Xchange Technology

What Xchange Technology does

Xchange Technology GmbH (operating as XTR Global / Xchange Technology Rentals) is a privately-held German B2B IT and AV equipment rental company headquartered in Hasselroth, Germany, with regional branches in Cologne, Solothurn (Switzerland), and Krakow (Poland). Founded in 1980 under the name 'Livingston,' the company rents, assembles, dismantles, transports, and supports approximately 15,000+ devices-in-fleet — spanning laptops, tablets, Apple devices, desktop PCs, printers, mobile phones, projectors, large-format displays including LED walls and videowalls, kiosk/digital signage systems, audio equipment, and data-center infrastructure (servers, storage, networking) sourced from OEMs such as Apple, HP, Lenovo, Dell, Samsung, LG, Sony, Philips, and iiyama. Pricing is fully quote-based with no self-serve e-commerce; rental periods range from one day to multi-year contracts with optional add-on services including transport, on-site setup and teardown by technicians, content/software pre-installation, certified data erasure, optional 'Sicher Mieten' insurance, and Telekom-SIM-based mobile connectivity.

The company serves trade fair exhibitors and event organizers (its largest use-case segment, anchored by a 19-year Official Service Partnership with Koelnmesse since 2006), corporations and public institutions needing temporary or project-based IT (including election and examination scenarios), educational and training organizations, stand builders/Messebauer channel partners, and Dry-Hire resellers. Customer reach spans 7 countries with more than 20,000 cumulative customers and roughly 2,500 rental orders processed per month. The operating model blends three revenue streams — equipment rental (subscription-like), professional services, and device sales/buyout options at end of rental — with the family-owned business now led by second-generation Managing Directors André and Christian Franz alongside founding-generation Managing Director Siegbert Franz following a 2018 headquarters move from Darmstadt to Hasselroth and the September 2025 acquisition of Euratech Rental GmbH.

Name

Xchange Technology

Legal name

Xchange Technology GmbH

Website

https://xtr-global.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Xchange Technology GmbH (XTR Global) is a German B2B rental company that rents IT and AV hardware — laptops, tablets, displays, kiosks, servers, and audio equipment — to trade fair exhibitors, event organizers, corporations, educational institutions, and public authorities across seven countries, with transport, setup, pre-installation, and on-site technician services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hassenroth

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. IT & AV Equipment Rental: Core revenue stream: renting technology equipment to B2B customers, public institutions, and associations. Rental periods range from 1 day to multiple years. Devices can also be purchased at end of or during rental period.
2. Professional Services: Additional services including transport, on-site setup and assembly, technician support during events, content installation, and secured rental options are charged separately on top of equipment rental fees.
3. Device Sales: Rented devices are available for purchase at any time with tailor-made purchase offers. The company also sells devices directly (separate GTC for sales).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Xchange Technology GmbH (XTR Global) is a B2B-only IT and AV equipment rental company that rents laptops, tablets, Apple devices, displays, PCs, printers, mobile phones, projectors, kiosk systems, data centre equipment, and audio gear to businesses, public institutions, and event organizers. Rental periods range from one day to multiple years, with optional transport, on-site setup, technician support, content pre-installation, SIM-card internet, and equipment insurance offered as modular add-on services. Devices can also be purchased at the end of or during the rental period.

Product overview

Xchange Technology is a B2B equipment rental company operating as a single integrated rental platform. The core offering consists of IT and AV equipment rental across 11 product categories: Laptops, Tablets, Apple Devices, Displays, PCs, Printers, Mobile Phones, Projectors, Kiosk Systems, Data Centre Equipment, and Audio Equipment. The product portfolio includes sub-categories (e.g., business/workstation/gaming laptops, iOS/Android/Windows tablets, LED walls/videowalls/touchscreens in displays) and covers major brands including Lenovo, HP, Dell, Apple, Samsung, Sony, Philips, LG, and iiyama. Complementing equipment rental, the company offers modular add-on services including Transport Delivery, On-Site Setup & Installation, On-Site Support, Self-Pickup, Content Setup/Pre-configuration, Flexible Internet (SIM Cards), and Rent Safely insurance. Customers can rent single items or bulk quantities (up to 500+ devices) for periods ranging from 1 day to multiple years.

