Epic Fireworks

What Epic Fireworks does

Epic Fireworks is a privately held UK direct-to-consumer e-commerce retailer of consumer fireworks, operating from South Yorkshire with a physical showroom and collection point in Barnsley. The company positions itself as the UK's biggest online fireworks supplier and sells a broad assortment of single ignition barrages (1.3G and 1.4G classifications), compound cakes, fan barrages, big rockets, garden fireworks, fountains, roman candles, sparklers, mines, smoke grenades, selection boxes, and accessories, alongside Chinese lanterns and launching/safety equipment. Its differentiated offering is built around curated DIY display kits themed for specific occasions — Bonfire Night, New Year's Eve, Diwali, and weddings — bundled with firing order guides, safety portfire lighters, and safety-distance/noise-level classifications to enable novice consumers to deliver professional-style displays at home. The business operates primarily through a Shopify-powered online storefront with country-wide UK delivery (free above £295) and a complementary wholesale channel supplying other businesses. Customer segments are split across individual home users (primary), wedding parties, New Year's Eve organizers, Diwali celebrants, and wholesale buyers, with revenue generated entirely from one-time unit sales across a price spectrum from under £10 to over £4,000. The company sources from at least 14 supplier brands including Black Cat, Hallmark, Brothers Pyrotechnics, Standard Fireworks, Klasek, Marvel, Vivid Pyrotechnics, Paramount, Bright Star, Majestic, Funke, Oriental, Riakeo, and Caractacus Potts, and maintains a broad social media presence across Facebook, Instagram, YouTube, Pinterest, X, LinkedIn, Flickr, Tumblr, and Vimeo, plus a content blog and email newsletter.

Name

Epic Fireworks

Legal name

Epic Fireworks

Website

https://epicfireworks.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Epic Fireworks is a UK direct-to-consumer e-commerce retailer, based in South Yorkshire, that sells consumer fireworks and curated DIY display kits for occasions including Bonfire Night, Diwali, New Year's Eve, and weddings, plus a wholesale channel, claiming to be the UK's biggest online fireworks supplier.

Ownership category

akta.pro rank

Product category

Consumer Fireworks Retail

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Pyrotechnics & Special Effects (IMAEALAD)

akta.pro secondary industry

Holiday Party Services (HSACACAF)

Keywords

• Consumer fireworks retail
• Firework display kits
• Garden fireworks
• Wholesale fireworks
• Online fireworks shop

Headquarters

HQ city

Tankersley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Epic Fireworks generates revenue through direct online sales of individual fireworks and curated display kits to consumers across the UK. The company offers both one-time purchases and collection-only deals.
2. Wholesale: The company also supplies fireworks to other businesses through a dedicated wholesale channel, indicating B2B revenue streams alongside consumer sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels12 records

Core offering

Epic Fireworks is the UK's largest online fireworks retailer, selling individual fireworks (barrages, rockets, fountains, roman candles, sparklers, mines) and curated DIY display kits tailored to occasions such as Bonfire Night, New Year's Eve, Diwali, and weddings. Kits include firing guides and safety portfire lighters to enable consumers to stage professional-quality home displays, with products classified by safety distance (8m+, 25m+) and noise level (loud/quiet).

Product overview

Epic Fireworks is the UK's biggest online fireworks supplier, operating as a single unified e-commerce platform. The company offers the country's largest range of online fireworks through a Shopify-based online store. Product portfolio includes: Firework Kits (DIY display packs for various occasions including Diwali, New Year, and Weddings), Individual Fireworks (barrages, rockets, fountains, mines, roman candles, wheels, sparklers, and smoke grenades), 1.3G and 1.4G Barrages in single ignition and compound formats, Fan Barrages, Big Rockets, Garden Fireworks, Selection Boxes, Accessories, and Wholesale options. Most 1.3G fireworks are loaded with flash powder for high-quality effects. The company operates exclusively online with delivery across the UK from their South Yorkshire base.

