laundroworks

What laundroworks does

Laundroworks is a private laundry-payment technology company (legal entity Mitech Integrated Systems Inc.) founded in 2008 and headquartered in Concord, Canada, operating in the United States and Canada. It sells an NFC-based contactless card and mobile payment system to self-service laundromats and multi-family communal laundry facilities, with universal compatibility across 14+ commercial laundry equipment brands including Speed Queen, Maytag, Dexter, Electrolux, LG, and Alliance Laundry Systems. The core architecture combines offline-capable wireless card readers installed on individual machines with a Value Add Center (VAC) kiosk for card loading, all managed through the LaundroPortal cloud dashboard, the WashLynx attendant mobile app, and the LaundryCat consumer mobile app.

The product is structured as a modular SaaS platform on three monthly subscription tiers — Starter ($89), Growth ($249), and Ultimate ($399) — with optional add-ons including Cents POS ($60) and Cents Assist AI ($99). Revenue is generated through recurring SaaS subscriptions, hardware sales of readers, kiosks, and loyalty cards (1,000-unit minimums for custom-branded cards), and pass-through transaction fees of approximately 4% processed via Stripe. The platform supports cash, credit/debit, Apple Pay, Google Pay, and stored-value loyalty cards, with offline-first operation as a reliability differentiator.

Laundroworks distributes primarily through a tiered partner network of 70+ nationwide distributors and dealers (Diamond, Platinum, Gold tiers) supplemented by direct-to-operator sales via website demos and a monthly webinar series for new operators. The company serves 6,000+ laundry locations and 20,000+ machines worldwide, with operator-reported outcomes of 20–35% first-year revenue uplift and dramatic reductions in owner labor hours (e.g., 80 hours/week to 20 hours/week). It is integrated as the payments layer within the Cents all-in-one laundry business platform ecosystem, which itself announced a $140 million Series C funding round.

Name

laundroworks

Legal name

Mitech Integrated Systems Inc.

Website

https://laundroworks.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Laundroworks provides NFC-based contactless payment hardware, loyalty cards, and a cloud management platform to 6,000+ laundromat and multi-family laundry locations across the US and Canada, distributed through a 70+ dealer network.

Ownership category

akta.pro rank

Product category

Commercial Laundry Payment Technology

akta.pro primary industry

Card/App-Based Self-Service Laundromats (HSAJAAAB)

akta.pro secondary industry

24/7 & Unattended (Automated) Laundromats (HSAJAAAD)

Keywords

• Laundry payment systems
• Cashless payment solutions
• Laundromat management software
• Contactless payment technology
• Vended laundry services

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Plans: Monthly subscription tiers (Starter $89/mo, Growth $249/mo, Ultimate $399/mo) providing payment processing, management portal access, and support.
2. Business Add-ons: Additional monthly subscriptions for complementary services including Cents POS ($60/mo), Cents Assist AI receptionist ($99/mo).
3. Hardware Sales: Sale of card readers, VAC kiosks, and loyalty cards through distributor network. Minimum card order 1,000 units.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Laundroworks provides contactless payment systems and management technology for commercial laundry operations. The company sells NFC-based card readers, Value Add Center (VAC) kiosks, loyalty cards, a cloud-based management platform (LaundroPortal), and mobile applications for attendants and end-customers, enabling laundromat operators and multi-family property owners to accept cashless payments, run loyalty programs, and remotely manage machine performance and revenue.

Product overview

Laundroworks is a modular laundry payment and management platform built around contactless card and mobile payment technology. The core system consists of four integrated components: the Value Add Center (VAC) kiosk for loading funds onto loyalty cards, wireless card readers installed on laundry machines, the LaundroPortal cloud management dashboard, and a Mobile App for Attendants (WashLynx). The platform is offered in three pricing tiers: Starter ($89/month) for basic self-serve payment operations, Growth ($249/month) adding customer-facing mobile app (LaundryCat), marketing tools, cycle notifications, and professional website features, and Ultimate ($399/month) including the full customer mobile app with push notifications and live countdown tracking. Optional add-ons include Cents POS for wash-and-fold operations and Cents Assist AI receptionist. The system operates offline without internet connectivity and integrates with all major commercial laundry machine brands.

Differentiator

Problem solved

Functional benefit

Brands

• LaundroPortal: Cloud-based real-time management solution for laundry business owners and operators.
• LaundryCat
• WashLynx

Products and services

• Value Add Center (VAC)

Quantifiable outcome

• 20-35% first-year revenue increase for customers
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

One partnership is on record.

• CentscoreTechnology or IntegrationCents is the parent company and primary integration partner for Laundroworks. All-in-one platform powering laundry business management with POS, business management, pickup/delivery, and payment processing. Deep product integration with Laundroworks payment data flowing into Cents Business Manager dashboard.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Speed Queen (Alliance Laundry Systems): Speed Queen is one of the largest commercial laundry equipment manufacturers and a named Laundroworks integration partner. Represents the OEM-side competitive dynamic where equipment makers can vertically integrate payment systems, potentially disintermediating third-party providers like Laundroworks.
• CSC ServiceWorks: CSC ServiceWorks is a large operator and provider of laundry and air-vending solutions across multi-family housing and laundry routes. Operates its own payment systems and competes with Laundroworks at scale for multi-family and route operator accounts.
• Cents: Cents is the all-in-one laundry business management platform that raised a $140M Series C and is described as the parent platform of Laundroworks. Provides POS, pickup/delivery, and AI receptionist products on top of Laundroworks payments data — broader scope but overlapping customers.

Direct peers

• Wash-Dry-Fold POS: Wash-Dry-Fold POS is a laundromat point-of-sale and management software that integrates with Laundroworks. Competes for the same laundromat operator buyer on operations software while partnering on payments, making it a tightly adjacent competitor and channel partner.
• KioSoft: KioSoft provides unattended payment and management systems for laundry rooms, vending, and other self-service environments. Most directly comparable to Laundroworks in serving laundromat operators and multi-family property managers with cashless payment hardware and software.
• PayRange: PayRange offers mobile payment solutions for vending and laundry machines, allowing customers to pay via smartphone. Targets the same unattended/laundromat operator buyer with a card-free mobile-first alternative to Laundroworks' card/kiosk model.
• CleanCloud: CleanCloud is a point-of-sale and business management platform for laundromats and dry cleaners with pickup/delivery functionality. Direct overlap on laundromat operations software, and CleanCloud lists Laundroworks as an integration partner showing competitive/partner dynamics in the same space.
• Detergent: Detergent is a tech-forward laundry operations and customer engagement platform for laundromat owners. Overlaps with Laundroworks on laundromat payment, marketing, and customer engagement but takes a SaaS-first rather than hardware-first approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about laundroworks