ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes
ESA is a Swiss cooperative purchasing organization serving member garages, tire specialists, body shops, and diagnostic centers across Switzerland through its ESA eShop, proprietary ESA-PartCat parts catalog, capital equipment sales, and nationwide distribution and service network.
- Company typePrivate
- Founded1930
- HeadquartersBurgdorf, Switzerland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes does
ESA is a Swiss cooperative (Genossenschaft) operating as the centralized purchasing organization for the Swiss automotive and motor vehicle trade. Headquartered in Burgdorf with six regional business offices (Regensdorf, Bussigny, Honau, St. Gallen, Giubiasco) and five distribution warehouses (Tagelswangen, Reinach, Reiden, Charrat, Vuisternens-en-Ogoz), ESA is member-owned and serves automotive garages, tire specialists, body shops, and diagnostic service centers. The legal entity is registered as ESA-Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes Genossenschaft (CHE-105.951.802).
ESA's core platform is the ESA eShop (esa.ch), within which the proprietary ESA-PartCat parts catalog is embedded as a shop-in-shop solution. ESA-PartCat provides vehicle identification via VIN, license plate, type plate, or article number, with a self-learning digital vehicle file that accumulates vehicle criteria and order history. The platform integrates third-party technical data (DAT, HaynesPro, Autodata, AwDoc, Eurotax, KLANN) and includes algorithm-driven features such as Parts Indicator (recommendations derived from millions of analyzed repair cases) and Fast Calculator for service pricing. A mobile app for iOS and Android extends these capabilities to in-bay workflows.
Revenue is generated through four streams: transactional sales of parts and consumables (transaction-based pricing, not publicly disclosed), one-time sales of capital equipment (lifting technology, tire service, climate technology, diagnostic tools, hand/pneumatic tools, workshop equipment, brake service, exhaust extraction, fluid management, car wash technology, wastewater pretreatment), professional services (TKS technical customer service for garage equipment, customer data support), and subscription-based extended warranty (SafePneu, capped at CHF 500 per event and CHF 2,000 per calendar year). ESA reaches members through field sales representatives (Gebietsleiter) for capital equipment, an e-commerce platform, and inside-sales hotlines, with marketing and training delivered via the website, social media (Instagram, Facebook, LinkedIn, YouTube), printed catalogs, and the ESA CAMPUS training platform.
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes firmographics
Firmographics- Name
- ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes
- Legal name
- ESA-Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes Genossenschaft
- Website
- https://esa.ch
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ESA is a Swiss cooperative purchasing organization serving member garages, tire specialists, body shops, and diagnostic centers across Switzerland through its ESA eShop, proprietary ESA-PartCat parts catalog, capital equipment sales, and nationwide distribution and service network.
- Ownership category
- akta.pro rank
Where ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes is headquartered
LocationHeadquarters
- HQ city
- Burgdorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices12 records
Markets served
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Parts and Consumables Sales: ESA generates revenue primarily through the sale of automotive parts, consumables, accessories, and supplies to member garages and workshops. This includes tires, batteries, operating fluids, spare parts, workshop consumables, and accessories through the ESA eShop and ESA-PartCat catalog system.
- Capital Equipment (Investitionsgüter): Sale of garage equipment including lifting technology, tire service equipment, climate technology, diagnostic tools, hand/power/pneumatic tools, workshop equipment, brake service, exhaust extraction, fluid management, car wash technology, and wastewater pretreatment systems.
- Service and Support: Technical customer service (TKS) for garage equipment installations and systems. Customer data support and sales support services.
- SafePneu Extended Tire Warranty: Extended tire guarantee product with CHF 500 per event and CHF 2,000 per calendar year coverage limits. Warranty registration and management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B direct pricing for member garages and workshops |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes product offering
Product offeringCore offering
ESA is a cooperative purchasing organization for Swiss automotive garages and workshops, providing collective procurement of automotive parts, consumables, tires, garage equipment, and body shop supplies. It operates the ESA eShop and the proprietary ESA-PartCat parts catalog platform to enable efficient vehicle-specific ordering for member businesses across Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- ESA-PartCat: Parts catalog (Teilesuchkatalog) integrated into the ESA eShop as a shop-in-shop solution for searching and ordering service and wear parts.
- Pneumarkt
- SafePneu
- ESA+TECAR
- ESA CAMPUS
Products and services
- ESA eShop B2B e-commerce platform at esa.ch where Swiss garages and workshops order automotive parts, consumables, tires, and equipment, with integrated vehicle identification and account management for member businesses.
- ESA-PartCat Proprietary parts search catalog embedded as a shop-in-shop within the ESA eShop, supporting vehicle identification via VIN, license plate, type plate, and chassis number, with a self-learning digital vehicle file and graphic parts search.
- ESA-TECAR / ESA+TECAR ESA's own-brand tire, battery, and consumables line including tires, snow chains, batteries, automotive lamps, tire accessories, technical sprays, hand cleaners, brake fluids, and coolant products.
- Garage Equipment (Investitionsgüter) Capital equipment portfolio for workshops including lifting technology, tire service equipment, climate service machines, diagnostic tools, hand/pneumatic/power tools, brake service, exhaust extraction, fluid management, and car wash technology, sold through dedicated field sales representatives.
- Pneumarkt Tire marketplace service offered by ESA providing access to tire sourcing for member garages.
- SafePneu Extended Tire Warranty Extended tire guarantee product valid for 2 years from purchase, covering tire damage caused by debris, nails, and curb impacts with CHF 500 per event and CHF 2,000 per calendar year coverage limits.
