Motocard
Motocard is the largest motorcycle equipment distributor in Spain, operating 35 retail stores across Spain, Portugal, Italy, and Andorra alongside a global e-commerce platform. Founded in 1983, it sells helmets, jackets, gloves, boots, and accessories from 80+ premium brands to motorcyclists across multiple riding disciplines.
- Company typePrivate
- Founded1983
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Motocard does
Motocard (legal entity MOTOCARD BIKE, S.L.) is a Spanish specialty retailer of motorcycle equipment, headquartered in Barcelona and operating since its 1983 founding in Andorra. The company runs a hybrid distribution model combining 35 physical retail stores across Spain (13), Portugal (2), Italy (2), and Andorra (3) with a global e-commerce platform (motocard.com) supporting six languages and multi-currency checkout. The catalog spans helmets, jackets, gloves, boots, pants, suits, airbags, electronics, accessories, spare parts, oils, and casual apparel, sourced from 80+ premium brands including AGV, Alpinestars, Arai, Dainese, Schuberth, Shoei, and Shark, alongside the company's own private-label Motocard brand.
The business monetizes primarily through one-time retail transactions at fixed prices with periodic promotions, a lowest-price guarantee, a gift-card channel, and a MyMotocard loyalty club that drives repeat purchase through Motopoints, exclusive pricing, extended returns, and referral rewards. A separate e-commerce vertical, Motocard Bike Store (bike.motocard.com), extends the addressable market into road, mountain, gravel, and e-bike categories. Distribution is supported by a central Solsona warehouse, contracted logistics carriers (GLS, SEUR, Correos Express), and a customer-service operation handling 1,000+ daily inquiries in six languages at a 95% resolution rate.
Motocard is a privately held Spanish Sociedad Limitada with no disclosed institutional ownership, no funding rounds on record, and no M&A activity. It holds Certified B Corporation status, maintains ambassador relationships with professional riders, and operates an active content ecosystem across YouTube, Instagram, TikTok, and Twitch. The customer base is broadly distributed across individual motorcyclists in road, touring, sport, motocross/enduro, trial, and casual lifestyle segments, with no enterprise or B2B anchor customers.
Motocard firmographics
Firmographics- Name
- Motocard
- Legal name
- MOTOCARD BIKE, S.L.
- Website
- https://motocard.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Motocard is the largest motorcycle equipment distributor in Spain, operating 35 retail stores across Spain, Portugal, Italy, and Andorra alongside a global e-commerce platform. Founded in 1983, it sells helmets, jackets, gloves, boots, and accessories from 80+ premium brands to motorcyclists across multiple riding disciplines.
- Ownership category
- akta.pro rank
Motocard industry classification
Industry- Product category
- Motorcycle Equipment and Apparel Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Motocard is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices16 records
Markets served
Motocard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Motorcycle Equipment: Motocard generates revenue through the direct sale of motorcycle helmets, jackets, gloves, boots, pants, suits, electronics, accessories, and casual clothing. Products are sold at fixed retail prices with periodic promotions and sales. The company also offers its own private label Motocard brand products.
- Gift Cards: Motocard sells digital gift cards (tarjeta regalo) that can be redeemed on the platform for any products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with promotional discounts |
| Other | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Motocard product offering
Product offeringCore offering
Motocard is a specialist retailer of motorcycle riding equipment and apparel, selling helmets, jackets, gloves, boots, pants, suits, airbags and protectors, plus motorcycle electronics, accessories, and casual apparel across road, off-road/motocross, trial, and touring riding disciplines. The company distributes 80+ premium brands (AGV, Alpinestars, Arai, Dainese, Fox, Givi, Shoei, Shark, Schuberth, HJC, Nolan, Scorpion) and its own private-label Motocard products through an omnichannel network of 35 physical stores across Spain, Portugal, Italy, and Andorra, complemented by a global e-commerce platform. It also operates a separate cycling division, Motocard Bike Store, offering bicycles and cycling equipment.
Product overview
Motocard is a specialist online and physical retailer of motorcycle gear and accessories operating across Spain, Portugal, Italy, and Andorra with 35 physical stores. The core offering centers on motorcycle rider equipment (cascos/helmets, chaquetas/jackets, guantes/gloves, botas/boots, pantalones/pants, trajes/suits, and airbags/protecciones) spanning road riding, off-road (motocross/enduro), and trial disciplines. The product portfolio extends to motorcycle accessories (luggage, security, electronics, spare parts, oils) and casual apparel. Motocard operates a loyalty program (MyMotocard Club) and a separate cycling store (Motocard Bike Store). The business model combines e-commerce with brick-and-mortar retail, targeting both consumer and professional motorcycle riders across multiple European markets.
Differentiator
Problem solved
Functional benefit
Brands
- MyMotocard: Customer loyalty club program offering discounts, motopoints accumulation, and exclusive member benefits.
- #Motoheart
- Motocard Bike Store
Products and services
- Motorcycle Helmets (Cascos) Motorcycle helmets for road, motocross, and trial riding, including integral, modular, jet, and adventure/trail styles from brands such as AGV, Alpinestars, Shoei, Shark, Nolan, HJC, Scorpion, and Schuberth. Sold to individual motorcyclists through online store and physical retail.
- Motorcycle Jackets (Chaquetas) Motorcycle jackets in leather, textile, and waterproof variants, including options with built-in airbag technology, for road, touring, sport/racing, and off-road use. Sold to individual motorcyclists.
- Motorcycle Gloves (Guantes) Motorcycle gloves including waterproof, summer, heated, sport/racing, and urban/scooter styles for riders of all genders.
- Motorcycle Boots (Botas) Motorcycle boots for touring, scooter/urban, sport/racing, and trail/adventure riding, with options for men, women, and junior riders.
- Motorcycle Pants (Pantalones) Motorcycle pants in textile, leather, jeans, and waterproof configurations, with thermal removable linings for adaptable riding conditions.
- Motorcycle Suits and Leathers (Trajes y Monos) One-piece and two-piece racing suits and leathers designed for sport and racing motorcycle riding, including women's options and airbag-compatible models.
- Airbags and Body Protectors Safety equipment including back protectors, airbags (vests, jackets, and suit-integrated), and body belts for rider protection during crashes.
- Off-road / Motocross / Enduro Equipment Complete off-road motorcycle gear including motocross helmets, jerseys, pants, boots, goggles, gloves, and protections for motocross and enduro disciplines.
- Trial Riding Equipment Trial riding equipment including helmets with solar visors, jerseys, pants, boots, gloves, and protectors designed for trial competition.
- Motorcycle Electronics Motorcycle electronics including intercomunicadores (intercoms), GPS navigation devices, and phone/GPS mounts for enhanced connectivity and navigation.
- Motorcycle Accessories and Luggage Wide range of motorcycle accessories including luggage (cases, tank bags, saddlebags), security (chains, disc locks, alarms), windshields, engine guards, handlebar accessories, mirrors, footpegs, seats, battery chargers, spare parts, oils, and lubricants from brands including Motul, Castrol, and Motorex.
- Waterproof and Thermal Gear Waterproof outerwear (jacket overlays, pant covers, glove covers, boot covers) and thermal base layers (neck warmers, undersuits, helmet liners, thermal shirts) for riding in adverse weather conditions.
- Motocard Bike Store - Cycling Equipment Separate online store (bike.motocard.com) for cycling equipment including bicycles (mountain, road, electric, gravel), cycling apparel (helmets, jerseys, shorts, gloves, shoes), components, accessories, and electronics. Serves individual cycling enthusiasts globally via online shipping.
- Motocard Private Label Products Motocard's own private-label motorcycle equipment products sold alongside third-party brands across multiple product categories.
Companies that use Motocard
Customer profileSegments5 records
Ideal customer profiles2 records
Motocard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motocard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- MimotoParkingminorPartner of the Month in MyMotocard club. Motocard members receive promotional codes for free parking minutes and discounts at MimotoParking motorcycle parking facilities.
