What Eurokraft does

Eurokraft is a privately held Indian manufacturer and direct-to-consumer retailer of outdoor cooling and heating equipment, incorporated in 2012 in Delhi as a branded subsidiary of the longer-standing Mohinder Singh & Company (established 1989). The company sells centrifugal misting fans, LPG and electric patio heaters under its Smartflame sub-brand, commercial induction cooktops (3.5kW–10kW), HVLS fans, air circulators, commercial coolers, outdoor gazebos, and an aftermarket parts catalog through its owned e-commerce site eurokraft.in, supplemented by marketplace listings on Amazon, Flipkart, Etsy, Walmart, and Rakuten and B2B partners Industrybuying and EqualEquip. Its core technical differentiation is nozzle-free centrifugal misting technology that atomizes water via centrifugal force to produce 10–25 micron droplets, eliminating the clogging issues associated with conventional misting systems, paired with short-wave infrared heating technology and BLDC motors in premium SKUs such as the Eurojet MF-399. Pricing is unit-based across a ₹449–₹1,39,999 range with typical 10–30% discounts, free shipping on select items, and installation services, targeting a diversified mix of hospitality, industrial, government, residential, and agricultural buyers across India. The company is bootstrapped, has 11–50 employees, holds no institutional funding, and operates with no disclosed AI/ML capabilities, relying instead on a third-party Shopaccino storefront and content marketing via its blog and social channels.

Name

Eurokraft

Legal name

Eurokraft

Website

https://eurokraft.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurokraft is a Delhi-based Indian manufacturer and DTC retailer of centrifugal misting fans, patio heaters, commercial coolers, and induction cooktops sold primarily through its own e-commerce site and major Indian marketplaces to hospitality, industrial, government, and residential buyers across India.

Ownership category

akta.pro rank

Product category

Outdoor Cooling and Heating Equipment

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)

akta.pro secondary industries

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Outdoor cooling equipment
• Misting fans
• Patio heaters
• Commercial induction cooktops
• Industrial humidification

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase model for mist fans, heaters, coolers, and commercial appliances. Products sold at various price points from entry-level to premium commercial-grade equipment.
2. Parts & Accessories Sales: Replacement parts, accessories, and consumables including misting nozzles, heater burners, glass tubes, wicks, and other spare components.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Eurokraft manufactures and retails outdoor cooling equipment (mist fans, HVLS fans, commercial coolers, air circulators), outdoor and indoor heating equipment (LPG, electric, and kerosene patio heaters under the Smartflame brand), and commercial induction cooktops. The company sells these products primarily through its own e-commerce site eurokraft.in and on marketplaces such as Amazon and Flipkart, targeting hospitality, industrial, government, residential, and agricultural end users across India. The portfolio spans entry-level residential units to heavy-duty commercial and industrial equipment, supported by a full catalog of spare parts and accessories.

Product overview

Eurokraft is an Indian manufacturer and retailer of outdoor cooling and heating equipment, incorporated in 2012 as part of Mohinder Singh & Company (established 1989). The company operates primarily as an e-commerce business selling mist fans, patio heaters, commercial coolers, air circulators, commercial induction cooktops, and outdoor umbrellas through its website eurokraft.in. The product portfolio centers on two main categories: (1) Mist fans including models like Grace Pro MF-309X, Eurojet MF-399, Dexter MF-317, Tulip MF-349, Amaze MF-389, Tornado MF-359, Splash MF-379, and Fusion MF-329, featuring centrifugal misting technology for outdoor cooling; and (2) SMARTFLAME branded heaters including LPG patio heaters (PH-229, PH-229X), electric patio heaters (Valencia PH-209, Phoenix PH-299, Draco PH-259, Maverick Pro PH-269X), pyramid heaters, umbrella trio heaters, and room heaters (HeatMaster Bhukhari). The company also offers commercial induction cooktops under the Smartflame brand (3.5kW to 10kW models), an industrial heavy plastic cooler, outdoor umbrellas and gazebo tents, and a comprehensive range of accessories including mist fan conversion kits, heater burners, elements, glass tubes, and safety devices. The brand emphasizes centrifugal (nozzle-free) misting technology, safety certifications (CE, CSA, RoHS, SGS), and applications across hospitality, industrial, agricultural, and residential settings.

