SuperOffice
- Company typePrivate
- Founded1991
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
SuperOffice firmographics
Firmographics- Name
- SuperOffice
- Legal name
- SuperOffice AS
- Website
- https://superoffice.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
SuperOffice industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where SuperOffice is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices8 records
Markets served
SuperOffice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- CRM Software Subscription: SuperOffice generates revenue primarily through subscription-based licensing of its CRM platform. Pricing is structured in plans/tiers, with AI included as a standard feature across all plans. The platform is modular, covering Sales, Marketing, and Service modules.
- Professional Services: SuperOffice offers professional consulting services designed to drive CRM adoption, insight, and growth, partnering with customers from setup to long-term success.
- App Store / Partner Ecosystem: SuperOffice maintains an App Store with hundreds of integrated third-party applications. While the primary revenue comes from subscriptions, the App Store ecosystem supports and extends the platform's functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pricing details not publicly available; prospective customers directed to request a demo |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
SuperOffice product offering
Product offeringCore offering
SuperOffice sells a cloud-based Customer Relationship Management (CRM) platform that unifies sales, marketing, and customer service teams around a single customer database. The platform is sold as a SaaS subscription to European B2B companies, with AI capabilities built in across all plans. The offering is complemented by a Customer Engagement Platform for self-service scenarios and a partner ecosystem of hundreds of integrated apps via the SuperOffice App Store.
Product overview
SuperOffice CRM is a unified customer relationship management platform that brings sales, marketing, and service teams together with AI built in from day one. The core platform is supplemented by specialized modules including Sales, Marketing, Service, and AI/CRM capabilities. Key AI features include SuperNotes (AI meeting assistant) and autonomous agents. The ecosystem is extended through the Apps and Integrations marketplace and Developer Portal for partner applications. The company also offers a Customer Engagement Platform for self-service scenarios. Trusted by over 6,000 European B2B companies as the leading Nordic CRM provider.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperOffice CRM Platform Unified cloud-based CRM platform for European B2B companies that brings sales, marketing, and service teams together with AI built in from day one. Sold as a subscription to mid-market and enterprise B2B customers.
- SuperOffice App Store Marketplace for SuperOffice applications and integrations, where partners develop and publish standard or custom applications that extend the platform's functionality.
- Developer Portal Portal for partners and developers to manage applications, tenant data, App Store listings, with features including app certification, messaging center, and release management.
- SuperOffice Consulting Services Professional consulting services designed to drive CRM adoption, insight, and growth, partnering with customers from setup to long-term success.
Quantifiable outcome
- Vitec Fastighet reduced customer service response times from 4 days to 24 hours — a 75% reduction.
- +5 more outcomes
Companies that use SuperOffice
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
SuperOffice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature5 records
SuperOffice partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- KPN (via CBG Connect)minorCBG Connect is a KPN Platinum Business Partner that serves as a SuperOffice customer and distributes KPN telecom services. Through CBG Connect, SuperOffice CRM is used to manage customer relationships for KPN business services in the Netherlands.
- VismacoreVisma is a key technology integration partner of SuperOffice. Visma Business Sync synchronizes SuperOffice CRM contacts with Visma Business lists, creates new contacts, and provides access to Visma Business transactional data directly within SuperOffice CRM. SuperOffice partners with Visma for both integration and as a referral/co-marketing partner.
- SlackcoreSuperOffice for Slack provides real-time Slack channel updates for projects, sales, and tickets, and allows teams to celebrate sales instantly when deals are marked as sold in SuperOffice CRM.
- ZapiercoreZapier Integrations connect SuperOffice CRM with 1,000+ apps, enabling automated workflows with pre-made Zapier templates and triggering instant updates to contacts, projects, and documents.
- Microsoft Dynamics NAVcoreMicrosoft Dynamics NAV Sync synchronizes customer data and displays key financial details (invoice or outstanding orders) from Microsoft Dynamics NAV directly in SuperOffice CRM.
- Microsoft SharePointcoreSharePoint Documents integration enables users to create, share, store, and collaborate real-time on documents, with access to older versions directly from the cloud within SuperOffice CRM.
- Redcastle (UK Distributor)coreRedcastle is a well-regarded UK distributor and implementation partner of SuperOffice, providing SuperOffice CRM solutions to UK customers including Odyssey Systems. Redcastle enables excellent customer service delivery and maintains a strong relationship with customers.
