ehv aue
EHV Aue is a German amateur handball club based in Lößnitz, Saxony, founded in 1926, that operates a first team in the 3. Liga Nord-Ost, junior and youth programs, and home matches at the Erzgebirgshalle. It generates revenue from ticket sales, regional sponsorships, membership fees, and merchandise for fans in the Erzgebirge region.
- Company typePrivate
- Founded1990
- HeadquartersLößnitz, Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What ehv aue does
EHV Aue (Erzgebirgischer Handballverein Aue) is a registered German handball club (e.V.) based in Lößnitz, Saxony, tracing its handball roots to 1926 and restructured under its current form in 1990 following German reunification. The club operates a first team competing in the 3. Liga Nord-Ost, a junior team, and a youth development program supported by the SG Nickelhütte Aue partnership and the Handballclub der 100 e.V. supporters association. Home matches are played at the Erzgebirgshalle in Lößnitz, with attendance typically ranging from 1,000 to over 1,600 spectators. In 2026, the club secured the Nord-Ost championship with 24 wins and competed in promotion playoffs to the 2. Handball-Bundesliga, and celebrated its 100-year anniversary with the international Intersport GÜ-Sport HUMMEL-Cup tournament.
The business model is a diversified mix of four revenue streams: ticket sales and season ticket subscriptions (200-290 EUR tiers) distributed via Etix online and on-site box office; corporate sponsorships across multiple tiers anchored by Hauptsponsoren SECOSERV, Erzgebirgssparkasse, NHA, and MBR Cosmetics; membership fees through the Förderverein and HC 100 e.V. structures; and merchandise and concessions at the Erzgebirgshalle. Live streaming of home games is monetized through sportdeutschland.tv distribution.
The commercial operating entity is EHV Aue Marketing und Spielbetriebs GmbH & Co Hanniball KG, registered at Amtsgericht Chemnitz HRA 3029, managed by Geschäftsführer Rüdiger Jurke. The Präsidium is led by President Falk Mederer-Thelen (elected December 9, 2025), with Vice Presidents Henry Sobieraj and Thomas Gehart. The club has no parent company, no institutional investors, and no funding rounds; it operates as an independent member-governed association financed primarily through ticket sales, sponsorships, and member contributions. The technology stack is minimal — IONOS-hosted website with standard GDPR-compliant integrations (Etix, sportdeutschland.tv, Google Maps, CCM19 cookie consent) and no proprietary software or API offerings.
ehv aue firmographics
Firmographics- Name
- ehv aue
- Legal name
- EHV Aue Marketing und Spielbetriebs GmbH&Co Hanniball KG
- Website
- https://ehv-aue.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- EHV Aue is a German amateur handball club based in Lößnitz, Saxony, founded in 1926, that operates a first team in the 3. Liga Nord-Ost, junior and youth programs, and home matches at the Erzgebirgshalle. It generates revenue from ticket sales, regional sponsorships, membership fees, and merchandise for fans in the Erzgebirge region.
- Ownership category
- akta.pro rank
ehv aue industry classification
Industry- Product category
- Professional Sports Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
Keywords
Where ehv aue is headquartered
LocationHeadquarters
- HQ city
- Lößnitz
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ehv aue business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Ticket Sales: Revenue from individual match tickets and season tickets for home games at the Erzgebirgshalle. Season tickets range from 150-290 EUR depending on section and membership status.
- Sponsorship: Multiple sponsorship tiers including main sponsor SECOSERV, gold sponsors, silver sponsors, and numerous additional sponsors providing financial support in exchange for brand visibility at games and on marketing materials.
- Membership Fees: Club membership with benefits including ticket priority access, voting rights, and member-only events through the Förderverein and HC 100 e.V. supporting structures.
- Merchandise and Concessions: Stadium merchandise and food/beverage sales during home games at the Erzgebirgshalle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket - Haupttribüne (Blocks A-G) Full Price |
| Subscription | Annual | Season Ticket - Haupttribüne Reduced |
| Subscription | Annual | Season Ticket - Haupttribüne Child/Jugend |
| Subscription | Annual | Season Ticket - Seitribüne (Blocks M,I,K,L) Full Price |
| Subscription | Annual | Season Ticket - Seitribüne Member |
| Subscription | Annual | Season Ticket - Standing |
| Unit Pricing | Pay-as-you-go | Test Match Tickets - Adults |
| Unit Pricing | Pay-as-you-go | Test Match Tickets - Reduced |
| Unit Pricing | Pay-as-you-go | Sachsen Cup Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ehv aue product offering
Product offeringCore offering
EHV Aue operates a traditional German handball club based in Lößnitz, Saxony, fielding a competitive first team in the 3. Liga Nord-Ost along with a junior team and youth development programs. Its commercial offerings include match ticketing (single-game and season tickets), club membership with priority access, corporate sponsorship packages, and the Walk of Friends commemorative star program, all centered on home matches at the Erzgebirgshalle.
Product overview
EHV AUE (Erzgebirgischer Handballverein Aue) is a traditional German handball club based in Lößnitz, Saxony, founded in 1926. The organization operates a unified product portfolio centered on competitive handball in the 3. Liga Nord-Ost. The core offering is the first team's participation in league matches and cup competitions, supported by ticket sales through Etix and live streaming via sportdeutschland.tv. Additional offerings include club membership with priority booking rights, corporate sponsorship packages, the HC 100 supporters club, and the Walk of Friends commemorative program. The club also operates a junior team and youth development programs. Home games are played at the Erzgebirgshalle in Lößnitz, which also hosts special events like the HUMMEL-Cup international tournament.
Differentiator
Problem solved
Functional benefit
Products and services
- Handball Spielbetrieb (Handball Operations) The primary offering is the operation of a competitive men's handball first team that plays in the 3. Liga Nord-Ost, plus a junior team, with home matches hosted at the Erzgebirgshalle in Lößnitz for regional fans and supporters.
- Ticketing (Einzel- und Dauerkarten) Single-match and season ticket sales for home handball games at the Erzgebirgshalle, distributed online via Etix and at the on-site box office, with tiered pricing for adults, reduced categories, children/youth, and members.
- Mitgliedschaft (Club Membership) Annual club membership providing priority ticket booking, advance access to away match and DHB-Pokal tickets, voting rights at the club, and member-only events.
- Corporate Sponsorship Packages Tiered sponsorship packages (Hauptsponsor, gold, silver and additional partners) sold to regional companies for brand visibility through stadium signage, marketing materials, and social media association with the club's sports values.
- Walk of Friends (Sternen-Paten) Personalized commemorative star markers placed in front of the Erzgebirgshalle that individuals, families, or companies can purchase to publicly support and be associated with the club.
- Live Streaming of Home Games Subscription-based live broadcast of EHV Aue home handball matches via the sportdeutschland.tv platform, enabling remote fan viewership beyond the Erzgebirgshalle.
Quantifiable outcome
- Won Nord-Ost Meisterschaft 2026 in 3. Liga with 24 season wins
- +2 more outcomes
Companies that use ehv aue
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ehv aue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
ehv aue partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Stiftung Wald für SachsenminorEnvironmental foundation partnered with TeamSportSachsen for forest restoration in Saxony. The club participates in tree planting events and promotes '5 EUR per tree' campaigns.
- SECOSERV GmbHcoreMain sponsor (Hauptsponsor) of EHV Aue. SECOSERV provides ongoing financial support and has committed to a long-term partnership for seasons including 2026/27, representing the primary commercial partnership for the club.
- ErzgebirgssparkassecoreRegional savings bank and main sponsor providing financial support and community banking services.
- NHA (Nickelhütte Aue)coreLocal sponsor and partner supporting the youth handball program through SG Nickelhütte Aue.
- MBR CosmeticsminorMain sponsor providing cosmetic products and financial support.
- INTERSPORT Gü-SportminorSports retailer sponsor providing equipment and marketing visibility for the club.
- TeamSportSachsen e.V.corePartnership with 25 Saxony sports clubs for environmental initiatives including 'Dein Baum für Sachsen' tree planting campaign. EHV Aue participates in joint sustainability efforts and community events.
- So geht sächsisch.minorSaxony marketing initiative that partners with TeamSportSachsen for environmental campaigns and regional visibility.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
ehv aue competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ehv aue social profiles
Digital presenceehv aue compliance and trust
Trust signalCompliance2 records
ehv aue financial estimates
Financial estimateRevenue estimate
Valuation estimate
ehv aue leadership team
Management profileNumber of profiles
Profiles7 records
ehv aue subsidiaries and ownership
Company hierarchySubsidiaries1 record
ehv aue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ehv aue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ehv aue
What does ehv aue do?
EHV Aue operates a traditional German handball club based in Lößnitz, Saxony, fielding a competitive first team in the 3. Liga Nord-Ost along with a junior team and youth development programs. Its commercial offerings include match ticketing (single-game and season tickets), club membership with priority access, corporate sponsorship packages, and the Walk of Friends commemorative star program, all centered on home matches at the Erzgebirgshalle.
Is ehv aue a public or private company?
ehv aue is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ehv aue founded?
ehv aue was founded in 1990.
Where is ehv aue based?
ehv aue is headquartered in Lößnitz, Germany, in the Europe region.
How does ehv aue make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship, membership Fees and merchandise and Concessions.
Does ehv aue have an API?
No public API is recorded for ehv aue.
What industry is ehv aue in?
ehv aue's product category is Professional Sports Club. Its primary akta.pro industry code is MPAKAAAM, Handball Leagues. Its NAICS code is 711211 and its SIC code is 7997.