mimoTo parking
MiMoTo Parking operates automated, staff-free motorcycle parking facilities across Spain (Alicante, Madrid, Barcelona), offering secure covered spaces, individual lockers, and EV charging via a single personal access code. Founded 2018, the company serves urban motorcyclists and extends into B2B last-mile logistics via its Microhub sub-brand.
- Company typePrivate
- Founded2018
- HeadquartersAlicante, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What mimoTo parking does
MiMoTo Parking operates a network of private, covered, fully automated motorcycle parking facilities across Spanish cities including Alicante, Madrid, and Barcelona. Founded in July 2018 in Alicante by three co-founders — Alejandro Martín (CEO), Begoña Entrena, and Juan de Dios Marcos — the company addresses a structural gap in urban mobility: dedicated, secure parking for motorcycles and scooters, complete with individual lockers, EV charging at every spot, and ZBE (Low Emission Zone) compliance support. The technology stack combines custom IT hardware installed under a 2019 IVACE/FEDER digitalization grant with proprietary software enabling autonomous, staff-free operations: users register online, receive a personal 6-digit access code valid across the entire national network, and pay automatically via pre-registered card on exit. Computer-vision CCTV, AI-assisted data management, and direct emergency services integration underpin security.
The company generates revenue through three tariff products (Tarifa Base for short-stay hourly billing, Tarifa Prepago for monthly prepaid subscriptions with locked pricing, and Tarifa Flexible for custom enterprise rates), supplemented by franchise fees from a two-track licensed-operator program targeting local property investors. A B2B sub-brand, Microhub, monetizes parking real estate as last-mile logistics infrastructure — anchored by a 2024 partnership with DANONE — while Aire Mobility extends the automated-parking concept into bicycle and e-scooter infrastructure, winning a Seville Cartuja Tech Park decarbonization tender. The Motolover loyalty program, MiMotero referral scheme, and partnerships with LoJack, Yamaha Zona Cero, Motocard, and Momoven create an adjacent ecosystem around the core parking service. Operations are founder-led with 1-10 employees and remain capital-light relative to traditional parking operators.
mimoTo parking firmographics
Firmographics- Name
- mimoTo parking
- Legal name
- MIMOTO PARKING SL
- Website
- https://mimotoparking.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MiMoTo Parking operates automated, staff-free motorcycle parking facilities across Spain (Alicante, Madrid, Barcelona), offering secure covered spaces, individual lockers, and EV charging via a single personal access code. Founded 2018, the company serves urban motorcyclists and extends into B2B last-mile logistics via its Microhub sub-brand.
- Ownership category
- akta.pro rank
mimoTo parking industry classification
Industry- Product category
- Motorcycle Parking Services
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
- akta.pro secondary industries
- Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG), Parking, Fleet & Mobility Management (BPABAAAM)
Keywords
Where mimoTo parking is headquartered
LocationHeadquarters
- HQ city
- Alicante
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
mimoTo parking business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D
Revenue model
- Short-Stay Parking (Tarifa Base): Hourly/minute-based parking charged directly to the user's pre-registered credit or debit card upon exit. Pay-as-you-go model.
- Prepaid Long-Stay Tariffs (Tarifa Prepago): Monthly prepaid flat-rate parking. Payment is charged upfront via pre-registered card. Price locked at contracted rate for returning subscribers. Guarantees a reserved available spot in chosen parking.
- Flexible Tariff (Tarifa Flexible): Personalized tariff negotiated directly with sales team upon onboarding. Not available through website self-service.
- Franchise and Real Estate Investment: Revenue from leasing converted urban spaces to MiMoTo for parking operations. Landlords receive rental income plus profit share. Second revenue stream from equity participation in business growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Tarifa Base — Short-stay per minute billing |
| Subscription | Monthly | Tarifa Prepago — Monthly prepaid flat rate |
| Subscription | Monthly | Tarifa Flexible — Personalized negotiated rate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
mimoTo parking product offering
Product offeringCore offering
MiMoTo Parking operates a network of private, covered, 24/7 automated parking facilities exclusively for motorcycles across multiple Spanish cities. Each facility offers individual secure lockers, EV charging at every spot, and AI-managed operations allowing unmanned access via a personal 6-digit code valid nationwide. The company also runs franchise and B2B logistics services through sub-brands Microhub (urban last-mile delivery) and Aire Mobility (bicycle and e-scooter parking).
Product overview
MiMoTo Parking is a network of private, covered, automated motorcycle parking facilities operating 24/7 across multiple Spanish cities (Alicante, Madrid, Barcelona, Valencia). The core offering consists of the MiMoTo Parking Network combined with a customer mobile app, individual lockers, and EV charging infrastructure. Three tariff products serve different needs: Tarifa Base for hourly short-stay parking, Tarifa Prepago for monthly prepaid subscriptions, and Tarifa Flexible for negotiated custom rates. The Motolover loyalty program provides discounts at partner motorcycle establishments. Beyond parking, the company operates Microhub for urban logistics (last-mile delivery) and Aire Mobility for micromobility infrastructure (bicycles and electric scooters). The company also offers a franchise model for converting urban spaces into automated parking.
Differentiator
Problem solved
Functional benefit
Products and services
- MiMoTo Parking Network Network of private, covered 24/7 automated parking facilities exclusively for motorcycles in Spain. Users access any location using a single personal 6-digit code. Designed for individual motorcyclists needing secure parking in city centers.
- MiMoTo Mobile App
Quantifiable outcome
- 34 five-star Google reviews at MiMoto Mercado Alicante location
- +2 more outcomes
Companies that use mimoTo parking
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
mimoTo parking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature6 records
mimoTo parking partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, minor and core.
