Nuss Truck Group Inc.

What Nuss Truck Group Inc. does

Nuss Truck Group Inc. (DBA Nuss Truck & Equipment) is a privately held, family-owned commercial truck and construction equipment dealership founded in 1959 in Rochester, Minnesota and now operated by the Nuss family's third generation. The company is the region's largest dealer of Mack and Volvo Trucks and Volvo Construction Equipment, with 10 physical locations across Minnesota, Wisconsin, and Missouri following its February 2025 acquisition of Trucks, Inc. in Sikeston, MO. It sells new and used Class 6–8 trucks (Mack, Volvo, Isuzu), Volvo CE machines, and a broad trailer lineup from manufacturers such as Manac, Talbert, JET, and XL Specialized, alongside dedicated refuse-equipment offerings via the May 2025-launched CartTipperUSA.com division. Beyond unit sales, the business is built on recurring and high-margin service lines: parts (the company self-describes as one of the largest truck parts buyers in the Midwest), full-service repair and collision at multiple locations, body shop operations, custom upfitting, financing facilitation, and a Nuss Lease & Rental division that offers Full-Service Leasing, Net Leasing, and T.R.A.C. leasing plus a large rental fleet served nationally through 900+ NATLG partner locations.

The go-to-market combines enterprise-style field sales (heavy- and medium-duty truck salespersons across 10 sites), direct-to-customer/owner-operator sales, e-commerce parts ordering, and event-driven acquisition through hosted truck shows and the company's Nuss Collection heritage museum. Technology architecture is a conventional dealership stack — integrated inventory management, a CRM-backed customer portal, manufacturer telematics such as Volvo Connect, and proprietary platforms like CartTipperUSA.com — with no disclosed AI/ML capability. Revenue mechanics mix one-time transactions (new/used vehicle and trailer sales, parts, equipment) with subscription/recurring leasing and rental, plus transaction-fee financing arrangements; sales to municipalities, fleets, construction, refuse, agriculture, and industrial/manufacturing customers segment demand across cyclical and defensive verticals.

The company has executed several recent strategic moves under Executive VP/COO Greg Nuss, including the Missouri acquisition, the CartTipperUSA vertical launch, an Equipment-as-a-Service model on Volvo CE, and operational upgrades such as Certified Uptime Dealer status at Monticello for both Mack and Volvo. Brand recognition is reinforced by sustained industry awards — Mack Masters World Championships Top 4 globally (2025), American Truck Dealer of the Year, multiple HIRE Vets awards, and the 2024 Outstanding Philanthropic Organization Award — alongside the family's philanthropic work through a Rochester Area Foundation donor-advised fund.

Name

Nuss Truck Group Inc.

Legal name

Nuss Truck Group Inc.

Website

https://nussgrp.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Nuss Truck Group Inc. is a family-owned commercial truck and construction equipment dealer operating 10 locations across Minnesota, Wisconsin, and Missouri, selling and servicing Mack, Volvo, and Isuzu trucks, Volvo CE machines, trailers, and refuse equipment for fleets, owner-operators, municipalities, construction firms, and industrial customers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Flatbed & Platform Trucks Leasing & Rental (TLABAEAC)

Keywords

• Commercial truck dealership
• Heavy duty truck sales
• Construction equipment dealer
• Truck leasing rental
• Truck parts service

