Until There’s A Cure
Until There's A Cure is a 501(c)(3) nonprofit founded in 1993 that funds HIV/AIDS care, prevention, education, and vaccine research through donations and sales of signature bracelets and African artisan crafts, serving individual supporters, affiliates, and retail partners globally.
- Company typePrivate
- Founded1993
- HeadquartersRedwood City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Until There’s A Cure does
Until There's A Cure is a 501(c)(3) nonprofit organization founded in 1993 and headquartered in Redwood City, California, that raises funds and awareness for HIV/AIDS through charitable donations and the sale of mission-driven merchandise. Its core products are The Bracelet (a signature AIDS-ribbon cuff available in standard and silver-plated versions), African Art bracelets hand-carved by Ovahimba tribal villagers in Namibia from recycled PVC pipe, and handmade crafts sourced from Woza Moya, an income-generation project of the Hillcrest AIDS Centre Trust that employs over 350 crafters impacted by HIV in South Africa. The organization also operates hivlife.org, an educational content site exploring the intersection of HIV and social injustices, and runs internships, brand ambassador and social media affiliate programs, and the multi-hashtag #WearUNTILChange awareness campaign across Instagram, Threads, Facebook, TikTok, LinkedIn, and Bluesky.
Until There’s A Cure firmographics
Firmographics- Name
- Until There’s A Cure
- Legal name
- Until There's A Cure
- Website
- https://until.org
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Until There's A Cure is a 501(c)(3) nonprofit founded in 1993 that funds HIV/AIDS care, prevention, education, and vaccine research through donations and sales of signature bracelets and African artisan crafts, serving individual supporters, affiliates, and retail partners globally.
- Ownership category
- akta.pro rank
Until There’s A Cure industry classification
Industry- Product category
- HIV/AIDS Nonprofit Advocacy & Charitable Fundraising
- NAICS
- Jewelry and Silverware Manufacturing (33991)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
- akta.pro secondary industry
- Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)
Keywords
Where Until There’s A Cure is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Until There’s A Cure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Others
Revenue model
- Product Sales: Sale of The Bracelet (signature product), African Art bracelets handcrafted by Ovahimba tribal villagers in Namibia, and handmade crafts from South African artisans via Woza Moya project. Products available at retail prices through online store and wholesale to retailers.
- Donations: Tax-deductible charitable donations accepted through the website, supporting AIDS care, prevention, education, and vaccine research and development. Organization is a 501(c)(3) nonprofit with EIN #94-3181306.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Until There’s A Cure product offering
Product offeringCore offering
Until There's A Cure is a 501(c)(3) nonprofit organization that sells a signature awareness bracelet ("The Bracelet"), African Art bracelets hand-carved by Ovahimba tribal villagers in Namibia, and handmade crafts from South African artisans via the Woza Moya project. Proceeds from merchandise sales and tax-deductible donations fund HIV/AIDS care, prevention, education, and vaccine research and development worldwide.
Product overview
Until There's A Cure is a nonprofit organization operating primarily as an e-commerce retailer selling jewelry and handmade crafts. The flagship product is The Bracelet, available in standard and silver plate versions, along with African Art bracelets hand-carved in Namibia and Handmade crafts including Woza Moya products from South African artisans. The organization also maintains an educational resource website (HIVLife.org) focused on HIV/AIDS awareness. All proceeds support AIDS care, prevention, education, and vaccine research and development.
Differentiator
Problem solved
Functional benefit
Brands
- The Bracelet: The organization's signature product, a handcrafted bracelet featuring a representation of the AIDS ribbon, sold to fund HIV/AIDS programs. African Art bracelets are hand-carved in Ovahimba tribal tradition by villagers in Namibia.
- Woza Moya
Products and services
- The Bracelet
- The Bracelet - Silver Plate Silver-plated version of The Bracelet, sold to individual consumers as a wearable art piece supporting HIV/AIDS programs.
- African Art Bracelets Hand-carved bracelets made in the Ovahimba tribal tradition by villagers in Namibia, crafted from recycled PVC pipe and featuring AIDS ribbon representations. Each purchase supports children and communities in African villages affected by AIDS. Targeted at individual supporters.
- Handmade Crafts (Woza Moya) Traditionally inspired handmade crafts sourced from over 350 South African artisans impacted by HIV through the Woza Moya project of the Hillcrest AIDS Centre Trust. Sold via the organization's online store to fund AIDS care and prevention programs.
- HIVLife Educational Website Online educational platform (hivlife.org) exploring the intersection of HIV and social injustices to empower and educate the global public about HIV/AIDS issues. Free, publicly available resource.
Quantifiable outcome
- African Art bracelet purchases provide care services, food, and schooling for children in Namibian villages affected by AIDS
- +1 more outcomes
Companies that use Until There’s A Cure
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Until There’s A Cure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Until There’s A Cure partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Woza Moya / Hillcrest AIDS Centre TrustscoreWoza Moya is an income generation project of the Hillcrest AIDS Centre Trusts in South Africa that assists over 350 crafters impacted by HIV. Until There's A Cure supports this partnership, enabling artisans to earn sustainable incomes through exceptional crafts that are traditionally inspired and reflect unique culture and heritage. Each purchase helps artisans support their families while creating pride in work and hope for communities.