- DANONEmajorDANONE signed with Microhub by MiMoTo for last-mile logistics and urban distribution services. MiMoTo transforms underutilized urban spaces into micro-hubs supporting DANONE's sustainable city logistics operations.
- MomovenminorFirst peer-to-peer motorcycle rental platform in Spain. MiMoTo Parking Claudio Coello (Madrid) serves as a designated motorcycle pickup/drop-off point. MiMoTo users receive 10% discount on Momoven rentals.
- Yamaha Zona Cero (Gavà, Barcelona)minorOfficial Yamaha motorcycle dealer. Offers exclusive discounts to MiMoTo Motolover members, providing added value to the loyalty program.
- MotocardminorLeading motorcycle equipment retailer. Motocard offers 10% discount on all online purchases for MiMoTo Parking registered members.
- WiseBuildminorArchitecture firm partnered with MiMoTo (via Aire Mobility) to design and build the first pilot installation at the Cartuja Technology Park in Seville for bicycle and e-scooter parking under the city's decarbonization plan.
- Aire MobilitycoreMiMoTo's specialized division for micromobility infrastructure, managing parking for bicycles and electric scooters. Won a public tender in Seville's Cartuja decarbonization plan. Operates under the MiMoTo umbrella brand.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
mimoTo parking competitors and assessment
Company assessmentBroad incumbents
- Telpark: Telpark is a Spanish parking operator providing on-street and off-street parking services across major Spanish cities. Comparable to MiMoTo's automated access model and serves overlapping urban customer demand.
- Empark: Empark is a leading Iberian parking operator with thousands of spaces across Spain and Portugal. It offers general-purpose parking including some motorcycle spots and is a natural incumbent MiMoTo competes against for urban parking customers.
- EasyPark Group: EasyPark is a leading European parking app operating in 20+ countries, providing digital parking guidance and payments. It is comparable as a tech-enabled urban parking platform that competes for the same urban commuter demand MiMoTo addresses for motorcyclists.
- Saba Aparcamientos: Saba is one of Spain's largest parking operators, operating garages and lots across Spain and Portugal. While it serves cars primarily, it allocates motorcycle spaces in many facilities and competes for urban parking real estate — the closest established incumbent to MiMoTo's core market.
- Acciona Motosharing: Acciona's Motosharing service is a large-scale electric moped sharing platform operated by a major infrastructure conglomerate. Comparable to MiMoTo's ecosystem participation in urban motorcycle mobility and last-mile transport in Spain.
Emerging players
- ParkBee: ParkBee is a European digital parking platform that converts underutilized real estate into bookable parking via an app. Conceptually analogous to MiMoTo's franchise model of converting unused urban spaces into managed parking, though focused on cars.
- Cooltra (eCooltra): Cooltra operates electric moped sharing services in several Spanish and European cities. Comparable to MiMoTo in the urban two-wheeler mobility category, though Cooltra offers vehicle rental rather than parking infrastructure.
- Yego: Yego is a Barcelona-based electric moped-sharing operator active across Spanish cities. Comparable to MiMoTo in addressing urban two-wheeler mobility and shared micromobility demand, though Yego focuses on shared vehicles rather than parking.
Regional players
- B:SM (Barcelona de Serveis Municipals): B:SM is Barcelona's municipal services company operating public parking facilities across the city. It is comparable as a competing parking provider in one of MiMoTo's core markets and represents a potential partner or competitor for ZBE-compliant motorcycle parking in Barcelona.
Direct peers
- Parkimeter: Parkimeter is a Spanish-headquartered parking marketplace that lets drivers find and reserve parking across Europe. It is comparable to MiMoTo in its focus on streamlining urban parking access via digital self-service, though it covers cars rather than motorcycles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
mimoTo parking social profiles
Digital presencemimoTo parking compliance and trust
Trust signalCompliance2 records
mimoTo parking financial estimates
Financial estimateRevenue estimate
Valuation estimate
mimoTo parking leadership team
Management profileNumber of profiles
Profiles3 records
mimoTo parking funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mimoTo parking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mimoTo parking
What does mimoTo parking do?
MiMoTo Parking operates a network of private, covered, 24/7 automated parking facilities exclusively for motorcycles across multiple Spanish cities. Each facility offers individual secure lockers, EV charging at every spot, and AI-managed operations allowing unmanned access via a personal 6-digit code valid nationwide. The company also runs franchise and B2B logistics services through sub-brands Microhub (urban last-mile delivery) and Aire Mobility (bicycle and e-scooter parking).
Is mimoTo parking a public or private company?
mimoTo parking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mimoTo parking founded?
mimoTo parking was founded in 2018. It employs 1 to 10 people.
Where is mimoTo parking based?
mimoTo parking is headquartered in Alicante, Spain, in the Europe region.
How does mimoTo parking make money?
Four revenue lines are on record. Short-Stay Parking (Tarifa Base) is the primary driver. The others are prepaid Long-Stay Tariffs (Tarifa Prepago), flexible Tariff (Tarifa Flexible) and franchise and Real Estate Investment.
Who are mimoTo parking's main competitors?
Broad incumbents on record are Telpark, Empark, EasyPark Group, Saba Aparcamientos and Acciona Motosharing. Emerging players are ParkBee, Cooltra (eCooltra) and Yego. B:SM (Barcelona de Serveis Municipals) is listed as a regional player. Parkimeter is listed as a direct peer.
Does mimoTo parking have an API?
No public API is recorded for mimoTo parking.
What industry is mimoTo parking in?
mimoTo parking's product category is Motorcycle Parking Services. Its primary akta.pro industry code is BPABAKAA, Parking Facility Operations (Garages, Lots, On-/Off-Street), with a secondary code of TLAJAIAG, Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance). Its NAICS code is 812930 and its SIC code is 7500.