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Truck Sales: Sale of new and used Mack and Volvo Trucks (Class 6-8 heavy duty and medium duty). Includes completed truck packages and custom upfitting solutions.
2. Construction Equipment Sales: Sale of new and used Volvo Construction Equipment including excavators, wheel loaders, articulated haulers, and compact equipment.
3. Trailer Sales: Sale of new and used trailers including dump trailers, flatbeds, lowboys, step decks, tag trailers, and custom engineered trailers.
4. Parts Sales: One of the largest truck parts buyers in the Midwest. Parts sales include online ordering, request system, and warranty claims processing.
5. Service & Repair: Full-service maintenance and repairs at 10 locations including heavy-duty truck service, alignment services, oil changes, and collision/body shop services.
6. Truck Leasing & Rental: Commercial truck leasing and rental solutions including flexible options like Full-Service Leasing, Net Leasing, and T.R.A.C. Leasing. Large rental fleet of day cabs, sleepers, and box trucks.
7. Construction Equipment Rental & Lease: Rental and leasing of Volvo Construction Equipment including excavators, compact excavators, articulated haulers, wheel loaders, compact wheel loaders, and compaction machinery.
8. Trailer Lease & Rental: Largest selection of trailers in the Midwest for rental and lease including jet trailers, side dumps, platform trailers, and belly dumps.
9. Financing Services: Competitive financing opportunities for truck and equipment purchases, working with customers to find solutions for their situation and balance sheet.
10. Refuse Equipment (CartTipperUSA): Dedicated division for cart tipper solutions featuring brands like Diamondback, Perkins, Qwik-Tip, and Rotac with fast shipping and product specialist support.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Nuss Truck Group is a family-owned authorized dealer selling new and used Mack, Volvo, and Isuzu trucks as well as Volvo Construction Equipment and trailers across 10 Midwest locations. The company provides full-service support including parts, maintenance, collision repair, leasing, rental, financing, custom upfitting, and refuse equipment solutions through its Cart Tipper USA division.

Product overview

Nuss Truck & Equipment is a family-owned truck and construction equipment dealer operating 10 locations across Minnesota, Wisconsin, and Missouri. The company offers a multi-brand portfolio of trucks (Mack, Volvo, Isuzu), Volvo Construction Equipment, trailers, and specialized vehicle solutions. Core services include sales of new and used vehicles, parts & service operations, lease & rental programs, body shop/collision repair, financing, and custom upfitting. The company also operates Cart Tipper USA (launched May 2025) for refuse equipment and maintains The Nuss Collection museum. The product architecture follows a dealership model where the core offerings are distributed through authorized brand partnerships, supplemented by value-added services in leasing, finance, and custom engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Mack Trucks Sales
• Volvo Trucks Sales
• Isuzu Trucks Sales
• Volvo Construction Equipment Sales
• Trailers Sales
• Nuss Lease & Rental
• Parts and Service Operations
• Body Shop and Collision Center
• Finance and Financing
• Cart Tipper USA
• Body Upfitting and Custom Solutions
• Equipment as a Service (EaaS)

Quantifiable outcome

• Over 65 years in business as a family-owned company
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, secondary, strategic and minor.

• CartTipperUSA Brands (Diamondback, Perkins, Qwik-Tip, Rotac)coreChannel Partner/ Reseller/ Distributor · 1 May 2025Specialized division CartTipperUSA offers curated lineup of cart tipper brands for refuse and waste hauling industry. Provides rear load and side load options for municipal, private, and fleet refuse operations with fast shipping across the country.
• Mack TruckscoreChannel Partner/ Reseller/ DistributorAuthorized Mack Trucks dealer offering new and used Mack trucks, parts, service, and certified uptime dealer capabilities. Represents Mack Granite, Mack Keystone, Mack Anthem, Mack LR Electric, and Mack MD Electric models. Monticello location holds Certified Uptime Dealer status for Mack.
• Volvo Trucks North AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Volvo Trucks dealer offering new and used Volvo trucks including all-new Volvo VNL, Volvo VNR models. Monticello location holds Certified Uptime Dealer status for Volvo. Sikeston location acquired from Trucks, Inc. which was a long-standing Volvo dealer.
• Volvo Construction EquipmentcoreChannel Partner/ Reseller/ DistributorAuthorized Volvo CE dealer offering excavators, wheel loaders, articulated haulers, compact equipment, and electric machines including L25 Electric, L120 Electric. Provides sales, service, parts, and Equipment as a Service (EaaS) options.
• NATLG (National Association of Truck Lease Only)coreChannel Partner/ Reseller/ DistributorNuss Lease & Rental network provides national service coverage through 900+ partner locations throughout the United States, enabling customers to access service support across the country.
• Trailer Manufacturers (Manac, Talbert, CPS, Clement, XL Specialized, BWS, Travis, JET Trailers, Alpha)secondaryChannel Partner/ Reseller/ DistributorNuss offers full line of new and used trailers from trusted manufacturers including dump trailers, flatbeds, lowboys, step decks, tag trailers, and custom engineered options. Largest trailer selection in the Midwest.
• Unicontrol (Spectra Precision)strategicTechnology or IntegrationPartnership brings Unicontrol's 3D machine control technology to North American Volvo CE excavators, fully integrated with Volvo Active Control. Open platform works across multiple excavator brands and data formats. Available through Volvo Co-Pilot with Dig Assist factory installation.
• IsuzusecondaryChannel Partner/ Reseller/ DistributorAuthorized Isuzu truck dealer offering Isuzu commercial trucks as part of the truck brand portfolio.
• Rochester Area FoundationstrategicOthersNuss maintains a Donor Advised Fund with Rochester Area Foundation, contributing over $500,000 to 86 nonprofit organizations in four years. Employees participate in charitable decision-making with $200 per employee allocated to give to local charities.
• United Service Organization (USO)minorOthersNuss supports USO through R.E.D. Fridays program where a portion of R.E.D. apparel proceeds and company match through Nuss donor-advised fund are donated to support active-duty service members.

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Rush Enterprises: The largest Mack and Volvo truck dealer network in the United States and a publicly traded heavy-duty truck dealership group. Highly comparable to Nuss given overlapping Mack/Volvo franchise relationships, similar multi-location dealership footprint, and exposure to truck sales, parts, service, and lease/rental revenue streams across multiple states.
• Velocity Vehicle Group: A Daimler Truck dealership group that also carries Volvo and Mack franchises across the western and southern U.S. Comparable to Nuss as a multi-brand heavy-duty truck and equipment dealer operating dealership locations with full sales, parts, service, and rental capabilities.
• Premier Truck Group: A large multi-brand commercial truck dealership group offering Freightliner, Volvo, Mack, Peterbilt, and other heavy-duty truck franchises. Comparable to Nuss in its multi-brand dealer strategy, sales/service/parts model, and broad geographic footprint.
• West Side Tractor: A long-standing Volvo Construction Equipment dealer in the Midwest. Highly comparable to Nuss for its Volvo CE authorization, heavy equipment sales/rental model, and overlapping regional presence in the Midwest.
• Stoops Freightliner: A Daimler Freightliner heavy-duty truck and trailer dealer group across the Midwest. Comparable to Nuss for its full-service dealership, parts, service, and rental model across multi-state commercial truck operations.
• TEC Equipment: A multi-location Volvo and Mack heavy-duty truck dealer on the West Coast. Comparable to Nuss for its Volvo and Mack franchise mix, full-service dealership format, and parts/service/rental revenue model.
• McMahon Truck Centers: A Mack and Volvo truck dealer group with locations in the Midwest and Southeast U.S. Comparable to Nuss because it relies on the same OEM franchises and operates a similar full-service dealership, parts, and service platform.

Broad incumbents

• RDO Equipment Co. A large John Deere construction equipment dealer with additional heavy equipment and truck franchises. Comparable to Nuss because it operates a multi-location construction equipment dealer business with parts, service, and rental capabilities.
• MHC Kenworth: One of the largest Kenworth heavy- and medium-duty truck dealer networks in North America. Comparable to Nuss as a multi-location dealership and leasing group, but anchored to PACCAR/Kenworth rather than Volvo/Mack.
• Papé Group: A large multi-brand dealer of heavy equipment, trucks, and material handling assets across the western U.S. Comparable to Nuss in its multi-line dealership model and parts/service intensity, though more diversified across equipment types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nussgrp
• YouTubeyoutube.com/@nusstruckgroup
• Facebookfacebook.com/nussgrp
• LinkedInlinkedin.com/company/nuss-truck-group-inc.
• Instagraminstagram.com/nussgrp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuss Truck Group Inc.