NYC Sports

What NYC Sports does

NYC Sports, operating as NYC Basketball League, is a privately held recreational basketball organization founded in 2013 and registered as NYC Sports LLC in New Jersey, with corporate offices at 95 River St, Hoboken. The company runs 5-on-5 adult basketball leagues (men 18+) across multiple skill divisions, primarily at premium private-school gyms in Manhattan from FiDi to the Upper East Side, with a 2025 expansion into Williamsburg, Brooklyn. The adult league product includes 7 regular-season games plus a guaranteed playoff game, IAABO-certified referees, dual statisticians at every game, instant post-game SMS stat delivery, pre-game scouting reports with odds and point spreads, championship T-shirts, and a $250 future-season credit for divisional winners. Pricing is $1,850–$1,995 per team per season with $199–$219 individual free-agent fees, plus referral discounts.

The company's technology backbone is the Playbook Sports white-label platform, which powers online registration, scheduling, roster management, RSVPs, payment processing, and a member dashboard. A custom Android app is used by in-game statisticians to capture shot charts and detailed stats, which are uploaded to personal player dashboards after each game and tracked historically by season and career. Payments are accepted via credit card, Zelle, and Cash App, with Wufoo forms handling ancillary workflows (court reservations, private-class requests, refund requests). The youth portfolio — marketed as the Kids Program for ages 5–17 — includes Summer Basketball Camp (an 11-week day camp at John Jay College with weekly NBA-player guest coaches, lunch, and optional door-to-door transport), year-round weekly developmental classes, the competitive NYC Clydes travel teams (D1/D2/D3, tryout-based), holiday camps, and private 1-on-1 or small-group lessons. Court reservation and Open Run drop-in sessions round out the offering.

Revenue is generated primarily through seasonal team registration fees and free-agent fees, supplemented by summer camp tuition, private lessons, competitive team fees, optional add-ons (transportation, extended care, premium jerseys, scheduling priority), and court reservation fees. Go-to-market is direct-to-consumer via the company website, with corporate team outreach as a secondary channel, plus referral incentives ($150 off for team referrals, $25 off for free-agent referrals). Marketing relies on Instagram (@nycbasketballkids), email/SMS, and earned media (ESPN, NYT, Fox News, FS1) amplified by NBA-player guest clinics. The company is founder/owner-operated, with no disclosed external funding, and operates as a seasonal, operations-intensive business with headcount of 51–100.

Name

NYC Sports

Legal name

NYC Sports LLC

Website

https://nycbasketballleague.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

NYC Sports (NYC Basketball League) operates premium adult and youth basketball leagues, camps, and competitive teams across Manhattan and Brooklyn, using the Playbook Sports platform for registration, stats, and member dashboards, and serving recreational adult players, corporate groups, and youth ages 5–17.

Ownership category

akta.pro rank

Product category

Recreational Basketball Leagues

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Recreational & Intramural Sports Programs (MPAKACAG)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Intramural Sports & Recreational Leagues (EDALAIAC)

Keywords

• Recreational basketball leagues
• Youth basketball programs
• Basketball summer camps
• Competitive travel teams
• Basketball private lessons

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Team Registration Fees: Seasonal team registration fees for 5-on-5 basketball leagues. Includes 7 regular season games plus 1 guaranteed playoff game (8-12 games total). Payment via credit card, Zelle, or Cashapp.
2. Individual Free Agent Fees: Individual players pay per-person fee to join league and be placed on teams. Includes access to free agent scrimmages prior to season start.
3. Summer Camps: Multi-week summer basketball camps for youth ages 5-17. Includes NBA player clinics and door-to-door transportation options.
4. Private Lessons: Private 1-on-1 or small group basketball lessons offered in Manhattan at partner gyms or customer-selected locations.
5. Clydes Competitive Teams: Tryout-based competitive basketball teams (D1, D2, D3 levels) for youth ages 8-17, with practices, games, and skill/strength sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NYC Sports runs a 5-on-5 adult recreational basketball league at premium private Manhattan gyms, complemented by year-round youth basketball programs including summer camps, competitive travel teams (Clydes), weekly developmental classes, and private lessons. Operations are supported by the Playbook Sports platform for registration, scheduling, and payment, plus a custom Android app that delivers real-time shot charts and game statistics to players via SMS.

Product overview

NYC Sports (NYC Basketball League) operates a multi-channel basketball sports organization centered on a registration and league-management platform (powered by Playbook Sports). The core adult product is the Adult Basketball League — a 5-on-5 recreational league with weeknight and Saturday divisions at premium Manhattan gyms. Supporting the adult league is the Player Dashboard & Stats Platform, providing shot charts, instant post-game SMS stats, and pre-game scouting reports. The youth portfolio is anchored by the Kids Program, which encompasses multiple delivery formats: Summer Basketball Camp (an 11-week day camp with NBA guest coaches), the NYC Clydes Basketball Team (competitive travel teams at D1/D2/D3 levels for ages 8–17), Youth Developmental Program / Weekly Classes (year-round skill instruction), Private 1-on-1 and Small Group Lessons, Open Run (drop-in sessions), and Holiday Camps. The organization also offers a Court Reservation service for private gym bookings. All programs share a common registration system, member accounts, and stats infrastructure built on the Playbook Sports platform.

Differentiator

Problem solved

Functional benefit

Brands

• Clyde's Basketball Program: A competitive, tryout-based team basketball program for boys and girls ages 8-17, with teams at different levels (D1, D2, and D3) featuring games and practices in Manhattan.
• NYC Sports Scholar Athletes LLC

Products and services

• Adult Basketball League 5-on-5 recreational basketball league for adult men aged 18+ at premium private Manhattan gyms, with weeknight (Mon-Thu) and Saturday game slots across Beginner to Advanced/Collegiate skill divisions. Includes 7 regular-season games plus guaranteed playoffs, IAABO-certified referees, dual statisticians, instant shot charts, SMS stat alerts, pre-game reports with odds, and championship T-shirts with $250 future-season credit for divisional winners.
• Kids Program Year-round youth basketball development program for boys and girls ages 5-17, offering leagues, summer camps, holiday camps, weekly classes, and competitive travel teams organized by age group (5-8, 9-12, 13-17) and skill level, with certified coaching staff, NBA player guest clinics, and stats tracking via player dashboards.
• Summer Basketball Camp 11-week summer day camp held at John Jay College in Manhattan, Monday to Friday 9am-3pm from late June through early September, for boys and girls ages 5-17. Features NBA player guest coaches weekly, fundamental drills, an 8-game instructional league, door-to-door transportation from Manhattan, lunch, and early drop-off/late pick-up options.
• NYC Clydes Basketball Team Competitive tryout-based travel basketball program for boys and girls ages 8-17 (9U-16U) competing at D1, D2, and D3 levels, with twice-weekly practices, exclusive skill sessions, and strength and conditioning, plus weekend games at Manhattan or Brooklyn gyms. Fall/Winter and Spring/Summer seasons offered.
• Youth Developmental Program / Weekly Classes Year-round after-school and weekend instructional classes at top private school gyms across Manhattan (Upper East Side, Upper West Side, Midtown, West Village, Lower East Side), organized by age and skill level, with certified coaching staff providing structured skill development, drills, and game play.
• Open Run Open gym basketball sessions available for drop-in play at various gym locations across Manhattan and Brooklyn, allowing players to participate without registering for a full league or team.
• Private 1-on-1 and Small Group Lessons Private basketball coaching sessions offered one-on-one or in small groups across Manhattan at partner gyms or client-selected locations, requested via an online form with response within 24 hours.
• Reserve a Court Court reservation service allowing groups or organizations to book private gym time at NYC Basketball's network of facilities across Manhattan and Brooklyn, submitted via online form.
• Player Dashboard & Stats Platform Web-based member dashboard powered by Playbook Sports providing players access to personal and career statistics, shot charts, game-by-game performance data, and daily coach evaluations. Stats are tracked by in-game statisticians and uploaded after each game, and pre-game opponent reports with odds and point spreads are available through the dashboard.

Quantifiable outcome

• 200 teams participated in Winter Season
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Playbook SportscoreTechnology or IntegrationSoftware and app platform provider powering the NYC Basketball League registration, scheduling, and stats platform. Processes payments and provides mobile app infrastructure for the league's operations.
• IAABO (International Association of Basketball Officials)coreOthersNYC Sports requires IAABO certified referees for all league games. This certification ensures referees have full knowledge of basketball rules and regulations, can enforce all rules, and maintain standards for recreational indoor league games.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• LeagueApps: League-management SaaS platform powering registration, scheduling, and payments for youth and adult sports organizations — a direct alternative to NYC Sports' underlying Playbook Sports platform. Comparable tech-stack vendor.

Emerging players

• OpenSports: App-based platform for organizing and joining recreational sports games and leagues across North America, including pickup basketball. Adjacent competitor that lowers the friction to form ad-hoc games, potentially eroding demand for paid organized leagues.
• Sky Zone: National franchise offering youth basketball programs, camps, and birthday events. Comparable in the youth basketball development and camp categories, particularly to NYC Sports' summer camp and Kids Program, but with a different (trampoline-park-based) facility model.

Broad incumbents

• Life Time Fitness: National premium fitness club chain that runs adult basketball leagues, youth sports programming, and summer camps inside its facilities. Broad incumbent with overlapping product categories but a fundamentally different membership-based delivery model.
• Chelsea Piers Fitness: Large Manhattan sports and fitness complex offering basketball, ice, swimming, and youth programming. Broader incumbent with overlapping basketball and youth-sports customers, but operates a fixed-facility membership model rather than a distributed-league model.

Direct peers

• i9 Sports: National youth sports league franchise (basketball, soccer, flag football, baseball) for ages 3-14. Closest comparable to NYC Sports' Kids Program and Clydes competitive youth teams, with parallel franchise-based growth model.
• Game On Sports NYC: NYC-based adult social sports league operator running basketball, soccer, and kickball with similar team-registration and bar-tab social format. Direct head-to-head competitor in the same Manhattan/Brooklyn geography.
• ZogSports: NYC-founded recreational adult sports league operator running basketball, soccer, volleyball, and other sports with similar team-fee model and post-game social component. Most direct comparable in product, target customer, and geography.
• Volo Sports: Recreational adult sports league operator with free-agent placement, team registration, and skill-based divisions across multiple US cities. Closest in operating model (leagues, free agents, stats, social) to NYC Basketball League.

Regional players

• NYC Social Sports Club: NYC-based adult recreational sports league operator focused on basketball, volleyball, and soccer with social component. Direct competitor in the same geography with overlapping target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nycbasketballkids
• Xx.com/nycbasketball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYC Sports