not a direct competitor in category, but the league whose drivers (e.g., Nico Hülkenberg) anchor eSC's team-ownership model and whose commercial benchmark eSC's broadcast and sponsorship ambitions would ultimately be measured against.
• MotoE: FIM Enel MotoE World Cup — electric motorcycle racing support series for MotoGP. Comparable as an electric two-wheeled racing championship built around OEM-grade battery technology, though it operates as a support series inside a much larger property.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eSkootrChampionship
• Facebookfacebook.com/eskootr.live
• LinkedInlinkedin.com/company/esclive
• Instagraminstagram.com/esc.live
• Xx.com/eSC_LIVE
• TikToktiktok.com/@esc.live

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eSkootr Championship