ASHI Diamonds, LLC
ASHI Diamonds is a vertically integrated B2B diamond and fine jewelry manufacturer, founded in 1984, serving over 1,000 independent retail jewelers across North America via a proprietary e-commerce platform, trade shows, and buying groups.
- Company typePrivate
- Founded1984
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASHI Diamonds, LLC does
ASHI Diamonds, LLC is a privately-held, vertically integrated diamond and fine jewelry manufacturer founded in 1984 and headquartered in New York. The company designs, manufactures, and distributes bridal jewelry, diamond jewelry, gemstone, pearl, silver, gold vermeil, and couture pieces under sub-brands including Lovebright, Diamond Basics, Luxe Silver, and Personalized Jewelry. Manufacturing operations span the United States, China, Thailand, and India, providing cost flexibility and supply chain control across the production cycle.
The company sells exclusively through B2B channels to over 1,000 independent retail jewelers across North America, accessed via an authenticated B2B e-commerce platform (ashidiamonds.com), dedicated account sales representatives, major industry trade shows (Luxury Las Vegas, Couture, JCK), and eight buying group networks (AGS, BIG, CBG, CJG, IJO, LJG, RJO, SJO). Beyond product wholesale, ASHI operates value-added services including the JewelSocial™ social media content platform, a retailer rewards program, sales quotation and custom quote systems, POS display programs, and an Analytics & AI Platform offering Business Overview Reports to retailer accounts. Pricing is not publicly disclosed and is gated behind approved B2B accounts, with a contractual minimum 2.0x markup requirement on retail resale.
Revenue mechanics are one-time wholesale transactions on jewelry inventory supplemented by marketing services to retail partners. The company faces ongoing exposure to U.S. tariff changes on imported jewelry, particularly from India manufacturing operations, which in 2025 required updates to product classifications, customs processing systems, and shipment tracking protocols. Ownership is private, with no disclosed parent company, institutional investor, or PE backing identified in source materials.
ASHI Diamonds, LLC firmographics
Firmographics- Name
- ASHI Diamonds, LLC
- Legal name
- ASHI LLC
- Website
- https://ashidiamonds.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ASHI Diamonds is a vertically integrated B2B diamond and fine jewelry manufacturer, founded in 1984, serving over 1,000 independent retail jewelers across North America via a proprietary e-commerce platform, trade shows, and buying groups.
- Ownership category
- akta.pro rank
ASHI Diamonds, LLC industry classification
Industry- Product category
- Wholesale Diamond and Fine Jewelry Manufacturing
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)
- akta.pro secondary industries
- Fine Jewelry Wholesale & Trading (CRAKAAAL), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Pearl Jewelry (CRAKAAAC)
Keywords
Where ASHI Diamonds, LLC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
ASHI Diamonds, LLC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Jewelry Product Sales: Wholesale B2B sales of diamond, bridal, and fine jewelry to independent retail jewelers. Products include engagement rings, wedding bands, pendants, earrings, bracelets, gemstone jewelry, pearl jewelry, silver jewelry, and couture pieces. The company manufactures in multiple global facilities and distributes to over 1,000 independent retailers.
- Marketing Services: Marketing support services provided to retail partners including social media content (JewelSocial™), email campaigns, collection images and videos, blogs, giveaways, marketing programs, and advertising elements. These are provided as value-added services to maintain retailer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Wholesale Pricing - Retailer Access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
ASHI Diamonds, LLC product offering
Product offeringCore offering
ASHI Diamonds is a fully integrated B2B wholesale manufacturer and distributor of diamond, bridal, and fine jewelry serving over 1,000 independent retail jewelers across North America. The company manufactures and distributes diamond rings, wedding bands, pendants, necklaces, earrings, bracelets, gemstone and pearl jewelry, silver jewelry, and couture pieces through sub-brands such as Lovebright, Diamond Basics, and Fusion. Operations are supported by a proprietary B2B e-commerce platform, JewelSocial marketing services, POS display programs, and a retailer rewards program.
Product overview
ASHI Diamonds, LLC is a premier diamond and fine jewelry manufacturer serving over 1,000 independent retail jewelers in North America for over 40 years. The company operates a B2B e-commerce platform providing a comprehensive portfolio of jewelry products across multiple sub-brands and collections. Core product categories include bridal jewelry (bridal sets, engagement rings, wedding bands, I Do Collection), diamond jewelry (rings, pendants, earrings, bracelets), gemstone jewelry, pearl jewelry, silver jewelry (Luxe Silver Collection), and couture pieces. Key sub-brands include Lovebright (featuring Lovebright Bridals and Fusion sub-collections), Diamond Basics, Gold Vermeil, Petite Collection, Personalized Jewelry, and various trending collections (Art Deco Fancies, Bold Gold, Bold Silver, etc.). ASHI operates as a fully integrated manufacturer with facilities in the United States, China, Thailand, and India. Beyond products, ASHI provides marketing services including the JewelSocial™ social media management program, marketing programs with daily social media postings and email campaigns, POS display fixtures, and a B2B rewards management platform. The company also offers a sales quotation system and custom quote capabilities for personalized orders.
Differentiator
Problem solved
Functional benefit
Brands
- Lovebright: Diamond jewelry collection featuring halo, solitaire, and bridal designs including rings, pendants, earrings, and bracelets.
- Diamond Basics
- JewelSocial
Products and services
- Diamond Basics Collection
Quantifiable outcome
- Serving over 1,000 independent retail jewelers in North America
- +1 more outcomes
Companies that use ASHI Diamonds, LLC
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
ASHI Diamonds, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ASHI Diamonds, LLC partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- American Gem Society (AGS)minorASHI participates in the American Gem Society network of independent jewelers. AGS is a trade organization for jewelry professionals focused on education, ethics, and consumer protection.
- Buyers International Group (BIG)minorASHI distributes products through the BIG buying group network, which provides independent jewelers with volume purchasing power and access to manufacturer programs.
- Continental Buying Group (CBG)minorASHI distributes products through the CBG buying group network, serving independent jewelry retailers with competitive pricing and marketing support programs.
- Canadian Jewellery Group (CJG)minorASHI serves Canadian independent jewelers through the CJG buying group network, which focuses on jewelry retailers in Canada.
- Independent Jewelers Organization (IJO)minorASHI distributes through IJO's network of independent jewelry retailers, providing access to their member base of independent jewelers across North America.
- Leading Jewelers Guild (LJG)minorASHI serves LJG member jewelers through the organization's buying group programs, providing access to independent jewelry retailers in their network.
- Retail Jewelers Organization (RJO)minorASHI distributes through RJO's network of independent retail jewelers, supporting their member base with diamond and fine jewelry products.
- Southeastern Jewelers Organization (SJO)minorASHI serves regional independent jewelers through the SJO buying group network focused on jewelry retailers in the southeastern United States.
- JCK (Jewelers Circular Keystone)minorASHI participates in JCK events and advertising, the leading jewelry industry trade publication and trade show brand in North America.
- Luxury Trade ShowminorASHI exhibits at the Luxury trade show in Las Vegas, a premier jewelry industry event targeting high-end jewelry retailers and brands.
- Couture ShowminorASHI participates in the Couture jewelry trade show, an upscale industry event in Las Vegas featuring designer and fine jewelry brands.
- MJSA (Manufacturing Jewelers & Suppliers of America)minorASHI maintains membership/affiliation with MJSA, the trade association for U.S. jewelry manufacturers and suppliers.
- Jewelers Board of Trade (JBT)minorASHI's content usage terms reference JBT listing requirements, indicating a relationship with the Jewelers Board of Trade for credit reporting and business verification of retail customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ASHI Diamonds, LLC competitors and assessment
Company assessmentDirect peers
- Quality Gold: B2B fine jewelry wholesaler serving independent jewelers across bridal, diamond, fashion and silver categories with a similar multi-channel marketing and trade-show driven GTM motion.
