SMARTCRM

What SMARTCRM does

SMARTCRM GmbH is a privately-held German software company that develops and sells a modular customer relationship management (CRM) platform targeted at the B2B mid-market (Mittelstand). Founded in 1992 and headquartered in Oberderdingen, Germany, with 11–50 employees, the company sells a single product, SMARTCRM, organized around six departmental modules — Vertrieb (Sales), Business Intelligence, Management, Marketing, Service, and Einkauf (Procurement) — designed to connect previously siloed functions on a unified data layer. The platform is built around flexible, no-code-style configurability and pre-built integrations with eight+ ERP systems, including SAP, Microsoft Dynamics, Abas, Proalpha, and Infor, positioning the CRM as a connective layer between front-office and back-office systems rather than a standalone sales tool. Mobile access across office, remote, and home-office settings is a stated design priority.

The company generates revenue through annual subscription licensing of the SMARTCRM platform, with pricing quoted on a custom basis rather than via published tiers; free, non-binding online demos are offered as the primary top-of-funnel conversion mechanism. Distribution is direct-only, with no channel partners, resellers, or marketplace presence disclosed, and the go-to-market relies on consultative inside and field sales supported by webinars, blog/FAQ content, and LinkedIn. Customer logos span at least ten verticals — machinery and plant engineering, medical technology, breweries and beverages, food and consumer goods, construction, electronics, plastics, drive technology, and processing industry — with named accounts including MAFELL AG, PAJUNK, Harro Höfliger, Karl Bachl, and monta Klebebandwerk, all of which are German Mittelstand enterprises. The company holds the "Software made in Germany" certification from Softwareverbund Deutschland GmbH and emphasizes domestic origin as a trust signal for GDPR- and data-residency-conscious buyers.

No external funding rounds, M&A activity, leadership changes, or AI/ML capabilities are disclosed in the source material, and the company appears to operate as a bootstrapped, founder- or management-owned entity focused on steady operations within the DACH region. The most recent product milestone is the December 2025 release of SMARTCRM Version 26.1, marketed as the most adaptable version to date.

Name

SMARTCRM

Legal name

SMARTCRM GmbH

Website

https://smartcrm.gmbh

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

SMARTCRM GmbH is a privately-held German software vendor selling a modular, ERP-integrated CRM platform to B2B mid-market (Mittelstand) companies across ten+ verticals in the DACH region, distributed via direct consultative sales and annual subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Kandel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Software Subscription: Subscription-based CRM software licensing model for B2B mid-market companies. The company offers personalized demos and consultation services as part of the sales process, suggesting a consultative enterprise sales motion with recurring subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SMARTCRM is a flexible, modular CRM software system designed and manufactured in Germany for B2B mid-market companies (Mittelstand). The platform unifies Sales (Vertrieb), Service, Marketing, Management, Business Intelligence, and Procurement (Einkauf) functions on a centralized data backbone, with mobile access and pre-built integrations to major ERP systems including SAP, Microsoft Dynamics, Abas, Infor, Proalpha, Majesty, GRS, and INTEGRA.

Product overview

SMARTCRM is a unified, single-product CRM platform for B2B mid-market companies, designed and manufactured in Germany. The system provides comprehensive functionality across six core modules: Vertrieb (Sales), Business Intelligence, Management, Marketing, Service, and Einkauf (Procurement). SMARTCRM connects these departments through a centralized data platform and integrates with multiple ERP systems including SAP, Microsoft Dynamics, Abas, Proalpha, Infor, and others. The product is described as highly adaptable and flexible, allowing customization to specific business processes while offering mobile solutions for office, remote, and home office use.

Differentiator

Problem solved

Functional benefit

Products and services

• SMARTCRM Flexible CRM system for B2B mid-market companies from a German manufacturer, connecting sales, service, marketing, management, and procurement departments with centralized, current, and accessible information. The product spans six functional modules (Vertrieb/Sales, Business Intelligence, Management, Marketing, Service, Einkauf/Procurement) and integrates with major ERP systems.

Named customers15 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationTechnical integration partnership enabling SMARTCRM to connect with SAP ERP systems, allowing bidirectional data flow between CRM and SAP for unified business processes.
• Microsoft DynamicscoreTechnology or IntegrationTechnical integration partnership enabling SMARTCRM to connect with Microsoft Dynamics ERP systems for seamless data synchronization.
• AbascoreTechnology or IntegrationTechnical integration partnership with Abas ERP system enabling CRM-ERP connectivity for mid-market companies.
• InforcoreTechnology or IntegrationTechnical integration partnership with Infor ERP system enabling seamless data flow between CRM and ERP platforms.
• ProalphacoreTechnology or IntegrationTechnical integration partnership with Proalpha ERP system for mid-market B2B companies.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• CAS Software (genesisWorld): German CRM vendor focused on the B2B Mittelstand with strong ERP integration, directly overlapping SMARTCRM's product, market and 'Made in Germany' positioning.
• ADITO Software: German xRM/CRM provider serving mid-market industrial companies with highly customizable, process-oriented systems, competing head-to-head with SMARTCRM in DACH.
• cobra CRM: German CRM software maker targeting SMEs and mid-market with on-premise and cloud options, a close domestic competitor to SMARTCRM.
• SuperOffice: European B2B CRM vendor strong in DACH and Nordics serving mid-market sales, service and marketing teams, comparable in segment and offering.
• update CRM (Aurea/BOARD): Vienna-based B2B CRM historically focused on industrial mid-market in DACH, overlapping SMARTCRM's vertical and regional focus.

Emerging players

• weclapp: German cloud CRM/ERP suite for SMEs; overlaps on Mittelstand customers and combined CRM-ERP value proposition, though delivered as cloud-native SaaS.

Broad incumbents

• Salesforce: Global CRM market leader offering sales, service and marketing clouds; competes for the same B2B buyers but as a large cloud platform rather than a niche German vendor.
• Microsoft Dynamics 365: Major CRM/ERP platform that is both an integration partner and a competitor to SMARTCRM in the Mittelstand market.
• SugarCRM: Established B2B CRM vendor emphasizing flexibility and customization for mid-market companies, overlapping SMARTCRM's core value proposition.

Regional players

• BSI (BSI Business Systems Integration): Swiss/DACH CRM software provider serving mid-to-large enterprises with customizable, integration-heavy CRM, comparable in region and approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartcrm-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMARTCRM