E-shop.gr

Name

E-shop.gr

Legal name

E-shop.gr

Website

https://e-shop.gr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Acharne

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sale of consumer electronics, home appliances, tools, sporting goods, musical instruments, books, toys, clothing, and general merchandise through e-commerce platform and physical store network.
2. Service and Installation: Fees for PC configuration services, on-site installation by technical staff, and repair services (4-hour service option).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

E-shop.gr operates a multi-category Greek online department store selling consumer electronics, computing, home appliances, tools, gaming, books, sporting goods, musical instruments, and general merchandise through its own e-shop.gr platform, supported by a 55-location physical pickup network across Greece. It sells custom-configured INNOVATOR desktop PCs with a 3-year warranty and a 4-hour priority repair service, and integrates same-day grocery delivery in Athens via the e-fresh.gr subsidiary.

Product overview

E-shop.gr is a large Greek e-commerce marketplace operating as a single unified online retail platform, also known as 'Το Νο1 Ηλεκτρονικό πολυκατάστημα' (The No.1 Electronic Department Store). The platform offers an extensive product portfolio spanning 20+ categories including Computers/Laptops/Tablets, Audio/Video (TVs, cameras, home cinema), Telecommunications (mobile phones, accessories), White Goods (refrigerators, washing machines, air conditioners), Small Electrical Appliances (coffee machines, kitchen appliances, personal care), Tools (power tools, garden equipment), Fitness Equipment (treadmills, exercise bikes), Outdoor/Camping gear, Musical Instruments (guitars, drums, keyboards), Security Systems (alarms, cameras), Video Games (PlayStation, Xbox, Nintendo), Gadgets & Toys, Office Supplies, Books, DVDs/Blu-Ray, Personal Care, Clothing/Footwear, Sports Equipment, and Baby/Children's products. The company also operates a network of eshop points across Greece for order pickup and delivery, and provides a mobile app for Android and iOS devices.

Differentiator

Problem solved

Functional benefit

Products and services

• INNOVATOR custom desktop PC systems (via INNOVATOR PC configurator) A configurable desktop computer line offered under E-shop.gr's INNOVATOR brand; customers select cases, processors, motherboards, RAM, graphics cards, storage, power supplies, and other components through an online configurator, and the resulting system is assembled and shipped with a 3-year warranty and 4-hour priority repair service. Targeted at consumers and small businesses needing customized desktop workstations or gaming PCs.
• e-fresh.gr online grocery delivery Same-day online grocery and household delivery service accessible through the e-shop.gr platform, powered by the wholly-owned subsidiary e-fresh.gr. Customers in Athens can order from 10,000+ grocery and household SKUs for delivery Monday through Saturday, 09:00-23:00.
• PC configuration, installation, and 4-hour priority repair services Ancillary technical services accompanying PC purchases: PC configuration services, on-site installation by e-shop.gr technical staff, and a 4-hour priority repair service for configured desktop systems. Targeted at both consumer and small business buyers needing installation support or rapid repair turnaround.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• e-fresh.grcoreStrategic or Co-development Partner · 29 June 2016Integration with e-fresh.gr for same-day supermarket delivery service in Athens area. Offers over 10,000 grocery and household products for delivery daily and on Saturdays from 09:00-23:00. Covers categories including fresh produce, dairy, meat, frozen foods, beverages, personal care, cleaning supplies, and baby products.
• eshop specials (eshopspecials.gr)minorChannel Partner/ Reseller/ DistributorSpecialized promotional deals platform operated by e-shop.gr for time-limited offers and discounts.
• Zen10 (zen10.gr)minorChannel Partner/ Reseller/ DistributorAdditional promotional platform for exclusive deals and special offers.
• eshop-energy.gr (Fotovoltaika)minorOthersSolar/photovoltaic products partner accessible through e-shop.gr navigation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kotsovolos: Greek electronics and home appliances specialist backed by Dixons Carphone. Operates online and physical stores nationwide, directly competing with E-shop.gr in white goods, computing and consumer electronics.
• Newegg: Global online retailer specializing in PC components, custom builds and consumer electronics. Comparable to E-shop.gr's INNOVATOR configurator and enthusiast-tech customer base, though US-focused.
• Plaisio: One of the largest Greek multi-category electronics and technology retailers, with both online and physical stores. Closely comparable to E-shop.gr in product breadth (PCs, white goods, gaming, peripherals) and target customer.
• You.gr: Greek online retailer focused on consumer electronics and home appliances, including a custom PC configurator. Directly comparable to E-shop.gr's electronics-heavy offering and configurator product.
• Skroutz.gr: Greece's leading price comparison and marketplace platform. Comparable as a Greek e-commerce aggregation point; competes for the same electronics and general-merchandise shopper and increasingly operates its own marketplace.
• Public.gr: Greek multi-category retailer covering technology, entertainment, books and toys. Highly comparable to E-shop.gr's broad horizontal catalog and overlapping online-plus-store strategy.

Emerging players

• Coolblue: Benelux-based pure-play electronics e-commerce retailer known for custom-configured delivery and exceptional service. Comparable business model (electronics-first, configurator, multi-channel) though operating in a different geography.

Regional players

• Otto: Large German general-merchandise and electronics online retailer. Comparable horizontal multi-category strategy and customer demographic, but serves a different geography and is a broader incumbent in its home market.

Broad incumbents

• Amazon Greece: International e-commerce marketplace now active in Greece, competing across all of E-shop.gr's categories. Broad incumbent rather than specialist; cross-border scale and logistics are the key differentiator.
• MediaMarkt Greece: Greek arm of the European big-box consumer electronics chain. Overlaps heavily with E-shop.gr on electronics, computing and appliances, but operates a more store-centric model with broader European backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eshopgrgreece
• Facebookfacebook.com/eshopgrgreece
• LinkedInlinkedin.com/company/e-shop.gr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-shop.gr