Beauty In Everything

What Beauty In Everything does

Beauty In Everything (BiE / BiE Clean Beauty) is an India-based, privately held clean beauty and skincare brand founded in 2021 and headquartered in Mumbai. The company designs, markets, and sells a premium skincare portfolio spanning face care (serums, masks, cleansers, moisturizers, sunscreen, eye treatments), body care (shower gels, body lotions, body scrubs in Vanilla Sorbet and Peach Sunrise lines), curated kits/duos targeting concerns such as pigmentation, acne, wedding glow, and detan, and tools/accessories including a 24K Gold vibrating face massager. BiE's stated differentiation rests on three proprietary ingredient platforms — Chromabright® for pigmentation correction, Vital Oxygen Technology for cellular revival, and 3D Matrix Technology for overnight active delivery — combined with the formulation guidance of its "Skin Guru," Dinyar Workingboxwalla, who is credited with 54 years of dermatological expertise. The brand is positioned as 100% clean, vegan, cruelty-free, and specifically formulated for Indian skin concerns such as tanning, pigmentation, and melanin-driven uneven tone.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce via beautybybie.com with broad distribution across at least eight Indian e-commerce and quick-commerce platforms (Amazon India, Nykaa, Myntra, Tira, Purplle, Tata Cliq, Blinkit, Zepto) and physical retail through Shoppers Stop Beauty, Broadway, and House Of Angadi. Revenue is generated entirely through one-time unit sales of skincare SKUs — there is no subscription model — with pricing positioned in the premium INR band (face serums ₹1,850–₹2,799, masks ₹2,100–₹3,509, kits ₹2,347–₹5,495). Marketing is conducted through organic social (Facebook, Instagram, Pinterest, LinkedIn), an in-house editorial platform called The Clean Mag, an email membership program offering a 10% first-order discount, and marketplace-level conversion. The company is led by founder Queenie Singh; no institutional funding, parent company, or revenue figures are disclosed in the available data.

Name

Beauty In Everything

Legal name

Beauty In Everything

Website

https://beautybybie.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty In Everything (BiE) is a Mumbai-based, founder-led Indian clean-beauty skincare brand selling premium face care, body care, kits, and tools through its DTC site, major Indian e-commerce and quick-commerce marketplaces, and select physical retail, formulated specifically for Indian skin concerns such as pigmentation and tanning.

Ownership category

akta.pro rank

Product category

Skincare and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Clean skincare products
• Face care brand
• Body care products
• Anti-pigmentation treatments
• Vegan beauty brand

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of skincare products through the brand's e-commerce website and marketplace listings. Products include face care, body care, kits/bundles, and tools/accessories. Sales are one-time purchase transactions with no subscription model mentioned.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Beauty In Everything (BiE) is an Indian clean beauty brand that manufactures and sells premium skincare and body care products, including face serums, masks, creams, sunscreens, body washes, lotions, scrubs, curated kits, and beauty tools. The formulations are 100% clean, vegan, cruelty-free, and designed for Indian skin concerns such as tanning, pigmentation, aging, and acne. Products are sold direct-to-consumer via beautybybie.com and through multiple Indian marketplaces and retail partners.

Product overview

Beauty In Everything (BiE) is a premium clean beauty brand in India offering a comprehensive skincare portfolio centered on face care, body care, and curated kits & combos. The face care line includes targeted treatments such as O2WOW! Oxygenating & Firming Mask (bestseller with Vital Oxygen Technology), B-TOX Restoring & Firming Multi-Peptide Serum, Zero Dark Spot Corrector with Chromabright®, Superpower Eternal Youth Cream, Plumped! Hydrating & Collagen Boosting Serum, Halo Face Oil, SunDaze Sunscreen SPF 35, and the DND Overnight Mask with 3D Matrix Technology. Body care spans Vanilla Sorbet and Peach Sunrise collections including shower gels, body lotions, and body scrubs. The brand offers ritual-based kits combining multiple products (Anti-Pigmentation Kit, Shine & Glow Duo, Wedding Glow Kit, Anti Acne Kit) along with tools and accessories. BiE positions itself as 100% clean, vegan, cruelty-free, and sustainable. Products are available across Indian e-commerce platforms including Amazon, Nykaa, Myntra, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• O2WOW! Oxygenating & Firming Mask
• B-TOX Restoring & Firming Multi-Peptide Serum
• Zero Dark Spot Corrector & Anti-Pigmentation Serum
• Superpower Eternal Youth Cream
• Plumped! Hydrating & Collagen Boosting Serum
• Halo Uplifting & Soothing Face Oil
• SunDaze Broad Spectrum Sunscreen SPF 35 PA+++
• DND Overnight Face Mask
• Eyefinity All-in-one Under Eye Gel
• Vin Rouge Renewing Face Wash
• Fresh Forward Deep Hydrating Cleanser
• Illuminating Face Oil
• Calm Your Zits Anti-Acne Gel
• Vanilla Sorbet Body Care Collection
• Peach Sunrise Body Care Collection
• Anti-Pigmentation Kit
• Shine & Glow Duo
• Wedding Glow Kit
• Anti Acne Kit
• 12 Minute Glow Facial Kit
• Ageless Radiance Kit
• The Beauty Sleep Edit
• Glow Unwrapped: The Detan Edition
• Saffron Barrier Repair & Brightening Duo
• 24K Gold Vibrating Face Massager

