Name

Harvest Road

Legal name

Harvest Road Group Pty Ltd

Website

https://harvestroad.com

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Beef and Aquaculture Products

NAICS

Beef Cattle Ranching and Farming (112111), Shellfish Farming (112512), Fruit and Tree Nut Farming (1113)

SIC

Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

akta.pro secondary industries

Marine Shellfish Farming (e.g., oysters, mussels, clams) (AFAEAAAB), Beef Export Processing & Certification (Export-Approved Plants, Traceability) (AFANAAAI), Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

Keywords

• Integrated beef processing
• Premium beef brand
• Sustainable aquaculture
• Cattle pastoral operations
• Western Australian agriculture

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beef Processing and Sales: Harvest Road operates a fully integrated cattle and beef business, processing and selling beef products through Harvey Beef and Harvey Beef Reserve brands to domestic retail, foodservice, and export markets across 30+ countries
2. Aquaculture Products: Sustainable shellfish farming and sales through Leeuwin Coast brand, producing Albany Rock Oysters and Akoya sea beans for domestic and potentially export markets
3. Horticulture: Brickhouse Horticulture grows mangoes, sweet potatoes, and agave for Perth and export markets
4. Carbon Credits: Generation of Australian Carbon Credit Units through Covered Anaerobic Lagoon project (14,000 units potential for 7 years) and Koojan Downs Carbon Soil Project (5,600 units per annum for 25 years)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Harvest Road operates a vertically integrated cattle, beef, and aquaculture business across Western Australia, spanning pastoral stations from the Kimberley to Albany, a major beef processing facility in Harvey, and shellfish farming in Albany. The company sells premium beef under the Harvey Beef and Harvey Beef Reserve brands and sustainably grown shellfish under the Leeuwin Coast brand, distributing to domestic foodservice, retail/wholesale, and export markets across 30+ countries.

Product overview

Harvest Road Group is a family-owned West Australian integrated Cattle, Beef and Aquaculture business operating across three divisions: Agribusiness (pastoral stations for breeding and backgrounding cattle), Beef Processing (a large-scale processing facility in Harvey), and Aquaculture (shellfish farming in Albany). The company's core product brands are Harvey Beef (premium WA beef with 100+ years heritage), Harvey Beef Reserve (100-day grain-fed premium program), and Leeuwin Coast (sustainably farmed shellfish including Albany Rock Oysters and Akoya Sea Scallops). Operations span multiple stations/properties and processing facilities across Western Australia, partnering with over 1,400 small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Harvey Beef: Quality Western Australian beef with more than 100 years heritage. An iconic Western Australian beef brand serving households for over a century.
• Harvey Beef Reserve
• Leeuwin Coast

Products and services

• Harvey Beef

Quantifiable outcome

• Reduced natural gas dependence by approximately one third through Covered Anaerobic Lagoon biogas capture
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Australian Agricultural Company (AA Co): AA Co operates one of Australia's largest vertically integrated cattle and beef businesses with pastoral properties across Queensland and the Northern Territory and a branded beef portfolio (e.g., Westholme, Master Kobe). Directly comparable to Harvest Road's pastoral-to-processing model and export-oriented premium beef strategy.
• Teys Australia: Teys Australia is a leading Australian beef processor and exporter operating processing plants in Queensland, NSW, and South Australia with vertically integrated cattle supply and branded programs (e.g., Black Angus, Teys Bred). Direct comparator on integrated beef processing, branded premium programs, and export distribution.
• Mort & Co: Mort & Co operates the Grassdale Feedlot (one of Australia's largest) and premium beef programs (The Phoenix, Master Angus). Comparable on feedlot-to-branded-beef model with grain-fed programs targeting domestic and export foodservice markets.
• Kilcoy Global Foods: Kilcoy Global Foods is a Queensland-based vertically integrated beef processor with a major processing facility, branded premium products, and significant export presence (including to Asia). Direct comparator on integrated beef processing, premium branding, and export-led growth.
• Bindaree Beef (via Teys shareholding): Bindaree Beef is an Australian integrated beef producer and processor operating the Inverell processing facility and supplying domestic and export markets. Comparable mid-sized vertically integrated competitor with branded product lines.
• Huon Aquaculture: Huon Aquaculture is one of Australia's largest salmon farming operations based in Tasmania, producing premium branded salmon for domestic and export markets. Comparable to Leeuwin Coast on premium aquaculture, branded seafood positioning, and food-quality certifications.
• Clean Seas Seafood: Clean Seas Seafood is an Australian aquaculture company farming Spencer Gulf kingfish and yellowtail. Comparable to Leeuwin Coast on Australian aquaculture operations, premium seafood branding, and export channel development.

Broad incumbents

• JBS Australia: JBS Australia is part of JBS S.A., the world's largest meat processor, operating multiple beef, lamb, and pork processing facilities across Australia including a major plant in Western Australia. Competes head-to-head with Harvest Road's Harvey facility in beef processing and serves overlapping foodservice and export channels at much greater scale.
• NH Foods Australia: NH Foods Australia is the Australian subsidiary of Japan's NH Foods, operating beef processing (e.g., Oakey Beef) and premium Wagyu programs (Omaha Station, Rangers Valley). Comparable on premium-branded beef, export focus into Asia, and vertically integrated supply chain structure.

Emerging players

• Ocean Grown Abalone: Ocean Grown Abalone operates an Australian abalone ranching business using artificial reef structures in Western Australian waters. Comparable to Leeuwin Coast as a Western Australian aquaculture operator with premium export-grade shellfish and sustainability positioning.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Road