Planet Reimagined

What Planet Reimagined does

Planet Reimagined is a New York-headquartered 501(c)(3) nonprofit founded in 2019 by Adam Met, a member of pop band AJR, and Mila Rosenthal, a former senior leader at the United Nations and Amnesty International. The organization functions as an incubator that translates climate research into real-world impact, operating four interconnected programs: Common Grounds, a bipartisan policy initiative advocating co-location of wind and solar on approximately 23 million acres of federal oil and gas lands; Amplify, a cultural engagement program that mobilizes audiences at live music events into a climate movement; the Action Research Center, which convenes researchers, activists, and policymakers; and Grapevine, an AI-powered tool that combines policy expertise with local insight to adapt solutions across contexts. The organization also runs graduate- and postgraduate-level fellowships (New Futures and Climate Active) that draw candidates from more than 100 countries.

The business model is donations-driven and nonprofit in structure. Revenue derives from individual donations processed through the website, foundation grants, and corporate partnerships, including Google.org, the Walton Family Foundation, Bloomberg Philanthropies, Salesforce, the BRT Charitable Foundation, the Inspire Foundation, Colgate, and Humanity Forward. Distribution and impact are delivered through a mix of channels: direct live-event engagement at AJR concerts and partner venues (Live Nation, Ticketmaster, Forest Hills Stadium), media partnerships (CNN, Rolling Stone, TIME, WSJ, iHeartMedia, USA Today), the Planet Reimagined Podcast hosted by Adam Met, email newsletters, and the fellowship programs. Reported reach exceeds 100 million people annually through media, entertainment, and advocacy.

The team comprises roughly 25 staff, advisors, and fellows, with leadership combining entertainment credibility, international policy and human rights experience, and PhD-level climate research. Strategic program partners include the United Nations Development Programme, WWF, the National Geographic Society, Climate Outreach, Reverb, and Beyond Sport. The organization is registered under EIN 83-1560579 and is recognized by TIME as both a TIME100 Climate (2024) honoree and a TIME Earth Award recipient (2024).

Name

Planet Reimagined

Legal name

Planet Reimagined

Website

https://planetreimagined.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet Reimagined is a 501(c)(3) nonprofit incubator founded in 2019 by AJR's Adam Met that translates climate research into action via policy advocacy (Common Grounds), live-event mobilization (Amplify), fellowships, and an AI tool (Grapevine), serving policymakers, students, and concert audiences globally.

Ownership category

akta.pro rank

Product category

Climate Advocacy Services

NAICS

Scientific Research and Development Services (5417), Environmental Consulting Services (54162)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Prepackaged Software (7372)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Climate Policy, Governance & NDC Support (BPADALAA), Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK), Environment, Climate & Sustainability Congresses (THAHAJAH)

Keywords

• Climate advocacy
• Clean energy policy
• Nonprofit research
• Fellowship programs
• Environmental action

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Planet Reimagined operates as a registered 501(c)(3) nonprofit organization. All donations are tax-deductible to donors. The organization receives funding from individual donors, foundation grants, and corporate partnerships to support its climate advocacy and fellowship programs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Planet Reimagined is a 501(c)(3) nonprofit incubator that translates climate research into real-world action through three flagship programs: Common Grounds (bipartisan policy advocacy for co-locating wind and solar on federal oil and gas lands), Amplify (cultural engagement that mobilizes concert audiences for climate activism), and Grapevine (an AI-powered tool combining policy expertise with local insight to adapt climate solutions across regions). Supporting offerings include the Action Research Center and two fellowship programs training the next generation of climate leaders.

Product overview

Planet Reimagined is a 501(c)(3) nonprofit incubator that focuses on translating climate research into actionable impact. The organization operates through multiple interconnected programs: the Action Research Center (ARC) serves as the core collaborative hub bringing together researchers, activists, and policymakers; Common Grounds advances policy solutions for renewable energy deployment on federal lands; Amplify mobilizes live event audiences for climate action; Grapevine leverages AI and policy expertise to adapt solutions across contexts; and the fellowship programs (New Futures and Climate Active) train the next generation of climate leaders. The organization also produces media content through its podcast to reach millions of people with climate messaging.

