What The COUTURE Show does

The COUTURE Show is an annual, trade-only B2B trade show for the global fine jewelry and timepiece industry, operated by Emerald X, LLC and held at Wynn Las Vegas. It brings together a curated roster of emerging and established fine jewelry designers and brands (drawn from the US, France, Italy, the UK, Japan, Brazil, Israel, China, and diamond-producing Botswana) with qualified jewelry retailers and trade press. The flagship event runs roughly five days, including an Opening Night, daily exhibition hours, the COUTURE Design Awards at Encore Theater, networking events, and a dedicated Design Atelier section for debuting designers. A complementary Belonging @ COUTURE mentorship program (currently third cohort, 'The Iridescence') supports emerging talent.

The company monetizes primarily through exhibitor booth fees paid by brands and designers, supplemented by buyer registration, sponsorships, and partnership arrangements with media outlets and industry organizations. The GTM motion is entirely event-driven: a single concentrated annual physical show rather than a recurring software or e-commerce product. Supporting the show are three owned-media channels — COUTURE Podcast, COUTURE TV, and a Stories/editorial hub — plus media partnerships with ELLE, Harper's Bazaar, Town & Country, WWD, Forbes, Vogue, and National Jeweler, which extend the COUTURE brand year-round.

Underlying technology is minimal and outsourced: attendee registration runs on Cvent, accommodations on HotelMap, and the show floor/exhibitor directory on A2Z Inc. There is no proprietary platform, no public API, no native mobile app, and no disclosed AI/ML capabilities. Forward positioning emphasizes international brand recruitment (notably a 2026 Francéclat-driven presence of 18 French houses) and a 2026 consumer-facing extension via a Moda Operandi 'Best in Show' online trunk show, while continuing to gate the physical show floor to qualified trade buyers only.

Name

The COUTURE Show

Legal name

Emerald X, LLC

Website

https://thecoutureshow.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

COUTURE is an annual trade-only B2B trade show for the fine jewelry and timepiece industry, operating at Wynn Las Vegas under Emerald X, LLC. It connects curated designer brands and emerging jewelry designers with qualified jewelers, retailers, and trade press, complemented by Design Awards, mentorship, and owned-media channels.

Ownership category

akta.pro rank

Product category

Luxury Jewelry & Timepiece Trade Show Services

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Luxury jewelry trade show
• Fine jewelry exhibitions
• Designer jewelry events
• B2B jewelry trade
• Timepiece industry events

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Exhibition Fees: Revenue is generated from brands and designers paying to exhibit at the annual COUTURE show at Wynn Las Vegas. The event also generates revenue through buyer/attendee registration, sponsorship opportunities, and partnership arrangements with media companies and industry organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The COUTURE Show is an annual, trade-only luxury jewelry and timepiece trade show held at Wynn Las Vegas. It connects exhibiting fine jewelry designers and brands with qualified jewelry retailers (and qualified media) through curated exhibition space, an opening night event, daily show-floor hours, the COUTURE Design Awards, the Design Atelier section for debuting designers, and the Belonging @ COUTURE mentorship program. Supporting content properties (COUTURE Podcast, COUTURE TV, and Stories editorial) extend the show's reach beyond the annual event window.

Product overview

The COUTURE Show is a unified event platform centered on an annual luxury jewelry and timepiece trade show held at Wynn Las Vegas. The core offering comprises the main COUTURE event featuring curated fine jewelry designers, complemented by the COUTURE Design Awards program for industry recognition. Supporting the show are three content channels: COUTURE Podcast (audio interviews), COUTURE TV (video tribute content), and Stories editorial (written brand spotlights and trend reports). Additional offerings include the Belonging @ COUTURE mentorship program for emerging designers and the Design Atelier section for debuting brands. The company maintains partnerships with major fashion and jewelry media outlets.

Differentiator

Problem solved

Functional benefit

Brands

• COUTURE Design Awards: Annual awards program recognizing excellence in jewelry design at the COUTURE show.
• COUTUREtv
• COUTURE Podcast
• Design Atelier
• Belonging @ COUTURE

Products and services

• COUTURE Annual Trade Show The flagship offering: an annual trade-only luxury jewelry and timepiece trade show held at Wynn Las Vegas (and Encore Wynn Las Vegas). Featuring curated exhibiting brands, an Opening Night event, daily exhibition hours, and networking, targeting qualified jewelry retailers (buyers) and exhibiting designer brands, with qualified media also in attendance.
• COUTURE Design Awards Annual awards program recognizing excellence in jewelry design across multiple categories including diamonds, pearls, bridal, gold, colored gemstones, haute couture, innovation, and debuting designers. Held at the Encore Theater. Recognitions include the Cindy Edelstein Award and the Jan Mohr Award for Excellence (presented to Mildred Marcano at the 2026 ceremony).
• Belonging @ COUTURE Mentorship Program Voluntary designer mentorship program supporting emerging jewelry talent across multiple cohorts. The third cycle (2026), 'The Iridescence,' featured seven mentees exhibiting on the main show floor. The program supports emerging designers as part of COUTURE's emerging-talent mission.
• Design Atelier Exhibition Section Dedicated section of the COUTURE show floor for emerging and debuting designers to showcase their work, including approximately 17 first-time exhibitors in the 2026 edition plus returning Design Atelier brands. Aims to provide a launching pad for new designer brands within the broader show.
• COUTURE Partners Program Strategic partnership and sponsorship program for media publications, industry organizations, technology vendors, and luxury e-tailers that support and amplify the annual COUTURE show, including the 'Best in Show' trunk show with Moda Operandi that extends the show's reach online.

Quantifiable outcome

• 18 French brands exhibited at 2026 edition
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FrancéclatcoreStrategic or Co-development PartnerFrancéclat is responsible for developing French timepieces, jewellery and tableware brands internationally. They have facilitated 18 French brands to exhibit at COUTURE 2026, including Akillis, Ashaha, Cesare Pompanon, dinh van, Dorothée Potocka, le gramme, Lydia Courteille, Maison Marcelle, Marie Mas, Nouvel Héritage, Rouvenat, Statement, Vever, Yvonne Léon, and others.
• HotelMapminorOthersOfficial housing vendor for COUTURE, providing accommodation booking services for exhibitors and attendees through bespoke links in registration confirmation emails.
• Moda OperandicoreGTM or Marketing PartnerGlobal luxury e-tailer partnered with COUTURE for a 'Best in Show' trunk show featuring Design Awards winners and covetable brands. Launched as an online trunk show extending COUTURE's reach to consumers.
• CadarminorOthersLuxury jewelry brand listed as a COUTURE partner.
• ChippenhookminorOthersJewelry display and presentation products company listed as COUTURE partner.
• De Beers Group (DBG)minorOthersDiamond mining company and industry leader listed as COUTURE partner.
• Platinum Guild InternationalminorOthersInternational organization dedicated to promoting platinum jewelry, listed as COUTURE partner.
• TracrminorOthersDigital platform for tracing natural diamonds at scale, featured in COUTURE podcast and listed as partner.
• GEMISTminorOthersTechnology platform for the jewelry industry listed as COUTURE partner.
• Media Partners (ELLE, Harper's Bazaar, Town & Country, WWD, Forbes, Vogue)coreGTM or Marketing PartnerMajor fashion, jewelry, and lifestyle publications providing press coverage and marketing support for COUTURE. Publications include ELLE, ELLE Decor, Harper's Bazaar, Town & Country, WWD, Forbes, Fortune, Robb Report, National Jeweler, and WatchPro.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inhorgenta Munich: Inhorgenta is a leading European jewelry and watch trade fair held annually in Munich. It is a direct B2B peer to COUTURE, providing fine jewelry and timepiece brands with access to qualified European retailers and buyers in a comparable curated trade show format.
• Watches and Wonders Geneva: Watches and Wonders is the premier luxury watch and jewelry trade event held annually in Geneva, organized by the Fondation Haute Horlogerie. It directly competes with COUTURE for premium watch and jewelry brand exhibitors and qualified buyers from the global luxury retail channel.
• Bijorhca Paris: Bijorhca is a French jewelry and watch trade show organized by RX France in Paris. It is a direct B2B peer to COUTURE, serving French and European fine jewelry exhibitors and qualified retail buyers in a comparable curated trade event format.
• Vicenzaoro: Vicenzaoro is the leading European jewelry and watch trade fair organized by Italian Exhibition Group in Vicenza, Italy. It is a direct B2B trade show peer to COUTURE, serving fine jewelry exhibitors and qualified retail buyers with a strong European heritage-brand emphasis.
• Tucson Gem, Mineral & Fossil Showcase: The Tucson Gem, Mineral & Fossil Showcase is the largest gem and mineral trade event in the US, drawing global jewelry industry buyers each February. It is a direct peer in providing B2B sourcing opportunities to fine jewelry professionals and competes for some of the same US-based jewelry retailers.
• Hong Kong Jewellery & Gem World: Hong Kong Jewellery & Gem World is the largest Asian fine jewelry trade show, organized by HKTDC. It is a direct peer to COUTURE in scale and B2B trade show format, serving jewelry exhibitors and qualified buyers with strong representation across Asian markets.
• JCK (Jewelers Circular Keystone): JCK is the largest jewelry trade show in North America, held annually in Las Vegas. It directly competes with COUTURE for the same qualified jewelry retailer audience and overlapping luxury and contemporary jewelry exhibitor base, and both events anchor the Las Vegas jewelry trade calendar.

Others

• National Jeweler: National Jeweler is a leading US trade publication covering the fine jewelry industry. It is a thematic adjacent peer that complements COUTURE's editorial and media efforts, serving the same jewelry retail and design community with industry news and trend coverage.
• JNA (Jewellery News Asia): JNA is a leading Asian jewelry trade publication serving the global fine jewelry industry. It is an adjacent industry media peer to COUTURE's editorial content, providing parallel coverage of brands, designers, and trends across the same buyer and exhibitor ecosystem.

Broad incumbents

• Emerald X (parent events portfolio): Emerald X is the parent operator of COUTURE and runs a diversified portfolio of B2B trade shows across multiple industries. While not a direct competitor in jewelry, it provides operational infrastructure, exhibitor relationships, and cross-event synergies that shape COUTURE's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/by_couture
• Facebookfacebook.com/COUTUREEvent
• LinkedInlinkedin.com/company/the-couture-show
• Instagraminstagram.com/by_couture

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The COUTURE Show