- Stuller, Inc. Largest U.S. B2B jewelry manufacturer and wholesaler serving independent jewelers with finished jewelry, findings, diamonds and a full B2B platform. Closest direct competitor to ASHI across bridal, fashion, silver and digital B2B tooling.
- Richline Group: Vertically integrated jewelry manufacturer and wholesaler owned by Berkshire Hathaway, supplying gold, silver, diamond and branded jewelry to mass and independent retail channels. Competes head-to-head with ASHI in bridal and fine jewelry wholesale.
- Beverley K: B2B bridal and fashion jewelry wholesaler distributed to independent jewelers via buying groups and trade shows, mirroring ASHI's channel strategy.
- Noam Carver: Designer bridal and fashion jewelry wholesaler sold through independent jewelers, a comparable bridal-focused competitor within ASHI's core bridal category.
- S. Kashi & Sons: Multi-generational B2B jewelry manufacturer/distributor with bridal and fashion lines sold to independent jewelers through similar buying-group and trade-show channels as ASHI.
- Paragon Diamonds: Wholesale diamond and bridal jewelry supplier to independent jewelers, overlapping with ASHI's bridal and diamond core assortment.
- Uneek Jewelry: Bridal and fashion jewelry brand/manufacturer distributed to independent jewelers via B2B channels and trade shows, directly overlapping with ASHI's bridal and fashion portfolio.
Broad incumbents
- Signet Jewelers: Largest North American jewelry retailer (Kay, Zales, Jared) that also sources directly from manufacturers. Overlaps with ASHI indirectly as both compete for the bridal and diamond jewelry consumer through different channels.
Emerging players
- Brilliant Earth: DTC and online jewelry retailer with leadership in lab-grown and ethical diamonds. Represents a structural alternative that pulls bridal demand away from ASHI's independent-jeweler customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ASHI Diamonds, LLC social profiles
Digital presenceASHI Diamonds, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASHI Diamonds, LLC leadership team
Management profileNumber of profiles
ASHI Diamonds, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASHI Diamonds, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASHI Diamonds, LLC
What does ASHI Diamonds, LLC do?
ASHI Diamonds is a fully integrated B2B wholesale manufacturer and distributor of diamond, bridal, and fine jewelry serving over 1,000 independent retail jewelers across North America. The company manufactures and distributes diamond rings, wedding bands, pendants, necklaces, earrings, bracelets, gemstone and pearl jewelry, silver jewelry, and couture pieces through sub-brands such as Lovebright, Diamond Basics, and Fusion. Operations are supported by a proprietary B2B e-commerce platform, JewelSocial marketing services, POS display programs, and a retailer rewards program.
Is ASHI Diamonds, LLC a public or private company?
ASHI Diamonds, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASHI Diamonds, LLC founded?
ASHI Diamonds, LLC was founded in 1984. It employs 101 to 250 people.
Where is ASHI Diamonds, LLC based?
ASHI Diamonds, LLC is headquartered in New York, United States, in the North America region.
How does ASHI Diamonds, LLC make money?
Two revenue lines are on record. Jewelry Product Sales are the primary driver. The others are marketing Services.
Who are ASHI Diamonds, LLC's main competitors?
Direct peers on record are Quality Gold, Stuller, Inc., Richline Group, Beverley K, Noam Carver, S. Kashi & Sons, Paragon Diamonds and Uneek Jewelry. Signet Jewelers is listed as a broad incumbent. Brilliant Earth is listed as an emerging player.
Does ASHI Diamonds, LLC have an API?
No public API is recorded for ASHI Diamonds, LLC.
What industry is ASHI Diamonds, LLC in?
ASHI Diamonds, LLC's product category is Wholesale Diamond and Fine Jewelry Manufacturing. Its primary akta.pro industry code is CRAKAIAC, Bridal & Engagement Jewelry Manufacturing, with a secondary code of CRAKAAAL, Fine Jewelry Wholesale & Trading. Its NAICS code is 33991 and its SIC code is 3910.