Differentiator

Problem solved

Functional benefit

Brands

• Smartflame: A product sub-brand under Eurokraft for patio heaters, including electric, LPG, and gas heaters. Smartflame products include various heater models such as Phoenix, Maverick Pro, Draco, Valencia, and Magna Italia.
• Grace
• Eurojet
• Tornado
• Tulip
• Splash
• Amaze
• Dexter
• Fusion

Products and services

• Grace Pro Mist Fan MF-309X Commercial-grade centrifugal mist fan with 26-inch blade, 45L water tank, 3-speed control, and 120° oscillation, targeted at outdoor events and large spaces.
• Eurojet Mist Fan MF-399 Premium mist fan with BLDC motor and 100% copper winding, 100L water tank, ultra-fine centrifugal misting producing 10-25 micron droplets, coverage up to 1,000 sq ft.
• Dexter Indoor Mist Fan MF-317 Multifunctional indoor mist fan combining ultrasonic humidifier, misting fan, normal fan, MP3 music system, and mosquito repellent with remote control for residential indoor use.
• Tulip Mist Fan MF-349 Premium outdoor misting fan with a 55L tulip-shaped water tank, 26-inch fan blade, and 130° oscillation designed for upscale cafes, restaurants, and outdoor spaces.
• Amaze Wall Mount Mist Fan MF-389 Industrial wall-mount oscillating mist fan with 24-inch size, centrifugal misting system, vertical tilt adjustment, and 90° oscillation for indoor or outdoor wall installation.
• Tornado Mist Fan MF-359 Industrial humidification mist fan with 60L tank, 20-inch fan, and 90° oscillation, designed for factories handling cashews, wood, textiles, and cardboard to prevent material damage from dry air.
• Splash Mist Fan MF-379 Centrifugal mist fan with 45L tank, 26-inch blade, ultra-fine atomized mist, coverage up to 480 sq ft, for cafes, restaurants, gardens, and events.
• Fusion Mist Fan MF-329 Stainless steel mist fan with 24-inch motor, 85L water tank, 90° oscillation, 100 PSI water pressure, 600 sq ft coverage, and inbuilt water filtration for industrial and outdoor use.
• Grace Mist Fan MF-309 Centrifugal misting fan with 45L tank, 26-inch heavy-duty blade, 120° oscillation, and 3-speed control for outdoor events and large gatherings.
• Mist Fan Conversion Kit DIY conversion kit to transform any 18+ inch domestic or commercial fan into a mist cooling fan, with centrifugal atomizing disk, 55W power consumption, and coverage of 30-70 sq meters.
• Smartflame Stainless Steel LPG Patio Heater PH-229 Stainless steel LPG patio heater with 48,000 BTU output, 304-grade finish, CSA certification, safety auto shut-off tilt valve, and tip-over protection for outdoor hospitality spaces.
• Smartflame Bullet Missile Mushroom LPG Patio Heater PH-229X LPG patio heater with 40,000 BTU output, 7.5 ft height, 3 ft aluminum reflector, 15 ft heating coverage, anti-tilt auto cut-off, CE/RoHS/SGS certified.
• Smartflame Valencia Electric Patio Garden Heater PH-209 3000W electric patio heater with adjustable height and weather-resistant pedestal design, usable indoors and outdoors.
• Smartflame HeatMaster Gas Room Heater Bhukhari LPG room heater with folding design, Oxygen Depletion System, Flame Failure Protection Device, four castor wheels, ceramic plates, and electricity-free operation for indoor heating.
• Smartflame Phoenix Wall Mounted Electric Patio Heater PH-299 Wall/ceiling-mounted 2400W electric heater with Infrared Nano Technology, zero-glare heating, dual power settings (1200W/2400W), remote control, timer, IP44 rated, CE certified.
• Smartflame Magna Italia Rattan Patio Heater Premium LPG patio heater with Italian rattan material design targeted at high-end patios, gardens, and terraces.
• Smartflame Hanging Type Electric Patio Heater Vienna Ceiling-mounted electric patio heater with carbon tube burner, three heat settings (1200W/1800W/3000W), IP44 weather resistance, CE certified.
• Smartflame Draco Electric Heater PH-259 Wall-mounted 2000W electric heater with gold tube burner, short wave heating technology, remote control, up to 15 ft heating range, IP44, CE certified.
• Smartflame Maverick Pro Twin Electric Patio Heater PH-269X Floor-standing electric heater with dual golden tube heating at 3000W (1500W+1500W), short-wave heating up to 30 ft, remote control, IP44, CE certified.
• Smartflame Pyramid Dancing Flame Patio Garden Heater Pyramid-shaped 40,000 BTU patio heater with dancing flame effect, electric ignition, wheel assembly, anti-tilt safety, stainless-steel finish, and clear glass flame tube for ambient outdoor heating.
• Smartflame Umbrella Trio Heater PH-293 Triple-head electric halogen patio heater designed to mount on outdoor umbrellas, with three heat settings (650W/1300W/1950W), 360° coverage, and up to 5,000 hours lamp life.
• Industrial Heavy Plastic Cooler 5 Blade Commercial mist air cooler with ABS body, 150L water tank, 30-inch exhaust fan, honeycomb cooling pad, four castor wheels, covering 3,000 sq ft with a temperature drop of 10-15°C.
• Smartflame 3.5kW Commercial Induction Cooktop Flat Base 3.5kW commercial induction cooktop with flat base, stainless-steel housing, and digital control panel for restaurants and food courts.
• Smartflame 3.5kW Curve Induction Cooker 3.5kW commercial induction cooker with curved surface design, stainless-steel body, and energy-efficient operation for commercial kitchens.
• Smartflame 5kW Commercial Induction Flat Base Cooktop 5000W commercial induction cooktop with flat base for cast-iron and steel utensils, stainless-steel body, digital control panel, and 24-hour timer.
• Smartflame 10kW Commercial High Power Curve Induction Cooktop 10kW, 3-phase commercial induction cooktop with 304-grade stainless-steel body and A-grade wok-shape crystal plate for canteens, hotels, and large-scale cooking.
• Smartflame 8000W Flat Commercial Induction Cooker 8000W commercial induction cooker with flat black crystal cooktop, stainless-steel body, and digital control system for high-volume commercial cooking.
• Canopy Gazebo Outdoor Umbrella Tent Heavy-duty 15x10 ft gazebo tent with metal frame, Oxford fabric, waterproof/UV-resistant construction, fire-retardant, available in multiple colors for outdoor events and hospitality.
• Eurokraft Cyclone MF-369 Industrial Mist Fan Industrial mist fan designed for cardboard factories, providing humidification, dust suppression, and cooling in industrial environments.
• Heater and Misting Spare Parts & Accessories Replacement parts and consumables including KSP-229 kerosene heater burners, Omni-230 kerosene wicks, pyramid heater burners/glass tubes/reflector shields/mesh jaalis, anti-tilt safety devices, electric outdoor heater switches, infrared heating elements, and plastic heater cups for aftermarket support across the Eurokraft and Smartflame product lines.
• Product Installation and Warranty Services Installation, removal, and recycling services offered alongside hardware purchases, with warranty support and next-day delivery in India.

