B. Draddy
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
B. Draddy firmographics
Firmographics- Name
- B. Draddy
- Website
- https://bdraddy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Ownership category
- akta.pro rank
B. Draddy industry classification
Industry- Product category
- Golf Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)
- akta.pro secondary industries
- Golf Footwear & Apparel Retail (CRAMACAH), Golf Footwear Retail (CRAMAGAE)
Keywords
Where B. Draddy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
B. Draddy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: B. Draddy generates revenue through direct-to-consumer sales of lifestyle and golf apparel via its e-commerce platform. Products include polos, layers, outerwear, sweaters, and accessories for men, women, and juniors. Revenue is one-time transaction-based with no subscription component.
- Gift Cards: The company offers gift cards in denominations of $50, $75, $100, $150, and $200, providing additional revenue streams and customer gifting options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard shipping tier |
| Unit Pricing | Pay-as-you-go | Expedited shipping tier |
| Unit Pricing | Pay-as-you-go | Express shipping tier |
| One time/ perpetual license | One time/ perpetual license | Gift cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
B. Draddy product offering
Product offeringCore offering
B. Draddy designs, manufactures, and sells premium lifestyle and golf apparel, including polos, t-shirts, sweaters, hoodies, vests, jackets, bottoms, and accessories for men, women, and juniors. The brand emphasizes high-end natural fabrics such as Peruvian Pima cotton, Scottish cashmere, and Italian merino wool from the Zegna Baruffa mill. All products are sold direct-to-consumer through the brand's e-commerce platform bdraddy.com, with international shipping to numerous countries worldwide.
Product overview
B. Draddy is a lifestyle and golf apparel brand owned by Summit Golf Brands, offering a comprehensive portfolio of luxury, lived-in essentials for the course, clubhouse, commute, and beyond. What began with a polo shirt over a decade ago has evolved into a full collection spanning men's, women's, and juniors' apparel. The brand operates through distinct sub-brands and collections including: Draddy Sport (performance wear with proprietary Cool Fabric technology), the BD Icon Collection (signature pieces), B. Draddy Prints (screen-printed items), American Flag Collection, and The Coastal Capsule (resort wear). Premium knitwear features Scottish cashmere and Italian merino wool from Zegna Baruffa. The company also produces limited-edition collaborations (Elijah Craig Bourbon, Coolmore, Sweetens Cove) and official uniforms for the 2026 Presidents Cup. Core fabric foundations include Peruvian Pima Cotton, Egyptian cotton, bamboo, merino wool, and cashmere. Gift cards are available in $50-$200 denominations.
Differentiator
Problem solved
Functional benefit
Brands
- Draddy Sport: Performance and sport-focused apparel line featuring Cool Fabric technology for active wear.
- Cool Collection
Products and services
- Men's Apparel
- Women's Apparel Full women's collection of approximately 60 products across categories including dresses, sweaters, cardigans, polos, t-shirts, hoodies, sweatshirts, jackets, vests, pants, shorts, skirts, and performance sport wear. Features Scottish cashmere, Peruvian Pima Cotton, Egyptian cotton, merino wool, and performance fabrics. Targeted at women seeking elevated everyday, golf, and resort wear.
- Juniors & Baby Collection Junior and baby apparel line including the Juniors Cool Fabric collection and Charlie Golf Bags for toddlers. Targeted at children of brand customers seeking matching lifestyle and golf apparel.
- Gift Card Digital gift cards delivered via email in denominations of $50, $75, $100, $150, and $200, allowing recipients to redeem against any apparel purchase on bdraddy.com with no processing fees.
- Draddy Sport Performance Apparel Performance and sport-specific apparel line featuring proprietary Cool Fabric technology and Cool Tech Fabric. Includes sport polos, performance shorts, sport layers, and sport jackets designed for golf, tennis, and other athletic activities. Targeted at athletes seeking breathable, lightweight performance wear.
- BD Icon Collection Signature collection of iconic, foundational B. Draddy pieces representing the brand's core design language. Available across men's and women's assortments.
- Elevated Knits / Sweater Shop Premium knitwear collection featuring Scottish cashmere, Italian merino wool sourced from the Zegna Baruffa mill, and Italian cotton. Includes crewnecks, quarter-zips, hoodies, and cashmere pieces for men and women.
- 2026 Presidents Cup Official Uniforms Official tournament uniform collection for the 2026 Presidents Cup, produced for both the U.S. Team and International Team. Includes performance polos, cashmere crewnecks, vests, hoodies, and outerwear, available to consumers for the duration of the tournament cycle.
- B. Draddy Prints Screen-printed apparel collection featuring distinctive prints applied to B. Draddy garments across men's and women's categories.
