Stan Hema
Stan Hema GmbH is a Berlin-based brand agency of approximately 21 people delivering integrated strategy, visual identity, corporate design, UX/UI, editorial, and motion-campaign services to enterprise and institutional clients across media, culture, finance, and manufacturing.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stan Hema does
Stan Hema GmbH is a Berlin-based brand agency founded in 2008, operating as a private limited company with approximately 21 team members plus freelancers. The agency delivers integrated brand development services across six practice areas: brand strategy and consulting, visual identity and design systems, corporate design systems, UX/UI design and digital development, editorial design and publications, and motion design and campaign development. Revenue is generated through project-based professional services engagements with enterprise and institutional clients, primarily in German-speaking markets, with long-term retained relationships forming the core of the book.
The client portfolio spans public broadcasters (Bayerischer Rundfunk, Deutschlandradio), cultural institutions (Berliner Philharmoniker, Deutsche Oper Berlin, Jewish Museum Berlin, Charité), financial and professional services firms (GLS Bank, Grant Thornton Germany), manufacturing and commerce (Bette, Selux, Dr. Hauschka), and government/nonprofit entities (Bundesstiftung Bauakademie, Hasso Plattner Foundation). Multi-year engagements dominate, including Bette since 2016, Selux since 2011, Deutschlandradio since 2016, and Bayerischer Rundfunk since 2021 (expanded to lead corporate design mandate in January 2026 following a two-stage public tender). Pricing is custom and project-based with no publicly disclosed rate card.
The agency's go-to-market is direct enterprise sales supplemented by public-tender participation, with marketing channels including its own website, LinkedIn, Instagram, a Mailchimp newsletter, industry-event presence, and PR/news coverage. Notable technical capabilities include generative-AI campaign imagery (deployed for Deutsche Oper Berlin using a neural network trained on repertoire images) and bespoke typeface and design-system development (e.g., JMB Pro for Jewish Museum Berlin). The firm is independently held by managing directors Mathias Illgen and Andreas Weber, with no external investors, parent entity, or acquisition history disclosed.
Stan Hema firmographics
Firmographics- Name
- Stan Hema
- Legal name
- Stan Hema GmbH
- Website
- https://stanhema.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stan Hema GmbH is a Berlin-based brand agency of approximately 21 people delivering integrated strategy, visual identity, corporate design, UX/UI, editorial, and motion-campaign services to enterprise and institutional clients across media, culture, finance, and manufacturing.
- Ownership category
- akta.pro rank
Where Stan Hema is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Stan Hema business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Brand agency providing strategy, design, and transformation services to enterprise clients. Revenue generated through project-based consulting and design engagements with clients across media, finance, culture, healthcare, and architecture sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Stan Hema product offering
Product offeringCore offering
Stan Hema is a Berlin-based brand agency providing holistic brand development services that combine brand strategy and positioning with full design implementation. Its offerings span brand architecture, visual identity systems, corporate design, UX/UI and digital platform design, editorial and publication design, motion graphics, and integrated campaign development, delivered through permanent teams working closely with client in-house resources.
Product overview
Stan Hema is a Berlin-based brand agency offering holistic brand development services organized around strategy, design, and transformation. Their integrated service model combines brand strategy and positioning with comprehensive visual identity creation, corporate design systems, UX/UI and digital development, editorial design, motion graphics, and campaign execution. Each client engagement provides strategic brand consulting alongside full implementation capabilities, delivered through permanent teams that work closely with in-house resources. The agency's practice areas include brand architecture, visual identity systems, corporate design implementation, digital product design, editorial and publication design, motion graphics, and brand coaching/training programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy and Consulting
Quantifiable outcome
- Employee Net Promoter Score (ENPS) trebled for Grant Thornton employer branding campaign
- +3 more outcomes
Companies that use Stan Hema
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Stan Hema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Stan Hema partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- diffferentminorStrategy agency partnership for Deutschlandradio brand architecture project. diffferent developed brand architecture while Stan Hema created the design system.
- bfs designminorDesign collaboration for Sawade flagship store design in Berlin Hackesche Höfe.
- Turbine KreuzbergminorWeb development partnership for Sawade digital store, which received special prize as best online shop.
- team neustaminorDevelopment partner for Bundesstiftung Bauakademie platform implementation.
- SkyGateminorDevelopment partner for Berliner Philharmoniker website redesign.
- Oliver HelfrichminorCreative director partnership for Berliner Philharmoniker brand identity.
- Cecilia MartínminorStrategist partnership for Berliner Philharmoniker brand identity.
- Aljoscha HöhbornminorMotion design collaboration for Berliner Philharmoniker motion design system.
- CDLXminorWeb development partner for Selux brand platform rebuild.
- Gonzalez HaaseminorBrand visualization partnership for Selux brand platform.
- We Are Social StudiominorProduction partner for Dr. Hauschka Flower Power campaign film production.
- Bitteschön.tvminorProduction partner for De Gruyter Brill visual content.
- Studio 4oo2minorDesign collective collaboration for documenta fifteen visual identity and website.
- ruangrupacoreIndonesian collective curating documenta fifteen; core partnership for developing visual identity based on lumbung concept.
- New NowminorDevelopment partner for documenta fifteen website.
- team neustaminorDevelopment partner for Hessen Film & Medien website implementation.
- Hanna BeckerminorPhotography partnership for Turbine Kreuzberg authentic employee imagery.
- Sven MarquardtminorPhotography partnership for Staatstheater Hannover ensemble photography.
- Kerstin SchomburgminorPhotography partnership for Staatstheater Hannover actor portraits.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Stan Hema competitors and assessment
Company assessmentBroad incumbents
- SinnerSchrader (part of Accenture Song): Berlin-based digital and brand agency, now part of Accenture Song. Competes on UX/UI, digital brand implementation, and enterprise digital transformation in the German market at greater scale.
- Interbrand: Global brand strategy and design consultancy with presence in Germany. Competes on enterprise brand-strategy engagements including financial services, where Stan Hema has overlap (GLS Bank, Grant Thornton).
- Landor & Fitch: Global brand consultancy with offices in Germany. Competes for the same enterprise brand-architecture and corporate-design mandates but operates at significantly greater scale and geographic reach.
Direct peers
- KMS TEAM: One of Germany's largest independent brand agencies, headquartered in Munich/Düsseldorf. Direct peer on enterprise brand-system mandates and corporate-design implementation work in the DACH market.
- MetaDesign: Berlin- and globally-based brand consultancy with deep public-sector and cultural-institution credentials. Closest direct peer: same city, similar heritage, overlapping client profile in broadcasting and culture.
- Loved: Hamburg-based boutique brand design agency serving enterprise clients with strategy, identity, and digital work. Comparable boutique scale and DACH market focus.
- Futurise (Studio Futurise): Berlin-based brand and digital agency comparable in size, location, and integrated strategy-to-implementation model. Overlaps on digital product, brand system, and UX/UI work for European enterprise clients.
- Bureau Oberhaeuser: Hamburg-based brand and corporate-design agency with similar boutique positioning and comparable client mix across media, culture, and corporate sectors.
- Meiré und Meiré: Cologne-based brand agency known for cultural and entertainment-sector clients. Comparable in size and craft-led positioning, with overlapping focus on motion and editorial brand storytelling.
- Strichpunkt: Stuttgart-based brand and design agency with comparable focus on corporate design, brand systems, and editorial work. Strong mid-market German brand-agency peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stan Hema social profiles
Digital presenceStan Hema compliance and trust
Trust signalCompliance1 record
Stan Hema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stan Hema leadership team
Management profileNumber of profiles
Profiles9 records
Stan Hema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stan Hema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stan Hema
What does Stan Hema do?
Stan Hema is a Berlin-based brand agency providing holistic brand development services that combine brand strategy and positioning with full design implementation. Its offerings span brand architecture, visual identity systems, corporate design, UX/UI and digital platform design, editorial and publication design, motion graphics, and integrated campaign development, delivered through permanent teams working closely with client in-house resources.
Is Stan Hema a public or private company?
Stan Hema is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stan Hema founded?
Stan Hema was founded in 2008. It employs 11 to 50 people.
Where is Stan Hema based?
Stan Hema is headquartered in Berlin, Germany, in the Europe region.
How does Stan Hema make money?
One revenue line is on record: professional Services.
Who are Stan Hema's main competitors?
Broad incumbents on record are SinnerSchrader (part of Accenture Song), Interbrand and Landor & Fitch. Direct peers are KMS TEAM, MetaDesign, Loved, Futurise (Studio Futurise), Bureau Oberhaeuser, Meiré und Meiré and Strichpunkt.
Does Stan Hema have an API?
No public API is recorded for Stan Hema.