Name

Primus Indemnity

Legal name

Primus Medical Indemnity Ltd

Website

https://primusindemnity.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Medical Indemnity Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Medical Malpractice Liability (FSAJADAK)

Keywords

• Medical indemnity insurance
• Medical malpractice insurance
• Surgeon indemnity cover
• Insurance brokerage services
• Claims made policies

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medical Indemnity Insurance Premiums: Primus earns revenue through commissions from their panel of insurers when policies are placed and renewed. They offer Claims Made contractual insurance policies with premiums calculated based on individual consultant profiles, specialty, practice scope, claims history, and experience rather than simple earnings bands.
2. Finance Agreement Processing Fee: For customers choosing to spread payments over 10 months via finance agreement, a 4% charge is applied.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Primus Indemnity is a UK-based, FCA-regulated insurance brokerage that places medical indemnity and medical malpractice insurance for individual medical consultants and surgeons. The firm works with a panel of A-rated insurers (rated by Standard & Poor and AM Best) to provide contractual Claims Made policies with a standard £10,000,000 claims limit, personal risk-based pricing, and supported by a dedicated Personal Client Manager throughout the lifecycle.

Product overview

Primus Indemnity operates as a medical indemnity insurance broker offering a unified portfolio of contractual insurance products underwritten by a panel of carefully selected A-rated insurers. The core offering consists of Medical Indemnity Insurance, Surgeon Indemnity Insurance, and Medical Malpractice Insurance, all provided on a Claims Made basis with £10,000,000 standard limits. The company differentiates through its panel approach, comparing multiple insurers to deliver competitive premiums averaging 24.6% savings. Supporting modules include Specialist Cover for defence union audit situations, run-off cover for retirement, limited company coverage, and seamless switching services that enable consultants to transition from other providers while maintaining continuous historical protection. All policies are FCA-regulated contractual insurance as opposed to discretionary defence union agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Indemnity Insurance Contractual, FCA-regulated medical indemnity insurance for individual consultants providing legally binding coverage for clinical negligence claims, GMC complaints, medico-legal work, and Good Samaritan acts. Policies are underwritten by A-rated insurers with a £10,000,000 standard claims limit and premium calculated per individual consultant profile rather than earnings bands.
• Surgeon Indemnity Insurance Specialized indemnity insurance for surgeons across 13 surgical specialties including breast surgery, cardiology, ENT, general surgery, gynaecology, ophthalmology, oral and maxillofacial, plastic surgery, trauma and orthopaedic, urology, and vascular surgery. Includes £10,000,000 claims limit, 21-year run-off cover, and worldwide Good Samaritan coverage.
• Medical Malpractice Insurance Medical malpractice insurance offering the strongest contractual policies underwritten by experienced underwriters and backed by financially secure A-rated insurers. Covers UK consultants with bespoke quotations based on individual practice profiles, claimed to deliver 20%+ savings over a 3-year period.
• Specialist Cover Specialist coverage for consultants facing earnings audits from defence unions. Offers quotations covering the coming year that include cover for periods the defence unions are cancelling, providing seamless cover at significant discounts to charges that defence unions would otherwise levy.

Quantifiable outcome

• 24.6% average savings for new clients switching to Primus
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• A-Rated Insurers PanelcoreTechnology or IntegrationPrimus works with a carefully selected panel of financially sound insurers holding A credit ratings from Standard and Poor (A-Strong) and AM Best (A-Excellent). These insurers provide the medical indemnity insurance policies underwritten by the most experienced underwriters in the London market. The panel approach allows Primus to compare multiple quotes and present the most competitive terms to consultants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Medical Defence Union (MDU): The Medical Defence Union is one of the two dominant UK medical defence organisations providing indemnity (historically discretionary) to over 200,000 doctors and healthcare professionals. Primus competes directly with MDU for the same private practice consultant customer base, and MDU is named in multiple Primus customer testimonials as the incumbent being switched away from.
• Medical Protection Society (MPS): MPS is the other dominant UK medical defence organisation and the largest of its kind globally, serving healthcare professionals with membership-based indemnity. Several Primus customer testimonials explicitly cite switching from MPS, making it the most frequently displaced incumbent and the most direct large-scale competitor for Primus's target segment.
• Howden Group: Howden is one of the largest independent UK insurance brokers with a specialty healthcare and medical malpractice practice serving consultants, hospitals, and healthcare groups. As a broader specialty broker with deeper capital and wider product range, Howden competes with Primus for medical indemnity placements while also serving adjacent lines.
• Marsh: Marsh is a global insurance broker and risk advisor with a dedicated UK healthcare practice placing medical malpractice and professional indemnity for consultants and private hospital groups. It competes with Primus at the higher end of the medical indemnity market with a broader product portfolio and deeper carrier relationships.
• Aon: Aon is a global insurance and reinsurance broker with a UK healthcare and professional lines practice that places medical malpractice cover for consultants and healthcare providers. Like Marsh, Aon competes with Primus with greater scale, broader product offerings, and the ability to bundle professional indemnity with other lines.
• Lockton: Lockton is the world's largest independent insurance broker with UK healthcare and professional indemnity capabilities serving consultants, private medical groups, and hospitals. Its specialty healthcare practice overlaps directly with Primus's niche, though Lockton typically serves larger accounts and broker-of-record engagements.

Emerging players

• Hiscox: Hiscox is a UK-listed specialty insurer with a professional indemnity and medical malpractice product set sold through brokers. As an underwriter on panels similar to those Primus accesses, Hiscox is a potential partner-carrier and also an emerging direct competitor in the consultant indemnity segment via digital channels.
• Markel UK: Markel UK is the UK arm of Markel Group, a specialty insurer with medical malpractice and professional indemnity lines sold via brokers and direct. Markel is a likely panel candidate for Primus and an emerging direct competitor in the surgeon and consultant medical indemnity segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primus Indemnity