ITsmart

What ITsmart does

ITsmart is a privately held, individually owned Greek e-commerce retailer founded in 2009 and based in Athens. The company operates a single direct-to-consumer online storefront at itsmart.gr built on the legacy osCommerce framework, selling a broad and eclectic catalog of IT and consumer electronics products. Categories span gaming consoles and accessories (PlayStation 2/3, Xbox/Xbox 360, Wii, Nintendo DS/DSi, PSP), PC hardware and components, peripherals, networking equipment, software and e-learning, navigation/GPS devices, audio/video equipment, printers and consumables, refurbished computers, retro gaming products, 3D/stereoscopic devices, robots, technical books, and active lifestyle electronics. The platform supports Greek and English languages and EUR, USD, and GBP currencies.

Revenue is generated exclusively through one-time retail product sales with prices displayed inclusive of VAT for Greek customers and exclusive of VAT for international buyers. The business operates on a self-serve model: customers register, browse, and check out independently. Payment options include PayPal (with SSL-secured card processing), credit/debit card, cash on delivery, bank deposit, and Western Union. Domestic fulfillment is handled by Greek Post (ELTA) and Geniki Taxydromiki courier with free shipping on Greek orders over €80, and international shipping is offered to approximately twelve European countries at a flat €12 rate.

The company is owned by ΔΑΣΚΑΛΟΣ ΕΥΑΓΓΕΛΟΣ (Daskalos Evangelos) as an individual proprietorship, employs between 1 and 10 people, has not raised any external funding, and discloses no revenue. There is no documented management team, no institutional investors, no M&A activity, no partnerships or alliances, no awards or recognition, no patents or trademarks, no certifications, and no social media presence in the source data. The website's copyright notice still reads "2009-2010," and the reliance on the legacy osCommerce stack suggests minimal recent investment in technology, marketing, or organizational build-out.

Name

ITsmart

Legal name

ΔΑΣΚΑΛΟΣ ΕΥΑΓΓΕΛΟΣ

Website

https://itsmart.gr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ITsmart is a Greek e-commerce retailer founded in 2009, selling IT hardware, gaming consoles, software, peripherals, and consumer electronics through an osCommerce-based online storefront to individual consumers in Greece and select European countries.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

akta.pro secondary industry

Consumer Electronics & Mobile Store-in-Store (CRAGAHAC)

Keywords

• Online electronics retail
• Computer hardware sales
• Gaming consoles retail
• It products ecommerce
• Consumer electronics store

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Product Sales: ITsmart generates revenue through one-time sales of physical products including computer hardware, gaming consoles, video games, peripherals, software, books, accessories, and consumables. Prices are listed in EUR, USD, and GBP with VAT included for Greek customers. International customers outside Greece can purchase without VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

ITsmart operates an online retail storefront selling electronics, computers, gaming consoles, software, peripherals, books, consumables, and accessories directly to consumers. The site is built on the osCommerce platform and supports multi-currency (EUR, USD, GBP) and multi-language (Greek, English) shopping with various payment and shipping options. Founded in 2009 and based in Athens, Greece, it serves primarily domestic customers with select international shipping within Europe.

Product overview

ITsmart is an e-commerce platform built on the osCommerce framework that operates as a comprehensive online retailer for electronics and technology products. The platform offers a broad portfolio across multiple product categories: gaming consoles and accessories (PlayStation, Xbox, Wii, Nintendo DS, PSP), PC hardware and components, computer peripherals, software and e-learning solutions, navigation/GPS systems, audio/video equipment, printers, networking equipment, IT security products, cooling solutions, refurbished computers, 3D/stereoscopic products, robots, active lifestyle/fitness products, laptop bags and cases, consumables, interactive education equipment, retro gaming products, and tablet PCs. The site supports multi-currency transactions (EUR, USD, GBP) and multi-language interfaces (Greek, English), with various payment options including PayPal, credit/debit cards, cash on delivery, bank deposit, and Western Union, and shipping via ELTA or Geniki Taxydromiki.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Consoles & Accessories
• PC Hardware & Components
• Peripherals
• Software & E-Learning
• Networking Equipment
• Audio/Video Equipment
• Printers & Printing Supplies
• Refurbished Computers
• Tablet PCs
• Navigation Systems
• Books & Technical Manuals
• Retro Gaming Products
• IT Security Products
• Power Electronics & UPS
• Consumables
• Laptop & Computer Bags
• Active Lifestyle Products
• 3D/Stereoscopic Products
• Robots & RC Toys
• Interactive Education Equipment

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Amazon: Global e-commerce incumbent with growing Greek market reach. Represents the structural competitive threat that defines pricing and shipping expectations for small Greek IT specialists like ITsmart.

Direct peers

• e-shop.gr: One of Greece's largest pure-play e-commerce retailers with deep IT, electronics, gaming and home categories. Closest online-only comparable to ITsmart in product mix and Greek consumer orientation.
• Newegg: US-based online retailer specializing in PC components, peripherals, gaming hardware and consumer electronics. Closest international comparable on assortment focus, customer segment and inventory-led online model.
• Public.gr: Greek consumer electronics, gaming, books and media retailer (part of the Public group). Comparable to ITsmart in selling electronics, gaming consoles, peripherals and books online to Greek consumers.
• Kotsovolos: Major Greek consumer electronics and home appliance retailer (part of Dixons Carphone/Curry's group). Overlaps with ITsmart on electronics, computers, AV and gaming categories, with much broader physical and online footprint.
• Plaisio: One of the largest Greek multi-category IT and consumer electronics retailers with both online and physical stores. Closest direct competitor to ITsmart in terms of catalog breadth (PCs, components, gaming, AV) and Greek online customer base.
• MediaMarkt Greece: Greek arm of the European big-box consumer electronics chain. Directly comparable on consumer electronics, gaming, computers and accessories with significant online and physical presence in Greece.

Regional players

• Box.co.uk: UK-based online retailer of consumer electronics, computing, gaming and AV products. Comparable to ITsmart on online-only inventory-led IT retail model, though focused on the UK market.
• Skroutz: Greece's leading price-comparison and marketplace platform for electronics and many other categories. Competes with ITsmart by aggregating Greek e-tailers (including direct overlaps) and driving price transparency that pressures margins for small specialists.
• Alternate: Germany-based pure-play online retailer specializing in IT components, hardware, gaming and consumer electronics. Comparable on product mix and inventory-led online model, but operating primarily in DACH rather than Greece.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/itsmartgr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITsmart