What Johnson Suisse does

Johnson Suisse designs and manufactures bathroom fixtures and sanitary ware for the Australian residential and commercial construction, renovation, and DIY markets. The legal entity is Bathroom Products Australia Pty Ltd, headquartered in Botany, Sydney, with the brand tracing back to 1964. The product portfolio spans basins, toilets, tapware, showers, baths, shower bases and screens, accessories, commercial bathroom products, and spare parts, organised into the Emilia & Quado, Venezia, Gemelli, and Avanzo collections. Underlying technologies include proprietary TITANIUM scratch-resistant ceramic (claimed 30% stronger and 40% lighter than conventional vitreous china), rimless toilet technology, polymarble and SMC shower bases, ceramic disc cartridges, and aerated water stream tapware, with WELS ratings up to 6 stars. The company manufactures shower bases locally in Melbourne and is supported by Roca Group's global network of 80-85 production facilities across 170+ markets.

The business operates a wholesale-driven, channel-led revenue model based on unit hardware sales priced from approximately AUD $38.50 to AUD $2,035 inc. GST per SKU. Products flow primarily through independent plumbing and bathroom specialty stores nationwide, supplemented by company-operated showrooms and direct sales to licensed plumbers, with warranty coverage contingent on licensed installation. National distribution is anchored by warehouses in Sydney, Brisbane, Melbourne, and Perth and sales offices in Adelaide and Hobart. Customer segments include residential construction (primary), commercial construction (primary), DIY/home renovation, aged care and accessibility, and education/childcare. The company carries what it describes as the only 25-year Vitreous China warranty in the bathroom industry and launched the Avanzo Smart Toilet with UV disinfection and touch-free flushing in 2024.

Name

Johnson Suisse

Legal name

Bathroom Products Australia Pty Ltd

Website

https://johnsonsuisse.com.au

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnson Suisse designs and manufactures bathroom fixtures and sanitary ware for Australian residential and commercial construction and renovation markets, distributing through specialty plumbing stores and showrooms as a subsidiary of Roca Group.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Sanitary Ware

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industry

Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Bathroom fixtures
• Sanitary ware
• Vitreous china basins
• Bathroom tapware
• Acrylic baths

Headquarters

HQ city

Botany

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Products Sales: One-time product sales of bathroom fixtures including basins, toilets, tapware, showers, baths, shower bases, screens, and accessories. Products are sold through specialty plumbing and bathroom stores, with prices ranging from approximately $38.50 to $2,035 inc. GST for individual products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Johnson Suisse designs, manufactures, and distributes bathroom ware products including basins, toilets, tapware, showers, baths, shower bases, screens, accessories, and commercial bathroom solutions. The company serves the Australian residential construction, commercial construction, DIY renovation, aged care, and education segments through specialty plumbing and bathroom stores, company showrooms, and direct sales to licensed plumbers. It operates local manufacturing in Melbourne for shower bases and is supported by the global Roca Group production network.

Product overview

Johnson Suisse is a subsidiary of Roca Group and offers an extensive range of bathroom products for the Australian market. The portfolio includes basins (Counter Top, Semi-Inset, Semi-Recessed, Under Counter, Vanity Counter Top, Wall Hung), toilets (Smart Toilet, Back to Wall, Wall Faced, Wall Hung, Closed Couple, Linked), tapware and showers, baths (Acrylic and Vitreous Enamel Steel), shower bases and screens, accessories, commercial products, and spare parts. The company organizes products into three main collections: Emilia & Quado (comfortable practical designs), Venezia (timeless rimless technology), and Gemelli (sophisticated curved designs). A recent addition is the Avanzo Smart Toilet featuring UV disinfection and touch-free operation. Johnson Suisse manufactures locally in Melbourne and supports products with a 25-year Vitreous China warranty, serving residential, commercial, and DIY segments through specialty plumbing and bathroom stores across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Emilia: Comfortable, practical bathroom products with clean and soft lines, designed for functional and highly durable range for the complete family.
• Quado
• Venezia
• Gemelli
• Avanzo

Products and services

• Basins Ceramic bathroom basins available in Counter Top, Semi-Inset, Semi-Recessed, Under Counter, Vanity Counter Top, and Wall Hung configurations for residential and commercial bathroom installations.
• Toilets Toilet suites including Smart Toilet, Back to Wall, Wall Faced, Wall Hung, Closed Couple, Linked configurations and In-Wall Cisterns and Buttons, serving residential and commercial installations.
• Tapware Bathroom tapware including basin mixers, sink mixers, bath mixers, and shower mixers in various finishes with ceramic disc cartridges and WELS-rated water efficiency.
• Showers Shower systems including rail showers, twin showers, overhead rain showers, ceiling showers, and shower arms for residential and commercial bathrooms.
• Baths Bath products including freestanding, back-to-wall and corner Acrylic baths and Vitreous Enamel Steel pressed steel baths for residential bathrooms.
• Shower Bases Polymarble and SMC shower bases including Barossa, Daintree, Flinders, and Super Slim models, manufactured locally in Melbourne, designed for durable and easy-to-clean installations.
• Shower Screens Shower enclosures including slider, bi-fold, and fixed panels in various configurations for residential bathroom installations.
• Accessories Bathroom accessories including towel rails, soap dishes, toilet roll holders, shelves, and waste disc covers for residential bathrooms.
• Commercial Products Commercial bathroom products including grab rails, backrests, shower seats, timer taps, electronic tapware, urinals, clinical basins, and aged care solutions for commercial buildings and accessibility-focused facilities.
• Spare Parts Replacement parts and spare components for Johnson Suisse bathroom products to support ongoing maintenance and warranty service.
• Avanzo Smart Toilet Advanced smart toilet with integrated tank, UV disinfection, personalised washing and drying, and touch-free flushing in a rimless vortex design, targeted at premium residential and commercial installations.
• Emilia & Quado Collection Emilia offers comfortable, practical bathroom products with clean soft lines and high durability. Quado features straight, clean sharp lines for contemporary bathrooms focused on minimalism and masculinity.
• Venezia Collection Bold lines embodying a timeless and versatile design with advanced rimless technology, including TITANIUM scratch-resistant basins that are 30% stronger and 40% lighter than conventional vitreous china.
• Gemelli Collection Sophisticated curves bringing a refined and unpretentious aesthetic, combining advanced rimless technology for high performance bathrooms.

Quantifiable outcome

• TITANIUM technology provides 30% stronger and 40% lighter products compared to conventional vitreous china
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Roca GroupcoreOthersJohnson Suisse is a subsidiary of Roca Group, the world's leading bathroom products manufacturer. The company is supported by Roca Group's network of 80 factories in over 170 markets, with 6 Global Design Centres worldwide. This partnership provides Johnson Suisse with global manufacturing capabilities, design expertise, and international brand recognition while allowing local market focus for the Australian market.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Methven: New Zealand-founded shower and tapware manufacturer selling across Australia and New Zealand; comparable product portfolio (rail showers, mixers, tapware) with overlapping residential and commercial customer base in Australia. Closest trans-Tasman competitor to Johnson Suisse's tapware and shower ranges.
• Caroma (GWA Group): Australia's most established bathroom fixtures brand, owned by GWA Group; directly competes with Johnson Suisse across basins, toilets, tapware, and showers in both residential and commercial channels. Same target customers (builders, plumbers, DIY renovators) and overlapping distribution through plumbing merchants.
• Dorf (GWA Group): Australian tapware and shower brand under GWA Group, sitting alongside Caroma in the same portfolio; directly comparable on tapware and shower products with similar residential and commercial customers. Strong brand overlap with Johnson Suisse in the plumbing merchant channel.
• Decina: Australian bathware manufacturer specialising in acrylic baths, spa baths, and shower bases; directly comparable to Johnson Suisse's bath and shower base ranges, including polymarble shower bases. Targets the same residential renovation and new-build customers.
• Englefield: Trans-Tasman bathroom products brand (NZ-origin) offering basins, tapware, showers, and baths into the Australian market through independent plumbing merchants; competes in similar mid-tier price points and channels as Johnson Suisse.

Broad incumbents

• Kohler Co. American global bathroom and kitchen giant with a full suite of basins, toilets, tapware, and smart bathroom products; competes with Johnson Suisse in Australian commercial and premium residential segments, and sets the benchmark for integrated smart-bathroom platforms.
• Grohe AG: German premium tapware, shower, and sanitary systems brand with global reach; overlaps with Johnson Suisse's tapware and shower categories at the premium end and competes for commercial specification wins in Australian hotels, offices, and high-end residential.
• Hansgrohe: German premium shower and tapware manufacturer with a global brand presence; directly comparable to Johnson Suisse's premium shower and tapware tier (e.g., Venezia Overhead Rain Shower) and a frequent specification competitor in commercial and residential projects across Australia.
• Toto Ltd: Japanese global leader in bathroom fixtures and the dominant player in smart toilets (Washlet); competes broadly with Johnson Suisse in premium toilets and has set the standard in the smart-toilet category that Johnson Suisse's Avanzo is targeting. Represents the upper bound of bathroom product innovation globally.

Others

• Reece Limited: Australia's largest plumbing and bathroom products distributor; Reece is a channel partner that stocks Johnson Suisse products alongside competing brands like Caroma. Listed as a comparable given its structural importance to the Australian specialty plumbing channel through which Johnson Suisse reaches end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JohnsonSuisseAustralia
• LinkedInlinkedin.com/company/johnson-suisse/?trk=similar-pages_result-card_full-click&originalSubdomain=fr
• Instagraminstagram.com/johnsonsuisse_australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson Suisse