Quantifiable outcome

• Clinically proven Chromabright molecule works at every key stage of pigmentation - formation, transfer, and repair
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorBiE products are sold through Amazon India store (beautybybie store page), providing marketplace distribution with Prime delivery options and access to Amazon's customer base.
• NykaacoreChannel Partner/ Reseller/ DistributorBiE products are listed on Nykaa, India's leading beauty e-commerce platform, providing targeted beauty-conscious customers access to the brand's skincare range.
• MyntraminorChannel Partner/ Reseller/ DistributorBiE products available on Myntra marketplace, expanding reach to fashion-forward consumers.
• BlinkitminorChannel Partner/ Reseller/ DistributorQuick commerce partnership enabling rapid delivery of BiE products to customers in select cities.
• ZeptominorChannel Partner/ Reseller/ DistributorQuick commerce platform partnership for 10-minute delivery of BiE products in metro cities.
• Tira BeautyminorChannel Partner/ Reseller/ DistributorBiE products available on TIRA beauty platform for Indian consumers.
• PurplleminorChannel Partner/ Reseller/ DistributorIndian beauty e-commerce platform listing BiE skincare products for mass-market reach.
• Tata CliqminorChannel Partner/ Reseller/ DistributorBiE products available on Tata Cliq luxury and lifestyle marketplace.
• Shoppers Stop BeautycoreChannel Partner/ Reseller/ DistributorPhysical retail partnership with Shoppers Stop Beauty for in-store availability of BiE products, providing tactile customer experience.
• BroadwayminorChannel Partner/ Reseller/ DistributorRetail store partnership for physical store presence in select locations.
• House Of AngadiminorChannel Partner/ Reseller/ DistributorPremium retail partnership with House Of Angadi for curated beauty retail experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Minimalist: Indian D2C skincare brand specializing in active-ingredient formulations (serums, retinols, niacinamide). Highly comparable to BiE on premium positioning, science/active-ingredient storytelling, and D2C-plus-marketplace model targeting ingredient-savvy Indian consumers.
• mCaffeine: India's first caffeinated personal care brand spanning skincare, haircare, and body care. Comparable to BiE in D2C-plus-marketplace omni-channel strategy, premium positioning, and India-specific branding.
• Juicy Chemistry: Indian certified organic and clean beauty brand with skincare, body care, and haircare. Closely comparable to BiE on the clean/vegan/cruelty-free positioning, premium price points, and direct-to-consumer-led model.
• Mamaearth (Honasa Consumer): One of India's largest D2C clean beauty and personal care brands offering skincare, haircare, and baby care. Directly comparable to BiE on clean beauty positioning, multi-channel distribution, and Indian consumer focus, though at a much larger scale.
• WOW Skin Science: Indian D2C beauty and personal care brand with a broad skincare, haircare, and body care portfolio. Comparable to BiE in omni-channel distribution (marketplaces, quick commerce, own D2C site), clean/vegan positioning, and target customer (Indian mass-premium).
• The Derma Co: Indian dermatologist-backed D2C skincare brand offering serums, cleansers, and treatments for pigmentation, acne, and aging. Directly comparable to BiE on targeted skincare solutions, premium pricing, and omni-channel distribution including Nykaa and Amazon.
• Earth Rhythm: Indian clean beauty brand offering skincare, body care, and haircare with a focus on sustainable, vegan, and non-toxic formulations. Directly comparable to BiE on clean beauty positioning, target consumer, and product category mix.
• Dot & Key: Indian D2C skincare brand offering serums, masks, sunscreens, and body care with a modern, design-led brand aesthetic. Comparable to BiE on premium D2C positioning, multi-channel distribution, and skincare-first assortment.
• Plum (Plumgreen): India-based vegan, cruelty-free beauty brand offering skincare, haircare, and body care. Closely comparable to BiE on the 100% vegan and cruelty-free positioning, premium price points, and marketplace-led distribution model.

Broad incumbents

• Nykaa (FSN E-Commerce): India's leading beauty and personal care omni-channel retailer, which also operates owned beauty brands and private labels. Comparable to BiE in two ways: (1) Nykaa is a key distribution partner for BiE, and (2) Nykaa's owned-brand portfolio competes directly with BiE's clean beauty positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beautybybie
• LinkedInlinkedin.com/company/beauty-in-everything
• Instagraminstagram.com/beautyby_bie
• Pinterestin.pinterest.com/beautybybie
• Facebookfacebook.com/BeautyByBiE

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty In Everything