Differentiator

Problem solved

Functional benefit

Products and services

• Laptop Rental
• Tablet Rental
• Apple Device Rental
• Display Rental
• PC Rental
• Printer Rental
• Mobile Phone Rental
• Projector Rental
• Kiosk System Rental
• Data Centre Equipment Rental
• Audio Equipment Rental
• Transport & Delivery Service
• On-Site Setup & Installation Service
• On-Site Support Service
• Content Pre-Installation Service
• Rent Safely (Sicher Mieten) Insurance
• Flexible Internet (SIM Cards)

Quantifiable outcome

• More than 20,000 customers worldwide served
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EUreatech Rental GmbHcoreStrategic or Co-development Partner · 1 September 2025XTR acquired EUreatech Rental GmbH in September 2025, expanding their rental operations and market presence through acquisition.
• KoelnmessecoreStrategic or Co-development Partner · 1 January 2006Official service partner of Koelnmesse since 2006. XTR provides technical equipment and on-site technicians for every event held at Koelnmesse. This partnership provides consistent high-volume rental opportunities and significant industry visibility.
• Stand Builders (Messebauer)minorChannel Partner/ Reseller/ DistributorStand builders work with XTR as channel partners, integrating XTR's rental equipment into their constructed exhibition stands. XTR describes these as close partnerships.
• Dry-Hire PartnersminorChannel Partner/ Reseller/ DistributorDry-Hire partners receive equipment and handle logistics independently. XTR offers attractive discounts to these loyal partners.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Grover: Berlin-based tech rental and subscription company offering laptops, tablets, smartphones, and consumer electronics on flexible terms to both consumers and B2B customers. Closest direct competitor in the flexible IT/AV equipment rental space, with overlapping product categories (Apple, PC, displays) and a similar B2B events push.
• GETNOW (formerly GET AG): German IT rental company offering computers, tablets, displays, and AV equipment to B2B customers on flexible terms. Closely comparable in core product categories, customer segments (corporate, public sector, events), and short-to-long-term rental structure.
• FLG (Fernleihe Leihgeräte): German specialist in IT and AV equipment rental for trade fairs, events, and corporate customers. Direct peer with overlapping product categories and an event-industry focus similar to Xchange Technology's primary segment.
• Gahrens + Battermann: German event technology specialist providing AV rental including displays, LED walls, projectors, and conference technology. Highly comparable in trade fair and event-tech focus, with complementary B2B service offerings.

Broad incumbents

• GRENKE: Publicly listed German leasing specialist offering IT equipment leasing, rental, and subscription to SMEs across Europe. Comparable through IT equipment leasing model and DACH customer base, but operates at significantly larger scale and offers a broader financial-services product set.
• CHG-Meridian: German-based international provider of technology lifecycle management and IT rental/leasing for enterprises and the public sector. Highly comparable in B2B IT equipment rental model, especially for managed rollouts and large corporate customers, with a much larger pan-European footprint.
• PRG (Production Resource Group): Global provider of event production services and AV equipment rental for live events, concerts, and corporate productions. Comparable in event AV rental, though at much larger scale and with a broader entertainment-industry focus.
• NEP Group: Worldwide outsourced technical production partner for broadcast and live events, offering AV equipment rental and managed services. Comparable in B2B AV rental for events at global scale, though with stronger broadcast and live-show orientation.

Regional players

• Habegger: Swiss event and stage technology provider offering AV, lighting, and rigging rental for events and exhibitions. Comparable in event-tech focus and geographic proximity (Switzerland), serving a similar enterprise and public-sector customer base.

Others

• Miet24: German online marketplace aggregating equipment rental listings across categories including IT, AV, construction, and event technology. Not a direct competitor, but adjacent infrastructure that influences customer discovery and price transparency in the IT/AV rental market XTR serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/XchangeTechnology
• LinkedInde.linkedin.com/company/xchange-technology-gmbh
• Instagraminstagram.com/xchangetechnology
• Xx.com/xtrentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xchange Technology