Differentiator

Problem solved

Functional benefit

Products and services

• Firework Kits Pre-curated DIY display packs containing multiple fireworks for specific occasions such as Diwali, New Year, Weddings, and general DIY displays. Each kit includes safety portfire lighters and firing guides to help consumers stage professional-quality displays at home.
• Individual Fireworks Single fireworks sold individually across categories including barrages (1.3G, 1.4G, compound, fan, single effect, finale), rockets (big, single, packs), garden fireworks, loud/quiet fireworks, indoor fireworks, Halloween fireworks, gender reveal fireworks, smoke grenades, mines, fountains, roman candles, wheels, and sparklers.
• Selection Boxes Pre-packaged collections of fireworks assembled for celebrations, sourced from suppliers such as Standard Fireworks' Bedazzled selection box and related ranges.
• Accessories Supporting products for firework use including Chinese lanterns, launching equipment, lighting, and safety gear.
• Wholesale Fireworks Bulk fireworks purchasing options aimed at business customers and resellers, with dedicated wholesale pricing available through a separate channel.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Black Cat FireworkscoreOthersKey brand partner providing high-quality consumer fireworks including the Gold Collection, Ad Astra, Arcadia, and Colossus product lines. Products feature maximum tube sizes and premium effects.
• Hallmark FireworkscoreOthersPremium brand supplier featuring high-shot count compound cakes like Dreadnought (296 shots), Relentless (228 shots), and specialty items such as the London Underground Barrage Pack.
• Brothers PyrotechnicscoreOthersMajor supplier brand offering diverse product lines including rockets, compound cakes, and unique effects. Products include Wild West Barrage Pack, Primeval 398 Shot, and 4 King Marvellous rockets.
• Klasek FireworksminorOthersSupplier partner providing Signature Range products and large compound fireworks including Fireworks Show series (100-260 shots) and Profi Show 256 Shot.
• Standard FireworkscoreOthersMajor brand partner supplying selection boxes, sparklers, and individual fireworks including Bedazzled selection box and Joker and Joker mini effect products.
• Marvel FireworksminorOthersBrand supplier featuring loud, powerful products including Aerial Atom 37 Shot with maximum 30mm tubes and NRG 30 Shot barrage.
• Vivid PyrotechnicsminorOthersBrand partner supplying specialty products including Delirious 83 Shot, VSR rocket series, and F2 Ultra Pro Slices.
• Caractacus Potts FireworksminorOthersNovelty brand providing unique offerings including Fantastic Four Pack and Wrath of the Gods 240 Shot compound.
• Oriental FireworksminorOthersSupplier brand offering products like Dark Thunder 16 Shot barrage with mixed effects.
• Paramount FireworksminorOthersBrand partner supplying Flip Mode 100 Shot compound cake.
• Funke FireworksminorOthersSupplier of Super Bomben rockets featuring high-performance effects.
• Bright Star FireworksminorOthersBrand partner supplying War Hawk rocket pack and other display rockets.
• Majestic FireworksminorOthersSupplier brand offering Action Zone 24 Shot and similar medium-range products.
• Riakeo FireworksminorOthersBrand supplier featuring Wolf 25 Shot Fan Barrage and Thunderbolt Three 36 Shot.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Absolute Fireworks: Absolute Fireworks is a UK-based online fireworks retailer selling consumer fireworks, display kits, and selection boxes directly to UK consumers. It competes head-to-head with Epic Fireworks in the same e-commerce, seasonal-event fireworks category.
• Direct Fireworks: Direct Fireworks is a UK online fireworks retailer offering DIY display packs, barrages, rockets, and themed kits for occasions like Bonfire Night and New Year's Eve. It directly overlaps Epic Fireworks in product mix, customer segment, and online DTC model.
• Rocket Fireworks: Rocket Fireworks is a UK online fireworks retailer shipping nationwide from a UK base, carrying a similar assortment of barrages, rockets, and display packs. It is comparable to Epic Fireworks in terms of direct-to-consumer online model, breadth of assortment, and seasonal Bonfire Night / NYE focus.
• Premier Fireworks: Premier Fireworks is a UK-based online fireworks retailer offering DIY kits, sparklers, and themed packs for Bonfire Night, weddings, and New Year. It is directly comparable to Epic Fireworks as a domestic e-commerce fireworks specialist targeting the same UK consumer occasions.
• Fireworks Crazy: Fireworks Crazy is a UK online fireworks retailer selling themed kits, garden fireworks, and selection boxes to UK consumers. It competes with Epic Fireworks in the same UK online retail fireworks category with a similar event-driven, seasonal, direct-to-consumer model.

Broad incumbents

• Standard Fireworks: Standard Fireworks is one of the UK's longest-established fireworks manufacturers and retailers, also operating direct online sales. It is both a supplier and a competitor to Epic Fireworks, with a broader portfolio of own-brand plus third-party product and a longer operating history.
• TNT Fireworks: TNT Fireworks is a large North American consumer fireworks brand and retailer with international reach. Although Epic Fireworks is a UK-only DTC retailer, both play in the consumer fireworks category and TNT is also listed as a brand carried on Epic's storefront, creating partial overlap in product lines.

Regional players

• Phantom Fireworks: Phantom Fireworks is the largest specialty consumer fireworks retailer in the United States, operating both physical superstores and e-commerce. Comparable to Epic Fireworks as a category-leading specialist fireworks e-commerce retailer, but serving a different geography (US rather than UK).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/epicfireworks
• YouTubeyoutube.com/user/EpicFireworks
• Facebookfacebook.com/EpicFireworks
• LinkedInlinkedin.com/company/epic-fireworks
• Instagraminstagram.com/epicfireworks
• Pinterestpinterest.co.uk/epicfireworks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Fireworks