Quantifiable outcome

• Temperature reduction of 4-8°C in outdoor and industrial spaces
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Symphony Limited: India's largest air-cooler and outdoor cooling brand. Most directly comparable to Eurokraft's mist-fan and commercial cooler portfolio, with similar application focus on outdoor and semi-outdoor cooling for hospitality, industrial, and residential buyers.
• Glen (Glen India / Glen Appliances): Indian kitchen and small-appliance brand with a strong commercial-induction cooktop range. The most direct peer to Eurokraft's Smartflame commercial induction and buffet-warmer categories.

Broad incumbents

• Voltas (Voltas Beko / Voltas Limited): Tata-group cooling and home-appliance major. Overlaps with Eurokraft on room cooling and air-treatment, and increasingly on outdoor and light-commercial cooling through its wider portfolio.
• Havells India: Diversified Indian home appliance major offering fans, small kitchen appliances, water heaters, and personal grooming. Competes with Eurokraft's fan and heater lines through substantially larger distribution and brand spend.
• Usha International: Legacy Indian brand for fans, sewing machines, and home appliances. Comparable to Eurokraft's fan lineup and parts/accessories aftermarket across India.
• Crompton Greaves Consumer Electricals: Leading Indian fan, pump, and small-appliance brand. Comparable on fans (including air-circulation products), household appliances, and patio-relevant cooling categories relevant to Eurokraft's core range.
• Orient Electric: CK Birla Group-owned Indian appliance company with strong fan franchise and growing small-appliance line. Comparable to Eurokraft on fans (including air-circulator category) and select small home appliances.
• Bajaj Electricals: Indian appliance major with deep presence in fans, room heaters, and kitchen appliances. Overlaps directly with Eurokraft on patio heaters, room heaters, misting accessories, and the wider outdoor comfort categories.

Regional players

• Big Ass Fans: US-based manufacturer and global leader in HVLS (high-volume low-speed) industrial ceiling fans. Comparable to the Air Circulator / HVLS Fan category Eurokraft sells into industrial and commercial buyers in India.
• Lasko Products: US-based household fan and portable heater brand. Comparable to Eurokraft's portable electric heaters, mist fans, and small room comfort appliances from a product-design standpoint, though serving North America rather than India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eurokraft
• Facebookfacebook.com/eurokraft

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurokraft