Tradaq

What Tradaq does

Tradaq is a Brazilian B2B corporate barter exchange network founded in 2000 and headquartered in São Paulo. The company operates a proprietary credit-based platform — branded as the Rede Tradaq and using a unit of account called Créditos Tradaq — that connects more than 1,000 associated companies so they can buy and sell products and services without cash, instead settling trades through internally issued credits. According to the company, the network has processed over 169,000 cumulative barter operations to date.

The platform's primary functional value is liquidity management: members convert idle inventory, accounts receivable, or spare service capacity into usable goods and services from other network members, preserving working capital and reducing cash outlays. Use cases explicitly marketed include improved liquidity, cost reduction via inventory/receivables monetization, peer/employee bonus delivery without cash impact, and brand visibility across the associate base. Technology is described as a proprietary matching/exchange platform with a member-facing portal at app.tradaq.com.br, but no APIs, SDKs, or third-party integrations were disclosed.

Commercially, Tradaq runs a B2B subscription-style model: companies pay to become associates of the network, with pricing personalized by company size and usage rather than publicly disclosed. Go-to-market is consultative, enterprise-field sales, driven by direct outreach (phone and email) plus website and content channels. Named, publicly displayed associates include Cacau Show, Kopenhagen, Grupo Bisutti, Geo Cerâmica, Grupo Kallas, AJ Import, and Suprisul, spanning retail, confectionery, ceramics, manufacturing, and wholesale. Tradaq is LGPD-compliant under Brazilian law (CNPJ 03.884.403/0001-39) and is self-positioned as Brazil's pioneer and largest operator in the corporate barter sector.

Name

Tradaq

Legal name

Tradaq

Website

https://tradaq.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Tradaq is a Brazilian B2B corporate barter exchange network, founded in 2000 and based in São Paulo, that connects over 1,000 companies to trade products and services via Créditos Tradaq instead of cash, preserving members' working capital.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Associates Network Membership: Companies pay to become associates of the Tradaq network, gaining access to trade their products and services with other network members using the proprietary Credits Tradaq system instead of cash.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tradaq operates Rede Tradaq, a corporate barter exchange network that connects more than 1,000 Brazilian companies to buy and sell products and services without using cash. Participating companies use the proprietary Créditos Tradaq credit unit as the medium of exchange, allowing members to convert idle inventory, accounts receivable, and excess capacity into usable goods and services from other associates while preserving cash flow.

Product overview

Tradaq operates a single unified corporate barter platform called the Rede Tradaq (Tradaq Network). The platform enables businesses to trade products and services using a credit-based system (Créditos Tradaq) instead of traditional currency, facilitating over 169,000 operations among its 1,000+ associated companies. The network serves as an intermediary marketplace connecting businesses to exchange inventory, services, receivables, and other assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Rede Tradaq (Tradaq Network) A B2B barter exchange network that connects Brazilian companies so they can buy and sell products and services using Créditos Tradaq (in-network credit) instead of cash. Members acquire goods and services from other associates by offering their own products, services, or accounts receivable as payment, preserving cash flow and converting idle assets into operational purchases. Includes access to the associate directory and the transaction portal (app.tradaq.com.br) for executing trades.

Quantifiable outcome

• 169,000+ barter operations processed through the network
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bartercard: Australia-founded global corporate barter exchange network connecting thousands of member businesses for cash-free trade using trade credits. Most analogous to Tradaq as a multinational operator of the same associate-network, credit-based settlement model.
• ITEX Corporation: US-headquartered, publicly traded B2B barter exchange that clears member transactions via internal trade credits. Comparable to Tradaq in core mechanism (associate network, credit-based settlement) and target market (mid-market businesses needing cash-flow flexibility).
• BizX: Seattle-based B2B barter exchange operating in the US, Canada, and select international markets with a trade-credit platform. Mirrors Tradaq's associate-network, cash-alternative model and is a direct functional peer.
• Tradebank International: Global corporate barter exchange network connecting businesses for goods and services trades using trade credits. Direct functional peer to Tradaq's Rede Tradaq with similar network-effect-driven value proposition.
• International Monetary Systems: US-based corporate barter and trade exchange operator running an associate network that clears transactions through internal trade credits. Functionally parallel to Tradaq's credit-clearing model for non-cash B2B trade.

Broad incumbents

• C2FO: Global working-capital marketplace where businesses monetize receivables and accelerate payment through a market-based platform. Broader incumbent addressing adjacent cash-flow and AR-conversion needs that Tradaq's barter model also serves.
• Taulia: Supply chain finance and dynamic discounting platform embedded in procurement systems and owned by SAP. Comparable to Tradaq in addressing B2B cash-flow pain points but through a finance-first, technology-led model rather than barter credits.
• SAP Ariba: Large enterprise B2B network and procurement marketplace operated by SAP. Broader incumbent whose commerce-network and supplier-discovery capabilities overlap conceptually with Tradaq's role as a B2B exchange, though scope is far broader than barter credits.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tradaq
• Facebookfacebook.com/permutatradaq
• LinkedInlinkedin.com/company/tradaq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradaq