TuS N-Lübbecke

What TuS N-Lübbecke does

TuS N-Lübbecke GmbH is a professional German handball club organized as a private limited company (GmbH) under German law, headquartered at Gerichtsstraße 1a in Lübbecke, North Rhine-Westphalia. Founded in 1912 as TuS Nettelstedt and reorganized under its current name in 2001, the club currently competes in the 2. Handball-Bundesliga (Germany's second-tier handball league) and plays home matches at the MERKUR Arena (Kreissporthalle Lübbecke). It finished 8th in the 2025/26 season with average home attendance of approximately 1,487 spectators.

The club's core product is live professional handball entertainment, monetized through three primary revenue streams: ticketing (single-game tickets priced €6-€25, season tickets €90-€364, plus group, family, and children's LuziTuS tiers), a tiered sponsorship structure anchored by seven named Hauptsponsoren (Wortmann AG, Gardinia, Blase Siebdruck, Sparkasse Minden-Lübbecke, Heinzig Group, Home Deluxe, Di Meo Haustechnik) and the MERKUR Group for arena naming rights, and merchandising and events (fan articles, SPIELO-CUP tournament, venue rentals). Customer segments are split between local fans and families (Einzeltickets, Familientickets), youth groups and children (LuziTuS-Tickets, Einlaufkinder, Kindergeburtstag at €12 per guest), a ~140-member Red Devils fanclub, and regional business sponsors led by the Pool2000 consortium of approximately 100+ local Altkreis Lübbecke companies.

The technology stack is entirely third-party: a WordPress website with WP Statistics and Usercentrics, CTS EVENTIM-powered ticketing (with PayPal, giropay, SEPA, and credit-card processing), YouTube-embedded video, and Dyn Handball streaming. There are no proprietary software platforms, APIs, or AI/ML systems. The organization runs a lean front office (Geschäftsführer Rolf Hermann, Head of Finance & Licensing Tanja Schüttenberg, Match-day & Ticketing Olaf Möller, Marketing Manager Fynn Striehn) supported by a coaching and medical team under head coach Davor Dominikovic, with sub-brands including the Red Devils fanclub, the LuziTuS children's program, and the InTuS podcast and hall magazine media properties.

Name

TuS N-Lübbecke

Legal name

TuS N-Lübbecke GmbH

Website

https://tus-n-luebbecke.de

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

TuS N-Lübbecke GmbH is a professional German handball club competing in the 2. Handball-Bundesliga, monetizing live matches at the MERKUR Arena through ticketing, regional sponsorship (seven Hauptsponsoren plus the Pool2000 consortium), and fan-engagement programs serving local families, youth groups, and the Altkreis Lübbecke community.

Ownership category

akta.pro rank

Product category

Professional Handball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional handball club
• Live sports ticketing
• Fan merchandise sales
• Sports sponsorship services
• Youth handball programs

Headquarters

HQ city

Lübbecke

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season tickets, group tickets, family tickets, LuziTuS children's tickets, and premium seating categories (A and B) and standing room.
2. Sponsorship: Primary sponsors (Wortmann AG, Gardinia, Blase Siebdruck, Sparkasse Minden-Lübbecke, Heinzig Group, Home Deluxe, Di Meo Haustechnik) and Pool2000 sponsor consortium provide commercial support. Additional partner relationships with regional businesses.
3. Merchandising and Events: Revenue from fan merchandise, special events including SPIELO-CUP tournament, and venue rentals for non-match events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

TuS N-Lübbecke operates a professional men's handball club that competes in the 2. Handball-Bundesliga and plays home matches at the MERKUR Arena. The club sells single-match tickets, season passes (Dauerkarten), family tickets, group tickets, LuziTuS loyalty tickets and fan merchandise, and delivers community-facing programs such as children's birthday experiences at the arena and run-on-kids (Einlaufkinder) match-day participation. Revenue is supplemented by a POOL2000 regional sponsor community and broadcast income from the SAMS TV partnership.

Product overview

TuS N-Lübbecke is a professional handball club competing in the 2. Handball-Bundesliga (2nd German Handball League), operating primarily as an entertainment and sports organization. The club's product portfolio centers on live handball match experiences at the MERKUR Arena, supported by ticketing services (Einzeltickets and Dauerkarten/season tickets), diverse fan engagement offerings including Einlaufkinder, Kindergeburtstag packages, LuziTuS-Tickets, Familientickets, and Gruppentickets, and media content products such as the InTuS Podcast and InTuS Hallenmagazin. The club also organizes the SPIELO-CUP tournament and maintains a mascot (LuziTuS) for fan interaction. Ticketing and payment processing are handled through integrated third-party systems including CTS EVENTIM, PayPal, and SEPA-Lastschrift.

Differentiator

Problem solved

Functional benefit

Brands

• Red Devils: Official fan club of TuS N-Lübbecke, founded in 1995 with approximately 140 members.
• LuziTuS
• InTuS
• LuziTuS-Tickets

Products and services

• Einzeltickets (Single-Match Tickets) Single-match tickets granting entry to a specific home game of the professional men's team at MERKUR Arena; sold to individual fans and walk-up purchasers.
• Dauerkarte (Season Pass) Season ticket providing entry to all home matches of the men's professional team across the 2. Bundesliga season, with reserved seating.
• Familienticket (Family Ticket) Discounted family bundle ticket for households attending home matches together, designed to make handball accessible to families with children.
• Gruppentickets (Group Tickets) Group ticket product for schools, clubs, companies and other organizations purchasing coordinated blocks of seats for a home match.
• LuziTuS-Tickets (Loyalty Program Tickets) Loyalty-program tickets tied to the LuziTuS fan loyalty scheme, rewarding returning supporters with dedicated access and benefits for home matches.
• Kindergeburtstag im Stadion (Children's Birthday Experience) Bookable children's birthday party experience hosted at MERKUR Arena, combining handball match attendance with a venue-based celebration for kids.
• Einlaufkinder (Run-On Kids) Match-day program allowing children to accompany the team onto the court as run-on kids during player introductions at home games.
• Fanartikel (Fan Merchandise) Club-branded fan merchandise including apparel and supporter products sold through the club's online shop and on-site at MERKUR Arena.
• SPIELO-CUP 2026 Club-hosted invitational handball tournament scheduled for 2026, featuring competitive matches and ticketed attendance for fans.

Quantifiable outcome

• Rank 8 finish in 2. Bundesliga 2025/26 after strong second half recovery
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Körperhandwerk Florian Beck (Praxis)coreTechnology or Integration · 1 June 2026New physiotherapy partner from summer 2026/27. Complete physiotherapy care including player profiles, injury prevention, and game-day coverage. Based in Rahden.
• Wortmann AGcoreOthersHauptsponsor (main sponsor) providing significant financial support. Wortmann AG is a major regional employer and technology company based in the area.
• GardiniacoreOthersHauptsponsor (main sponsor) - window solutions and home decor company supporting Bundesliga handball.
• Blase SiebdruckcoreOthersHauptsponsor (main sponsor) - screen printing company providing advertising and marketing support.
• Sparkasse Minden-LübbeckecoreOthersHauptsponsor (main sponsor) - regional savings bank providing financial services partnership and sponsorship.
• Heinzig GroupcoreOthersHauptsponsor (main sponsor) - industrial group providing significant financial and promotional support.
• Home DeluxecoreOthersHauptsponsor (main sponsor) - home improvement and living products company.
• Di Meo HaustechnikcoreOthersHauptsponsor (main sponsor) - building services company providing sponsorship and volunteer support.
• Pool2000 Sponsor ConsortiumcoreOthersSponsor consortium of primarily local businesses from Altkreis Lübbecke supporting Bundesliga handball through a broad base of approximately 100+ companies. Organized into categories A-Z with companies like tecget, acryl-decor, Sebek Intebo, Fritz Hille, Kemmener, and many more.
• TV EmsdettenminorOthersFirst-round opponent in DHB-Pokal 2026/27. Aufsteiger (promoted team) from Münsterland region.
• Dyn HandballcoreTechnology or IntegrationOfficial streaming partner for live and on-demand broadcast of matches. DHB-Pokal draw also streamed on Dyn YouTube channel.
• Merkur Group (Sponsor)coreOthersNaming rights sponsor for MERKUR Arena. Multiple Merkur subsidiaries (Merkur Bets, Merkur Gaming, Merkur Spielbanken, Merkur Service, GeWeTe, adp Merkur, Merkur Freizeit Leasing) support as Pool2000 members.
• Handball-Bundesliga GmbHcoreOthersLeague organizer for 2. Handball-Bundesliga. Oversees competition structure, scheduling, and DHB-Pokal organization.
• Kreis Minden-LübbeckeminorOthersOwner of Kreissporthalle Lübbecke (Merkur Arena). Contractually manages building alongside TuS N-Lübbecke GmbH for Bundesliga operations.
• CTS EVENTIMminorChannel Partner/ Reseller/ DistributorTicket service provider and authorized advance sales network. Handles online ticket processing with €0.84 booking fee per online transaction.
• DAIKIN HBL / Opel HBLminorOthersSponsoring league brand for German 1st Bundesliga. TuS competes in the second tier with potential promotion pathway.
• Fanclub Red Devils e.V.coreOthersOfficial fan club founded 1995 with ~140 members. Organizes away travel, home game support, and social events including spring festival and Feuerzangenbowle charity event.
• Lidl Final4minorOthersDHB-Pokal final tournament sponsor and event brand.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• TV Hüttenberg: TV 05/07 Hüttenberg Handball is a direct competitor in the 2. Handball-Bundesliga, operating from Hessen with a similar regional SME sponsorship model and comparable mid-tier attendance profile. Highly comparable on revenue model, league tier, and operational scale.
• VfL Eintracht Hagen: VfL Eintracht Hagen competes in the 2. Handball-Bundesliga with a similar regional industrial-area identity, member-supported club structure, and mid-table second-tier ambitions. Directly comparable in commercial model and audience scale.
• ASV Hamm-Westfalen: ASV Hamm-Westfalen is a fellow 2. Handball-Bundesliga club based in Westfalen, NRW with comparable geographic positioning, regional sponsorship strategy, and arena-based match-day operations. Most relevant direct peer in the same regional market.
• HBW Balingen-Weilstetten: HBW Balingen-Weilstetten competes in the 2. Handball-Bundesliga with a similar small-town regional identity (Balingen, Baden-Württemberg) and comparable mix of ticket revenue, regional sponsors, and community-engagement products. Closely comparable operational profile.
• HSG Konstanz: HSG Konstanz is a direct 2. Handball-Bundesliga competitor with a similar regional club identity in southwestern Germany. Comparable on league tier, sponsorship structure, and attendance scale.
• TV Emsdetten: TV Emsdetten 1898 is the recently promoted (Aufsteiger) DHB-Pokal first-round opponent of TuS N-Lübbecke for 2026/27. Münsterland-based club operating in similar regional league tiers with comparable small-town Mittelstand sponsorship approach.
• EHV Aue: EHV Aue is a 2. Handball-Bundesliga competitor from the Erzgebirge region of Saxony with a comparable historic industrial-area identity and regional sponsor base. Directly comparable on operational scale, attendance, and league-tier economics.

Regional players

• GWD Minden: GWD Minden Handball is geographically proximate to TuS N-Lübbecke (both in East Westphalia, NRW) and competes at Bundesliga level. Comparable on regional fan identity and East Westphalia supporter base; the two clubs co-host the SPIELO-CUP pre-season tournament.
• TBV Lemgo Lippe: TBV Lemgo Lippe is a historically significant German handball club from East Westphalia/Lippe, in close geographic proximity to Lübbecke. Comparable on regional fan base, East Westphalia identity, and historic Bundesliga pedigree, though typically operating at a higher league tier.

Others

• Handball-Bundesliga GmbH: Handball-Bundesliga GmbH is the league operator of both 1. and 2. Handball-Bundesliga. Not a direct competitor but the governing/commercial counterparty that structures league-wide media rights, licensing, and the sustainability certification program in which TuS N-Lübbecke participates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Dyn-Handball
• Instagraminstagram.com/tusnluebbecke
• Xx.com/tusntweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TuS N-Lübbecke