- Transport Carriers (GLS, SEUR, Correos Express)coreThird-party logistics partners handling package delivery for online orders. Orders are shipped through contracted transportation companies.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
Motocard competitors and assessment
Company assessmentRegional players
- Bike24: German cycling-focused e-commerce platform active across Europe. Directly comparable to Motocard's bike.motocard.com vertical on category and on cross-border European DTC fulfillment capability.
- Probikeshop: French multi-sport retailer (bike, motorcycle, scooter) formerly Decathlon-owned, offering similar breadth of helmets, jackets, and accessories. Regional overlap in Southern European riding gear with comparable product mix.
Direct peers
- FC-Moto: German motorcycle apparel and parts online retailer with very large catalogue and pan-European shipping. Direct head-to-head competitor on catalog depth, brand portfolio, and international e-commerce fulfillment.
- ChromeBurner: Dutch motorcycle lifestyle and apparel specialist with strong own-brand and multi-brand assortment. Comparable in product breadth (helmets through casual wear) and European DTC distribution.
- RevZilla: US-based motorcycle gear and apparel e-commerce retailer carrying the same premium brands (AGV, Alpinestars, Shoei, Dainese). Closest analog in category breadth, customer experience focus, and rider community building — Motocard's European equivalent.
- Moteo: Pan-European motorcycle multi-brand retailer (Amplio/Swapmoto group) operating in similar premium helmet/apparel categories. Adjacent player in motorcycle apparel distribution across Iberian and broader European markets.
- Riders Store UK: UK motorcycle apparel retailer with curated brand portfolio (AGV, Arai, Alpinestars, Held). Comparable category positioning and omni-channel presence in a different European geography.
- Urban Rider: Spanish motorcycle apparel and accessories online retailer. Most direct domestic head-to-head in the Iberian market for motorcycle clothing and accessories.
Broad incumbents
- Decathlon: Global sporting goods incumbent with own-brand motorcycle and cycling ranges plus selected premium brands. Comparable in physical store density and omnichannel retailing, though not specialist in motorcycle gear.
Emerging players
- Helmets.org / Helmet retailers consolidated: Helmet-focused specialist (and similar mall-style helmet shops in EU). Comparable on deep specialist assortment within Motocard's helmet category — a key traffic and ASP driver in the company's mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Motocard social profiles
Digital presenceMotocard compliance and trust
Trust signalCompliance4 records
Motocard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motocard leadership team
Management profileNumber of profiles
Profiles1 record
Motocard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motocard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motocard
What does Motocard do?
Motocard is a specialist retailer of motorcycle riding equipment and apparel, selling helmets, jackets, gloves, boots, pants, suits, airbags and protectors, plus motorcycle electronics, accessories, and casual apparel across road, off-road/motocross, trial, and touring riding disciplines. The company distributes 80+ premium brands (AGV, Alpinestars, Arai, Dainese, Fox, Givi, Shoei, Shark, Schuberth, HJC, Nolan, Scorpion) and its own private-label Motocard products through an omnichannel network of 35 physical stores across Spain, Portugal, Italy, and Andorra, complemented by a global e-commerce platform. It also operates a separate cycling division, Motocard Bike Store, offering bicycles and cycling equipment.
Is Motocard a public or private company?
Motocard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motocard founded?
Motocard was founded in 1983. It employs 51 to 100 people.
Where is Motocard based?
Motocard is headquartered in Barcelona, Spain, in the Europe region.
How does Motocard make money?
Two revenue lines are on record. Product Sales - Motorcycle Equipment is the primary driver. The others are gift Cards.
Who are Motocard's main competitors?
Regional players on record are Bike24 and Probikeshop. Direct peers are FC-Moto, ChromeBurner, RevZilla, Moteo, Riders Store UK and Urban Rider. Decathlon is listed as a broad incumbent. Helmets.org / Helmet retailers consolidated is listed as an emerging player.
Does Motocard have an API?
No public API is recorded for Motocard.
What industry is Motocard in?
Motocard's product category is Motorcycle Equipment and Apparel Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 441227 and its SIC code is 5600.