- Ovahimba Tribal Villagers (Namibia)coreAfrican Art bracelets are hand-carved in the Ovahimba tribal tradition by villagers in Namibia. No two African Art bracelets are alike. Each bracelet features a representation of the AIDS ribbon and is crafted from recycled PVC pipe. Purchases provide care services, food, and schooling for children of this Namibian village and other areas of Africa ravaged by AIDS.
- Global Partner OrganizationsminorBy partnering with different groups around the globe, Until There's A Cure supports AIDS care, prevention, education, and vaccine research and development. The organization works with various international partners to amplify its mission and impact.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Until There’s A Cure competitors and assessment
Company assessmentBroad incumbents
- charity: water: charity: water is a mission-driven nonprofit brand that uses branded merchandise, digital storytelling, and a strong social media presence to drive donations. It parallels Until There's A Cure's combination of cause-driven branding, e-commerce, and community-led digital engagement.
- LIVESTRONG Foundation: LIVESTRONG built a global cause-awareness brand around cancer survivorship with a famous wristband product. It is a directly comparable historical analogue to a wristband-driven, cause-based nonprofit with retail distribution and advocacy programming.
- Susan G. Komen: Susan G. Komen is a large established health-cause nonprofit that funds breast cancer research, education, and awareness through donations, merchandise (including the pink ribbon brand), and large-scale events. It represents the scaled version of the cause-awareness nonprofit model.
- BCRF (Breast Cancer Research Foundation): BCRF funds cancer research through donations and cause-branded products/partnerships. Its model of combining donor funding with branded retail collaborations is structurally similar to Until There's A Cure's product-plus-donation HIV/AIDS funding approach.
Direct peers
- (RED): (RED) is a cause-based brand that partners with major consumer companies to create (PRODUCT)RED items, with proceeds funding the Global Fund to fight HIV/AIDS, tuberculosis, and malaria. It is the most directly comparable peer — a cause-branded product platform specifically targeting HIV/AIDS funding.
- Love Your Melon: Love Your Melon is a cause-based apparel and accessories brand supporting pediatric cancer, with a signature beanie product, ambassador program, and e-commerce storefront — closely aligned with Until There's A Cure's signature product, ambassador network, and digital-first retail.
- Alex's Lemonade Stand Foundation: Alex's Lemonade Stand Foundation is a childhood cancer nonprofit that combines donations, branded product sales, and large-scale community fundraising events. The hybrid donation-plus-merchandise model parallels Until There's A Cure's e-commerce + donation revenue structure.
- Keep A Breast Foundation: Keep A Breast sells cause-based apparel, jewelry, and accessories supporting breast cancer awareness and prevention. Its model of nonprofit-funded merchandise, ambassador programs, and signature awareness products closely mirrors Until There's A Cure's bracelet-driven fundraising approach.
Emerging players
- TOMS: TOMS pioneered the 'one-for-one' cause-based commerce model with apparel and footwear. While operating in a different category, its integration of mission, retail distribution, and impact storytelling offers a relevant analogue for scaling cause-based product sales.
- Warby Parker: Warby Parker's 'Buy a Pair, Give a Pair' program pairs commercial eyewear sales with philanthropic impact. It represents a scaled, digitally native cause-commerce brand relevant to evaluating how mission-driven product strategies can evolve from nonprofit into commercial scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Until There’s A Cure social profiles
Digital presenceUntil There’s A Cure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Until There’s A Cure leadership team
Management profileNumber of profiles
Until There’s A Cure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Until There’s A Cure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Until There’s A Cure
What does Until There’s A Cure do?
Until There's A Cure is a 501(c)(3) nonprofit organization that sells a signature awareness bracelet ("The Bracelet"), African Art bracelets hand-carved by Ovahimba tribal villagers in Namibia, and handmade crafts from South African artisans via the Woza Moya project. Proceeds from merchandise sales and tax-deductible donations fund HIV/AIDS care, prevention, education, and vaccine research and development worldwide.
Is Until There’s A Cure a public or private company?
Until There’s A Cure is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Until There’s A Cure founded?
Until There’s A Cure was founded in 1993. It employs 1 to 10 people.
Where is Until There’s A Cure based?
Until There’s A Cure is headquartered in Redwood City, United States, in the North America region.
How does Until There’s A Cure make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are donations.
Who are Until There’s A Cure's main competitors?
Broad incumbents on record are charity: water, LIVESTRONG Foundation, Susan G. Komen and BCRF (Breast Cancer Research Foundation). Direct peers are (RED), Love Your Melon, Alex's Lemonade Stand Foundation and Keep A Breast Foundation. Emerging players are TOMS and Warby Parker.
Does Until There’s A Cure have an API?
No public API is recorded for Until There’s A Cure.
What industry is Until There’s A Cure in?
Until There’s A Cure's product category is HIV/AIDS Nonprofit Advocacy & Charitable Fundraising. Its primary akta.pro industry code is CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven), with a secondary code of CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry. Its NAICS code is 33991 and its SIC code is 3960.