Differentiator

Problem solved

Functional benefit

Brands

• Action Research Center (ARC): A collaborative model combining researchers, activists, and policymakers to translate research into climate action through fellowship programs.
• Common Grounds
• Amplify
• Grapevine
• Planet Reimagined Podcast with Adam Met

Products and services

• Common Grounds A bipartisan policy initiative focused on tech and policy solutions for building wind and solar energy projects on federal oil and gas lands. Aimed at U.S. policymakers and government officials working on energy and climate policy.
• Amplify A cultural engagement program that uses the power of live events and music to turn audiences into a movement for climate action and change. Engages concert audiences at AJR shows and partner venues.
• Grapevine
• New Futures Fellowship A three-month fellowship for current graduate or undergraduate students to strengthen their activism and professional development in climate leadership. Attracts applicants from over 100 countries.
• Climate Active Fellowship A twelve-month fellowship for postgraduate scholar-advocates to work on longer-term climate projects and research initiatives. Delivered in partnership with Reverb, Climate Outreach, and other organizations.

Quantifiable outcome

• Reaches over 100 million people annually
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and major.

• National Geographic SocietycoreStrategic or Co-development PartnerProgram partner for New Futures Fellowships focusing on Climate + Marine Communities initiative
• World Wildlife Fund (WWF)coreStrategic or Co-development PartnerProgram partner for New Futures Fellowships focusing on Climate + River Delta Communities initiative
• Live NationcoreGTM or Marketing PartnerCampaign and media partner enabling climate advocacy at live concerts and events
• TicketmastercoreGTM or Marketing PartnerCampaign and media partner for event-based climate engagement campaigns
• CNNmajorGTM or Marketing PartnerMedia partner covering Planet Reimagined initiatives and climate stories
• iHeartMediamajorGTM or Marketing PartnerMedia partner including original iHeart Media Public Service Announcements campaign
• TIME MagazinemajorGTM or Marketing PartnerMedia partner featuring Adam Met and Planet Reimagined climate initiatives
• ReverbmajorGTM or Marketing PartnerClimate Active Fellowship program partner for sustainable touring advocacy
• Rolling StonemajorGTM or Marketing PartnerMedia partner covering Planet Reimagined's climate and music intersection stories
• United Nations Development Programme (UNDP)coreStrategic or Co-development PartnerOriginal founding partner for Eyes on the Goals film festival and ongoing collaboration
• Beyond SportmajorStrategic or Co-development PartnerProgram partner for sports and sustainability initiatives through fellowships
• Climate OutreachmajorStrategic or Co-development PartnerClimate Active Fellowship program partner for climate communication research
• AJRcoreGTM or Marketing PartnerAdam Met's band, primary vehicle for live event audience engagement and climate advocacy
• CMACmajorStrategic or Co-development PartnerConference partner raising awareness of climate change through events
• Forest Hills StadiummajorGTM or Marketing PartnerConcert venue partner for live event climate engagement campaigns

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Sunrise Movement: Youth-led climate movement focused on mobilizing young people and pressuring U.S. policymakers on Green New Deal-style policies. Overlaps with Planet Reimagined's fellowship-driven youth engagement and policy advocacy.
• Earthworks: Environmental organization focused on extractive industries and responsible energy development. Comparable to Planet Reimagined's Common Grounds work on fossil fuel lease lands and renewable energy siting.
• Earth Uprising: Youth-led climate organization training the next generation of climate advocates and leaders. Comparable to Planet Reimagined's fellowship and leadership-development programming for students.

Direct peers

• Reverb: Music-industry sustainability nonprofit that partners with artists on tour greening and fan engagement. Reverb is an explicit Planet Reimagined partner and the most direct peer in the music-and-climate intersection.
• Global Citizen: Uses entertainment, concerts, and celebrity platforms to drive advocacy and funding for global issues including climate. Closely comparable to Planet Reimagined's Amplify model combining live events and activism.
• Climate Reality: Al Gore's climate advocacy organization focused on training climate leaders and driving policy action. Comparable to Planet Reimagined's fellowship-style leader development and bipartisan-leaning policy work.
• Earth Alliance: Founded by Leonardo DiCaprio and others, Earth Alliance uses celebrity platforms to mobilize climate action and funds frontline environmental organizations. It is the closest analog to Planet Reimagined's celebrity-led climate advocacy model.

Broad incumbents

• NRDC (Natural Resources Defense Council): Major environmental advocacy organization combining policy expertise, litigation, and science. Comparable to Planet Reimagined's Common Grounds policy work, but at far larger scale and broader scope.
• 350.org: Large grassroots climate organization running global campaigns and policy advocacy. Comparable to Planet Reimagined in mission and policy focus, but with a much broader, decentralized grassroots model.

Others

• Purpose: Movement-building agency that builds campaigns for nonprofits and causes, including climate. Comparable as an ecosystem participant that helps advocacy organizations scale communications and mobilization infrastructure analogous to Planet Reimagined's Amplify and Grapevine offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGnrC86YM0aGUx0RmUAFUdg
• LinkedInlinkedin.com/company/planet-reimagined
• Xx.com/planetreimagine
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Reimagined