- CloudConnectionminorCloudConnection is a SuperOffice partner providing implementation and consulting services, helping customers implement and optimize their SuperOffice CRM deployment.
- AmestominorAmesto is a SuperOffice partner providing implementation and consulting services, ensuring CRM is tailored to unique customer needs through implementation, process setup, and custom solutions.
- i-centrumminori-centrum is a SuperOffice partner providing implementation and consulting services across the CRM success journey.
- InfobridgeminorInfobridge is a SuperOffice partner providing implementation and consulting services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SuperOffice competitors and assessment
Company assessmentDirect peers
- Pipedrive: Estonia-founded, now Vista Equity-owned CRM focused on SMB and mid-market sales teams. Direct competitor in the European mid-market CRM segment with similar sales-pipeline-led positioning.
- SugarCRM: CRM platform serving mid-market and enterprise with sales, service, and marketing automation. Closely comparable in positioning, customer profile, and feature breadth.
Emerging players
- Creatio: Low-code CRM and workflow automation platform for sales, marketing, and service. Overlaps with SuperOffice in mid-market CRM with an emphasis on no-code customization.
- Copper: Google Workspace-native CRM focused on SMB sales teams. Comparable target buyer (SMB B2B sales) and overlapping core CRM functionality, though lighter on the marketing/service breadth.
- Pipeliner CRM: Visual sales-pipeline CRM for mid-market sales teams. Direct overlap on sales-force-automation use cases with SuperOffice Sales module.
Broad incumbents
- Salesforce: Global CRM market leader (21.7% share per SuperOffice's own market data). Competes head-to-head across sales, service, and marketing CRM, particularly in upper mid-market accounts.
- HubSpot: US-based CRM platform combining sales, marketing, and service hubs for SMB and mid-market. Competes with SuperOffice for European mid-market customers with broader inbound-marketing and AI capabilities.
- Microsoft Dynamics 365: Microsoft's CRM and ERP suite deeply integrated with Office 365. Native Dynamics NAV sync is a key SuperOffice integration, indicating bidirectional competitive and partnership dynamics in European mid-market.
- Zoho CRM: Broad SaaS suite including CRM targeting SMB and mid-market globally. Competes on price-bundled CRM plus adjacent apps in the same European mid-market segment.
Regional players
- Aptean: ERP and CRM vendor with strong European industrial and manufacturing vertical presence. Comparable customer base (manufacturing, building materials, distribution) and overlapping mid-market CRM + ERP integration story.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SuperOffice social profiles
Digital presenceSuperOffice compliance and trust
Trust signalCompliance1 record
SuperOffice financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperOffice leadership team
Management profileNumber of profiles
Profiles2 records
SuperOffice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperOffice M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperOffice
What does SuperOffice do?
SuperOffice sells a cloud-based Customer Relationship Management (CRM) platform that unifies sales, marketing, and customer service teams around a single customer database. The platform is sold as a SaaS subscription to European B2B companies, with AI capabilities built in across all plans. The offering is complemented by a Customer Engagement Platform for self-service scenarios and a partner ecosystem of hundreds of integrated apps via the SuperOffice App Store.
Is SuperOffice a public or private company?
SuperOffice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuperOffice founded?
SuperOffice was founded in 1991. It employs 101 to 250 people.
Where is SuperOffice based?
SuperOffice is headquartered in Oslo, Norway, in the Europe region.
How does SuperOffice make money?
Three revenue lines are on record. CRM Software Subscription is the primary driver. The others are professional Services and app Store / Partner Ecosystem.
Who are SuperOffice's main competitors?
Direct peers on record are Pipedrive and SugarCRM. Emerging players are Creatio, Copper and Pipeliner CRM. Broad incumbents are Salesforce, HubSpot, Microsoft Dynamics 365 and Zoho CRM. Aptean is listed as a regional player.
Does SuperOffice have an API?
Yes. SuperOffice offers a public API through its Developer Portal (dev.superoffice.com) and web services. The platform provides Quote Connector REST API, CRMScript for automation, and webhooks. It supports integration with external applications via APIs and provides SDKs/tools for developers. Database Mirroring/Replication service is available for real-time data synchronization with on-premise databases, syncing changes in 1-7 seconds with short-lived token authentication. Developer documentation is at docs.superoffice.com.
What industry is SuperOffice in?
SuperOffice's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 51321 and its SIC code is 7372.