- Body Shop (Carrosserie) Supplies Complete range of body shop supplies for body repair and painting shops, including thinning and cleaning, masking, grinding, putty, paint systems, sprays, bonding/coating/sealing, painting, paint finish, repair systems, and body shop equipment.
- ESA CAMPUS Training and education platform (esa-campus.ch) offering professional development courses for the Swiss automotive trade, including newly listed courses for garage professionals.
- ESA-PartCat Mobile App Mobile application for ESA-PartCat providing on-the-go access to parts catalog, vehicle file, working values, PartsIndicator, quote creation, and sharing capabilities for garage professionals.
- esaGPT AI feature supporting order processing workflows within ESA's services.
- Technical Customer Service (TKS) Technical support hotline for garage equipment installations, systems, and customer data support, reachable at 0848 848 877.
Quantifiable outcome
- Delivery within 24 hours typically for consumables (on working days)
- +1 more outcomes
Companies that use ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes
Customer profileSegments4 records
Ideal customer profiles4 records
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature9 records
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- GIULIANOcoreGIULIANO is a brand partner for tire mounting equipment included in ESA's tire service product portfolio. GIULIANO provides professional tire mounting machines for garage operations.
- HOFMANNcoreHOFMANN is a key partner for wheel balancing equipment and RDKS (Tire Pressure Monitoring System) devices, as well as Treadreader technology for tire analysis. Included in ESA's tire service catalog.
- TEXAcoreTEXA provides climate service equipment (KONFORT series) for air conditioning service, including models for R744 (CO2), R1234yf, and R134a refrigerants. Also provides bus-specific and dual-gas units.
- HaynesProcoreHaynesPro provides technical work values data integrated into ESA-PartCat for creating repair estimates and quotations. Used alongside AwDoc (standard) and Autodata.
- AutodatacoreAutodata provides technical work values integrated into ESA-PartCat for repair estimates and service pricing calculations.
- AwDoccoreStandard integrated work values provider in ESA-PartCat for technical data and repair estimation. Default option alongside HaynesPro and Autodata.
- EurotaxcoreEurotax provides graphic parts identification data for ESA-PartCat, enabling graphical vehicle part selection and identification.
- DATcoreDAT provides quick calculation and OE number search functionality integrated into ESA-PartCat for precise parts matching based on VIN identification.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes competitors and assessment
Company assessmentDirect peers
- Groupauto Suisse: Swiss automotive cooperative purchasing organization serving independent garages; closest direct peer within Switzerland with comparable member-owned procurement model and overlapping product breadth across parts, equipment, and consumables.
- Alliance Automotive Group: Major European B2B automotive aftermarket parts and equipment distributor serving independent workshops across multiple countries; operates a similar multi-brand, member-network distribution model at continental scale.
- STAHLGRUBER (LKQ Europe): German automotive parts, workshop equipment and consumables distributor serving independent garages; virtually identical product breadth to ESA (parts, tire service, climate, body shop) with field-sales and eShop channels.
- GROUPAUTO: International network of independent automotive parts distributors organized cooperatively; direct structural analog with shared B2B distribution model for parts, tools, and equipment across multiple European markets.
- AUTODIS: French automotive aftermarket parts distributor with multi-brand supplier network serving independent workshops; comparable model of pooled purchasing and B2B distribution for parts, equipment, and body-shop consumables.
- WM SE (Automotive): German automotive parts and workshop equipment distributor serving independent service stations; similar product mix of parts, consumables, and capital equipment delivered through regional branch networks.
- Point S: European tire service cooperative with member-based model serving independent tire dealers across multiple countries; structurally similar cooperative procurement approach focused on tire services and equipment.
Broad incumbents
- LKQ Corporation: Global aftermarket parts and vehicle-services distributor with major European footprint (including STAHLGRUBER); broader portfolio than ESA but the same B2B parts-and-equipment supply role to independent workshops at much larger scale.
- Würth (Automotive): Large German supplier of automotive parts, tools, consumables and workshop supplies to professional customers; broader catalog than ESA but overlapping customer base of independent garages and similar field-sales-plus-catalog model.
- Robert Bosch (Automotive Aftermarket): Global automotive parts manufacturer with significant aftermarket presence, selling diagnostic and workshop equipment alongside parts; broader portfolio but competes for parts-and-equipment wallet share at Swiss garages.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes social profiles
Digital presenceESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes financial estimates
Financial estimateRevenue estimate
Valuation estimate
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes leadership team
Management profileNumber of profiles
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes
What does ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes do?
ESA is a cooperative purchasing organization for Swiss automotive garages and workshops, providing collective procurement of automotive parts, consumables, tires, garage equipment, and body shop supplies. It operates the ESA eShop and the proprietary ESA-PartCat parts catalog platform to enable efficient vehicle-specific ordering for member businesses across Switzerland.
Is ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes a public or private company?
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes is a private company. It is classified as unknown and is currently operating.
When was ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes founded?
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes was founded in 1930. It employs 501 to 1,000 people.
Where is ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes based?
ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes is headquartered in Burgdorf, Switzerland, in the Europe region.
How does ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes make money?
Four revenue lines are on record. Parts and Consumables Sales are the primary driver. The others are capital Equipment (Investitionsgüter), service and Support and safePneu Extended Tire Warranty.
Who are ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes's main competitors?
Direct peers on record are Groupauto Suisse, Alliance Automotive Group, STAHLGRUBER (LKQ Europe), GROUPAUTO, AUTODIS, WM SE (Automotive) and Point S. Broad incumbents are LKQ Corporation, Würth (Automotive) and Robert Bosch (Automotive Aftermarket).
Does ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes have an API?
No public API is recorded for ESA - Die Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes.