GWD Minden
- Company typePrivate
- Founded1924
- HeadquartersMinden, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
GWD Minden firmographics
Firmographics- Name
- GWD Minden
- Legal name
- GWD Minden Handball-Bundesliga GmbH & Co. KG
- Website
- https://gwd-minden.de
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GWD Minden industry classification
Industry- Product category
- Professional Handball Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
Keywords
Where GWD Minden is headquartered
LocationHeadquarters
- HQ city
- Minden
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
GWD Minden business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Revenue from individual match tickets, season tickets (Dauerkarten), team tickets, and family tickets sold through the official Reservix platform and at the box office.
- Sponsoring and Advertising: Main source of commercial revenue including Hauptsponsor, Ausrüster (hummel equipment partner extended to 2029), Premium Partners, Business Partners, Pool Partners with tiered packages (Basis, Plus, Premium), Teampartners, and Spielerpaten (player sponsors). Revenue from LED-band advertising, jersey sponsorship, floor stickers, and print advertising.
- Handball Camp Programs: Revenue from summer holiday handball camps for children aged 7-13, with fees ranging from 115-139 EUR depending on age group and duration.
- Merchandise and Fan Shop: Revenue from GWD fan shop (gwd-fanshop.de) including merchandise, special edition items like the limited 100-unit anniversary jersey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season tickets (Dauerkarten) with up to 30% savings |
| Unit Pricing | Pay-as-you-go | Youth tickets for children and teenagers |
| Unit Pricing | Pay-as-you-go | Family tickets in Block D |
| Unit Pricing | Pay-as-you-go | Handball camp for ages 11-13 (3 days) |
| Unit Pricing | Pay-as-you-go | Handball camp for ages 7-10 (2 days) |
| Unit Pricing | Pay-as-you-go | Reduced tickets (students, apprentices, disabled) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
GWD Minden product offering
Product offeringCore offering
GWD Minden operates a professional handball team competing in the 2. Handball-Bundesliga, selling live sports entertainment through home games at KAMPA-Halle Minden, individual and season ticket products, official merchandise through its GWD-Fanshop, youth handball camps, and tiered corporate sponsorship packages for over 200 regional business partners. The club also runs community engagement programs including GWD ForYou school partnerships, Einlaufkinder player escort experiences, and the social Chancenticket initiative.
Product overview
GWD Minden operates as a professional handball club competing in the 2. Handball-Bundesliga. The organization's product portfolio centers on the Bundesliga team and its home games at the KAMPA-Halle, supported by ticketing products (Einzelkarten and Dauerkarten), the GWD-Fanshop for merchandise, and fan engagement programs including the GWD-Handballcamp for youth, GWD ForYou school partnerships, Einlaufkinder player escort program, and organized Auswärtsfahrten for away match travel. The club also offers corporate sponsorship tiers through Pool-Partner packages with Basis/Plus/Premium levels and individual Teampartner (player sponsorship) programs. The GWD Newsletter and Hallenheft digital magazine provide ongoing fan communication. The WAGO Chancenticket program addresses social accessibility. The GWD-Fanshop serves merchandise needs. This is a sports entertainment and fan engagement organization, not a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- GWD Minden Bundesliga-Team (Professional Handball Team & Heimspiele / Home Matches)
Quantifiable outcome
- 4x German A-Youth Champion, 6x West German A-Youth Champion, 2x German B-Youth Champion, 3x West German C-Youth Champion
- +3 more outcomes
Companies that use GWD Minden
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
GWD Minden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GWD Minden partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- hummelcoreDanish sportswear brand and official Ausrüster (equipment sponsor) of GWD Minden. Partnership extended in July 2026 until 2029. Historical connection dating to early 1960s when GWD legend Herbert Lübking became the first athlete to serve as brand ambassador for hummel (founded 1923 in Hamburg). One of the longest-standing partnerships in German handball.
- HARTING TechnologiegruppecoreWorld-leading industrial connectivity solutions provider. Hauptsponsor (main sponsor) and Spielerpate (player sponsor) for Florian Kranzmann. Philip Harting received Golden GWD Badge of Honor at 100th anniversary. Located in Espelkamp with ~6,000 employees globally and 940 million EUR revenue in 2023/24.
- Volksbank in Ostwestfalen eGcoreOfficial sustainability partner and premium sponsor of GWD Minden. Cooperative bank promoting regional sustainability initiatives.
- WAGO GmbH & Co. KGmajorProvider of WAGO Chancenticket program - social initiative bringing financially disadvantaged fans and charitable organizations to GWD home games free of charge. Promotional partner integrated into community outreach.
- Besselgymnasium MindenmajorSportschule NRW (NRW Sports School) - cooperation partner for GWD's dual-track youth development program enabling talented handball players to pursue both gymnasium education and athletic development with integrated morning training three times per week.
- WEZ (Holland's - Der WEZ Gourmet-Service)minorPartner for the Einlaufkinder (children runners) program - provides T-shirts for children who accompany GWD players onto the court before home games.
- Dyn (Streaming Platform)majorOfficial live streaming partner for GWD Minden matches - 'GWD Minden live und auf Abruf bei Dyn'. Provides live and on-demand coverage of Bundesliga and 2. HBL matches.
- Reservix GmbHcoreOfficial ticketing platform partner for GWD Minden. Provides online ticket sales, season tickets, mobile ticketing, and print-at-home services through Reservix network.
- Pool 100 Partner NetworkmajorOver 200 regional businesses in GWD's partner network. Divided into Pool Premium Partners, Pool Plus Partners, and Pool Basis Partners with tiered advertising benefits including VIP tickets, catering, LED-band advertising, and logo placements. Regular partner events hosted at home games.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
GWD Minden competitors and assessment
Company assessmentDirect peers
- TBV Lemgo Lippe: Handball Bundesliga club based in nearby Lemgo (East Westphalia), historically competing in 1. Bundesliga. Comparable as a regional NRW handball club drawing on overlapping sponsor pools and fan catchment areas.
- TuS N-Lübbecke: Handball Bundesliga club based in Lübbecke, immediately adjacent to Minden. Direct geographic competitor for fans, sponsors, and youth talent in the same East Westphalia region.
- TSV Hannover-Burgdorf: 1. Bundesliga handball club from Lower Saxony with a similar mid-sized regional profile, comparable sponsor structure and Bundesliga operating model.
- TVB Stuttgart: Handball Bundesliga club that recently signed GWD captain Malte Donker; competes in the same league tier and operates a comparable professional handball business model.
- VfL Gummersbach: Traditional German handball club with Bundesliga heritage and a similar regional/mittelstand-driven sponsorship profile, providing a structural benchmark for GWD Minden's business model.
- HC Erlangen: Handball Bundesliga club operating in a comparable mid-sized regional market with similar ticketing, sponsor, and youth development economics.
Broad incumbents
- THW Kiel: Germany's most successful and largest handball club, competing in the 1. Bundesliga and Champions League. Sets the ceiling for sponsor economics, media rights value, and commercial scale in German handball.
- SC Magdeburg: Current German champion and Champions League participant; comparable handball product but operates at significantly larger commercial scale than GWD Minden.
- SG Flensburg-Handewitt: Top-tier German handball club with major sponsor portfolio and Champions League presence; relevant benchmark for the upper bound of Bundesliga handball economics.
- Füchse Berlin: Berlin-based 1. Bundesliga handball club with significant metropolitan market reach and major sponsor relationships, illustrating a scaled urban alternative to regional clubs like GWD Minden.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GWD Minden social profiles
Digital presenceGWD Minden financial estimates
Financial estimateRevenue estimate
Valuation estimate
GWD Minden leadership team
Management profileNumber of profiles
Profiles8 records
GWD Minden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GWD Minden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GWD Minden
What does GWD Minden do?
GWD Minden operates a professional handball team competing in the 2. Handball-Bundesliga, selling live sports entertainment through home games at KAMPA-Halle Minden, individual and season ticket products, official merchandise through its GWD-Fanshop, youth handball camps, and tiered corporate sponsorship packages for over 200 regional business partners. The club also runs community engagement programs including GWD ForYou school partnerships, Einlaufkinder player escort experiences, and the social Chancenticket initiative.
Is GWD Minden a public or private company?
GWD Minden is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GWD Minden founded?
GWD Minden was founded in 1924. It employs 11 to 50 people.
Where is GWD Minden based?
GWD Minden is headquartered in Minden, Germany, in the Europe region.
How does GWD Minden make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsoring and Advertising, handball Camp Programs and merchandise and Fan Shop.
Who are GWD Minden's main competitors?
Direct peers on record are TBV Lemgo Lippe, TuS N-Lübbecke, TSV Hannover-Burgdorf, TVB Stuttgart, VfL Gummersbach and HC Erlangen. Broad incumbents are THW Kiel, SC Magdeburg, SG Flensburg-Handewitt and Füchse Berlin.
Does GWD Minden have an API?
No public API is recorded for GWD Minden.
What industry is GWD Minden in?
GWD Minden's product category is Professional Handball Club / Sports Entertainment. Its primary akta.pro industry code is MPAKAAAM, Handball Leagues, with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.