- American Flag Collection Patriotic-themed apparel collection featuring American flag designs across shirts, sweaters, and accessories for men and women.
- The Coastal Capsule Coastal-inspired capsule collection of resort and leisure apparel for warm-weather destinations, drawing on the brand's lived-in luxury aesthetic.
Companies that use B. Draddy
Customer profileSegments3 records
Ideal customer profiles3 records
B. Draddy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
B. Draddy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Elijah Craig BourbonminorLimited-edition collaboration launched December 5, 2025 featuring custom-embroidered and screen-printed apparel collection including polos, layers, and outerwear. The collection celebrates shared values of craftsmanship and heritage between the two American brands. Available for a limited time at bdraddy.com.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
B. Draddy competitors and assessment
Company assessmentDirect peers
- Peter Millar: Peter Millar is a premium men's golf and lifestyle apparel brand offering polos, knitwear, outerwear, and sportwear through DTC, pro-shops, and country-club channels — the closest direct competitor to B. Draddy in price point, fabric quality, and customer base.
- Travis Mathew: Travis Mathew is a golf-rootsed lifestyle apparel brand selling men's polos, shorts, and performance wear directly to golfers and casual consumers, with overlapping DTC distribution, sport/golf segmentation, and country-club positioning.
- Holderness & Bourne: Holderness & Bourne is a premium golf apparel brand selling polos, quarter-zips, and outerwear directly to affluent golfers with a strong emphasis on quality fabrics and country-club aesthetics — a near-direct niche competitor to B. Draddy.
- Greyson Clothiers: Greyson is a premium golf and lifestyle apparel brand offering performance polos, outerwear, and accessories targeted at the same affluent country-club and on-course customer as B. Draddy.
Broad incumbents
- Polo Ralph Lauren: Polo Ralph Lauren is a broad apparel incumbent with a large golf-specific line spanning polos, outerwear, and accessories; it competes with B. Draddy across multiple channels and customer segments, but as a portfolio brand rather than a specialist.
- Vineyard Vines: Vineyard Vines is an established premium lifestyle brand with a meaningful golf apparel presence, targeting the same preppy, country-club, and resort customer that B. Draddy addresses through its lifestyle collections.
- Lululemon: Lululemon is a global athletic apparel incumbent whose golf, tennis, and "on the move" performance categories increasingly overlap with B. Draddy's Draddy Sport line, competing for the same affluent active-lifestyle consumer.
Emerging players
- Bonobos: Bonobos is a DTC-first men's apparel brand selling polos, shirts, sweaters, and pants online — a comparable direct-to-consumer apparel model that overlaps with B. Draddy's menswear assortment and DTC go-to-market motion.
- Linksoul: Linksoul is a smaller golf-lifestyle apparel brand selling premium casual and on-course wear through DTC and select pro-shops; it competes in the same premium fabric, country-club positioning as B. Draddy at a smaller scale.
- Faherty Brand: Faherty Brand is a family-run DTC apparel company with elevated everyday, surf, and golf-adjacent collections; it competes with B. Draddy for the resort and lifestyle consumer and shares a similar multi-channel DTC distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
B. Draddy social profiles
Digital presenceB. Draddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
B. Draddy leadership team
Management profileNumber of profiles
B. Draddy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B. Draddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B. Draddy
What does B. Draddy do?
B. Draddy designs, manufactures, and sells premium lifestyle and golf apparel, including polos, t-shirts, sweaters, hoodies, vests, jackets, bottoms, and accessories for men, women, and juniors. The brand emphasizes high-end natural fabrics such as Peruvian Pima cotton, Scottish cashmere, and Italian merino wool from the Zegna Baruffa mill. All products are sold direct-to-consumer through the brand's e-commerce platform bdraddy.com, with international shipping to numerous countries worldwide.
Is B. Draddy a public or private company?
B. Draddy is a private company. It is classified as corporate owned and is currently operating.
When was B. Draddy founded?
B. Draddy was founded in 2013.
Where is B. Draddy based?
B. Draddy is headquartered in New York, United States, in the North America region.
How does B. Draddy make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards.
Who are B. Draddy's main competitors?
Direct peers on record are Peter Millar, Travis Mathew, Holderness & Bourne and Greyson Clothiers. Broad incumbents are Polo Ralph Lauren, Vineyard Vines and Lululemon. Emerging players are Bonobos, Linksoul and Faherty Brand.
Does B. Draddy have an API?
No public API is recorded for B. Draddy.
What industry is B. Draddy in?
B. Draddy's product category is Golf Apparel. Its primary akta.pro industry code is CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth), with a secondary code of CRAMACAH, Golf Footwear & Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.